Boutique Chat

Today's topic is one I'm hoping will save you a lot of stress this holiday season! Too often, I see retailers hustle, hustle, hustle during this time of year, but they're chasing the wrong goal—and missing out on precious holiday moments with their loved ones for nothing. So in this episode, I'm breaking down why you should not be aiming to sell more than you did last year, and what you should be aiming for instead. I also cover how to think about promotions vs sales so you can use both to make sure you're coming out ahead this holiday season. Resources:   Join The Boutique Hub Community 

Should you work with influencers? What’s it like to work with influencers? Why don’t influencers support small businesses? Or do they? Flourish in Frills owner Geordian Abel has the answers to these common questions and more, and she joins us today to shed light on how to leverage influence in your own business. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources: Geordian Abel - Flourish in Frills: Website | Instagram Pink Friday 2024 Pink Friday Map Join The Boutique Hub Community 2025 Boutique Boss Planner  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

It's Pink Friday! This is the day when we see small business owners of all types coming together to collaborate and encourage the mission of shopping small first. And what better way to celebrate small businesses than breaking down how to calculate a very important number for every small business? I'm talking about your local economic impact. Listen in to learn how to figure out this number for your business, as well as how to use it to spread the word. Resources:   Join The Boutique Hub Community 

Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I’ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year. Listen in to get informed, get tuned into the community, and get excited!  Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources: Pink Friday 2024 Pink Friday Map Join The Boutique Hub Community 2025 Boutique Boss Planner  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

I'm back with another quick tip for holiday promotions! Today's is all about the shipping cutoff date for the USPS this holiday season, which is one of the very first dates you should mark down in your marketing calendar. As you're planning out promotions, events, social media, etc., there is a huge opportunity for you to capitalize on this date. How? Listen in to find out!  Resources:   Join The Boutique Hub Community 

Today I am joined by Taylor Elliott, a shining light of positive energy and the woman behind the colorful, cheerful, and fabulous products on Taylor Elliot Designs. She’s here today to give us a glimpse into her life, her business, and how she creates products that spark joy and connection. Listen in to learn how Taylor made her way into the product design space, how her designs and products changed (or stayed the same) over time, and more.  Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources: Taylor Elliott: Website | Instagram | Facebook Profit First by Mike Michalowicz  2025 Boutique Boss Planner  Join The Boutique Hub Community  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

What are you doing to make your customers' lives easier? This is an important question any time of year, but especially during the holiday season—aka customer acquisition season. Everybody is buying during this time, so listen in to hear a quick, simple tip that will make it as easy and convenient as possible for people to buy from you. Resources:   Join The Boutique Hub Community 

Sometimes we get sucked into thinking bigger is always better and assume that it takes massive amounts of debt to start a successful business—but that’s not necessarily the case. Mary Hill of H2G Boutique joins the show today to talk about how she has built her business without using debt. You will hear how she uses cash, how she does inventory, why she pays herself first, and her long-term strategy for growth.  Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources: H2G Boutique: Website | Facebook   Profit First by Mike Michalowicz  2025 Boutique Boss Planner  Join The Boutique Hub Community  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Today's topic has made such an impact on how I run my own business, as well as how I coach others to run theirs. What are we talking about? Your company scorecard! Listen in to learn how to implement this simple little strategy, how it can improve your business, and more. Resources:   Join The Boutique Hub Community 

Recognizing when it’s time to make a shift in your business is key when it comes to building a long-lasting and successful career, and my guest today is a testament to that. Lori Harder has built incredible things, overcome the odds, and shown how to pivot and reinvent your personal brand and business in an effective way. In this episode, she shares from her own experiences and difficult leadership moments that have allowed her to pivot successfully. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources: Lori Harder: Website | Instagram | LinkedIn gloci 2025 Boutique Boss Planner Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

This episode is the first of a new style of Five Minute Fridays! At The Boutique Hub, we're surrounded by incredible industry experts, and in the spirit of community over competition, I want to start introducing their voices to you. So, every few weeks, some of these experts will be putting together their own Five Minute Friday episodes to share actionable tips that you can implement right away. Today's guest is talking to all of you brick-and-mortar store owners, breaking down how to get the most out of your lease. Make sure to tune in! Resources:   Pedal Retail Advisors 

Change is inevitable in life, which is why it’s so important that we master the art of learning, growing, and evolving appropriately with each shift. My guest today is Kary Jackson, who has done just that. I have had the privilege of seeing how Kary’s business keeps evolving over time, and it's impossible not to admire her tenacity as she has grown and kept going through it all. Listen in as she opens up about dealing with personal life events while keeping her business going, transitioning from having a business partner to working solo again, and more.  Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources: Kary Jackson: Website | Instagram | Facebook 2025 Boutique Boss Planner Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

In this very special Five Minute Friday episode, we have some celebrating to do! We have hit the crazy milestone of 2.5 million downloads, and it's all thanks to you, the listeners. I can't express how much I appreciate you for showing up for this podcast, but as a way to say thank you, I'm doing a giveaway for all kinds of goodies. Tune in to hear how to enter and to learn which episodes made our top 10 list! Resources:   Join The Boutique Hub Community  Boutique Hub Instagram  

Are you curious about how to rise through the ranks in the fashion industry? In today's episode, I’m thrilled to have a conversation with Kelly Helfman, MAGIC. Kelly’s journey from customer service to overseeing one of the largest fashion trade shows in the world is nothing short of inspirational. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/   Resources: Learn more about MAGIC: https://www.magicfashionevents.com/en/index.html Kelly Helfman: Instagram | Website 2025 Boutique Boss Planner Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

What does it take for local retailers to thrive after facing disasters and challenges? In this episode, Patrick Keiser, Executive Director of Heart on Main Street, shares how he founded the organization in 2022 to provide tools and resources to help Main Street retailers succeed within their communities. Patrick explains the pivotal role that retailers play in rebuilding hope after a disaster and how his mission has evolved since its inception. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Patrick Keiser: Website | Instagram   2025 Boutique Boss Planner Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

What happens when your business fails, and you lose everything? Kelly Shiley, CEO of Mary Square, joins the show to share her raw and inspiring journey from launching her business in the kitchen with a baby by her side to losing her home after a business deal fell through. Learn how she bounced back from early failures, the importance of believing in yourself, and how to persist when everything seems to be falling apart. Kelly shares insights on finding traction, understanding market gaps, and why failure is often the first step to success. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Kelly Shiley: Website | Instagram | Facebook | Wholesale The Ideal Team Player by Patrick M. Lencioni 2025 Boutique Boss Planner Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Are you managing your business like a CEO or a hustling entrepreneur? In this episode, we dive into the difference between the two and how you can transition into being a more strategic leader. We’ll explore how to plan out 2025 efficiently, boost productivity, and make the most out of your time. Plus, I’ll give you a behind-the-scenes look at our 2025 Boutique Boss Planner—sharing practical ways to use it and track key data points in your business. Time is your most valuable asset, and this planner is designed to help you get more done and maintain consistency in your business operations. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: 2025 Boutique Boss Planner Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Ever wondered how boutique owners create such successful brands? In this episode, Ashton Dockery, owner of Be You Boutique, shares her inspiring business journey, from the evolution of her brand to the strategies she uses to thrive in a competitive market. You'll learn about the breakdown of her business operations, the importance of maintaining a strong online presence, and how she balances both in-store and online sales. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Ashton Dockery: Website | Instagram | Facebook  2025 Boutique Boss Planner Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Whether you're an online business or a brick-and-mortar store, what I'm talking about today is one of the most important things you can do as a CEO and leader of your business. I'm talking about identifying traffic patterns—and then figuring out what's working and what needs improvement. Listen in as I share a couple of quick tips on where to look for this crucial information so you can get to work! Resources:   Join The Boutique Hub Community 

Are you ready to maximize your holiday season? In today's episode, I’m excited to share with you a comprehensive guide to planning and executing a successful holiday business and marketing strategy. As the busiest time of the year approaches, it's crucial to get ahead and make sure your boutique is ready to thrive. Listen as we dive into the three main strategies for preparing your holiday season. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/   Resources: Holiday Marketing Masterclass Pink Friday 2024 Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube