The Food Business Podcast

Ainsley Moir created the Healthy Food & Beverage Group to help driven food founders just like yours make your mark on the packaged food industry. At the Healthy Food & Beverage Group they blend the worlds of big food brands with small food brands so you can get in more stores, in more homes and build the food business you've been dreaming of. In this episode Ainsley and Adam cover some of the most popular trends in the world of food packaging today. Which ones should you consider and which aren't going to take you anywhere? Find out on this episode of the Food Business Podcast Looking to up your packaging game to make an impact on the shelf? Go to aviditycreative.com right now and book your Strategy Session with Adam and leave with actionable items to help you get to the next level. --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

Customers these days are much more savvy than they used to be and they are more and more aware of what's going on in the world. What this means is that they are also aware of when a brand is not transparent or authentic. It's important to customers that you are open with your ingredients and how you operate your business. Karine Wong, Pharm. D., CEO of My Guiltless Treats shares her experience and advice on why it's important to be transparent and also HOW to be transparent so you can build a better relationship with customers. If you're trying to grown your food or beverage brand but aren't sure how or you're struggling to get the sales that you're needing, go to aviditycreative.com/schedule-a-call to have a 1 on 1 strategy session with Adam. In this session we'll cover what makes your product unique and you'll leave with actionable items to grow your business easier. --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

Have you outgrown working out of your house but you don't have large enough orders to build your own production facility? A co-packing facility is a great transition phase partner as you grow. Jeff Kingsbury and Patrick Webber are partners at Basecamp Copack and they join the show to share how they got into copacking and how it could be an option to benefit the growth of your food business. If you're ready to start scaling up your food business then go to aviditycreative.com/schedule-a-call today to set up your free 1 on 1 market strategy session with Adam Feller. In this session we will dive into your business and you'll leave with actionable items you can take to improve your business immediately.  --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

Jesse is the founder of O'Dang Hummus and he joins the show today to share what it was like getting his product into major retail grocers. We discuss the best ways to approach buyers and what to include in your pitch/demo. Wanting to grow your food business? Set up a market strategy session with Adam at aviditycreative.com/schedule-a-call where you'll leave the call with actionable items to get into stores easier and begin scaling up. --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

Some craft breweries prefer to stay small and make a large variety of beers, others intend to grow past a local, unpredictable market to become a competitor on the national stage. Palmia Beer is one that is growing to be a more mainstream beverage. CEO, Robert Nathanson joins Adam in this episode to share how they've gotten into retailers like Costco and how they've become the go-to beer for celebrities like Snoop Dogg. If you're looking to improve your packaging and brand messaging to better compete on the shelves, give Adam at Avidity Creative a call to set up a free market strategy session. In this 1 on 1 session we will dig into your process and you'll leave with actionable items to grow your brand. Go to aviditycreative.com/schedule-a-call. --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

If your plan is to get into bigger stores this episode is for you. Rodrigo Etcheto, CEO of OvaEasy (f.k.a. Nutriom), joins us to share how they've been able to grow their egg product business recently to get into stores like CVS Pharmacy, GNC and soon Wal-mart. There's tons of great info about getting in front of buyers, using brokers, pitching and more. And lastly he shares why they are always coming up with new additions to their product line and how they continue to adapt to the market. Looking to get into bigger stores but not sure how? Set up a call with Adam to hear about his Path to Retail system that has helped many others in the same situation to simplify the process and make your work much easier without needing to pay people to pitch your products for you. Just go to https://aviditycreative.com/schedule-a-call for a 1 on 1 strategy session with Adam. --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

In the first episode of this season, Adam is joined by Sari Kimbell, from Food Business Success. The two experts share their best advice for how you can make the most out of your business during the pandemic. Get actionable steps to improve your business in a one on one market strategy session with Adam by scheduling a call at https://aviditycreative.com/schedule-a-call --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

In this episode Adam gives an update for the podcast moving forward and he shares 2 very easy and free ways you can promote your brewery. Is your brand working for or against you? Find out by using Avidity's free Brand Evaluator tool. http://www.aviditycreative.com/brandevaluator --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

Gain an extreme amount of knowledge for growing your food or beverage company and not have to travel and get a hotel room like a typical conference? This virtual summit is 7 days PACKED with great speakers and information that you're not going to want to miss. The best part is it is totally free for the week of the conference, September 23 - 29, 2019. Get more info about speakers and schedule as well as registration at https://ainsleymoir.mykajabi.com/a/17193/EgTDRnEX Listening to this after September 29th? Don't worry, the videos from the summit are still available via the link above. --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

In this episode Adam is joined by guest Austin Massey, co-founder of Viator Coffee Cart in Chicago. We discuss how they built their company, how it's different than a brick and mortar or food truck, and also what is the scalability of the mobile cart model compared to other businesses.  Food & Beverage Business Growth Summit Gain an extreme amount of knowledge for growing your food or beverage company and not have to travel and get a hotel room like a typical conference? This virtual summit is 7 days PACKED with great speakers and information that you're not going to want to miss. The best part is it is totally free for the week of the conference, September 23 - 29, 2019. Get more info about speakers and schedule as well as registration at https://ainsleymoir.mykajabi.com/a/17193/EgTDRnEX Listening to this after September 29th? Don't worry, the videos from the summit are still available via the link above. --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

Some of the hardest things to do in a restaurant are not the daily tasks. It's often figuring out how to build the right team and a culture that keeps your team happy and productive. Matt Swift is an owner of many restaurants and has learned along the way how to build those teams. As a guest on this episode he shares some great advice for how you can do the same. Starting a restaurant? Let's make a great first impression on your customers with a solid brand built around strategy. Contact Adam at adam@aviditycreative.com.  --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

In this episode Adam goes to Reclaimed Rails Brewing Co. for a chat with Janae Mariner. She shares why community involvement and events are so important to their brewery and how to make the most of it with yours.  If you're just starting your brewery or needing to make a change to your brand image, I'd love to show you how Avidity can make the most of your budget. Contact Adam at adam@aviditycreative.com or call 712-269-0941. --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

When starting your brewery picking the location can be crucial to your success. It's not common to have a brewery in a small town but Fenders Brewing in Polk City, Iowa is making it work. Find out how in this episode. Thanks to my guest Jason Madison, co-founder, for joining me and sharing his experience so far. --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

If you're currently home brewing and looking for help improving your beers you need to check out your local home brewer's club today. Clubs like Iowa Brewer's Union (IBU is creative naming by the way) provide a resource for those looking to improve their brewing processes. The experienced brewers in each club are always willing to tell you how your beer tastes and what things you can do better.  If you're wanting to one day open your own brewery I'd definitely suggest testing your beer with other brewers to get honest opinions, criticisms and advice.  --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

Besides branding and advertising, another often overlooked part of starting a restaurant is the point-of-sale system you will use. Lots of business owners wait until the last minute to decide which system to go with. My guest this week is Ben Brown with Toast. He shares all of the things you should be looking for as well as what makes Toast a great option to consider.  If you're starting a restaurant then consider the food branding experts at Avidity Creative to get your brand started off right. Visit aviditycreative.com or email adam@aviditycreative.com to see how we can bring in the most customers for you.  --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

John Reno is one of the founders of Craft Donuts + Coffee. He joins The Food Business Podcast to share how he started the business and what things have been working well for them. --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

You think you have the best salsa around and you're ready to start making money from it? See how Phillip and Angelo from Tres Mentes Salsa started by perfecting their recipe and testing it with coworkers to now being on grocery store shelves all across the midwest.  http://www.aviditycreative.com --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

After recording our first episode together last spring, Brian worked with Avidity Creative to rebrand his craft coffee roasting company, Ross Street Roasting. Brian shares what the experience was like to go through the rebranding process and particularly what you can expect if you decide to rebrand your company.  Start the conversation of rebranding at http://www.aviditycreative.com. --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

In this episode Adam dives into Tim Forrest's 9 Pillars of Success. Tim has used this tool for over 20 years as a way of helping his clients compete with the major brands. Get Tim's free downloads here: http://www.timforrest.com/foodbiz.html Get your brand strategy and identity with Avidity here: http://www.avidityreative.com  --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message

In this episode I’m joined by soon-to-be former home brewer Zach Dobeck with Roots Brewing Company. He shares what his experience has been like so far as he is setting to build and open his own brewery. --- Send in a voice message: https://anchor.fm/foodbusinesspodcast/message