The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

How to Use Follow Up to Increase Sales Up to 60% | Daphne Thomson - 1512

Informações:

Sinopsis

Studies show it takes 8-12 touchpoints to convert a prospect to a client, yet many salespeople give up after the first one or two. In today’s episode of The Sales Evangelist, Donald interviews Fractional CMO and digital marketing expert Daphne Thomson to learn her strategy for effective sales follow-ups and why you should revitalize your process. First things first, the follow-up is more than just a phone call. A follow-up is a value you provide in that touchpoint, and it should be roughly 80% value and 20% sales. Because 60% of conversions occur only after the 12th touchpoint, you must have a system in place to ensure prospects regularly receive valuable messaging. See the prospect as a person, not just a lead. The connection becomes much more powerful once you relate to them on a human level. Salespeople bring in the business, so you’re indirectly responsible for a large part of your team. Hopefully, that drives and motivates you to continue to follow up. To continue to add value to prospects throughout