Leadership Revealed

In this episode, John talks about the importance of personal branding and how to do it the right way. John’s own business motto is, “Build a business to create a life”. This description is extremely well suited to John’s coaching business, and it is also very memorable – a well-executed piece of branding. Confidence is key to building your brand but if taken too far, it can come across as arrogance. John discusses the importance of social media and how to correctly use it to elevate your expert status and come across the right way to your audience. Social media is a great tool but can also come with setbacks such as receiving negative comments. John talks about how to protect your brand in these less than fun situations! Basically, consistency is key! Listen to this episode for John’s advice on elevating yourself and your brand.   KEY TAKEAWAYS You must know where to draw the line when posting on social media. Take the good with the bad.   BEST MOMENTS “You can’t have all the good things that come a