Nik And Ant - Ptma Podcast

Chapters00:00 Introduction and Weekend Highlights02:33 Marketing Strategies for Online Coaching05:12 Building Social Media Following07:57 Engaging Audiences for Launches10:49 Understanding Pain Points in Marketing13:43 Gym Pet Peeves and Lighthearted Banter16:39 Balancing Business and Personal Life21:22 Navigating Remote Work and Personal Values23:12 Managing Expectations and Time Efficiency27:58 Defining Success in Business33:05 Effective Email Marketing Strategies37:52 Final Thoughts and Reflections

Most business mentors and coaches are trying to scale and systemise everything. blueprints for how to wipe your own ass, on zoom calls with 100's of other trainers, no being heard, handed to "success coaches" ... Why we are sticking with what we believe, and behind the scene of the PT Business Transformation Mentorship Timestamps; 00:00 Introduction to PT Business Transformation02:54 Understanding the Target Audience05:28 What the Program Is Not08:44 Identifying Common Struggles11:21 The Importance of Personalization14:15 Implementation Phases of the Program17:20 Group Mentoring Dynamics20:12 Addressing Time Management Concerns23:08 Community and Support in Mentorship25:57 Final Thoughts and Next StepsLearn more about us, see th results we provide and book a call with us to fin out more. PS ... we are closing the doors to the mentorship at the end of August for a period of time, so get in quick if you're on the fence. https://www.ptmentoracademy.com/pt-business-transformation-mentorship

TakeawaysUnderstanding client objections is crucial for effective communication.Identifying as part of the health industry can enhance client relationships.Automation can streamline client onboarding processes.Honest conversations can lead to positive outcomes when ending client relationships.Assessing business phases is essential for new mentorship participants.Having systems in place can help maintain control over your business.A program name can aid in client understanding but isn't strictly necessary.Social media content should be tailored to the target audience.Frustrations in work often stem from communication and technology issues.Adapting nutrition advice requires understanding the client's cultural background.Chapters00:00 Introduction and Overview01:09 Navigating Client Objections on Pricing05:22 Unpopular Opinions in the Fitness Industry07:11 Automating Landing Pages and Client Onboarding08:04 Deciding to Stop Working with Clients11:07 Prioritizing Tasks in Mentorship12:46 Feeling in Contro

TakeawaysInstagram is a valuable resource for programming knowledge.Fitness challenges can enhance client engagement and community.A consistent marketing plan is crucial for personal trainers.Clients often take time to engage, so patience is key.Investing in marketing efforts can yield long-term benefits.Habit-based challenges can help clients improve their routines.Social media should showcase both personal and professional aspects.Regular content output is necessary for online visibility.Engaging clients in decision-making can increase participation.Personal trainers should not compare themselves to established influencers.Chapters00:00 Introduction and Context01:29 Instagram Accounts for Programming Knowledge04:38 Client Challenge Ideas06:45 Marketing Strategies for Personal Trainers

TakeawaysAnt struggled with marketing and lead generation early on.Sky's journey began with a health scare that changed her life.Nik's experience on cruise ships shaped his coaching philosophy.All three faced challenges in client retention and business management.The importance of tracking progress and financials was emphasized.Sky transitioned to online coaching during the pandemic.Ant and Nik founded PTMA to support personal trainers.The conversation highlights the need for personal trainers to develop business skills.Each host shared their unique approach to coaching and client relationships.The discussion reflects on the evolution of their careers in the fitness industry.Chapters00:00 Introduction to Personal Training Journeys02:43 Ant Park's Evolution in Fitness05:00 Sky's Transformation Through Health Scares07:17 Nik Hanley's Path to Personal Training11:33 Challenges Faced in the Fitness Industry

A quick shorter session this week....focal point was the questions around "sales calls" which has been knocking about a bit on social media recently.Time Stamp00:00 Introduction and Overview01:06 Future Guests and Networking03:01 Advice and Personal Growth04:47 Productivity Habits and Routines08:32 Managing Task Overload and Anxiety11:26 Difficult Decisions and Saying No15:54 Sales Calls and Business Context19:17 Closing Thoughts and Social Media Insights

be careful of your ear drums at the start! show notes and time stamps here > 00:00 Introduction and Red Flags in Hiring Coaches01:58 Marketing Strategies and Client Engagement04:38 Maintaining Motivation in Repetitive Topics06:47 Client Retention Strategies During Summer09:11 Incentives and Client Challenges11:35 Navigating Gym Choices and Business Growth13:47 Staying Aligned with Your Mission15:46 Personal Motivation and Coaching Purpose17:28 The Journey into Coaching18:46 Innovative Strategies for Social Media Engagement20:53 Navigating Niche Changes in Coaching23:50 Addressing Body Image and Scale Obsession27:09 Finding Joy in Coaching28:32 Refining Your Brand and Offerings30:30 Marketing Beyond Local Boundaries32:12 Content Strategies for Increased Reach

In this episode of the PTMA podcast, we have a lively discussion about our experiences in coaching, the transition to online coaching, and the importance of maintaining in-person interactions. We explore the challenges of executing new ideas, the significance of introducing new programming blocks effectively, and the strategic considerations behind social media presence. The conversation also delves into the traits that distinguish high performers in the fitness coaching industry, emphasizing discipline, accountability, and the willingness to work during unsociable hours. Timestamps ;00:00 Introduction and Team Dynamics01:45 Reflections on Coaching Fitness Clients06:14 Overcoming Doubts in Idea Execution09:10 Introducing New Programming Blocks14:17 Social Media Strategy: New Accounts vs. Existing Accounts17:23 Traits of High Performers in Fitness Coaching18:27 Understanding Metrics and Personal Branding21:25 Proudest Gym Achievements and Performance Focus22:56 Essential Skills for Online Business Success27:40

Today on our "monthly break" from Q&A, we talked about a challenge we are putting on for coaches. Recently the crippling overwhelm and comparison to other coaches has affect quite a few mentee's that we work with. Therefore, we came up with a 30 day content challenge for coaches to give them a kick up the ass, and get momentum and action taking to a whole new level. It is completely FREE and any coach can join.We kick off on the 30th June. The 30-day social media challenge aims to boost consistency for coaches.Repetitions in posting help build confidence and efficiency.Coaches often struggle with overthinking their content.Finding one's voice is crucial for effective engagement.Community support can motivate coaches to take action.Client check-ins should focus on key areas for improvement.Scaling a coaching business requires reevaluating service delivery.Reactive changes to pricing or services can be detrimental.Reflecting on client loss can provide valuable insights.Consistency in socia

Recording from our live workshop for coaches and PT's on how to Sell without feeling sales. If you're someone who struggle with asking for money, has no structure to their sales calls, and wants to feel at ease and confident with the process ... this is definitely the one for you. If you prefer to watch along with the slide, you can do here by watching on YouTubeTimestamps;00:00 Introduction to Coaching and Sales Framework03:04 Understanding the Sales Process05:47 Mindset and Self-Awareness in Sales09:11 Active Listening and Building Trust12:03 Marketing and Overcoming Objections14:48 Communication Styles and Techniques18:14 The Importance of Open Questions20:55 Gathering Information Effectively23:52 Creating a Comfortable Environment for Consultations26:50 Using Past, Present, and Future in Goal Setting37:09 Understanding the 'What' and 'Why' of Goals40:36 Identifying Barriers and Challenges45:58 The Bridge Model: Connecting Goals and Solutions49:06 Setting Strong Goals: The Importanc

SummaryIn this episode of the Shit House Podcast, the hosts discuss various topics related to personal training, business strategies, and productivity. They explore considerations for moving gyms, prioritizing tasks, maximizing client engagement through group chats, and the importance of email marketing. The conversation also touches on managing inquiries when capacity is full, maintaining productivity, and establishing efficient coaching systems. In this engaging conversation, the hosts explore a variety of topics ranging from the light-hearted debate of whether cereal qualifies as soup to the more serious discussions on time management, the integration of AI in business, effective lead generation strategies, and the financial stability of self-employed professionals. Each segment offers valuable insights and practical advice for listeners navigating these themes in their own lives and careers.Chapters00:00 Introduction to the Shit House Podcast02:55 Considering a Gym Move: Key Factors06:01 Prioritizing Task

In this episode of the PTMA podcast, the hosts discuss various aspects of lead generation, sales calls, mentoring, and the challenges faced in the fitness industry. They emphasize the importance of building genuine relationships, handling failures gracefully, and celebrating the small victories in mentoring. The conversation also touches on balancing multiple niches and the significance of staying true to one's values in business. The hosts share personal anecdotes and insights, creating a relatable and engaging dialogue for listeners.Chapters00:00 Introduction and Welcome Back02:53 Relaxing In-Person Lead Generation05:50 Handling Failed Sales Calls09:56 Proudest Moments as Mentors15:04 Balancing Multiple Niches18:55 Navigating the Fitness Industry's Challenges25:09 Closing Thoughts and ReflectionsTakeawaysRemove or manage your expectations in lead generation.Focus on having genuine conversations with people.View lead generation as a form of customer service.Reflect on the reasons behind failed sales

We explore strategies for maximizing email engagement, effective client check-ins, and the importance of clear communication in coaching. The conversation also delves into the challenges faced by personal trainers in commercial gyms, the transition to online coaching, and how to raise awareness for coaching services. Additionally, we touch on key behavior topics for weight management and the significance of understanding client goals.TakeawaysMaximize email engagement by improving your call to action.Start emails with relatable content to engage readers.Effective check-ins require understanding client needs.Communicate value by addressing client pain points.Transitioning from commercial gyms requires strategic planning.Building an online coaching business takes time and effort.Raising awareness involves clear messaging about your service.Focus on key behavior topics for effective weight management.Uncover client goals through deeper conversations.Results are essential for marketing your coaching services.Chap

“Raising awareness of the readiness to change” How would you help a client who seemingly "can't get her head in the game". She wants to lose weight but finds herself drinking more alcohol in the evenings than she'd like. We've revisited her goals, she's led her action steps to move forward with, but most weeks she feels like she isn't moving forward as much as she would like and gets frustrated with herself. Leveraging your reputation on the gym floorHow do you do marketing on the gym floor if its a pretty quiet gym and most people already know who you are?Should you always include CTAs in all of your marketing emails and insta posts or should you look to just provide more value in some emails without asking for anything. Bit of feedback on booking client sessions. Some clients want to know my availability in advance, but its hard for me to provide it as my schedule can change depending on clients who work shifts. I considered using a booking system for them to use and book their

From your experience, what are the lead magnets that get people the most new clients for people in the academy. (giveaway, Weightlifting workshop, free trial etc.)How would you guys make the most of classes when 1) The numbers are low 3-6 people (class numbers have always been low in the gym unless it's the Monday/Tuesday evening slot2) It's a PureGym branded class (no flexibility to do your own thing)How to overcome fear of increasing SGPT prices. New clients happily accept the price just fear for OG SG Clients.Successful ways to make leads into conversionsI'm finding some of my clients aren't replying to their check in feedback given friday dinner until like saturday/sunday when I aren't working. Then I'm replying and going against my working hours but I feel like I can't ignore them. Any Advice on how to handle it?Am I better off using my time to do gym floor lead gen or online lead gen if I'm a gym floor PT trying to go fully online.What’s your go-to when motivation dips or

If you had to start a group training session for the first time looking to transition clients from 1-1) what are the steps you would take to make sure it was set up and run successfully - and how would your pricing & overall service delivery compare to your 1-1's?How many times does a client have to be late to a session and by how much until i should pull them up on it?The thing you hate most about running the business that you really have to have a word with yourself about to do - not just 'marketing' for example but the specific bit.Are you all happy with where the PTMA is currently at? On track for your yearly goals?What are the best books/resources to learn more about marketing?If you're trying to grow your social media and have made changes in your content to target that, how long would you let those changes run before deciding if they're working or not?How to get the most interest when launching a new coaching programme?What advice would you give your younger self?Maybe it's

Clients have often had bad experience with tracking their food via apps (such MFP, etc). And likely that a lot of trainers don'thave the training from their level cert do deal with this, it becomes a hard situation to manage. So the is what we would suggest ....

Time and energy management when you’re a business owner and especially a business owner working with high energy inputs, such as working with people, helping them through varying circumstances and also looking after and heading up marketing, leads gen, sales, client management, development etc .. can be a mind field. 

You's buzzing to have the gang together on Friday? What you most looking forward to?In the 2 weeks building up to a launch. What balance of content would you suggest over instagram and email? What frequency and what type (social proof, value, personal)How to manage your business when you're unwell? Managing schedule/workload etc.What do you guys think about the Dubai fitness scene? Have you ever  considered moving abroad for work?What's the best way to set boundaries on whether to push harder or enjoy the present?Time and energy management when you’re a business owner and especially a business owner working with high energy inputs, such as working with people, helping them through varying circumstances and also looking after and heading up marketing, leads gen, sales, client management, development etc .. can be a mind field. Social media will tell you to just work harder, or push through there’s give and take here. And it takes time to find the balance of pushing forward and pulling back at the right times. 

If you was a PT with a £500 spare every month what would you do with it or where would you invest it intoAny recommended resources to learn more about structuring functional conditioning workouts you see more of these days? In terms of exercise selection within AMRAPS, EMOMs etc, the selected rep ranges/times, or are these things just made up, chuck them together and see what happens?!!!From Commercial Gym PT to Gym Owner: What does it take?How do you navigate a conversation with a long term client who subtly mentions he is gaining weight but "is waiting for someone to mentioned it|" before he panics He sends me screen shots of the scale app where his metrics are in the red but will then justify it to me (himself) I think deep down he knows he has but i dont know how to word that to him without it coming across badlywhat's everyone's favourite chocolate?How can I improve my focus and remove distractions to complete tasks that need done?What gave you guys the confidence that you were in a pos