Ad Age Marketer's Brief

Former P&G CEO reflects on a new book about his former boss and mentor John Smale, including Smale’s impact on global expansion, P&G’s legendary collaboration with Walmart and the corporate diversity policy. Plus, he recalls how they bonded over their views on a really bad presentation by former P&G ad agency Y&R.

Lorraine Barber-Miller, chief marketing officer of Philips, talks about how she re-organized the 3,000 marketers of the global health, wellness and grooming company as a digital-first, omni-channel, data-driven organization.

Penny Brook, chief marketing and experience officer, talks about branding with purpose

CMO Karen Riley-Grant talks TikTok, conscious consumerism, live shopping and the metaverse

Steven Grasse, founder of Quaker City Mercantile agency, on his unique approach to making and marketing booze.

Clorox Co. CMO Eric Schwartz talks about his company's bumpy journey from pandemic to inflationary price spikes and his own move from general management.

Executive Creative Director Mariota Essery discusses how DoorDash is elevating its marketing through Superette, its new in-house creative studio.

Purpose marketing expert Thomas Kolster breaks down a winning campaign from Mentos that involves raccoons and a couple losers from P&G and HSBC. Plus, how BrewDog crashed the World Cup.

Father-and-son advertising leaders Jo and Jordan Muse talk about the state of DE&I progress and future of multicultural marketing.

Sonic is synonymous with drive-thrus, but for its newest campaign the fast feeder takes a step away from the drive-thru, at least visually, as it plugs the crave-a-bility of its food. CMO Lori Abou Habib discusses the new approach, as well as what it is like to work for parent company Inspire Brands.

CMO Alex Griffin discusses On’s marketing, its subscription shoe program and what’s ahead in 2023

Global Brand President Tom Waldron talks about recent initiatives for the 75-year-old denim brand as well as the enduring appeal of cowboy culture

CMO Elizabeth Rutledge talks about new campaigns and cardholder perks

In this interview, Sean Riley, aka the chief executive dude, and Ryan Meegan, chief marketing officer, talk about secrets of their success, the unusual way they selected new agency Curiosity with help from former P&G executive Pete Carter, what it’s like working with Mark Cuban, and why clogged sewer lines won’t slow them down.

In our latest look at purpose ads, Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising, explains why Heineken and Lidl scored with environmental efforts—and how Apple missed the mark with its “Dear Apple” watch ad. Plus, we discuss Patagonia’s bold new move.

Melissa Waters talks about a new campaign and how the brand is educating workers and organizations

Brand exec talks about showing up in unexpected places and what the Serial podcast did for the brand

Bodybuilder-turned marketer Ryan Hughes joins the pod to talk about Ghost, a 6-year-old supplement brand that recently got into the energy drink business with help from Anheuser-Busch. Ghost takes a fun approach to the powder and energy drink sector, including with co-branded products via deals with Oreo, Sour Patch Kids and Warheads. Hughes also talks about the brand’s move to take fans behind the curtain with a video series called Behind the Brand.

Harris Beber, CMO of Google-owned traffic navigation app Waze, updates us on the brand’s go-to-market strategy, including how it has come back from tough times in the early days of the pandemic. The brand is leaning into music integrations with the likes of Netflix, including a recent partnership with the streamer’s “Sea Beast” movie. Beber also updates us on its deals with big events like the Tour de France, which includes  data exchanges meant to reduce traffic congestion.

VP of Marketing Nancy King talks about what works and doesn’t work for the home-sharing brand