The Top Entrepreneurs In Money, Marketing, Business And Life

Ezra Firestone, the Smart Marketer and Co-Founder of BOOM! By Cindy Joseph. Listen as Nathan and Ezra discuss the intricacies of intelligent digital marketing, why a universal sales funnel can work extremely well, and how the relationships you make are often your best tools for success. Time Stamped Show Notes:01:17 – Nathan’s introduction 01:49 – Welcoming Ezra to the show02:11 – Talking about BOOM!02:27 – Fundamentally—they’re selling an idea03:00 – http://www.boombycindyjoseph.com/04:23 – The best-selling item of 201304:43 – Ezra uses a universal sales funnel05:12 – Engage with content and then make an offer 06:00 – No long-form sales page, just the product list07:24 – Different content sells to different people08:04 – Get facetime, build intimacy10:00 – the lifetime value of a customer—historically $12011:00 – Ad purchasing is done manually11:25 – Buying traffic is wide to narrow---work wide to narrow12:00 – See what works, then hit it hard and fast13:00 – eCommerce business doesn’t do as well as informat