Awin Talks

Awin’s annual global guide to the state of the affiliate industry, The Awin Report, is back with a new edition for 2019. In this month’s episode of Awin Talks Rob, Kevin and Craig discuss the themes of the 2019 publication and also interview a selection of this year’s contributors. Rob speaks to Sean Mahon, Affiliate Team Leader at the agency Equator, about his guest article in the report which focuses on the role of affiliates within the wider digital mix. Kevin interviews Vicky Bruce, Head of Affiliates at The Telegraph, and Simon Bird, co-founder at RevLifter, a new ecommerce technology partner. Their discussion features some frank and illuminating views on the state of the channel and what its prospects are for the future. Finally, Rob chats to Chris Johnson, Client Services Director at Groupon, and hears more about his featured article in the report which highlights the importance of storytelling in affiliate campaigns. You can download a digital interactive copy of The Awin Report 2019 for free

In the brand new episode of Awin Talks, Rob, Kevin and Craig discuss Awin’s recently published predictions whitepaper for 2019 and what the future might entail for the affiliate industry. Kevin then goes on to discuss the nature of industry collaboration amongst competing companies with two prominent figures from the UK; Acceleration Partners’ MD for EMEA, Helen Southgate, and Optimise’s COO, Nathan Salter. Together they debate why cross-industry collaboration is important, how it can help raise universal standards and what these initiatives might look like in practice.  

As yet another jam-packed year draws to a close, the Awin talks Podcast series returns. The team discuss their highlights from the industry in 2018\. 

They also review how the peak Black Friday period went from Awin’s perspective and speculate as to what 2019 might bring for the affiliate channel. Rob Davinson Awin’s Content Analyst will also host a special end-of-year festive contest, pitting Craig Foster, Data Analyst and Kevin Edwards, Global Client Strategy Director against each other to find out who will be the inaugural winner of the Awin Talks Christmas Quiz.

It’s Q4, the peak trading period for many online retailers and affiliates and so we decided to record a special edition of the podcast looking ahead to some of the biggest seasonal shopping dates. Singles’ Day, Black Friday and Australia’s Click Frenzy all take place during November and therefore it seemed a good opportunity to interview some experts on each of these retail events. Rob speaks to Rick Parada at the US-Chinese online shopping site RebatesMe about Singles’ Day, Kevin interviews Grant Arnott from the website Click Frenzy in Australia, and Craig chats with Andy Mulcahy at IMRG about the evolution of Black Friday.

In episode four of Awin Talks Kevin interviews US digital media attorney Gary Kibel to find out more about data privacy laws there and how they may affect online businesses. The team also discuss the case of the Italian man recently jailed for selling fraudulent reviews on TripAdvisor, as well as the news that some Amazon employees have been bribed to delete negative product reviews. And Craig quizzes Rob and Kev on their knowledge of current worldwide ad spend figures that have been recently published by eMarketer.

This month Rob interviews UK affiliate industry veteran Matt Wood. Matt’s played a pivotal role in the development of the UK affiliate scene thanks to prominent roles on both a publisher and agency side. More recently he’s founded the industry news website PerformanceIN as well as encouraging peers to meet and learn from each other through various conferences and award ceremonies that have become hugely important calendar events. Matt shares his thoughts on the current state of affiliate marketing and where he thinks its heading next.  Rob and Kev also discuss the latest insights to be learnt from the impact of GDPR’s launch and how Snapchat are making significant inroads into Facebook’s domination of younger audiences and the importance of advertising disclosure for influencers when working with brands.

In this month's episode of Awin Talks, Rob interviews a panel of Awin colleagues with extensive experience of global markets and discusses some of the local nuances you need to be mindful of when launching an affiliate programme abroad. Ed Chaput, Awin's new Global Product Marketing Manager also pops in to provide more detail on the launch of Awin's voucher attribution tool and the potential impact of Apple's Intelligent Tracking Prevention update to Safari. And Craig and Kevin join Rob for a chat about all the latest industry news.

The debut episode of the global edition of the Awin Talks podcast features an interview with Awin’s Chief Operating Officer, Adam Ross, in which he shares how he originally became involved in the affiliate industry, what role networks can play in developing the channel and what the future holds for Awin as a global network. Rob, Craig and Kevin also discuss the new Awin GDPR whitepaper, the recently-launched new version of the Awin Report for 2018 and a host of other news and subjects that have caught the eye in the affiliate and digital world.