Sunny Side Up

In this episode, Reena Mishra expounds on the topic "On the other side of fear stands your dream,” highlighting the challenges of female sales leaders, practical solutions to the obstacles, qualities of a good leader, and a framework for leadership. Contact Reena Mishra | Follow us on LinkedIn

In this episode, Indrasis Mondal speaks with us on building a data-driven product and why it is important in today’s times. We also discuss the benefits of aligning the product and GTM teams in a company and understanding the collective goals for the better functioning of an organization. If data science products are what your startup or established business is into, this episode is for you. Listen in! Contact Indrasis Mondal | Follow us on LinkedIn

In this episode, Behzaad Habibi talks about partner marketing and why performance-based marketing partnerships are so important to business growth and expansion in 2021 and beyond. Curious to know what the future of marketing partnerships looks like? Tune in to learn how partner marketing will likely evolve in the coming years, along with a great framework for implementing marketing partnerships in your business. Contact Behzaad Habibi | Follow us on LinkedIn

In this episode, Amit Vaish brings a unique perspective to the go-to marketing strategy that delivers success in marketing programs. He’ll talk about creating a brand that is more thoughtful and memorable. We will also learn the importance of content marketing today and how it became all about building relationships with others. And how can you help customers move through their buyer journey? We will go with the same passion and zeal that we always love to have. Tune in to this episode! Contact Amit Vaish | Follow us on LinkedIn

In this episode, Anirudha Takle talks about Industry 4.0 and the rise of digital transformation, especially during the covid-19 pandemic. He shares his thoughts and experiences with the impact of digital transformation on skill gaps, multiple different industries, data sensitivity and cybersecurity, sales and marketing teams, and more. Tune in for expert insight into where the future of business and technology is taking us in 2021 and beyond! Contact Anirudha Takle | Follow us on LinkedIn

In this episode, Janani Sriram shares her insights on "Effective AI for practitioners,” explaining how to get value from Artificial Intelligence, Advanced Analytics, and Machine Learning. Contact Janani Sriram | Follow us on LinkedIn.

In this episode, Kuldeep Solanki discusses being a transformational leader, benefits, and necessary steps to be taken if such a leadership style is adopted. He also highlights the qualities of a successful leader and the skill sets that make them stand out. Contact Kuldeep Solanki | Follow us on LinkedIn.

In this episode, Daniel Marty talks about how to define and develop an Account-Based Marketing (ABM) approach to drive business objectives. He shares his thoughts and approaches to aligning sales and marketing, data-driven practices, defining and defending Ideal Customer Profiles (ICPs), and developing ABM KPI measurements. Contact Daniel Marty | Follow us on LinkedIn.

In this episode, Ike Dimitriadis discusses Salesforce Implementation in detail, the different approaches and their suitable applications, as well as major principles to be considered to achieve a successful Salesforce implementation. Contact Ike Dimitriadis | Follow us on LinkedIn.

In this episode, Rachit Maheshwari discusses how brands stand out using strong marketing and promotion. We discuss Trendjacking, see how to make the best use of it, and learn what to keep in mind before using the same. Rachit also shares his implementation framework and shows by example how to work on scaling your brand or business! Contact Rachit Maheshwari | Follow us on LinkedIn.

In this episode, Alan Love shares key insights on Customer Life Cycle Transformation, with detailed analysis on the shift from the Deal-focused approach in sales, to a Customer-centric perspective. He highlights the importance of this transition, compared with a Deal-focused model, and discusses major aspects of businesses that need attention for the transition to be fully implemented. Contact Alan Love  | Follow us on LinkedIn.

In this episode, Wilson Raj shares his knowledge about marketing and customer experience from a career spanning over two decades and dives into modern marketing practices, including AI, and discovers why no automation methods today can gimmick human marketing. We also talk about marketing analytics, immersive technology, and the challenges faced by the industry today. Tune in to the episode for unparalleled insights on the subject from the global marketing genius! Contact Wilson Raj | Follow us on LinkedIn.

In this episode, Soo Shim talks about the value of industry teams. Soo discusses working with global industry teams and procurements. We also learn the purpose and benefits of the Think Tank programs at SAP. If you're somebody who wishes to understand industry teams for better organizational growth, this episode is for you! Contact Soo Shim| Follow us on LinkedIn.

In this episode, Kathy Chou expounds on the role of Operations in productivity, the importance of, as well as different approaches towards efficiently harnessing the power of operations across functions. Also discussed are the concepts of Customer Success, Customer Experience, the Framework of Diversity of experiences, and Change, all as relevant aspects to be considered in applying Operations as a strategy to improve outcome. Contact Kathy Chou | Follow us on LinkedIn.

In this episode, Scott Vaughan talks about designing marketing organizations for the Buyer-Driven world. He shares his insights into the past, present, and future of MarTech, what businesses need to do in order to be more buyer-driven, and why company culture is an essential part of MarTech. He also details how companies can structure their teams to align with changing buyer behaviors. Contact Scott Vaughan | Follow us on LinkedIn.

In this episode, Ben Royce discusses Artificial Intelligence, AI, sharing newer trends and latest developments in this field. He explains in detail what AI is, and other related concepts including Natural Processing Language, GPT-3, and Cloud infrastructure as they all affect the general perception and functionality of Artificial Intelligence today. Contact Ben Royce | Follow us on LinkedIn.

In this episode, Catherine Williams talks about the trifecta model; how a data scientist, a product manager, and a data engineer come together to help you achieve success anywhere in your organization. She shares her candid thoughts and experiences on data scientists being a part of go-to-market teams and how to effectively build a data science team. Contact Catherine Williams | Follow us on LinkedIn.

In this episode, Sheryl Wharff explains the advantages of innovation for customers and how modernization can help big companies. She shares insights about her company and how they help their customers with their journey using the “Modernization-Maturity Model.” Tune in on this episode! Contact Sheryl Wharff | Follow us on LinkedIn.

In this episode, Sheryl Wharff explains the advantages of innovation for customers and how modernization can help big companies. She shares insights about her company and how they help their customers with their journey using the “Modernization-Maturity Model.” Tune in on this episode! Contact Sheryl Wharff  | Follow us on LinkedIn.

In this episode, Dennis Guzy speaks about selling to the state and local government. He explains the process of selling to state and local government, the legal requirements, and the important things to know to have a successful digital transformation. We also learn the type of people that we will encounter and the possible future for technology and capability in the state and local government. Tune in on this episode! Contact Dennis Guzy | Follow us on LinkedIn.