Content Strategy For Building An Audience

Today's consumers are savvy. Before a purchase, they're going to research you, read reviews, and ask their friends about you. They're going to make determinations about you – even before the first "touch." Are you set up to influence the process? Let's take a look. For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

How do you behave as a consumer? What's your evaluation process for a new product or service? Looking at your own process may offer some insight into how you present your offer to your customers and prospective customers. For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Word-of-mouth marketing can happen on its own, but you don't want to leave it to chance. Here's how to make your customers are a part of your overall content strategy. For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

BREAKING NEWS TODAY (2/6/19): Anchor just announced that it was acquired by Spotify. I have mixed feelings about this. Here's the announcement.   --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

It's a missed opportunity if you don't give your customers a seat at the table early on. First, if the customer has no effect on product development, you'll probably get the product wrong. Also, the right customers have the potential to be your best sales reps, if you handle it right. For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Not all customers are created equal. There are some that your business can't live without, and there are others who are more trouble than they're worth. Are you selecting the right customers - the one who provide more value than they extract? For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

There's no milestone more important to your business than finding the first person who will actually pay you. This episode is about really focusing on whom you are trying to serve and making your content work towards the singular goal of earning your VERY FIRST customer. For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Technically, it's not a business without customers. So let's talk about that – I'm kicking off a new series that gets into all the nuances of managing the customer lifecycle. For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

I play the part of a Google Bot scanning your site. Spoiler alert: I don't often like what I see. I cover the two most common SEO issues that I see with small business websites: 1) Site structure, and 2) Page structure. For an overview of my approach, see my SEO for Small Business Series: http://bit.ly/seo-series Book a quick 45-min session with me to do an SEO audit together on screenshare: https://controlmousemedia.com/45-min --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

One of the single biggest things you can do to impact your business is to become more efficient with your content strategy. Here’s how to treat your content as an investment in a reusable business asset, saving you time in the process.  --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

The Gatekeeper is not really on your side anyway – so don't wait for their approval. It doesn't matter if they say it's good or not.  If your audience likes what you do and is willing to pay for it, who cares about rejection letters? Build your own willing audience, and the Gatekeepers will come looking for YOU instead.  --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

The right information, delivered at the right time, is powerful. The opposite is true, too. Getting the timing and frequency right in your content strategy is one of the most important things you can do in building trust with your audience.  --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

Acceleration is something that most entrepreneurs seek, but often find to be out of reach. Kelly Roach, a former Fortune 500 executive, has an amazing story of career acceleration – both in her corporate career and in running her own agency. Kelly shares her story, along with strategies that you can apply to your own business. Connect with Kelly: Web: http://kellyroachcoaching.com - Twitter: https://twitter.com/kellyroachint - LinkedIn: https://linkedin.com/in/kellyroachint - Facebook: https://facebook.com/kellyroachinternational --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

The principles of event marketing can be applied to small businesses of all types. In my interview with event producer Louie La Vella, we look at some counterintuitive strategies involving live video (including Facebook Live tips), affiliate marketing, and influencer marketing.   To connect with Louie:  Web: http://louielavella.com Facebox: http://fb.com/louielavella Twitter: http://twitter.com/louielavella --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

The world of work is changing quickly. It doesn't matter if you're an employer or employee, starting your own business, or freelancing. Everything's different, from the way we work to our expectations of what work should be.  Katy Tynan talks about the trends and how they will affect your career. She believes that work doesn't have to suck – but can be incredibly fulfilling if you can find your superpower at the "intersection of talent, interest, and value."  To connect with Katy: Web: http://katytynan.com Twitter: http://twitter.com/katytynan LinkedIn: http://linkedin.com/in/katytynan --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

How can brick and mortar businesses make the most of social media?  Laura Nunemaker used to own and run her own bakery in Atlanta, so she has first-hand experience with what works and what doesn't. Now she’s helping other cafés and restaurants reach their customers via a social strategy.  In this episode, we talk about Laura's specific strategies for offline businesses, clever cross-promotion opportunities, and careful automation to help make you more efficient.  To connect with Laura: Web: https://socialforsmall.biz  Twitter: https://twitter.com/socialforsmallb --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

It's Interview Week! Give a listen throughout this week, then I'd like to hear from you whether or not you like this format or not. Interview show or monologue show? Which do you prefer from me?   Call in to the show: https://anchor.fm/mboezi Tweet me: https://twitter.com/mboezi Here's what's coming this week: Social Media Strategy for Brick and Mortar Businesses // Interview with Laura Nunemaker  How to Find Your Superpower and Focus on the Right Stuff // Interview with Katy Tynan  Challenging Conventional Wisdom in Content Marketing // Interview with Louie La Vella  From Adversity to Acceleration: Business Growth Strategies // Interview with Kelly Roach  --- Support this podcast: https://anchor.fm/mboezi/support

Anchor does it again! Here's an overview of how they make SPONSORSHIPS easy to activate. Yes, you can now get paid for your podcast. I've been podcasting weekly since 2015 and this is truly a way to simplify something that's difficult in the regular (i.e. non-Anchor) world. Here's an overview of how it works, so you can do it yourself.  For the complete list of episodes, please see the show page: https://controlmousemedia.com/podcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

How do you get media coverage for your business? On this week’s episode, I interview Chris Well about his strategy for how to build your media kit, identify the right outlets, craft the perfect pitch, and set up a series of appearances that can help boost your authority. For links to Chris' work, please see: https://controlmousemedia.com/podcast/how-to-get-publicity. For the latest episode, please see the show page: https://controlmousemedia.com/podcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

In working with a variety of small businesses over the past 5 years, a clear pattern emerges: There are three distinct stages of a growing business. A good marketing plan takes this into account, with three matched activities: Build, Connect, Optimize. This "thinking in threes" has significantly affected my recent projects – and it might do the same for you! All the projects I mentioned in the episode can be found here on this page: https://controlmousemedia.com/courses Any discounts that I offer to you, my listeners, are always here: https://controlmousemedia.com/mwm --- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support