Evolved Finance

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. This week, Parker chats with Marki Lemons-Ryhal. Marki is a licensed Managing Broker, REALTOR®, avid volunteer, Major Donor, and International Best Selling Author of The Modern Real Estate Professional's Guide to Success. Marki is dedicated to all things real estate. With 30 years of marketing experience, she has taught over 500,000 people (face-to-face and virtually) how to earn up to a 2682% return on their marketing dollars. To learn more about Evolved Finance: Follow us on iTunes and leave a review: https://podcasts.apple.com/us/podcast/evolved-finance/id1227529139 Download our free audio course: https://www.evolvedfinance.com/audiocourse Join our

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. This week, Parker chats with Anna Powers. Anna is the Founder of The Congruent Life, LLC. She helps her clients get paid to write copy through her Clickworthy Copywriting Certification™. A former civil litigator, Anna now uses her background of analysis and strategy to support 7- and 8-figure business owners with done-for-you copywriting services and to train other copywriters to build thriving online businesses. Past clients' results include a $4.4 million launch, quadrupling email open rates, and doubling annual revenue. To learn more about Evolved Finance: Follow us on iTunes and leave a review: https://podcasts.apple.com/us/podcast/evolved-finance/

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. This week, Parker chats with Lauren Messiah. Lauren is revolutionizing the way people dress through her comprehensive approach to elevating one’s life through style, working from the inside out. With her signature method of combining style with personal development, Lauren bridges personal styling and life coaching to curate a closet and look that supports one’s goals and takes the stress and self-doubt out of looking one’s best. The stylist, educator and digital influencer has coached over 5,000 clients globally through her online courses, leaning on her personal journey of self-discovery through fashion and her years of being one of the most sought-aft

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. This week, Parker chats with Tara McMullin. Tara has been building strong businesses since 2009, including What Works, a digital platform for small business owners, and YellowHouse.Media, a full-service podcast production agency. She is an experienced facilitator, bestselling instructor, and host of the hit small business podcast, What Works, which has been downloaded over 2 million times. She is passionate about guiding business owners to experiment with new ways of working and take decisive action toward their goals. Tara brings a feminist perspective to building businesses and encourages entrepreneurs to question conventional wisdom when it comes to m

We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 123. To be a human being is to experience emotions and feelings. To be a business owner is to balance feelings with data. Many a startup has failed because the founder’s “feelings” and “instincts” didn’t match up with the reality of what the market (aka “the data”) was telling them. The types of online businesses our clients own can get far off of feelings and instincts alone, but they will eventually hit a point where it becomes too stressful, risky, or irresponsible to scale the business without paying attention to the different types of data that are available to them. That’s why for this episode, we discuss: The types of data every online business owner needs to be tracking and paying attention to Why data can help you make better decisions in your business Why the data in your business can help you understand what things you need to prioritize How to track the financial data in your

We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 122. If you have any hopes of growing your online business, then you’re going to need other people to help you get there. For most online entrepreneurs, contractors are a great starting point to get the support they need. But as their business grows and scales, hiring employees becomes a necessary next step. I think it’s fair to say that when building any sort of team—be it your first contractor, or your 13th employee (like we’re hiring for right now!)—the thought of bringing more people into your business can be scary. And like most things about online businesses, there’s a lot of bad information and advice going around about building teams. That’s why for this episode, we discuss: Why you need an accountant or lawyer to advise you on the best time to bring in employees as your online business grows Why employees are slightly more expensive than contractors and why the extra costs can b

We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 121. One of the most important things any business needs to get right, and sooner rather than later, is pricing. While a lot of business coaches tell you to “price what you’re worth!”, it’s not always that straightforward. How you price your offers needs to not only reflect the value your offer provides but the way your offer is packaged. You also must price your offer in a way that supports the future of your business and not just the way your business is operating right now. That’s why in today’s episode, we discuss: Why it’s so crucial to get your pricing right if you want to scale Why the way you price your offer can affect your ability to convert leads into sales Why it’s important to solidify your offer so you can finalize what you want to charge for it Why you can charge more depending on how you package your offer Why you can charge more for “business to business” offers than “di

We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 110. In last week’s episode, we talked about the importance of pricing for online businesses. This week, I thought it would be appropriate to ask the question, “should you ever discount your offer?” Many online entrepreneurs struggle with this question because of what they see retail businesses do. But online businesses are not retail businesses and thank sweet baby Jesus for that because the margins are SOOOOO much better for online businesses. That’s why for this episode, we discuss: Why retail businesses are forced to have sales and offer discounts and why online businesses are different The manipulative pricing games retailers play with holiday sales and outlet stores How online marketers use “discounts” as a sales tactic to create urgency Why your current customers HATE when you discount your offer(s) Why service-based businesses should rarely (if ever) discount their prices The mar

We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 101. One of the biggest reasons people have for starting their own business is that they want to be their own boss. What many new entrepreneurs quickly realize, however, is that the boss doesn’t always get paid that much in the beginning. Hopefully, as your business grows, there might be more cash flow left over each month. But how do you know when the time is right to give yourself a raise? Or when you should be investing in a different area of your business to help it grow even more? That’s why for this episode, we discuss: The system we teach our clients for how to pay themselves responsibly Why your personal finances play a huge factor in your salary Why it’s almost impossible to decide on your monthly salary without a Profit and Loss statement How a forecast and budget can make adjusting your salary a much easier decision to make Why your goals for growth play a huge part in your ab

We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 99. I went to high school in the late ’90s, right when the internet was starting to become popular. Back then, if you told me to create a website, you might as well have asked me to assemble my own airplane from scratch—I would not have even known where to start. Now, over 20 years later, creating a website is so easy that most elementary school kids could figure it out. Companies like WordPress, Wix, and Squarespace have made creating a website accessible to the masses. Despite the lower barrier to entry from both a price and technical standpoint, we still see online businesses spending thousands of dollars to create their websites. Is it worth the money? Yes… but also no… it really just depends on how your business works. That’s why in this episode, we discuss: Does every online business even need a website? The various price options online business owners have for creating a website W

We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 97. During my time working for adidas America, I quickly learned how important data is to running a successful business. Do we need to order more inventory? Look at the data. Do we need to run a promotion? Look at the data. Do we need to change the pricing of a product? Look at the data. Are we on track to hit our sales targets? Look at the data. Any major decision I made or was a part of was always based on some sort of financial, inventory, or marketing data. I understand that adidas is a multi-billion-dollar corporation whereas Evolved Finance’s clients are running multi-seven-figure businesses at best, but that doesn’t make data any less important. That’s why in this episode, we discuss: How we used data to make decisions at adidas The role sales data plays in a successful online business The role marketing data plays in a successful online business The role financial data plays in a

We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 98. If you’ve been in the online business world for long enough, you know how many trends and fads have come and gone in a short period of time. When I left the corporate world to partner up with Corey at Evolved Finance, e-books and 1-on-1 coaching were going out of style and courses were coming in hot. Now, membership sites and group coaching programs are all the rage. The reality is, any of these online business models can turn into six or seven-figure ventures, but each one also has its unique challenges for scaling up. Nobody knows this better than Breanne Dyck of the Visionary CEO Academy. Breanne and her partner, Jill, have been supporting online business owners by transforming their online money-making ventures into sustainable and scalable businesses. During my conversation with Breanne, we discuss: Why online business has changed and evolved so much over the past 7-8 years What

We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 96. Hiring a bookkeeper is a lot like hiring a mechanic. You’re taking a leap of faith that they aren’t going to screw you over. After all, unless you know how to fix your own car, how would you even know whether your mechanic is doing a good job or not? The same goes for a bookkeeper. Luckily, you don’t have to be a bookkeeper yourself to know if your bookkeeper is doing quality work. That’s why for this episode, we discuss: The top complaint we hear from our clients about their past bookkeepers Why the way your bookkeeper sets up your P&L matters The missing piece of most bookkeepers’ monthly service that business owners need to demand Why entrepreneurs need to trust their gut if they feel like their books aren’t being managed correctly Why it’s not unreasonable to expect a high level of customer service from your bookkeeper Why you need a bookkeeper that specializes in your indust

We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 93. In 2019, Corey and I bit the bullet and finally invested in our first coaching program. It was $10k for 8 weeks of support. Outside of our employees, it was the biggest investment we had ever made in our business at one time. Did we get the results we were looking for after the 8 weeks? Kinda. Was it worth it? 100%. Without those very intense eight weeks of analyzing and scrutinizing our business, we would not have been able to handle the last twelve months of growth we experienced. Honestly, it was a game-changing program for us. Although my personal experience with coaching and courses has been positive, I’m still very conservative when it comes to my own continuing education. I’ve only spent $10k in 6 years, after all. On the other hand, we have a number of clients who dive much more deeply into personal and business development, spending tens of thousands of dollars every single y

We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 87. Over the last couple years, the books “Rocket Fuel” and “Traction” have become popular reads for online entrepreneurs. Both Corey and I loved “Traction” and incorporated several of the principles from the books into our own business. From these books, the roles of the “visionary” and the “integrator” have become extremely popular concepts. Naturally, every business owner looks at themselves as the visionary and then hopes to one day higher a high-level integrator to support and manage the daily operations of the business. The problem is that many of the online business owners I’ve talked to over the course of my 6 year career in the online space fully embrace their role s as the visionary CEO they want to be. That’s why in this episode, we discuss: Why being the visionary means taking full responsibility for all aspects of your business Why many entrepreneurs are looking for a boss i

We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 86. Successfully selling your products and/or services is how you generate revenue for your business. Understanding and managing the costs associated with selling to your customers is how you make a profit. And when I say cost, I mean from both a financial and time standpoint. Luckily, online entrepreneurs have a multitude of ways they can generate leads for their businesses. But these options all have different costs (in both money and time) associated with them. That’s why for this episode, we discuss: The most popular marketing channels we see our clients investing in Some of the more time-intensive marketing strategies that can really lower the cost of acquiring new customers if successful The pros and cons of advertising, SEO, content marketing, social media, public speaking, networking, and affiliate marketing Why a clear financial picture of your business is essential for ANY mark

We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 84. When COVID-19 started to hit in full force in early to mid-March of 2020, I had a wave of panic wash over me. I found myself thinking… “Will our client’s businesses get through this shutdown?” “Will our clients have customers who can still afford their products?” “Will Evolved Finance have to prepare to downsize?” Luckily, those doubts didn’t last long. Corey and I had always speculated that online businesses would be particularly recession-proof (at least compared to other businesses), and we are so happy to see that hypothesis has mostly proven to be correct. Although we have seen some of our clients’ businesses struggle over the last 3 months (and a couple fell apart after only a month), most of our clients have quickly stabilized, and many are even thriving during these tumultuous times. This roller coaster we’ve been on as business owners over the last 3 months has made me think

We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 83. At its core, bookkeeping is about keeping score for your business. The financial reporting that a bookkeeper puts together for their clients is the scoreboard that shows if a business is doing the right things from both a sales and operations perspective to keep it profitable and thriving. But what if things aren’t looking as good as you want them to on your financial reports? You have two options: make more sales or cut back on expenses. For smaller online businesses, it truly can be this simple. For larger businesses, you need a deeper understanding of your internal operations in order to ensure the relationship between your revenue and expenses make sense (aka, generate healthy profits). That is why in today’s episode, we discuss: Why our clients are surprised when their financial questions turn into conversations about product strategy and operations. Why the bigger your business

We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 80. Nobody starts their online business because they’re excited about getting deep into the weeds of their finances. Entrepreneurs want to build their audiences and convert them into customers. And to be fair, is there anything better than making money by helping people with something you are really good at helping them with? Unfortunately, your online business isn’t just about sales, marketing, and customer service. It’s also about tracking and managing your money. That’s where bookkeeping comes in. For most online entrepreneurs, bookkeeping is the one area of their business that they probably know the least about (no shame if you feel the same way). That’s why for this episode, we discuss: The role of bookkeeping in an online business Why you should NOT have your accountant managing your bookkeeping if you can help it How proper bookkeeping can help your business stay profitable and he

We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 76. 509…that’s the number of online entrepreneurs who have reached out to us about our bookkeeping services. Across all of these email conversations and discovery calls, there is one big theme that keeps coming up. These entrepreneurs feel shame, guilt, frustration, or stress over how they manage their finances. It doesn’t matter if they have been managing their books themselves or if they’ve been using a bookkeeper—they still don’t feel like they have a grip on their numbers. Why do so many online business owners feel uncomfortable about their finances? Why is money such a vulnerability and weak point for these businesses? In this episode, we’ll discuss: The root cause of the negative emotions entrepreneurs feel about their finances Why most bookkeepers (and even accountants) aren’t able to alleviate these feelings for their online business clients How you can have a more positive and p