#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Matt Artz talks with Jason Barnard about leveraging anthropology for effective content marketing. Matt Artz is an anthropologist, designer, strategist, product manager and entrepreneur known for his innovative work in user experience, product development and consumer insights. He is Head of Product and User Experience at Cloudshadow, founder of Anthro to UX and Azimuth Labs, and adjunct professor of marketing at Fordham University's Gabelli School of Business. Matt is also a sought-after speaker and thought leader, speaking to international audiences at conferences and on podcasts. He is passionate about responsible design in new technologies and is currently co-editing a volume on anthropology and new technologies to be published by Routledge in 2024. The ever-changing world of content marketing requires innovative techniques that truly connect with your target audience. But how can you do this effectively? Hmmm… It's important to understand your target audience on a deeper cultural and psychological l

Ruan Marinho talks with Jason Barnard about combining the metaverse with digital marketing. Ruan Marinho is the founder of Develomark and leads the company with the vision of achieving the best end result for customers. The vision began after working in his father's painting business and quickly seeing business results after his father's business was listed in Google search results. Shortly thereafter, Ruan's father was able to discontinue the advertising services he had been paying for due to explosive search engine results. In a world where buyers are actively searching the Internet for their next business, Ruan advises his clients on how best to connect with potential buyers. As a marketer, integrating Metaverse technology into your digital marketing strategy can catapult your brand to new heights and allow you to engage with your audience in more immersive and interactive ways. But what really is the Metaverse? Hmmm… In this incredible episode, Ruan Marinho discusses the definition of the Metaver

Allison Riggs talks with Jason Barnard about building a self-sufficient team with they ask, you answer. Allison Riggs excels as a transformation catalyst for organisations around the world. She trains sales, marketing and leadership teams to create a culture of radical transparency in their organisations that empowers them to become the most trusted voice in their field. She has deep roots in the marketing world and has leveraged her corporate and agency experience to prove the value of great content, great communication, and great leadership. All of this ultimately leads to more cohesive, productive teams, higher sales, and more trust with clients. To effectively address customer questions and deliver valuable content, it's essential for digital marketers to conduct thorough market research and constantly stay informed about industry trends and consumer behaviour.  In this incredibly wonderful episode, Allison Riggs shares lots of knowledge about creating a content style guide and prioritising relev

Jason Cercone talks with Jason Barnard about how to tell your authentic story as a podcast guest. Jason Cercone is the host of Evolution of Brand, a podcast that features stories and strategies for building an authentic personal brand. With nearly a decade of experience in the podcast world, Jason Cercone has built his brand around the consuming power of storytelling and simplifying podcast guesting. He helps executives develop their authentic story and confidently tell it as a podcast guest, while maximising the value of each guest appearance and establishing thought leadership in their niche. When you're telling your authentic story as a podcast guest, it's important to leave a lasting impression. But how? Jason Cercone reveals how to make the most of your podcast guest appearance in this super awesome episode. Jason shares brilliant tips on writing podcast guest pitches and focuses on value-driven podcasts as opposed to sales-driven podcasts. He emphasises building a strong connection with the per

Fabi Paolini talks with Jason Barnard about how to attract more ready-to-invest clients. Fabi Paolini is an accomplished brand strategist who helps coaches, consultants and professionals evolve and create compelling brands that look, sound and feel as authentic as possible. With her skillful guidance and expertise, they can effectively position themselves as premium brands that can attract investment-ready clients with a strong presence and compelling messaging.  To attract premium customers, you must first understand your target audience and be a trusted provider of answers to their desires. It is beneficial to focus more on 'gain' marketing, which aims to build relationships, rather than 'pain' marketing, which only addresses the emotional aspects of their problems. There is also a key difference between content and messaging, which is knowing your audience. You can also build a loyal and engaged customer base by using content and messaging to appeal to potential customers and position yourself as

Lorraine Ball talks with Jason Barnard about content based SEO - a smarter way to build your brand. Lorraine Ball is the founder of Digital Toolbox Community, where she helps business owners leverage Internet marketing for growth. Lorraine is a successful entrepreneur, author, professional speaker and host of a weekly marketing podcast, "More than a Few Words," who brings creative ideas, practical tips and decades of real-world experience to every conversation. For entrepreneurs and marketers looking to build their brand, content-based SEO is an important tool. And to establish your brand in the minds of people who are also potential customers, you need to offer solutions to their problems and address their concerns through your content and website. In this insightful episode, Lorraine Ball reveals a lot about how to build your brand through SEO. Lorraine discusses the need to identify the questions people have when they want to work with you and create content that answers those questions. She expla

Jason Barnard talks about the SEO mastery summit debrief. Jason Barnard is the founder and CEO of Kalicube, a company that helps you future-proof your online branding by teaching Google who you are, what you offer and which audience you serve. He's the only person Google says has as much insight into their knowledge algorithms as their own insiders. Teaches digital agencies and business leaders to understand, educate and feed Google's knowledge algorithms. He helps his clients future-proof their digital branding, increase their authority and trustworthiness, and dominate their industry on Google. He believes that a digital marketing strategy is not just about where you show up, but how you show up. Jason is the author of The Fundamentals of Brand SERPs for Business and host of the Branded Search (and Beyond) podcast. His talents include a professional musician, a screenwriter, a songwriter, and a cartoon blue dog. The SEO Mastery Summit is a must-attend event for SEO professionals. It provides a unique

Nat Rosasco talks with Jason Barnard about Agencies: how to create a bespoke project that wows your client. Nat Rosasco is a digital marketing entrepreneur and founder of Olive Street Design, Olive & Ash Design and Ballot Box Digital, online digital marketing companies with a proven track record of developing web marketing strategies, delivering branded digital experiences for clients and brands, building and designing websites, forming strategic partnerships, driving revenue and increasing profits in competitive markets. Nat has a deep understanding of the sales and marketing sector with proven expertise in business, operations and team building. Olive Street Design currently has over 1,365 clients in the United States, Asia, Africa and Europe including The Hasty Pudding of Harvard University, The Seattle Times, City of Chicago, Sweet Baby Ray's, University of Michigan, Northwestern University, AARP, Seminole County Supervisor of Elections, the City of Pompano Beach and the University of Notre Dame. Mr. R

Scott Turman talks with Jason Barnard about building a personal brand online with a book. Scott Turman is the founder and CEO of BrightRay Publishing, an American company that provides writing and publishing services to founders, CEOs, celebrities, sports figures, politicians, and other professionals. Scott is an American technologist, entrepreneur and author. He began his career writing code and cryptographic systems for organizations such as NASA, the U.S. Department of Defense, Disney, and other Fortune 500 companies. He is co-author of two books, "A Nerd's Guide to Negotiating Salary and Benefits," which reached the top 10 in its category on Amazon, and "How to Build Your Brand with a Book: Establishing Yourself as a Published Expert." As a business owner or marketer, using a book to increase visibility online is critical because it is an effective approach to getting your message across to a wide audience and establishing authority in Google’s eyes. A book helps you reach out to potential clients a

Josh Ramsey talks with Jason Barnard about ClearBrand marketing flywheel. Josh Ramsey is the business development manager at ClearBrand.com. A digital marketing agency focused on data-driven marketing that gets results: more leads and sales. He believes that without good marketing, businesses die and people suffer, and that ethical, scientific marketing can change the world. A marketing flywheel is important because it provides a holistic view of the entire Customer Journey, helping marketers understand the motivations and needs of their target audience. By understanding the Customer Journey, marketers can develop an effective marketing strategy that engages customers and drives them to action. The Marketing Flywheel also helps marketers identify opportunities for improvement in their current strategies. In this groovily insightful episode, Josh Ramsey dives into the powerful concept of the ClearBrand Marketing Flywheel and explains how it helps reduce marketing waste, increase credibility, and ensur

John Ozuysal talks with Jason Barnard about how to create content that converts. John Ozuysal is a growth marketer, 2x entrepreneur with 1x exit and has helped companies go from 0 to 7 figures. He is currently a co-founder of a 500 Startups backed Datapad. To this day he helps startups, accelerators and investors with growth marketing. An essential part of content marketing is creating content that prompts the reader to take an action, whether it's subscribing to a newsletter, making a purchase, or signing up for a free trial. This type of content builds trust with readers, provides them with useful information, and encourages them to take action. It is important to produce content that encourages purchase, as it leads to more engagement and conversions. Such content is tailored to the reader's needs and speaks to them in a way that they find appealing. They can also help you build relationships with your customers, which can lead to repeat business. They also help increase brand visibility and improve

Gert Mellak talks with Jason Barnard about conversion-driven SEO for consistent results. Gert Mellak is the founder and CEO of SEOLeverage.com - an SEO agency that helps course creators, coaches and e-commerce sites boost their SEO in a conversion-oriented way. Gert Mellak is also the author of the book "The ERICA Framework", in which he describes his consistent, conversion-driven approach to SEO, which has resulted in clients staying with his consulting program for years and steadily improving their results. Investing in SEO to increase visibility, traffic and conversions is an important step in optimising a website. SEO is a long-term game, so it's important to focus on the right keywords, content and strategies to get the results you want. In this insightful episode, Gert Mellak explains how determining what conversions mean to a business and establishing key metrics to measure progress requires an understanding of the business goals and objectives that SEO efforts are intended to achieve. Gert al

Will Laurenson talks with Jason Barnard about the key to a perfect website. Will Laurenson is a customer experience optimisation consultant helping ecommerce brands optimise their customer journeys for conversion and customer value. If you're looking for a better ROI for your marketing spend and higher Customer Lifetime Value, you can connect with him on LinkedIn or Twitter. Will also hosts the Customers Who Click podcast, a weekly interview with leading marketers from across the industry. Websites play an important role in sales, and when you design a website, you probably first think about what will appeal to your customers. But what if you got that wrong and should focus on how the website works for customers and how it answers their questions and concerns about your products or services, as well as your business. What should you do to achieve a high conversion rate? In this interesting episode, Will Laurenson explains how to tailor the customer experience to increase a website's conversion rate.

Burkay Alpyildiz talks with Jason Barnard about EoT: Enough of things and phygital explained. Burkay Alpyildiz is a Phygital Experience Leader, Serial Entrepreneur and Managing Director. After a solid engineering education, Burkay focused more on project management, international business and experience design. He founded or co-founded companies that had great success in their fields and had significant differences that made them unique in the industry. His primary expertise is developing products and solutions to industry problems. With his ability to manage complex projects, he is known in the industry as a problem solver. Burkay takes a holistic approach to designing digital experiences and believes that each link in the value chain has a major impact on the final product or service that the end consumer engages. His value-added products and services have received multiple awards from top management. In addition to his professional work, Burkay volunteers for SCORE Mentors in Metro NJ Chapter, which inc

Dennis Consorte talks with Jason Barnard about how to leverage press to build authority on Google. Dennis Consorte helps startups and small businesses because he believes that successful entrepreneurs give people hope, and that is more important today than ever. Dennis Consorte does this primarily through digital marketing and building teams and systems that enable incremental and sustainable growth in traffic, conversion and customer retention. He has over twenty years of digital marketing experience and sold his first ecommerce business in 2004. Today, he works as a digital marketing and operations consultant helping online businesses increase traffic, conversions and customer retention. His approach to digital marketing is unique in that he sees every touchpoint along the customer journey as an opportunity to build the kind of relationship one would expect only from face-to-face communication. Team building and storytelling are core to his methodology. Experts cannot claim to be experts just because

Tatiana Bonneau talks with Jason Barnard about domain names as brand assets. Tatiana Bonneau now works for MarkUpgrade.com and SmartBranding.com with the goal of helping entrepreneurs make better decisions about their online brands. She is interested in entrepreneurship with all its joys and pains, technology and how it affects our lives, names, business names and domains as brand assets. She is happy to help anyone with a serious interest with thoughts and ideas on any of these topics. Every website or business has its own unique domain name. And since it plays an important role in how customers can access or find your website, entrepreneurs and business owners should consider investing in one. The lovely Tatiana Bonneau shares her domain name expertise in this incredible episode. She explains the need for a domain strategy for businesses, its value, and the consequences of not having one. Some entrepreneurs and business owners shy away from the concept of owning a domain name because they don't kno

Mads Singers talks with Jason Barnard about building a team rather than just a group of coworkers. Mads has more than 10 years of experience in Fortune 500 companies such as Xerox and IBM and more than 8 years of experience coaching and consulting online entrepreneurs in management and outsourcing. He has also spoken at many major events such as CMSEO, TiECon, DCBKK & DMSS Bali, SEO Spring Training, 7 Figure Seller Summit and the Survive and Thrive Ecommerce Summit. Mads, who currently owns and manages 4 companies and employs more than 100 people, does not just talk the talk, he walks the walk. Mads is not only a management expert, but also an expert in growing and scaling an online business. He is one of the industry experts on the DISC method, which is a cornerstone of his management philosophy, and he shares his knowledge through the Effective Management Mastery course and community. Achieving attainable business goals requires a group of people working together as a team. Communication, trust, owner

Irina Poddubnaia talks with Jason Barnard about how to make 5-10% extra sales on Autopilot. Irina Poddubnaia is the founder of TrackMage, a package tracking software that increases sales and customer loyalty by providing a superior post-purchase customer experience. Her journey began by managing a fulfillment center in China for 2.5 years (without speaking Chinese) and then starting and successfully running a SAAS company to this day - completely remotely and without external funding. While ecommerce sellers focus on acquiring new customers, they often overlook the opportunity to generate additional revenue through their existing customers. Retaining customers and keeping them in a cycle to repeat orders should also be a priority in marketing strategy. In this episode, the amazing Irina Poddubnaia discusses how ecommerce stores can get additional sales from customers who have recently purchased and are still checking their delivery status. Irina also explains the importance of keeping your brand name

Alexandra Tachalova talks with Jason Barnard about links are the foundation of your site. Alexandra Tachalova is the founder of the online digital marketing event and relationship-based link building agency DigitalOlympus.net. Alexandra Tachalova is a sought-after speaker and also runs a digital marketing conference in Europe. She also writes regularly for leading digital marketing blogs, including Moz, SEJ, Salesforce, Hubspot and many others. Having quality links for your business does not necessarily mean you have to build them. With the right, high-quality content, you can generate them yourself. And there are other ways to get links organically. But how do you increase your chances of getting links, and what are the main problems you may encounter when getting links? In this incredible episode, the brilliant Alexandra Tachalova shares her extensive knowledge on link building. She discusses fantastic link building tips, closing the current link gap, and why link building is not a business problem

Ash Nallawalla talks with Jason Barnard about why enterprises need a CWO (Chief Web Officer). Ash Nallawalla has more than 20 years of experience in search engine marketing. He has worked as an independent consultant, as an in-house SEO manager for large companies, and on the agency side for smaller companies. He also founded and sold an SEO training company. He wrote a monthly SEO column for APC Magazine for many years. He recognized the need to close what he saw as an awareness gap among managers of the SEO function. He observed costly mistakes that resulted in ranking drops, which meant lost revenue for most companies. This inspired his latest publishing venture, a series of three books that includes "Accidental SEO Manager," currently available on Amazon. One person at the top of the organizational structure is responsible for each of the many departments that make up large companies. But can someone in the executive suite be held responsible for SEOs as part of the corporate organization, consideri