Pr Resolution Podcast

We've seen a lot of development in comms techniques in 2019. However one area of digital marketing I didn't expect to hear in PR merging was affiliate marketing. That was until I interviewed Rich Leigh and Will Roberts at Radioactve Talent in December 2019. After that meeting, the marketing mix completely made sense! I went to their office to find out how they're bringing years of influencer and publisher knowledge from PR and merging it with Will’s expertise in online affiliate and revenue share deals. If you haven't heard of affiliates before, don't worry. The guys explain exactly how the process works for agencies, brands and influencers. Rich also also explains why, as a PR agency founder he is branching into this new growth area and why it's making their current clients very happy.

Sentiment is a crucial part of measuring Public Relations. It’s the process of understanding if a brand is being described in a positive or negative light. But what if you’re in a crisis team and most of your clips are expected to be negative? Or you’re running a youth campaign and the social posts include negative/positive slang in multiple languages?! Sentiment is difficult, but without it we’re not fully evaluating Public Relations. So what steps can we take to fully analyse our work? In this special ‘measurement month’ episode I’m joined by AMEC members and analysis experts, Steph Bridgeman, head of Experienced Media Analysts and Maya Koleva, head of Insight at Commetric to share their knowledge. We cover how to manually track sentiment, how machines are learning what positive and negative descriptions are in social and news posts, how to tackle international campaigns and steps you can take in your own evaluation. This really is relevant to everyone in Public Relations. Special Guests: Maya Koleva and

In many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together? You get, Tinder for Cows! In this episode, I interview Doug Bairner, the CEO of Hectare, an agriculture technology business along with his PR agency lead, Jon Lonsdale at Octopus Group to find out how their working relationship formed an international campaign. I uncover how a CEO really views marketing and what he wants in terms of ROI. Why a consumer creative from a b2b agency worked so well and why having PR throughout a business can have such a positive impact. Special Guests: Doug Bairner and Jon Lonsdale.

'Instagram influencer' is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold? In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant share his views on the industry. Lucy Piper, a 19 year old PR consultant from TalkerTailorTroubleMaker also shares her and her friends experiences of following influencers throughout their teenage years and now working with them in PR. Is still trust in this influencer group, how much longevity do they have and should they be in our marketing plans? Listen to find out.

With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer? In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR meets paid and editorial stories can be boosted to a bigger audience. Listen to find out how. Special Guest: Jerrid Grimm.

With shows like Love Island in full swing this summer, the meme machines have been in action on social media. But should memes be part of brand marketing? In this episode, I interview Elliott Kurjan & Ricky Williams, the duo behind a new agency Wagyu social. Ricky & Elliott are experts in Instagram influence. They are the brains behind the growth of huge Instagram accounts including Ladbible and UniLad. Elliott is also the meme-king that runs Instagram profile 'Awful Banter'. They know what creates the thumb-stopper moment! Now working with brands, Elliott and Ricky explain what 'meme marketing' is, how to do it and the huge reach and engagement a brand can expect from this form of communication. Special Guest: Elliott Kurjan & Ricky Williams .

Stella interviews Danny Bell, a video director, and producer in the UK and US. He's produced popular shows such as Big Brother and LOVEIsland and had work featured on major TV channels including MTV, C4, ITV, Sky, and NBC. Danny is increasingly working with agencies and brand teams on creating editorial video content for online and social platforms. In this episode, Stella interviews Danny on the development of TV and online video consumption, the change in brand involvement and how audience engagement is leading the change. Special Guest: Danny Bell .

Stella interviews Katie Paine on social media measurement. Having led the charge on social and PR measurement development for almost 30 years Katie has picked up the well-deserved title of 'queen of metrics'. Katie shares her thoughts on why impressions are a misleading metric in reports and how PR teams can attribute organisational goals to social activity. If social media is part of your campaigns this year, this episode is gold-dust. Special Guest: Katie Paine .

In this episode, I interview SWNS Media Group news editor Jim Rich on his career and experiences in the US news industry. The former New York Daily News Editor-in-Chief was once named one of the most powerful people in New York media by The Hollywood Reporter. He has seen the industry go through huge changes and he is now using his unique experience to help PR teams. Jim talks about the way news consumption has changed publishing, its effect on news teams and knock-on effect to Public Relations. We talk about the new competition between news publishers and social platforms, why the reach of a story is so important and what a successful story looks like. Essentially, if news is part of your PR strategy this year then this episode is a must-listen. Special Guest: Jim Rich .

Steve Strickland is the co-founder of new award-winning PR agency Talker Tailor Trouble Maker. He has led the agency for two years alongside partner and long term colleague, Gary Wheeldon. Before starting Talker Tailor Steve held three creative director roles at agencies; Weber Shandwick, freuds and most recently M&C Saatchi PR. Where he was tasked with safe-guarding the quality of creative product globally across its 8 offices. In this episode, Steve shares how he and his and co-founder Gary’s experiences in the PR industry led to their decision to create Talker Tailor and how they have poured their learnings and experiences (good and bad) into the operation. Steve shares his views on diversity in Public Relations and why its essential to build freedom into a team. He also speaks candidly about where Talker Tailor is at now and where he and Gary aim to take the agency in the future. If you’re looking for an insight into modern PR, want to hear some very real language and a have good laugh, listen now! S

Gini Dietrich is the founder and CEO of Arment Dietrich communications, editor of one of the most popular US PR sites, Spin Sucks and has been pioneering paid erned social and owned (PESO) strategies in communications for years. Gini sets PESO strategies for businesses as well as trains PR pros on how to build plans, work with clients and measure effectively. She is an expert in multi-channel communications. In this episode Stella asks Gini what the PESO model is, how it can help achieve business goals, why Public Relations should be leading this activity and how to do go about it. Gini also shares her thoughts on episode four of the Resolution podcast on how Diageo is using PESO in their PR measurement process. Listen to the experts view now! Special Guest: Gini Dietrich.

Stella Bayles interviews James Alexander, the head of influence and advocacy at global drinks business Diageo. Stella and James discuss the multi-channel marketing campaigns Diageo run and why measurement of the activity is so key to the business. Stella finds out how Diageo marketing teams and agencies use a version of the PESO (paid, earned, shared and owned) model to organise and measure activity. James shares details of how he developed a standardised reporting process to measure and compare success. Including their tool-stack and metrics. if you’re curious to know how a large-scale international organisation makes decisions on marketing then this is the podcast for you. Special Guest: James Alexander .

Stella interviews Nicole Moreo, who is North American chair of AMEC and one of Ketchum's global research and analytics leaders on PR measurement. Stella finds out how PR teams can guage how well they're analysing their communications activity and compare with others in the industry through a new free tool from AMEC. Nicole also shares her fascinating career journey of going from economics to public relations to measurement. And reveals how everyone in PR can develop their own analytical skills. Special Guest: Nicole Moreo .

Podcast host, Stella Bayles interviews HubSpot's Global Partner Program Manager, Iliyana Stareva on new Public Relation's approach 'Inbound'. Coming from a traditional PR background and now working in software whilst consultaing agencies, Iliyana is an expert in the techniques of Inbound PR. She believes this is more powerful for brands than traditional proctive media relations programs and In this episode, Stella finds out about Iliyana's journey, why 'Inbound' can be powerful for brands, what activity it involves, how we talk about it and measure success. Special Guest: Iliyana Stareva.

This episode of the PR Resolution podcast covers the whole spectrum of artificial intelligence and how it's affecting Public Relations now and in the future. Stella interviews technology expert Adam Hirsch on the topic. Together they cover how PR teams should be talking to clients and stakeholders about AI, the difference between automation, technology and AI and how Public Relations needs to develop the use of AI in workflow and output. Adam Hirsch is the current senior vice president of emerging media and technology at Edelman Digital. He is also ex-chief operating officer at Mashable so has extensive knowledge in emerging technologies and how audineces embrace them. Special Guest: Adam Hirsch.

In episode zero, the first in the series of the PR Resolution podcast, host Stella Bayles explains her background and why she believes the industry needs a straight-talking, plain language knowledge source right now. The PR Resolution podcast will cover hot topics in Public Relations. Stella, promises to dispels the myths and with the help from an expert each episode, will break down the jargon and explain the facts so you're clued up as you hit the office.