Tag! Sales & Marketing Podcast

TAG An Expert is a when we bring in special guests to share their wealth of wisdom on marketing, sales, and winning in business. This episode is pure fire. Today we hosted Andy Crestodina on the podcast. Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person digital agency in Chicago.Over the past 18 years, Andy has provided digital strategy to more than a thousand businesses. He is a top-rated speaker at national conferences, and he has written hundreds of articles on content strategy, search engine optimization, social media and Analytics. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.Andy Crestodina has been featured in many prominent publications including: * Top 10 Online Marketing Experts, Forbes * Top 50 Marketing Influencer, Entrepreneur * Top 10 Social Media Influencers, Social Media Explorer * Top 50 Content Marketers, Outbrain * Top 100 Digital Marketers, Brand24 * Top 25 B2B Influencers, IZEA * Top 10 Onlin

The ABC's of sales used to be Always Be Closing, in todays show, Chris shares how this is bad...really bad...advice in todays culture. We cover why this mentality doesn't work and more importantly, we share with you what DOES work in todays culture. Connection really is key to the future of your company. Today we walk you through how to make those connections, when the best time to prospect is, and how to transition from selling to telling. In today's show Chris also guides you through 3 strategies you can use to transform your connections to sales. We also are announcing next weeks special guest, Andy Crestodina. Andy is a top-rated presenter and keynoter at national conferences. He is also the co-founder and the Strategic Director of Orbit Media, an award-winning 38-person digital agency in Chicago. Andy is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing, and has written hundreds of articles on content strategy, search engine optimization, social media and analytics. You

In today’s sales environment, your network is your net worth. If you are simply a collector, ask yourself what the value is in amassing a high volume of “connections” that have no relevance or meaning to your business. Sure, everyone wants to get to that coveted 500+ connections on LinkedIn, and that’s a good goal to have. But the number of connections is secondary to the quality of connections. A smart strategy would be to surround yourself with smart, interesting, influential people. The reason? The more influential people you’re connected with, the higher your social capital skyrockets. Gain likability and trust by figuring out who your customers like and trust already, and connect with them. Go for quality and not quantity. On today's show, Chris will share some proven methods and guidelines for increasing your social net worth.

On this episode of TAG, Josh and Chris discuss the 4 Sales Techniques to Close more Sales in your business or on your website. They take you on a journey to help Jed, a 45 year old sales professional needing to more than double his current sales each week. Josh and Chris help Jed build a template to use to help him close sales more often.Join the guys as they walk through each of the 4 Techniques and stack them together to walk this customer through to take action and make a decision.

On this Episode of TAG! We are going to cover another 4 psychological insights that you can use to improve your marketing or sales efforts. We will talk about the YES factor or in the sales world, micro-commitments. We also cover the "Anchoring" effect, how emotion affects decisions and how labeling your customers can affect their actions. Bonus in this episode: We also talk about making the "Ask" and cover some ground on talking money with a client/customer.

On this Episode of TAG! We are going to cover 4 psychological insights into the human brain that you can use to improve your marketing efforts. The better we understand why our customers think and act the way we do, the better we will be at persuading them to convert. Our brains are wired to make impulsive decisions and purchases, we process images faster than text, we associate specific colors with specific feelings and we are more likely to develop trust when certain words are paired with strong imagery.

On this episode of TAG! we cover 5 psychological tactics that you can use to attract and engage new customers and compel them to purchase. We are going to talk about running emotional ideas, highlighting your flaws, how to reposition your competition, promoting exclusivity and how to introduce fear, uncertainty, and doubt. The guys will be talking about examples of how national brands have used all of these tactics to gain more market share over the competition.

On this episode of TAG, Chris and Josh, discuss the 4 major fears that customers may exhibit. The hard thing about this in sales and marketing, is that these fears are often hidden. In 2019, the new customers are more educated on products even before they are introduced to your company. Tune in to see which fears yours customer have and how to quickly identify them.

It’s the launch of season 2 of TAG and it’s going to be good. On this episode of TAG Chris Askew and Joshua Levoff talk about a technique used in sales called Push/Pull. In communication, there is always an interaction, and in any interaction, there is a response or reaction needed. The guys describe how and when to use Push (more aggressive approach) or Pull (to bring along) with customers.

On this episode of TAG, it’s part 2 on culture. They discuss culture from the side of leadership and how leaders in the organization have an obligation to their staff. Effective leadership includes encouraging your team among other things. Tune in to hear more ways to lead your team.

On this episode of TAG, Chris and Josh discuss creating culture in your business. They ask three very important questions: Why does our company exist? What do we believe what are our values? Where do we want to go with the company? They help to define a few key things you can implement today!

In this episode of TAG, Josh and Chris answer a very important question: Company Culture Or Revenue, should either be sacrificed? They have already covered company alignment for your revenue producing departments in past episodes. What if some team members in your department are disrupting the culture but they are top earners for your company? What should you do? Find out on this episode.

On this episode of TAG, Chris and Josh describe a few industries and recognizable companies moving from undefined to integration. While this is not a full case study, they talk on the show about how sales and marketing functions work within their respective organizations. It’s a live example of these functions in action.

On this episode of TAG, Josh and Chris discuss the final step in moving from Aligned to Integrated. They give some concrete ideas on how you split marketing and sales and even further how you can split each department to perform their defined roles. They also incorporate metrics and funnels and how to look strategically at how each department interprets the data.

On this episode of TAG, Chris and Josh go into detail on the first 3 levels of relationships that Sales and Marketing Departments must deal with for true integration to take place. They define and give examples of how to move seamlessly through each relationship.

On this episode of TAG, the guys discuss the 4 key relationship levels that all Sales and Marketing departments go through. These relationships will change as the company grows or as the sales and marketing functions mature- along with the question- should sales and marketing departments be alignedListen to find out what level your company is in.

On this episode of TAG, the guys discuss a silent killer of companies- Cultural Friction. Josh will discuss why communication and the behavior of your staff can greatly affect your culture in negative or positive ways. They will also talk about how the size of your company can effect the look of your Sales and Marketing departments.

On this episode of TAG, Chris and Josh discuss the major disconnect between Sales and Marketing Departments, why they don’t work well together, meaning, Economic Friction. They will share why splitting money between departments correctly, is the key to growth.

On this episode of TAG, your hosts, Chris Askew and Josh Levoff talk about who they are, their background, and they debunk the myth that Sales and Marketing should work separately and attempt to convince why these departments should be on the same side.

Marketing Expert, Chris Askew, and Sales Consultant, Joshua Levoff, team up to bring you TAG - a show about teaming up your sales and marketing to win big in business.