Sinopsis
Mike Colombo and Jason Ocker from the digital agency Maark discuss creativity and technology in a commercial world. Except it gets a lot messier than that. A weekly podcast from the agency's headquarters in Boston.
Episodios
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Betcha a Million Dollars You Use "Innovative" in Your Marketing
30/10/2019 Duración: 41minYou can't market technology without the word "innovation." And, yet, few organizations actually want it, fewer organizations still care to invest in it, and, quite possibly, it means nothing. So why is the word so important? Mike and Jason just want to stop being forced to use the word in messaging projects.
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100-Watt Fixes as 1000-Watt Wins: The Constant Redefining of Failure and Success for Projects
18/10/2019 Duración: 55minFailure is a slippery word in the industry. Few admit it. Expectations are lowered until it's irrelevant. Project outcomes are spun. Goal posts are moved. So what is failure? Even more important, what is success, both objectively for a project and subjectively for the person who takes pride in their work and wants the best product to go out there. Mike and Jason apparently know too much about failure.
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Making Decisions at the Exhausting Pace of Digital (Lookin' at You, Slack).
29/09/2019 Duración: 47minDecision fatigue has always been an issue in business, but now it's an exponentially worse threat thanks to instant communication channels like Slack. Every one of those red dots is someone asking you a question...that you need answer instantly or break the flow of business. Mike and Jason just want to flip coins.
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But Who Will Deliver the Creative?: A Response to Forrester's Idea of Moving Budget from Technology to Creative
16/09/2019 Duración: 53minForrester recently showed that brands are achieving no differentiation in the market due to the homogeneity of everyone's digital experiences, and suggested that to combat the trend, 20% of technology budgets should be sent to creative. This sounds good in theory, especially for creatives and brands, but it might actually mean that everybody's screwed. Mike and Jason just want, well, the same thing Forester wants, but know the reality of execution and delivery.
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Upending the In-House vs. Outsource Marketing Debate
30/08/2019 Duración: 45minIt's a classic debate in the marketing world: When do you build the team to tackle all the various elements of marketing and when do you outsource? Today, that debate is much more complicated thanks to how technology is rebuilding marketing's role in the business. Mike and Jason just want you to remember that Maark is available for outsourcing.
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Stranger [Marketing] Things
21/08/2019 Duración: 55minThe marketing around (and inside of) Stranger Things Season 3 was wild and brazen and so far unabated and could be a portent for the future of marketing. But we mostly discussed what we liked/didn't like about Season 3. Mike and Jason still can't get the theme from The Neverending Story out of their heads.
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CMOs Are Disappearing, and Yours Might Be Next
02/08/2019 Duración: 55minAdAge article on the disappearing CMO. AdExchanger article on the disappearing CMO. CNBC article on the disappearing CMO.
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Brainstorming is an Act of Desperation
09/07/2019 Duración: 40minThe Havard Business Review article on solving brainstorming with brainwriting that kicked off this whole conversation.
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Not Another Design vs. Content Conversation
28/06/2019 Duración: 38minWhat do you need to start designing a digital experience? The content? How much of it? An outline? Full text? Can it be placeholder? Or should design dictate content? The amount of it? The flow? Can't design make general containers to fill with content later? Actually, it's not a chicken or the egg question. It's also not as simple as "both." It's a strategy question. That's right. The dreaded "S" word. Mike and Jason just want designers and content owners to get along.
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Look Out, Digital World, the Kids Are Low-Fi
17/06/2019 Duración: 48minWith digital, the focus has always been on creating elegant experiences, and the socials often reward the most polished presentations of our lives. But a new generation is growing up that sees that level of sophistication as corporate and inauthentic and is drawn to low-fidelity aesthetics that will impact design, marketing, and how we interact digitally. Mike and Jason just want to know how to connect with their kids.
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Building a Tiger Team for Digital Transformation
04/06/2019 Duración: 52minRead this article about tiger teams on the Maark blog.
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Don't Be A Jerk: How Do You Say 'no' Without Losing Your Soul?
26/04/2019 Duración: 46minThe Three R's: http://revthink.com/the-three-rs/
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Is Writing a Commodity?
08/04/2019 Duración: 55minWe frequently reference this episode with Chris Link: https://aor.maark.com/episode/writers-should-be-strategic-to-the-business-a-conversation-with-christopher
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The Cost Never Goes Down: On Content Subscriptions and Software Licensing
28/03/2019 Duración: 48minThis week we had an Apple event launching the company into the services biz and Adobe Summit, the company known for its super-expensive enterprise software. One still doesn’t quite totally make sense as a biz model, the other makes so much sense it’s terrifying. Mike and Jason just want to know what happens at the end of all this land-grabbing.
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Is the Internet an "Out-of-Control Monster"?
17/03/2019 Duración: 01h03minhttps://www.dailymail.co.uk/sciencetech/article-6768749/Is-internet-completely-control-monster.html https://www.google.com/doodles#archive
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Maark is Now a Wolf: The Story of a Rebrand
11/03/2019 Duración: 55minWant to see the wolf? Check out the shiny new Maark website.
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Observations from Digital Design Days in Geneva
02/03/2019 Duración: 01h44sYour intrepid podcast hosts, along with Maark Creative Director Alex Carr, return from the Land of Switzers after attending Digital Design Days. They discuss their impressions and conclusions on the conference, the presenters, and the work they saw. Mike and Jason just want to fondue themselves forever.
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An Interview with Anders Brownworth, Part II: How to Be Among the First Civilians in Space
20/02/2019 Duración: 28minIn the second episode of a two-part interview with Anders Brownworth, we learn that his personal life is as intriguing as his professional life in cryptocurrency. Brownworth is actively training for the goal of being one of the first civilians in space. IN SPACE. Mike and Jason just want space travel to be as easy as it is in Gattaca.
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An Interview with Anders Brownworth, Part I: A Practical Guide to Blockchain and Cryptocurrency
13/02/2019 Duración: 48minCheck out Anders Brownworth's website here: https://andersbrownworth.com/
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Ramblings about Resourcing: Deploying the SWAT Team and Getting Everyone out Alive
04/02/2019 Duración: 47minA frank discussion on how Maark balances a large, complex workload, generous PTO, and company growth, all while being a small, nimble agency that gets things done. Mike and Jason just want those four-day work weeks that are all the rage.