The Top Entrepreneurs In Money, Marketing, Business And Life

Scott East. He founded his company MSIGHTS in 2004 to help marketers make better decisions with better data and reporting. His experience includes global ads and digital agencies of Fortune 20 telecom and AOL prior to founding MSIGHTS. He understands how to engage marketers as he has 20+ years in this area. His new book, The Cuttlefish Marketer: The Five Essential Traits of a Modern Marketer, focuses on helping marketers transform themselves into modern marketing leaders. Famous Five: Favorite Book? – E-Myth What CEO do you follow? – Jason Fried Favorite online tool? — LinkedIn Sales Navigator How many hours of sleep do you get?— 7 If you could let your 20-year old self, know one thing, what would it be? – Scott wished he had focus more on “pull goals”, not “push goals”   Time Stamped Show Notes: 01:54 – Nathan introduces Scott to the show 02:38 – Scott wrote a book because it was on his bucket list 03:00 – Scott’s publisher is Advantage Media 03:46 – The book is now available on Amazon and Apple 04:06