Sinopsis
Real life strategy, growth hacks, proven marketing advice and interviews of top leaders for boutique fashion industry businesses. Join Boutique Hub Founder, Ashley Alderson as she talks with retailers, boutiques, wholesale brands & vendors, industry insiders to bring you the proven, juicy secrets that have helped companies rise to the top, and balance life and business. Join the spirit of Community over Competition, and find the next idea or connection for your business.
Episodios
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Five Minute Friday: Identifying Traffic Patterns
30/08/2024 Duración: 08minWhether you're an online business or a brick-and-mortar store, what I'm talking about today is one of the most important things you can do as a CEO and leader of your business. I'm talking about identifying traffic patterns—and then figuring out what's working and what needs improvement. Listen in as I share a couple of quick tips on where to look for this crucial information so you can get to work! Resources: Join The Boutique Hub Community
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#624: Maximizing Profitability and Peace During the Holiday Retail Season
27/08/2024 Duración: 21minAre you ready to maximize your holiday season? In today's episode, I’m excited to share with you a comprehensive guide to planning and executing a successful holiday business and marketing strategy. As the busiest time of the year approaches, it's crucial to get ahead and make sure your boutique is ready to thrive. Listen as we dive into the three main strategies for preparing your holiday season. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Holiday Marketing Masterclass Pink Friday 2024 Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
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Five Minute Friday: The Six Layers of Business
23/08/2024 Duración: 07minDo you ever feel like a squirrel? Like you have 10,000 things to get done all at once—and you don't know where to start? If so, today's Five Minute Friday is for you! Listen in as I break down the six layers of retail and explain how to assess where you are in each so that you can tackle the most important roles in your business first. Resources: Join The Boutique Hub Community
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#623: Mastering Leadership: The Evolution of a Multi-Generational Boot Company
20/08/2024 Duración: 48minBuilding onto a multi-generational business and navigating the family dynamics and changes that come throughout the years is no easy thing. But Ryan and Jode Vaughan of Anderson Bean Boots have done just that! They join the show today to share their story of multi-brand ownership and how they are continuing and expanding upon a family boot legacy. Listen in as Ryan and Jode shed light on some of the most important experiences and insights that have allowed their business and family to succeed throughout the years. Learn More About the Boutique Hub here: https://theboutiquehub.com/join/boutique/ Resources Featured In This Episode Rios of Mercedes Family of Brands: Website Rios of Mercedes Boot Company: Website | Instagram | Facebook Anderson Bean Boot Company: Website | Instagram | Facebook Olathe Boot Company: Website | Instagram | Facebook Horse Power Boots: Website | Instagram | Facebook Macie Bean Boots: Website | Instagram | Facebook ----- Pink Friday 2024 Ashley Alderson: Instagram The B
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Five Minute Friday: The One Thing
16/08/2024 Duración: 06minWhen it comes to you being the CEO of your business and of your life, you want to be getting the most done every day. But how do you do that? By answering one simple question every day. Listen in to learn what that question is and why The ONE Thing by Gary Keller is one of the most impactful books I've ever read. Resources: Join The Boutique Hub Community
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#622: From Influencer to CEO: Building an Authentic Community in Western Fashion
13/08/2024 Duración: 35minToday, I’m sitting down with Megan Ery, who has been a huge influence on the Western world and Western fashion. The owner of Turquoise in Style, Megan is opening up about her incredible turquoise business that has grown so much over the past year or so, as well as how she has encouraged that growth. You will learn how she has built such an engaged community, how she’s leveraged Facebook Lives, and how impactful a Facebook group of just about 5,000 people really is. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources Featured In This Episode Megan Ery: Instagram Turquoise in Style: Website Pink Friday 2024 Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
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Five Minute Friday: Money is in the Merchandising
09/08/2024 Duración: 06minIf there is one thing you can double down on this week to see some dramatic improvement in the excitement around the products you sell, it's your merchandising. So today, I'm going to take you through four ways merchandising is going to make you more money. This is something you can take action on right now, so don't miss this episode! Resources: Join The Boutique Hub Community
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#621: Discover Affordable Products at ASD Market Week
06/08/2024 Duración: 16minEver wondered how to source the best products for your store, whether online or brick-and-mortar? In this episode, we dive into the world of trade shows and online marketplaces with Stephanie Beringhele, VIP Buyer Relations Director at ASD Market. Stephanie talks about what ASD Market is and why it's a must-know for every seller. You'll learn about the unique "neighborhoods" within the market and how to navigate them to find the best deals. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: ASD Market Week ASD Market Week LinkedIn ASD Market Week YouTube Stephanie Beringhele: Instagram | LinkedIn Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
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Five Minute Friday: Value vs Pride
02/08/2024 Duración: 06minAre you struggling to differentiate between value and price in your marketing strategy? In this episode, we dive into the crucial distinctions between these concepts and explore how understanding them can help you better serve your customers. We’ll discuss the common pitfalls retailers face when they fail to recognize the difference and why this understanding becomes even more critical when money is tight. Resources: Join The Boutique Hub Community
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#620: Pink Friday 2024: The Shop Small First Movement
30/07/2024 Duración: 23minAre you ready to shine a spotlight on small businesses? In today's episode, I’m thrilled to welcome back Sarah Burks, Director of Education at The Boutique Hub to discuss one of our favorite topics—Pink Friday. As we gear up for the busiest seasons in retail, Sarah shares the story behind Pink Friday and how it has become a nationwide movement to support and celebrate small businesses. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Pink Friday 2024 Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
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Five Minute Friday: How to Be a Good Retail Neighbor
26/07/2024 Duración: 07minHave you ever wondered how to be a good neighbor in the business world? In this episode, we'll explore what it takes to build positive relationships with neighboring retailers, product-based business owners, and wholesalers. You'll hear about the benefits of collaboration and how to handle difficult neighbors. Tune in to learn practical tips on fostering a supportive and cooperative business environment, regardless of how your neighbors respond. Resources: Join The Boutique Hub Community
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#619: Authenticity and Live Selling in Retail
23/07/2024 Duración: 42minAre you curious about what it takes to pivot from one successful business to another? In today's episode, I’m excited to bring you a conversation with Stefania Colucciello, the founder of WEDideas and Coastal Bloom. Stefania’s journey from owning a silk flower business to creating a thriving boutique is nothing short of inspirational. Resources: WEDideas Boutique: Instagram Coastal Bloom: Website | Facebook | Instagram | Pinterest | TikTok Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
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Five Minute Friday: Are You a CEO or an Entrepreneur?
19/07/2024 Duración: 06minDo you know the difference between being a CEO and an entrepreneur? Everyone starts their business as an entrepreneur, hustling and DIYing to solve problems and make progress. But eventually, to grow, you need to become a CEO who values systems and processes and understands the relationship between time and money. Today, we’ll discuss how to leverage your time to increase your income and provide three key questions to help you evaluate where you are on this journey and where you might be headed next. Resources: Join The Boutique Hub Community
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#618: The Power of Community in Retail
16/07/2024 Duración: 41minDo you wonder how to balance personal challenges with running a successful boutique? In today's episode, I’m thrilled to have a conversation with Macie Kindler, the founder of The Flossy Peach. Macie’s journey is a testament to resilience and community-building, making her a standout in our industry. Resources: Macie Kindler: Website | Facebook | Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube Ashley Alderson: Instagram Boutique Hub Black Retail Bootcamp The Boutique Hub Membership Hubventory.com
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Five Minute Friday: Balancing Motherhood and Business
12/07/2024 Duración: 07minAre you a busy mom trying to balance everything? In this episode, we explore how to manage the overwhelm of juggling business and life. Giving 70% to one area doesn't mean you're only giving 30% to another. It's not a zero-sum game! We'll discuss how to excel in multiple areas by embracing different seasons of focus, and the importance of giving yourself grace to make mistakes along the way. Resources: Join The Boutique Hub Community
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#617: From Chaos to Clarity: Navigating Big Changes in Small Business
09/07/2024 Duración: 35minWhen there are so many things pulling you in different directions as a business owner, how do you build community and connect authentically with your customers? So many people are searching for the solution to this because, now more than ever, community is key to growing a successful business. Nicole Palmer, Member Experience Specialist at The Boutique Hub, joins the show to share her own experience and how she successfully leveraged thoughtful brand and community building. Resources: Nicole Palmer: LinkedIn | Facebook Ep #306: Simple Strategies for Business Success with Nicole Palmer Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
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Five Minute Friday: Business Is Really This Simple
05/07/2024 Duración: 06minDo you want the most simple advice ever? Today, I'm boiling down thousands of conversations I've had with business owners into the four keys to making a business work. These are tried and true tips that work, so make sure to tune in and start applying them to your business. Resources: Join The Boutique Hub Community
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#616: Community, Curiosity, and Confidence: The Triple C's of Brand Building
02/07/2024 Duración: 54minWhat can entrepreneurs learn from their failures? In this episode, Eric Ruyak, owner of Hespera, joins the show to share how he got started in his industry and why experiencing failure is essential for entrepreneurs. He breaks down how to shift the narrative from failure to learning, and understand the cycles of success, knowing that we are not always in our winning season—and that’s okay. Resources: Eric Ruyak: Instagram | Website | LinkedIn Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
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Five Minute Friday: How You Show Up Here is How You Show Up There
28/06/2024 Duración: 06minIn this Five Minute Friday, we'll explore a powerful quote I recently heard and the impact of this idea on both business and life. You'll learn about three key aspects to consider as you transition from being an entrepreneur to a CEO: evaluating your daily habits, scrutinizing your spoken words and self-talk, and understanding how these impact your beliefs. Discover how addressing procrastination, completing tasks, and managing self-criticism can set you up for greater success in both small and large endeavors. Resources: Join The Boutique Hub Community
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#615: Building a Brand: Lessons in Customer Service, Sales, and Overcoming Challenges
25/06/2024 Duración: 38minHave you ever been discouraged by tough feedback? Are you overwhelmed by what you don’t know? If so, this episode is for you! Many of you have probably met Lindsey Williams, Owner of Linny Co., at market and know her wonderful brands and style. Well, today, she joins the show to dive into some deeper things that are key parts of the journey to a successful business Resources: Linny Co. Facebook | Instagram | Hubventory Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube