Selling With Social - A Sales, Social Selling & Social Media Podcast

To sell to the new digital consumer, sales leaders must shift the sales conversations from being focused on what they’re selling to understanding the prospect’s unique story. But, knowing how to make this transition can be challenging for sales organizations. In this episode of The Modern Selling Podcast, sales strategist, John Smibert and I explore this topic and cover the right strategies to use to drive this new (and more powerful) sales conversation.  Make sure to listen to the full episode to get all of the important ‘storytelling’ recommendations John shares that can help sales organizations get better sales results. John Smibert is the Founder of Sales Leader Forum, Sales Masterminds APAC, and the author of The Wentworth Prospect, a page-turning sales novel written to help organizations achieve B2B sales mastery. As a global sales leader for almost 40 years, and the creator of the Authentic Selling program and the EDVANCE sales model – John is passionate about enhancing the professionalism of salespeop