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In this episode of The Kelly Roach Show, Kelly shares how to uplevel your brand with actionable business and leadership lessons to help entrepreneurs build scalable, sustainable businesses. She discusses "Five Mistakes to Avoid When Upleveling Your Brand," drawing from her extensive experience. Kelly explains that rebranding can take 12 to 24 months and emphasizes the importance of a solid transition plan to maintain cash flow. She advises repurposing proven strategies and aligning your brand’s messaging, visuals, and overall strategy for a smooth transition. She advises against discarding proven strategies, highlighting the benefits of repurposing successful tactics for your evolving audience.  Also in this episode: Understand that elevating your brand is a long-term commitment, often taking 12 to 24 months. Set realistic expectations and stay dedicated throughout the process. Develop a plan that maintains revenue flow while you build your new brand. Leverage successful past strategies and adapt them t