The Food Business Podcast

Hire a professional photographer when you can to take photos for your restaurant, food truck or brewery. When you can't afford to hire a professional there's some small tricks of the trade that you can use to get a good photo. In this Quick Tip episode I cover what those tips are that will give your food the perfect look. http://www.aviditycreative.com http://www.blujaket.com/foodbiz --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

It's not uncommon to see breweries add food to their taproom or for restaurants to start brewing their own beer. What does this mean for your brand? Is it a good idea? How do you manage perceptions? Ryan Wheaton from the Branding Brews podcast joins the show to discuss how to handle new offerings. Get started with BluJaket here: http://www.blujaket.com/foodbiz Check out Avidity Creative here: http://www.aviditycreative.com --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

When you’re just starting a business having never started one before there’s probably a lot of things you aren’t prepared for. Today on the show I have Todd Zenig from Zume Brewing Company. Zume brews, cans and distributes their own Nitro Cold Brew Coffee and we’re going to talk about what their brewing and canning process is like as well as how Todd goes about getting the product on shelves. http://www.blujaket.com/foodbiz http://www.aviditycreative.com --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

Selling products online is no easy task, especially when you’re new to the market and your product has a limited freshness period like coffee. On this episode I have Nick Selman, one of the founders of Javaya and getjavaya.com. We discuss the benefits and downfalls of selling online as well as give advice for being successful in selling online, whether it’s through your own site or a 3rd party site like javaya. www.getjavaya.com www.aviditycreative.com --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

You can have the best beer around but if nobody knows about it then you don’t have a business. My guest, Ashton Tenhouse, is the Director of Marketing & Business Development at Front Street Brewery. We’ll cover things they regularly do that have worked for them as well as some things that weren’t quite as successful so you can take that information and put it to use with your own business. Get 25% OFF of BluJaket at bluejacket.com/foodbiz Need help with branding? Email adam@aviditycreative.com --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

If you’re just starting your food business there’s a lot of things you probably don’t know or haven’t even thought about. I have three guests who have been part of Union Kitchen, an accelerator program for food businesses in Washington, DC. Today on the podcast we’re talking about how accelerators and the resources they provide take businesses to the next level. http://www.unionkitchendc.com http://www.aviditycreative.com/howitworks http://www.aviditycreative.com/howitworks --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

Those who have already opened or managed a restaurant know that your drink menu can bring in a lot of revenue. Adam is joined by Jared Giunta, the beverage director at Proof, which was named the best restaurant in Iowa by Time magazine. He discusses what to watch for when building your own drink menu and how to conduct an experience for your customers. If you're ready to take your brand to the next level then check out aviditycreative.com/howitworks. --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

So often breweries miss out on a huge opportunity when releasing a new beer into their lineup. All of the work goes into creating a recipe and production and the marketing of said beer is overlooked. Aaron Steinmann from Brewhaus Media joins Adam Feller to provide 6 pieces of advice for making making the most of your beer launch. If you need help branding or promoting your new beer please reach out to Brewhaus Media or Avidity Creative for a quick chat. It will be well worth your time. --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

Every thought about turning that hobby of yours into a full on business? Maybe it's beer or maybe it's coffee like my guest this week. Brian Gumm is the founder of Ross Street Roasting and he has some great insight into how he turned his passion for coffee into a full time roasting and retail business. Turning your own hobby into a full fledged business? First be sure to check out http://www.aviditycreative.com/howitworks --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

Guest John Jackovin from Fermented Labs shares advice for new brewers about things you should be tracking with your production and distribution to keep your books in line and run your operation smoothly. We talk about his app, Brewd, and how it helps brewers with tracking, production and quality control. www.getbrewd.com www.aviditycreative.com/howitworks www.aviditycreative.com/guest --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

Adam addresses 3 common myths about branding in the food industry. Isn't branding the same as advertising? Isn't branding expensive? Do I really need branding? These are all questions answered by the owner of Avidity Creative, a branding and design agency specializing in the food industry. --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

Part of building an experience your customers enjoy is designing an environment that sets a tone. David Pilkenton of Draftsman Design is an interior designer specializing in the restaurant industry. He has tons of advice for working with interior designers to turn your baby (restaurant) into an outstanding member of society. Opening a restaurant? You'll want to have your brand on lock. Avidity has changed the game and simplified the branding process. Visit aviditycreative.com/howitworks. --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

What is it like to write reviews of food you eat and get paid for it? Should restaurants inviting reviewers to their place? Karla Walsh is full of insights after her experience as a food blogger, digital food editor for Better Homes & Gardens magazine, and the Datebook Diner for the Des Moines Register.  If you're starting a restaurant check out Avidity's Brand Serve™ process. We've simplified the branding process to take only 3-4 days of your time. Visit, aviditycreative.com/howitworks. --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

Former Iowa Hawkeyes and San Diego Chargers place kicker Nate Kaeding has moved from a career in football to investing in local restaurants and breweries. He provides some great insights for how to approach investors for your restaurant as well as the importance of the brand experience. May 14-20th is National Craft Beer Week and Avidity is celebrating by giving away a FREE logo design to one lucky brewery winner. Learn more and enter at http://www.aviditycreative.com/craftbeerweek --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

Teresa Albert from Millstream Brewing Co. is our guest this week. She tells us how her and her partners came to own a 35 year old brewery and how they continue their success as they to gain more competitors. We discuss how they determined who would manage what parts of the business, how they distribute & how important packaging is to them. May 14-20 is Craft Beer Week. Avidity is celebrating by giving away a logo design to one lucky brewery. Learn more & enter at aviditycreative.com/craftbeerweek --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

How do you come up with ideas for a restaurant? Where do you get inspiration? What is it like to find space and open multiple restaurants? These questions are answered by guest and part founder, of Full Court Press, in Des Moines, Iowa. Jeff Bruning tells us how they came up with the ideas for their iconic establishments like Fong's Pizza, El Bait Shop, Miller High Life Lounge, The Iowa Taproom and others. Check out fullcourtpressdm.com Start your own restaurant brand with aviditycreative.com --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

If you're wondering what it's like to open and operate a franchise restaurant Cody Hopper has some great insights for you. Cody started his career as an Interim Manager for Chic-Fil-A where his job was to walk new franchisees through opening and establishing their restaurant. Recently Cody decided to open a Chic-Fil-A location of his own and he tells us what the day-to-day is like as well as how to become a franchisee. http://www.aviditycreative.com/howitworks --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

Founder of Orchestrate Hospitality in Des Moines, Paul Rottenberg joins the show with 30+ years of experience. We discuss their process for opening their highly successful restaurants, what makes for a good restaurant idea, franchising vs. duplicating, and what things to avoid when opening your restaurant.  Avidity Creative is a branding and design agency specializing in the food industry. Check out our Brand Serve™ process at www.aviditycreative.com/howitworks --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

Culinary Architect Mark Steenhoek discusses what his road to becoming a chef is like having left his career of 15+ years as an architect. He's got some great advice for making connections and ways to break into the culinary scene. If you're starting your own restaurant and want to have a great brand while spending less of your time creating it then go to http://www.aviditycreative.com/howitworks. --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

Adam is Joined by Clark Lewey, founder of Toppling Goliath Brewing Co., and two of his best brewers. We talk about how the popular brewery got started, how they go about naming beers and how they built their production process for distributing canned and bottled beer. Check out www.tgbrews.com To learn about Avidity's Brand Serve™ process go to www.aviditycreative.com/howitworks Join our Facebook group of restaurant and brewery owners. https://www.facebook.com/groups/162070634422516/ --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message