Ad Age Marketer's Brief

Harris Beber, CMO of Google-owned traffic navigation app Waze, updates us on the brand’s go-to-market strategy, including how it has come back from tough times in the early days of the pandemic. The brand is leaning into music integrations with the likes of Netflix, including a recent partnership with the streamer’s “Sea Beast” movie. Beber also updates us on its deals with big events like the Tour de France, which includes  data exchanges meant to reduce traffic congestion.

VP of Marketing Nancy King talks about what works and doesn’t work for the home-sharing brand

Purpose marketing expert Thomas Kolster breaks down a winning campaign from a German nonprpofit and a couple losers from Mercedes and  Luftansa. Plus, how brands should prepare for World Cup.

John Sheldon, CMO of SmileDirectClub, the teeth straightening and whitening brand, details how the company is altering its go-to-market strategy, including with new technology that allows users to initiate treatment plans by simply taking a picture of their teeth with a smartphone.

Brian Irving, VP of marketing at Meta Reality Labs, is attempting one of the biggest marketing pitches in history ... selling the public on virtual, augmented and mixed reality, and getting them to adopt the metaverse.

New top marketer David Corns discusses how the brand is innovating amid industry fluctuations

CMO Kristin Patrick talks about modernizing the brand during back-to-school season

CMO Stacey Pool discusses why the fast-casual chain sought a different way to express ‘different’ in a still challenging environment for restaurants

TopGolf is winning both hard core golfers and casual fans with its high tech driving ranges and entertainment and food options. The brand’s CMO, Geoff Cottrill, joins the pod to discuss its marketing strategy and growth plans.

In the latest installment of our purpose marketing series, Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency, shares tips on environmental marketing.

Karin Timpone discusses a game plan around courting new baseball fans, including big events like the upcoming All-Star Game

Remi Kent is focusing on new ways to connect emotionally with younger consumers

Marketing executive Heather Bennett talks about how the brand is dealing with inflation, connecting with Gen Z and Gen Alpha, and boosting the crafting-tech trend

Brent Miller, who has what appears to be a unique role in marketing as senior global director of LGBTQ+ equality for P&G, talks about how the company is approaching marketing to the community strategically and staying the course despite pushback in legislatures nationally on LGBTQ+ rights.

Alice Milligan talks about integrating E-Trade and how the brand is messaging its customers

Once quite literally left for dead, A&W Restaurants has fought back behind clever and efficient campaigns and is now turning toward scientific solutions, Liz Bazner, senior marketing director, tells the Marketer’s Brief podcast

We look at how brands are approaching LGBTQ+ advocacy with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency.

Accenture Chief Marketing and Communications Officer Jill Kramer on the rebranding of Accenture Interactive to Accenture Song. Jill also explains Accenture’s metaverse consulting approach. And we get into why she thinks B2B marketing is more exciting than ever. Plus, we hear how she decluttered Accenture’s marketing dept.

Founder Sam Calagione discusses the evolution of one of craft brewing’s biggest successes—and why young consumers want something other than what’s in their parents’ refrigerators

Behr’s Global CMO Jodi Allen talks about DIY millennials and why a paint brand needs an NFT.