Hitting The Mark

Fabian Geyrhalter:Welcome to the show, Eddie.Eddie Hartman:Thank you so much.Fabian Geyrhalter:Well, thrilled to have you here. I've been a customer of LegalZoom for, I don't know, I believe it must be 15 years or so by now, creating DBAs, and trademarks, and all of that good stuff one has to deal with as an entrepreneur. You created LegalZoom 20 years ago with two friends, as a digital tech company that helps its customers create legal documents without necessarily having to hire a lawyer. And you built it into the best known legal brand in the United States. Last year, one in four LLCs in California were started through LegalZoom. It might have been more by now. And you have over four million customers. More than half of all Americans know the brand. How did it start? Take us back 20 years ago, you and two friends, how did you come up with this quite revolutionary idea that point in time?Eddie Hartman:What a great question. And I have to say, when we began, we had no idea that we would be founding what I'm

Visit Bonjoro onlineSupport the show--Fabian Geyrhalter:Welcome to the show, Matt.Matthew Barnett:Hi, Fabian, great to be here.Fabian Geyrhalter:Absolutely. I'm so thrilled to have a B2B tech brand on the show at last, but Bonjoro is not the typical tech company. I mean, it has brand and culture at its heart, it is about creating customer love, and it's a weird brand, it's a fun brand, it's a brand that is not afraid to stand out. It's probably more afraid to blend in. You started as a designer, if I saw that correctly on your LinkedIn. How did you end up running Bonjoro? Take us on that journey. Take us on the journey of how the brand came about, the brand formation, how did you get into video and all that stuff?Matthew Barnett:Yeah, so I trained as an industrial designer back in the UK many years ago. Industrial design is a terrible word, it's basically product design, but that obviously stretches from the engineering side all the way to the creative side. So I was always going to go into product. I think I

Visit Saltverk onlineSupport the showApply for the eResonaid Scholarship--Fabian Geyrhalter:Welcome to the show, Bjorn.Björn Steinar Jónsson:Thank you. Thanks for having me.Fabian Geyrhalter:Absolutely. It's such a pleasure having you. You're calling in from the beautiful country of Iceland, where I made some fond memories myself. I was up in Budir actually, which seems to be like half the way up to the Westfjords from Reykjavik, where I think you're located right now.Björn Steinar Jónsson:Yeah.Fabian Geyrhalter:It's such an unbelievably breathtaking place and I have some wonderful friends up there, but they are actually way up there in Akureyri, so I don't know if I said this right, but they're like way up north.Fabian Geyrhalter:I am really, really thrilled to have you on the show because I love what you're doing. You took it upon yourself to pick up where the Danish king left off when he established salt making in Iceland. That was in the 18th century using geothermal energy to produce salt. How did you ge

Visit Clare onlineSupport the show-------->Fabian Geyrhalter:        Welcome to the show, Nicole.Nicole Gibbons:            Thanks so much for having me.Fabian Geyrhalter:        Absolutely. No, it's so great having you here. You are the founder of Clare, where you saw a huge opportunity to paint the interior paint industry in new, specifically with designer-curated colors, mess-free peel and stick paint swatches, which are really cool, and premium zero VOC paint delivered to your customer stores. You set out to take the pain out of paint, which I read somewhere on your site. That's not me saying this. You're your modern brand that has pioneered an easier, faster, and more inspiring way to shop for paint. Your mission is to help people everywhere create a home they love.Clare is just a little over four years old and must've been born out of the interior design company you're also running, but your career started at Victoria Secret where you served as the global director of communications and events. Tell us a

Visit behno onlineSupport the show-------->Fabian Geyrhalter:Welcome to the show, Shivam.Shivam Punjya:Thanks so much. Thanks for having me.Fabian Geyrhalter:Absolutely. Your background leans heavily on marketing. You earned a Master's at Duke University in global health, social entrepreneurship and international development, so it really isn't far-fetched that you're now running a brand that has equality, sustainability and philanthropy woven into its brand DNA. But what may come as a surprise is that you're running a luxury fashion label specialized in women's handbags. How did this come about? Tell us a little bit about your journey and the brand's journey.Shivam Punjya:Yeah. It was definitely very unexpected, that's for sure. I was actually in grad school studying women's reproductive health in the field in India doing my thesis research and I came across a lot of study participants that were textile weavers. At the time, I didn't really make much of it. I was more focused on gathering my data to write my

Visit Pampa on InstagramSupport the show-------->Fabian Geyrhalter:Welcome to the show, Emmanuelle.Emmanuelle Magnan:Hello, thank you for having me.Fabian Geyrhalter:Absolutely. It's a great pleasure. You are calling in from Paris, and almost guaranteed, most of my listeners will not be familiar with your brand, Pampa, and that is because you are a boutique floral arranging and delivery service in Paris. So, not US-based or international, but your Instagram is exploding, and the New York Times has even found you, and now so have I.I even believe that this is your first solo audio interview in English, which flatters me. This is really cool. I read somewhere that you or your partner, one of the two of you, said, "We are always trying to twist the flower world. That has been old school for a while." Tell us a bit about how Pampa started in 2016, what the inspiration was, and why you and your co-founder thought Paris needed yet another flower store.Emmanuelle Magnan:Yes. Well, I should start by presenting Pampa

Learn more about Two Blind BrothersSupport the show-------->Fabian Geyrhalter:Welcome to the show, Brad.Brad Manning:Thank you very much, I'm glad to be here.Fabian Geyrhalter:Yeah, absolutely. I would have love to truly have the two blind brothers on the podcast, but Brian had just an emergency this morning, so I will pick only your brain today Brad, and that's just all right.Brad Manning:Well, to be honest, he usually ruins it with all the less intelligent things he says, it's usually insults directed at me, so this will actually be maybe the most productive interview we will ever have.Fabian Geyrhalter:Look, I staged everything but now you totally ruined it. We didn't really want him on the show. We figured this out a long time ago you and I. I'm super thrilled, I'm super thrilled to have you in the show. I can't believe that you went on the Ellen Degeneres Show before you end on mine, but I forgive you guys, because my show wasn't around in 2017, and that's why, so you're all good, you're clean.Brad Manni

Learn more about Rotten TomatoesConnect with PatrickSupport the show-------->Fabian Geyrhalter:Welcome to the show, Patrick.Patrick Lee:Hi, thanks for having me, Fabian.Fabian Geyrhalter:Absolutely. So you and I met when we were mentoring a cohort of the Founder Institute. I'm not sure which cohort it was. They all blend together, but re-reading into where you come from and your journey outside of Rotten Tomatoes, I actually realized that we both started off in print design. And then we moved on to web design before we both learned how to focus on one thing and by doing so, it created clarity and with clarity, as it usually does come success. You said that in an interview, and it literally is part of my brand strategy holy grails. You said that companies are trying to out feature themselves instead of having research sharp focus. And that really is the story behind Rotten Tomatoes, which launched 20 years ago, which is crazy to think about. And despite lots of handovers over the years, it is still the trusted

Learn more about EIDUCatch Bernd's TEDx TalkSupport the show-------->Fabian Geyrhalter:Welcome to the show Bernd.Bernd Roggendorf:Thank you very much for inviting me.Fabian Geyrhalter:Well, it's really, really good to have you here. It's funny how you actually ended up on hitting the mark. Just to give my listeners a bit of background. I was invited to speak at Harvard Business School back in March of this year, which was really exciting and I very much looked forward to it. And this was just when COVID started to emerge in the Western world and I remember I was the only one at my gate at LAX Airport actually wearing a mask and people were just staring at me and they were laughing at me.And so during the flight over to Boston, I get a message from the CEO of your organization, Arne, who was also supposed to speak at the same event. And we decided we should meet up the next day, but that never happened since the event got rightfully canceled that very night because of COVID fears. So in a way, the one thing I

Learn more about Outer AisleSupport the show-------->Fabian Geyrhalter:Welcome to the show, Jeanne and Vasa.Jeanne David:Thanks for having us, looking forward to chatting with you.Fabian Geyrhalter:Oh, absolutely. It's such a pleasure to have both of you here. So Jeanne first, congratulations, Outer Aisle ranked 63, I think on the overall Inc 5000 list. And it is the second fastest-growing privately held foods company in all of America with a two-year revenue growth of I don't know, like close to 2,000%. So amazing success. Congrats on that, love having you here because of that, but let's hit rewind here for a second, because you have a fascinating story. You quit your position as an executive director of the Arthritis Foundation, when you were around 50. Not to put an age on anyone but that was about the year. And you wanted to do something both impactful and meaningful after the tenure.And now fast forward to 2020 and I see an article in Inc Magazine with the fantastic headline, The Matriarch, hovering abov

Learn more about Alpha FoodsSupport the show-------->Fabian Geyrhalter:Welcome to the show Cole.Cole Orobetz:Hi Fabian, great to be here.Fabian Geyrhalter:Absolutely, good to have you. So earlier this year you completed a 28 million dollar funding round. Your plant-based frozen meals are hard to miss in the US where you are in over 9000 stores I believe, but now it might even be more. How has this bizarre year of people hoarding food, and supply chain issues across the industries. How has this treated Alpha Foods? How are you guys hanging in there?Cole Orobetz:Yeah well we did, timing was really fortuitous for us to have closed that round basically January, February right before COVID really changed the landscape of everything. And so we had raised the money to execute on a 2020 business plan, and when things started to shut down in March we took a bit of a step back to just survey the landscape. And really what we saw was a huge surge in people purchasing the products, loading their freezers. There was some

Learn more about Unbound MerinoSupport the show-------->Fabian Geyrhalter:Welcome to the show, Dan.Dan Demsky:Hey, how are you?Fabian Geyrhalter:Very good. Very good. Good to have you here. I love your backstory. I listened to another podcast interview, mainly because it actually resembles my story a little bit as I grew my design agency organically to a point of, under parenthesis, great success, at least to the outside world, but I myself just felt really stuck. So I flipped the switch and I started over, and it seems like you were doing something very similar with a video production company. Tell us a little bit about your journey and then your big epiphany to switch from the service industry to the product industry, which is always a very smart move.Dan Demsky:Yeah. Well, I had a really, really good experience and a good journey doing what I was doing, but I never originally intended to start a company. I was doing freelance video production with my best friend and business partner. And we started getting

Learn more about JulySupport the show and get on monthly mentorship calls with Fabian. Join here.-------->F Geyrhalter:Welcome to the show, Muhammad and Eric.M Saigol and E Rauterkus:Thank you very much. Yeah. Good to be here.F Geyrhalter:Yeah. So we're taping this just a few days into August and I have to say, when are you launching July, if not in July?M Saigol and E Rauterkus:Well, actually we did launch July in July, which was a great start to the company. This is Muhammad speaking. We had a great release in the first of the three of our units, to actual customers in the month of July...F Geyrhalter:Oh fantastic.M Saigol and E Rauterkus:... which was very timely and fitting for our brand and actually also our journey. We started this company last July. So it's a very significant path for us. But it's a hot summer and we've been continuing deliveries through July into August and into September as well.F Geyrhalter:So currently people can pre-order it, but you're already delivering, which is amazing. That's

Learn more about Anna Sheffield Fine JewelryLearn more about Bing BangSupport the show and get on monthly mentorship calls with Fabian. Join here.-------->F Geyrhalter:Welcome to the show, Anna.A Sheffield:Thanks for having me. I'm so happy to be here with you today.F Geyrhalter:Oh, thank you. It's such a pleasure. You have two physical ateliers, right? One in LA on Melrose and one in New York City on Bleecker. How have these past four months affected your operations and brands? How did you have to pivot like everyone else?A Sheffield:Oh, it's been, yeah, very interesting. Fortunately for us, we were already kind of doing remote with me being back and forth between LA and New York. So, we had a little bit of practice. But at the onset, we closed both of the store locations and we shut down our production office and our headquarters.So, in the beginning, it was just a small remote team. I had to furlough most of the team in the beginning because there was nothing for them to be doing while the cities were shut

Learn more about The Financial GymSupport the show and even get on monthly mentorship calls with Fabian. Join here.-------->Full Transcript:F Geyrhalter:Welcome to the show, Shannon.S McLay:Thank you. So happy to be here.F Geyrhalter:Yeah, thanks for being here. You are the CEO and founder of The Financial Gym, a fitness inspired personal financial services company that to me shouts millennials and Generation Z. I have proved since my brand consultancy's creative lead, Chessy, brought up your brand to me and she shared the surprise swag bag with me that comes with a tote saying, "Money is my spirit animal." It also has a little card that's signed by you. Then I had to look into Financial Gym a little bit more because she was super excited about it. She just signed up. I had to immediately invite you to be on the show. I'm a huge proponent of financial literacy and empowerment. How could you not be, right?S McLay:Right.F Geyrhalter:I'm originally from Austria where things are a little bit different than Europe

Learn more about KidfreshSupport the show and even get on monthly mentorship calls with Fabian. Join here.Full Transcript:F Geyrhalter:Welcome to the show, Matt.M Cohen:Thank you. Nice to meet you.F Geyrhalter:Absolutely. So in your bio it states, "As someone who was interested in how brands connect with consumers, Matt was looking to develop a concept that would really connect to people's lives and be meaningful." Now, this statement alone got me so excited to have you on the show. You actually went from being a management consultant at Accenture to a COO at a consulting practice that got sold to Omnicom, which those in the industry know, that's the big one, and now you're hiding veggies in frozen meals for kids with your brand Kidfresh. Tell us a bit how and why you started this brand.M Cohen:Well, I'm still wondering every day. I don't know. I had a career, everything was fine, and then one morning I woke up and I'm like, "What kind of bad food..." excuse my French "... kids are being fed here in the US?"

Learn more about Nekter Juice BarSupport the show and even get on monthly mentorship calls with Fabian. Join here.Full Transcript:F Geyrhalter:Welcome to the show, Steve.S Schulze:Well, I appreciate it. Thanks for inviting me, and I'm happy to be here.F Geyrhalter:Oh, absolutely. Well, first things first, how has Nekter kept up during these unprecedented times?S Schulze:I think a lot of restaurant brands, everybody's had to pivot and everybody has had to adapt accordingly. I think that Nekter being in somewhat of a unique space, meaning the health, wellness, we're not fine dining, we're not sit down, but we've been able to adjust and modify accordingly. When the pandemic first hit, sales were off 75-80% for about the first 30 days. Since then, we've seen about double digit increases and today we're frankly comping even or positive, from a year ago. So, I think it's been interesting, obviously, I think it's been very difficult for a lot of people. It's been tough on the staff, but I think that we've been able

Learn more about mmhmmLearn more about the reasoning behind the name, plus see the platform in actionSupport the show and even get on monthly mentorship calls with Fabian. Join here.Full Transcript:Fabian Geyrhalter:Welcome to the show, Phil,Phil Libin:Thank you. Nice to be here.Fabian Geyrhalter:Based on your new video communication tools, really neat demo in which you are actually the star. We now know that you have 123,195 unread emails back then when you filmed that. I'm thrilled you were able to take the time to be,Phil Libin:It's climbed a little bit since then.Fabian Geyrhalter:I had a feeling. I had a feeling. As a little intro, maybe it's not so little after all, but here's the story, how Fabian met Phil. We really only met twice, but a common acquaintance of ours in the Silicon Valley startup world contacted me to tell me about how the former CEO and confounder of Evernote has created this mind blowing new way of conducting and experiencing online meetings. He then told me that he would like to make

Learn more about LIVSupport the show and get on monthly mentorship calls with Fabian. Join here.Full Transcript:F Geyrhalter:Welcome to the show, Esti.E Chazanow:Hi. Thank you for having me.F Geyrhalter:Absolutely. Thank you for making it especially during these times right now. I was so intrigued when I first read about your company, LIV, a Miami-based brand that offers Swiss-made high-quality watches at a fraction of the price we all got used to seeing. We're talking a couple hundred dollars versus thousands or even tens of thousands of dollars. And for all of you listening, go to livwatches.com to get a visual of their impeccable design.So you and your husband are both co-founders but he is the official watch expert, I would say, the brand as a person as we call it, yet I chose to have you on the show because you're also the brand manager. And the big question, just to start this off, how does one set out to break this carefully crafted and, I can only assume, well-guarded system that is the Swiss watch mo

Learn more about RegrainedSupport the show and get on monthly mentorship calls with Fabian. Join here.Full Transcript:F Geyrhalter:Welcome to the show, Dan.D Kurzrock:Hey, thanks so much for having me here.F Geyrhalter:Yeah, absolutely. We talked about this a little bit before we hit record, but today's June 1st. We're still in a pandemic but as of this past weekend, the majority of cities in the US is taken over by rightful necessary protests, but also by looters and riots. And we see our cities on fire. I had a very late night monitoring downtown Long Beach, which is where my office is located which has been an epicenter of violence and looting last night. Jessie, our creative lead, is already out there helping the community in the clean up. You Dan are based in San Francisco and the company is in Berkeley and that is another hotspot up in San Francisco in Oakland. And I was even debating if given the circumstances, we should postpone our interview, but we both decided early this morning to power through de