Weddings For Real

3: Wedding Marketing in 2018 with Jenna Parks from Southern Bride and Groom Magazine



Jenna Parks is the co-owner of Southern Bride and Groom Magazine of the Triangle. Jenna’s mom Donna started the magazine back in 1986, and Jenna came on board in 2010 to advance it into the  digital age. To have any sort of impact in the wedding magazine space – which features some huge names like Martha Stewart, Brides Magazine, Grace Ormonde, Premier Bride, Wedding Style, The Knot, Bridal Guide, and Inside Weddings – a smaller magazine needs to know their local market extremely well. That’s exactly what Southern Bride and Groom has done over the past 30+ years. They don’t just write articles about what’s trending or what the color of the year is or what celebrity wore what dress to a wedding. They get to know their local vendors so they can recommend to Raleigh area couples what the best venues are, who the legitimate wedding planners are, what linen companies are reputable, etc.  They develop that trust with couples and vendors alike, and they become entrenched in the market so couples know when flipping