Podcasting Smarter

In today's episode of Podcast Smarter we return with our second of three episodes with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company.   Uncover the surprising key to making your podcast stand out in a sea of competition. It's not just about content, but the strategic use of branding and design. Find out how to captivate your audience and create a lasting impression. Stay tuned for the unexpected twist that will change the way you approach podcasting. "Your podcast is your brand. If you have a business that has particular hex codes, that has a particular mood board, you're going to want to incorporate those type of things that make your business aesthetic you into your graphics, into your cover art so that everybody knows all of this flows and coincides." - Bethany Hawkins, Crackers in Soup Bethany Hawkins is a seasoned podcast consultant with a knack for elevating shows through intentional branding and design choices. Her expertise lies in crafting show notes optimized f