Market Like A Boss

MEET THE GUEST: Kelly Glover books podcast tours for entrepreneurs so they can build brand equity. As the founder of The Talent Squad, Kelly is driven by the core belief that your personal brand is your most valuable asset. Kelly is a natural energizer obsessed with booking podcast interviews for her clients, which enables them to deliver incredible value to their audience, build relationships with hosts, and increase credibility, authority, visibility and influence. In 2007, Kelly released her first podcast but it wasn't until 2014 that she finally made the transition from commercial radio host to podcast guest booking agent. Then in 2017, Kelly was faced with a "Jerry Maguire Moment", and with just a single client and one team member, launched her podcast guest booking agency, The Talent Squad. Kelly splits her time between Los Angeles, New York, and Sydney.  WHERE TO FIND KELLY ONLINE: Website - http://thetalentsquad.com/ EPISODE SUMMARY: We're back with another special guest on the Market Like A Boss podc

Given what’s happening around the world with the coronavirus, I know many women are scared about what it means for their business. That’s why I wanted to do a special episode about how to market during a crisis and the opportunity that exists for your business. Here are 7 tips to help you market your business & land clients despite the coronavirus and other outside circumstances: Limit exposure to fear-based posts, news, and other media Explore new offers and ways to serve your audience (with people spending more time at home, this is a great opportunity to launch a new service or program Reconnect with your network. This may include past clients or referral partners. Keep those relationships going and look for ways to collaborate to reach a new audience! Focus on growing your audience. There is so much freedom in having an audience you can market to regularly. Consider a new group of people you’ve always wanted to serve - and focus on serving your existing clients well. Your clients are likely

For many women, reaching 6-figures in their business feels overwhelming and almost impossible. I get it - in fact, I used to be in that place. But here’s what I discovered: getting to 6-figures isn’t about what you do...it’s about how you think.  In this empowering episode of the Market Like A Boss podcast, I share with you the 6 beliefs you need on your road to 6-figures: 1. Believe that more success is possible. "Success hangover" happens after reaching a certain milestone in your life and business. You start doubting if it's possible to have more success or if you can even sustain it. Remember that success is repeatable. Look back at all of your accomplishments and see the evidence that you can do it again and again! Your dream clients are inspired by your success, not threatened by it. Be bolder on your message. Don't be afraid of being judged by other people because of what you have achieved. Talking about your success inspires the right people who are committed to grow their business. 2. You're the boss

Have you ever felt terrible after experiencing a certain level of success? Have you ever doubted yourself and felt like an imposter after achieving a big milestone in your life and business?  If so, you’re not alone. This is what I call "Success Hangover", and I talk about it in this week’s episode of the Market Like A Boss podcast. Success hangover happens to many high-achieving women...and I'm no exception. Often the hangover comes in the form of doubting whether we can reach a higher level of success or maintain the success we already have.  I wanted to do an episode on this because we often hear a lot about success, but not what happens afterward. It's important to recognize that there is another side of success. But it's nothing to be scared of! The key is to be prepared on how you can deal with these thoughts so that you can move to the next level. At the end of 2019, I experienced success hangover after reaching 6-figures in my business. I started doubting if I will be able to sustain it or if I will b

MEET THE GUEST: Courtney Tarrant is a leading Facebook Ads expert who has managed over $2 million dollars in ad spend and has helped grow brands from six to seven figures and beyond.  She has extensive knowledge in the world of Facebook and Instagram paid advertising and works with successful ecommerce stores and online entrepreneurs helping them scale and grow their businesses beyond their wildest dreams.  Courtney is a passionate, successful entrepreneur that believes in living a life of intention and creating a life and business that she loves. She cares deeply about her clients and focuses on helping them create a life and business they love by ensuring their advertising dollars are well spent, creating leads and sales on demand.  Courtney lives in Texas on a nearly 3,000-acre ranch with her husband, Will, and their 3 dogs, which allows her to unplug and recenter her focus by taking hikes nearly every day. WHERE TO FIND COURTNEY ONLINE: Facebook Page: @adswithcourtney Facebook Group: @FBAdsEmpire Instagra

MEET THE GUEST: Kathryn Binkley is an Integrator/Digital COO for visionary, growth-minded entrepreneurs scaling from 6 to 7 figures and the host of the In Light of Success™ podcast. After 10 successful years in the marketing agency world, Kathryn ventured out to truly take control of the impact she could have on those craving success, flexibility, happiness and financial freedom. And she hasn’t looked back since. Now five years later, Kathryn spends her days helping entrepreneurs solve their biggest business challenges, move past their mindset blocks, plan and implement high performance strategies that drive results and unlock their true business potential. With her no-nonsense, tough love approach and 15 plus years of experience, it’s never long before Kathryn’s clients begin to build a self-sustaining, wildly profitable business and a life that lights them up. WHERE TO FIND KATHRYN ONLINE: Website - https://www.alyght.com/ Facebook - https://www.facebook.com/groups/withkathrynbinkley/ Instagram - @kathryn__

In today's episode, I talk about one of the top three questions that I get from women in business - how to share results without making any promises or guarantees. Landing your dream client requires talking about what you can do for them. But first, you have to know the difference between making a promise or guarantee versus just talking about results. Making a promise or guarantee is like saying: "If you work with me, I'll make you a million dollars in 3 days!" When you make a promise or guarantee, you're putting all the responsibility on yourself.  When you share results, you’re telling your potential clients what’s possible if they work with you. The responsibility is all on them. "If people are confused or they don't know what's possible if they work with you, they’re not going to work with you." -Michelle Vroom Now, let's dive into the reasons WHY you're not sharing your results: 1. You don't know who your dream client is. Without knowing this, you can never be specific about the results you can deliver.

If you want to know how you can land clients faster without doing more work or spending more money, you don't want to miss this exciting episode of the Market Like a Boss podcast!  I have built a 6-figure business by showing up and going all in on my Facebook group. If it happened to me, it can happen to you too! So I'm sharing with you these 5 simple tricks to land clients faster that you can do NOW. 1. Free up your calendar and block off time for clients you want to serve I have worked with a lot of women who are scaling their business and are struggling to keep up with their schedule. I myself have faced this.  Here’s my best tip: don't let your schedule run you. You have to take control of your time. If you feel like you don't have enough time to serve clients, then you are not going to want to take on more clients.  One of the best tricks that you can do right now is to go back to your calendar and ask yourself: Does what’s on my calendar reflect my goals? Then I want you to block off extra time on your

How in the world is it possible to land multiple clients in one day?  It’s completely possible for each and every one of you. In this episode, I talk about how to land your DREAM CLIENTS - people who are ready and excited to work with you. Not just one, but multiple dream clients in just one day.  A week before I recorded this episode, I landed 3 clients in one day for a total of 23K in sales. I don't say this to brag but to show you that IT IS POSSIBLE.  "There is no dream that is too big for you. All of this is completely possible. If it's possible for me, it's possible for you too!" -Michelle Vroom Don’t worry - I’m not just going to tell you that it’s possible without sharing how I made it a reality. Here are 5 steps I took to reach this huge milestone: 1. Have a lead generation system in place I have a system for how I find and attract clients. I bring them into my world so I can build a relationship with them. As you let people in, you'll notice that there are certain people who show interest in working

Have you been growing your Facebook group and wondering how you can make money from it? Have you been feeling like your Facebook group has turned into a waste of time? Then this episode is for you! Facebook groups play a huge part in my business. Having my own Facebook group - my own audience of dream clients - has been one of the main reasons why I've hit six figures, why I had my biggest month ever in November last year and why I'm working with clients who I absolutely love. This can also be a game changer for your business!  When I started my Facebook group, I didn't actually have a concept on who I wanted to let in or how I was going to make money from it. Then I developed a solid plan on how I was going to nurture my audience and how I was going to land clients from it. My Facebook group is continuously growing well. I can go into my group, sell something tomorrow, and people will buy! It was hard for me to make the transition from just growing my group to becoming comfortable enough to put offers out th

The Market Like A Boss Podcast is back! It's time to reflect on what we have accomplished, as well as what went well and what didn't on the previous year. 2019 was huge for me because of all the amazing things that happened in my life and business. But it's not all rainbows and sunshines.. there were lessons that I needed to learn which I will share with you on our first episode for 2020.   Here are the 5 lessons I learned in 2019: 1. People are always watching. You're showing up everyday but you might be wondering - Are people actually watching? Are people paying attention to what you have to say? YES! I want you to know that people are always watching. No one showed up to your live event or no one commented on your social media post.. so you stop showing up. Take this chance to show up even more! Oftentimes, the ones who are the most serious in getting help are the ones behind the scenes. Had I stopped showing up, I wouldn't have landed those clients. You must be committed to show up for this kind of people

MEET THE GUEST: As a business and career coach, Coryn Quester helps aspiring and existing entrepreneurs bring the business of their dreams to life. Her mission is to help people understand that closing the gap between going from employee to entrepreneur is simpler than you think!  WHERE TO FIND CORYN ONLINE: Website - https://corynquester.com/ Instagram - @corynquester Facebook - @corynquestercoaching EPISODE SUMMARY: This is another special episode of Market Like a Boss podcast because we have Coryn Quester on the show to talk about limiting beliefs and what's possible for women in business.  During the episode, Coryn shared the most common limiting beliefs that may be stopping you from pursuing your dreams: 1. Comparison There is a voice inside your head that says you can't achieve what super successful people like Steve Jobs have achieved. You may think that your dreams are unattainable, but you really just need to have the courage and drive to keep going. Same thing on the other side of the coin - when yo

Marketing can be scary if you're an introvert. Many of my clients are introverts, and even though I'm an extrovert myself, I understand how difficult marketing can be for an introverted person. That's why in this special episode, I talk about how to become confident in marketing the way YOU want...not the way someone else says you have to. Here are some of the challenges that you might be facing in marketing as an introvert: 1. Being ON all the time For introverts, being constantly visible online and talking to a lot of people can be very challenging. It can be super draining and can suck out a lot of energy. 2. Act of talking to people Even if it's through email or online, simply having conversations with other people can be scary for introverts. They may feel uncomfortable talking about themselves and quite conscious about what others might think about them. 3. Being seen as an expert Many introverts don’t see themselves as experts or leaders. You may not think you’re deserving of the role and feel better b

MEET THE GUEST: Eden Fried ditched her plan to go to law school and started an online business instead. Fast forward a few years, and she's mastered the art of selling digital products online and now teaches other women how to turn their passions into products they can sell online, too. She's the host of the Rebel Boss Ladies podcast, the founder of Rebel Boss University (a membership community for product creators), and the founder and host of the Rebel Boss Summit, a twice annual virtual summit for current or aspiring digital product creators.   WHERE TO FIND EDEN ONLINE: Website - www.edenfried.com Instagram - @edenfried   EPISODE SUMMARY: I'm so excited that we are joined by Eden Fried, our special guest for today's episode! Eden mastered selling digital products online and she's now helping women turn their passion into products that they can sell online. Her life took a turn from attending law school to starting her own online business to pursue a life that has more freedom and flexibility. In this epis

Rest is so underrated, especially in business. Not many people talk about it. Most of us are just hustling our way to success, and it is really exhausting.  On this episode of the podcast, I talk about why rest is so important in your marketing strategy. Contrary to what many believe, you don't always have to be in hustle mode in order to reach your goals. By doing less, your results will be better! I’ll be the first to say I’m guilty of not taking time to rest. When I reached 6 figures in my business and doubled my income from last year, the pressure level also went up. Success is addicting, and it happens at every level of business. Even if you're just starting out or you've been in the business for quite a while, we tend to push ourselves harder and forget about rest. Rest allows us to recharge. As we gain more opportunities to market and reach potential clients, it gets more and more difficult to take a break. This eventually leads to burnout, and I personally experienced this in my business. It makes us

I’m going to help you come up with new ideas for your content in just 5 minutes! This is an exercise that you can use and come back to at any time to help you come up with more content when you need it. So many women tell me they struggle to come up with what to say to their audience and they don’t know what kind of content to put out there. This is going to solve that problem once and for all! Step 1 - Free write your ideas Grab a piece of paper and jot down any and all ideas that come to mind when you think about sharing content with your audience. What do you want to talk about? What topics are you passionate about? What is your audience asking questions about? What are they struggling with? Just keep writing, there are no wrong answers here. Step 2 - Organize with content pillars Now start to organize your ideas under content pillars. Content pillars are themes or categories based on what you are passionate about, based on what your audience needs to hear, and based on what you are an expert in.

Today I am talking about why your marketing feels salesy. I want to let you know how you can turn things around so that your marketing feels genuine and authentic, and so you can land clients with confidence. I hear people say they’re afraid to talk about what they do or offer a free call because they don’t want to feel salesy. But ladies, we are business owners! And you have to sell and make money in order to run a profitable business. You should not feel like you have to apologize for that. Here are some reasons why you feel salesy: 1. You are not aligned with your offer. This could be a service, a program, a course, a workshop, whatever it is, if you’re not sold on it then your audience isn’t going to be either. If you’re not excited about your offer, you’re probably not showing up and getting visible. Remember, you cannot push away or offend the right people. The people who are perfect for you and your services will love your messages! You’re providing the solution to their problem. So if you’re not reach

Getting clients to come to you and ask how they can work with you is like the Holy Grail of marketing! It’s a dream that many people have. So I’m going to share with you steps that you can take now to shift from having to go out and spend all of your time and energy looking for clients, to having people come to you and ask how they can work with you. The steps you need to take to get potential clients to start coming to you are: 1. Create your own audience. If you are constantly going out to other people’s communities, it is going to be inconsistent, and it will be difficult for people to get to know you to the point where they are actually asking how they can work with you. Your own audience can be things like an email list, a Facebook group, an Instagram channel, LinkedIn, or a YouTube channel. Whatever it is, having your own place for people to come get to know you will be a lot easier for people to check out your content and feel ready to ask to work with you. 2. Have confidence in your offer. Many of you

Today we welcome special guest Tara Bosler to the show! Tara is an amazing creative copywriter. She has the power to craft messages that connect with people at the emotional level. And when it comes to marketing, that is one of the most important things you can do. In this episode, Tara shares the top 2 common mistakes she sees other female entrepreneurs make in their copy and messaging: Skipping foundational copy Not being authentic Foundational copy is all the essential pieces of your branding. Things like who you are, who you help, what you offer, your mission, your purpose, your vision. The process of establishing your foundational copy isn’t fun and sexy, it’s a little bit of work, but it’s so important and it makes everything else flow easily. “It really helps to build that foundation. Then the content just starts coming to you.” – Tara Bosler Authenticity is huge, especially in online business.  The reason that someone is going to choose you is that they’re attracted to you, your energy, and yo

On this episode I talk about how to show up and act like a 6-figure business owner before you actually are one. We often talk about reaching the goal first and THEN taking the steps to get there. But how are you going to reach that goal if you don’t know the steps to take? You reach your goals by truly stepping into that role before you’ve even made it. That requires the belief that success is on its way to you. If you don’t have that belief, you’re not going to reach your goal because you aren’t going to make decisions from that perspective. Here are the four main areas where I had to make decisions like a 6-figure business owner before I was one: Time I don’t subscribe to the whole “hustle” mentality. But when you first start your business you are going to spend more time getting ramped up. So once you hit your first goals, you’re probable tired and you wonder if you have to work even harder and spend even more time to be able to hit 6-figures. But time and the amount of money you make are not directly co