Sinopsis
Welcome to the Nik and Ant - PTMA Podcast. All things fitness, business, personal training, etc.
Episodios
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Where we see the industry in 5 years & Q&A No.137
04/03/2024 Duración: 19minHow many times a week should i advertise my services? Would you have a client agreement / contract with group coaching clients for a 6 week intake in the same way we do for 1:1? Who is your inspiration? Very general question - Where do you see the fitness industry in 5 years ?
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Remove your emotions from decisions, rejection and/or feedback + Q&A No.136
27/02/2024 Duración: 26minTime; 1:00 I'm redoing my new client onboarding, and want to drop them into an educational email sequence, to drip feed them information about energy balance, protein, DOMS, etc How do I determine what to they need to know and what order things should go in? Time; 4:40 You boys have a frantic March, how are you's going to plan it out? What will be stripped back if need be? How do you go about knowing its about to go nuclear?! Time; 7:45 Rank: instagram, facebook, podcasts and emails based on what you would prioritise for warming up a prospect. Time; 9:40 Tips to help remove your emotions from decisions, rejection and/or feedback. An is this necessary to run a successful business? Time; 12:53 What's the biggest thing you've learnt from helping other coaches with their business that has helped you with your own? Time; 14:32 What's one thing you would go back to and change how you did something, because you thought "oh i really fked up here"? XD Time; 17:01
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At what point (if ever) does it become the 'client's fault' for not reaching the goals they wanted? & Q&A No.135
20/02/2024 Duración: 43minDo you know of any 'all in one' platforms for calendars, landing pages, email lists etc? Or do these tend to be big CRM type platforms aimed at larger companies? What are the main factors to consider before switching target market? If you had to go back to coaching fitness clients again, what would be your demographic/niche and why? What percentage of your time should be spent thinking about the bigger picture? Over for example, the day to day in person business work. I feel like I'm pretty on top of my week to week organization. I prioritize my tasks, plan things out, and book time into my schedule to get things done. However I struggle to find time for the less frequent, monthly tasks. I always end up doing them on my days off. Any advice? Or is it just a case of planning them into my week better/that's how it's gonna be? Running a 'one-off' session such as 'squat workshop' - Upsell to clients or give it as a freebie / perk of the service? On average how l
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Struggling with talking about your service confidently & Q&A No.134
14/02/2024 Duración: 22minI really struggle with getting a lead magnet out there before I'm 100% perfectly happy with it - it's just not in my nature! I everything to work how I want it to and don't want it to look/feel crappy and rushed, but I do want it to actually get done. Any advice? I seem to be struggling to talk confidently about my service when I need to fill a space. Even though I have fab feedback from clients and know how I can help. What the fuck is that all about? I have/had a client who finished their month of coaching, said they are going to sign back up, sent their check in the next day (by this point they were no longer on a program). Never mentioned the £ so when I brought it up they ignored, sent a chaser next day, they replied saying they would send the next day and they had "personal" things going on.No Money sent and this was now Wednesday, I replied Thursday saying I hope everything was ok and didn;t mention the money so they didn't think thats all I care about as its not. Co
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EPISODE 200! - How to run a SGPT model in a commercial gym as if it were a private gym.
07/02/2024 Duración: 20minTime; 1:15 What are you missing most about Ant not being on this live Q&A? Time; 1:50 Do you think AI will have a big impact on the future of the fitness industry? Time; 4:49 ve got a client who moans A LOT during sessions anytime I try to increase the weight for her. It sucks the life out of me I can't lie
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The one thing you guys have learnt, that you wish you knew earlier? & Q&A No.133
29/01/2024 Duración: 39minTime; 2:44 What is one thing you guys have learnt, that you wish you knew earlier? Time; 13:37 Client want to go down a package. my prices have changed since she signed up so she was questioning the new price she was on (she had the old prices written down). How can i address this with her? Time; 15:26 A while back there was an email about being a PT back in the year 2000? Back then there weren't any social media like today but, PT's still ran their businesses. The early noughties looked like a wicked time to be alive (I was only 3 years old so I wouldn't know haha) What was it like being a PT, especially on a cruise ship back in the day? I found this very inspiring! Time; 22:39 I offer a small group coaching not just training service, that is as much if not more focused on what happens outside the gym. Other SGPT in the area is just training focused - this makes me appear pricey in comparison. I'm tempted to call this out, not calling out other specific businesses, but how
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How to encourage clients to LOVE learning about the journey - not just doing it & LIVE Q&A No.132
23/01/2024 Duración: 28minTime; 2:22 How would you follow up with people who no-show consultations? Time; 4:02 How can you encourage clients to LOVE learning about the journey - not just doing it Time; 09:56 Had my first bit of negative feedback from a client this week which I can see where she is coming from and feel like I'd like to know more about what they were saying, I'm fairly confident I know who it is but my feedback form is anonymous. How would you potentially approach getting more context from it? Time; 12:52 how many hours a day/week should i be working on my business Time; 14:41 How would you deal with a client who only uses a small part of the service but is happy to keep paying for the full experience? I've checked with him and he's happy to keep going like that, but it's hard for me to keep track of his progress, etc. I know what matters is that he's satisfied, but still. Time; 17:58 How much should you giveaway on a free webinar? Time; 20:05 I know your business is set
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How to manage clients expectations during the onboarding phase & Q&A No.131
16/01/2024 Duración: 37minTime; 00:33 How long would you give PT away as a prize? Time; 2:18 how would you approach online group coaching clients enquiring about in person sessions? Particularly when it's framed as "I just want a couple to get me going" as price has been mentioned as a barrier already Time; 5:40 Who would win in a wrestling match? Time; 7:35 How to manage clients expectations during the onboarding process? Time; 11:02 Tips to improve my focus when I keep being distracted by negative thoughts and self-limiting beliefs Time; 20:50 Tips for getting my face on my stories I bottle it every time Time; 22:17 What would you say is the average number of online conversations a month to generate 1 new starter a month? Time; 23:49 Do you put a 5, 10 15 min gap between sessions to allow for overunning and a chance to recap client notes etc, or schedule back to back? Time; 25:40 Potentially a controversial one... But what's your thoughts (if any) on James Smith entering the &quo
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Recognising red flags in clients & Q&A No.130
08/01/2024 Duración: 32minTime; 5:24 What questions would you ask yourself to determine whether you've done enough to help a client who leaves without achieving the results they came to you for? Time; 10:29 Suggestions whjen you are planning content ahead of time, i have been ussong checkin and reviews, consults noyes etc, but find it hard trying to plann ahead, know it a skill at the end of the day but that what you suggest for make the plannign process easier? Time; 14:27 How do I get over the feeling that I am not dong enough? Time; 18:21 When looking to dial in your target market / avatar it it normal to have outliers in the service they don’t fit the description? Time; 19:54 How do I ramp up marketing without being spammy? Time; 25:10 How can I get better at pre-empting/anticipating red flags in my clients / when they might become disengaged? I try to have regular touchpoints by reaching out to disengaged clients with a text, but sometimes it doesn't help much. If they've not been using their mon
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What's the solution when everything is a priority & Q&A No.129
19/12/2023 Duración: 27minTime; 00:40 What's the solution when everything is a priority and you don't have enough time to fit everything into your week?! Time; 2:26 How would you navigate sales/marketing during Christmas week off? usually I'd have no issue taking the full week off and letting people book for after but I'm conscious that with the amount of people I'd like in my Jan intake this may not be possible to fit in that first week of Jan, commit to having 1 day available in the week off for calls or have an alternative option? Time; 5:07 What do you think the other will most want for Christmas? Time; 6:42 I’m exploring hybrid model PT / online. Pricing and frequency of sessions would be good to get some advice on. Time; 9:36 How to get connected on Facebook community groups Time; 11:07 how to keep things ticking over, over the Christmas break without worrying about doing too much/not enough Time; 13:40 What are you the most proud of from this year? Time; 17:12 How would you effecti
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Helping clients create self awareness & Q&A No.128
12/12/2023 Duración: 22minTime - 1:50 What is the best Christmas song and film? Time - 5:00 How do i make myself stand out in December and not get lost in the noise of 'fuck it it's Christmas" and 'December challenges' Time - 9:38 Do you have any new years resolutions yet ? or anything you want to achieve in 2024? Time - 13:23 How to find the right balance between keeping our copy short enough to account for a short attention span, and long enough to deliver value and explain the benefits of working with us? Time - 16:09 If you had to prioritise 3-5 sections of the business dashboard which ones do you suggest? Time - 19:52 What are your top tips for helping clients develop self awareness?
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How to overcome objections of ‘I need to speak to my partner first’ & Q&A No.127
05/12/2023 Duración: 15minTime : 00:49 How to overcome objections of ‘I need to speak to my partner first’ Time : 5:34 Why is the book Atomic Habits an overrated book? Time : 09:30 preparing for peak, should you avoid doing TOO much marketing? eg. doing too many things at once & confusing people? Or is it good to have a range of free stuff/lead magnets/workshops etc. I understand that its good to drive attention and build awareness during those months but how much is TOO much? how would you find a good split? Thanks! Time : 12:40 How to keep groups/leads/community interacting and staying in touch over the Christmas period
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When is the right time to ask for the business when lead generating on the gym floor & Q&A No.126
27/11/2023 Duración: 46minTime; 1:20 I'm starting to wonder whether I'm too loose with tracking my client's nutrition. I really struggle with ways to actually measure and manage their intake if we're taking a more habits-based approach and not counting calories Time; 5:50 How to not get overwhelmed with work when you struggle to get times and schedules Time; 9:30 Tell us (at least) one thing you learned from the other speakers at the conference this weekend! Time; 12:50 How do you keep ticking the boxes and getting the important stuff done when life happens? Time; 23:00 How many touch points would you have with a prospect on the gym floor before you suggest a taster? Time; 26:55 Can you tell early on, who's got what it takes to be successful and who doesn't? Are there sometimes suprises? Time; 33:00 Best way to use reels to generate conversations Time; 35:52 Thoughts on podcast vs email for long content Time; 37:50 Have you ever 'sacked' a client and if so how did you go abou
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How to be a client centred coach & Q&A No.125
21/11/2023 Duración: 38minLet days for tickets to the conference this week > 20% off last few remaining tickets. Email us for discount code. Questions; Time; 3:15 I'm really trying to be a client-centred coach and ask as many (admittedly leading) questions as possible to help guide clients to solving their own problems. Even though I feel like this is the best way to coach people, sometimes it feels like I'm not really helping people solve their problems in that moment For example, I had a call with a client this week who struggles mentally to find the energy to get out of bed. We went in on her values as well as the barriers and challenges she's facing I asked loads of questions to try and understand her better, but after the call I felt like I hadn't really helped her all the much, because we didn't really come up with anything actionable to try and change those habits Any thoughts? Time; 7:24 What's a quality present in PTs you work with that you see is lacking in the rest of the industry? Time;
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Can you be too focused on selling? & Q&A No.124
14/11/2023 Duración: 35min20% off Coaches Conference tickets using code PTMA23 here Time; 3:20 Would you count sales for a paid group into the conversions on the dashboard or leave that for repeat clients only? Time; 8:08 Now it's double digits in November, I feel this is semi acceptable to ask...What's your favourite Christmas movie? Time; 9:28 How would you recommended tackling lack of concentration when facing the important yet tedious tasks? Regardless of how much I tell myself they’re important and need to be done, I find myself staring at the screen thinking “where the fuck do I start with this clusterfuck?!” Thank you very much Time; 13:!2 How are you's feeling about the upcoming conference? Time; 15:47 How to use the feedback from a client survey to make your service better? Time; 18:00 I can't see myself not ever reinvesting into my own development. I guess I'm just curious, do you both still invest in your own development such as having a mentor or taking courses? Time; 19:06 Did
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Methods to help maintain a positive mindset & Q&A No.123
30/10/2023 Duración: 22minEnter the Coaches conference FREE give away HERE! Time; 00:23 Can you schedule messages in some way with WhatsApp business? Time; 01:47 When is it safe to decide that a marketing strategy doesn’t work? How long should we persevere when trying out something new and not seeing results? Time; 06:23 Do you guys work to a % of turnover for a marketing budget? Time; 07:35 Do you guys have any methods to help maintain a positive mindset (eg. meditation or something)? Time; 13:00 Any advice on finding a balance between capitalizing on a new starter's high levels of motivation, without overwhelming them? Time; 14:30 Halloween outfit of choice and why? Time; 18:44 If you could only eat one protein source, one carb and one fat for the rest of your life what are choosing?
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How to deliver a shit hot lead magnet! & Q&A No.122
23/10/2023 Duración: 28minTime; 00:27 How to know how much is enough when creating a lead magnet? I want it to be shit hot, but also want it to actually get finished! Time; 05:23 How do you overcome the feeling of feeling like your business isn't doing well when, you are struggling to get leads/people into your business Time; 08:49 I sometimes struggle to get into conversations but of self-doubt: I tell myself the story that I have nothing to bring to this person, they probably know everything I could be telling them and they are just going to wonder why I'm bothering them. As a result, either I cut the conversation short or I struggle to act naturally. How would you go about overcoming these stories? Time; 12:28 For long term clients, how do you keep their programming interesteing. I want them to be able to have new experineces and feel different sometimes. Time; 15:59 During your gym floor PT days, what was your favourite class to teach? If any lol Time; 19:01 How to deal with a mental plateau in your bu
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Should you be marketing more than 1 service at a time? & Live Q&A No.121
16/10/2023 Duración: 28minCoaches conference 2023 > https://sites.google.com/view/ptmacoachesconference/home Time; 01:20 What are the similar traits you notice amongst the best/most successful PTs you work with? Time; 04:32 Who is harder to work with; a PT with their marketing or a gen pop client with their nutrition? Time; 07:10 I offer 1-2-1 and SGPT. Do you feel it is ok to promote both services or would we be better to go full throttle on one over the other? Or...is this a 'depends' scenario! Like, what has more availability just now etc. Time; 09:19 I'm thinking about making my Home Practice Library (on-demand videos that I make for my clients) available for non coaching clients. I have about 100 classes on there at the moment and growing it constantly. Do you think it's a good idea? Are there things to consider? And how would you go about pricing it? Time; 11:35 Is a website going to be necessary? Time; 14:35 I can't quite get my head around creating a hybrid offer to work alongside my
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Provide an amazing service that no one else is probably doing or offering to their online clients & Q&A No.120
10/10/2023 Duración: 25minTime; 01:50 In terms of task/time management, what is the best resource you've come across? Or does good old pen and paper still reign supreme? Time; 06:47 What aspects of coaching do you think you have the most room for development in? Time; 09:20 I want to create a lead magnet to post on socials & in and around the gym, but I'm not really sure where to start? Where would you guys go from here? Time; 11:25 I think I heard Nik describe himself as an introvert before? What did he find most useful to overcome that? Time; 14:27 just wonder I am good at nutrition was thinking to do some healthy baking and do my lead gen ( sharing my recipes ) Time; 15:26 3 things that you believe make a crap PT/ Coach and that we should avoid like the plague Time; 16:32 I'm always thinking - " what can I do to provide an amazing service that no one else is probably doing or offering to their online clients?" Time; 17:32 What to you think is generally missing from 1:1 Online
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How to improve goal setting with clients, so expectations and habits align.
05/10/2023 Duración: 22minWith last week being monthly review week for the PTMA coaches - and they're 1-2-1 back and fourth this week, which means no weekly check in questions. We thought we would dig in to a question that was asked by one of the coaches. Supporting clients first of all set detailed goals, and then supporting them believe in the goals they have set is a hard task .. one that needs real focus and time. As thought that process ... we manage expectations, future pace the goals into milestones ... and create real meaning behind the "thing" they came to us for.