The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

From small entrepreneurial startups to major corporations, customer loyalty and customer service are vital for business. After all, without customers, would you be able to stay in business? In today’s episode of The Sales Evangelist, Donald is joined by Brad Cleveland, author, speaker, and something, to learn Brad’s five steps leaders should take to build customer loyalty. Establish a vision. Think REI: we inspire, educate, and outfit for a lifetime of outdoor adventure and stewardship. It’s clear, concise, and anyone hearing it will know exactly what the company is about. Visions aren’t exclusive to companies; they should be for individuals too. So why do you do what you do?  Tap into innovation. As you interact with your contacts, prospects, and customers, think about what you can learn from the exchange. The more you pay attention to the root causes driving interactions with your customers, the better you’ll be able to serve them. Cast a wide net of listening. Brainstorm every possible way a customer