The Top Entrepreneurs In Money, Marketing, Business And Life

679: Mobile Majority $25M raised, Acquires Qualcomm's Gimbal To Lead Mobile Ad Attribution Using Beacons w/ CEO Rob Emrich

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Sinopsis

Rob Emrich. He’s a serial entrepreneur, currently involved in his latest venture as the founder and CEO of The Mobile Majority. He’s founded and served as chief executive at 6 startups in social ventures including Road of Life, which distributed as $70M dollar curriculum; BULX, which was acquired by Dealyard in 2011; and Boundaryless Brands, which was acquired in 2011 along with SpeakerSite. Know more about Rob at his website. Famous Five: Favorite Book? – The Goal What CEO do you follow? – N/A Favorite online tool? — Spark Email Client How many hours of sleep do you get?— 8 If you could let your 20-year old self, know one thing, what would it be? – “Have fun”   Time Stamped Show Notes: 00:40 – Nathan introduces Rob to the show 01:26 – Rob just bought Gimbal and will use that name 01:55 – They’re taking the name most especially because of the .com in Gimbal’s website 02:15 – Rob believes that what drives success in online marketing is data 02:58 – Most of Rob’s previous companies were in the ecommerce s