Selling With Social - A Sales, Social Selling & Social Media Podcast

With the pace of how we sell rapidly changing, the modern seller must perfect a host of strategies to meet the modern buyer on the platforms they frequent, with the right messages. Using unique sales strategies like value-based selling is quickly becoming a hot topic among the top sales leaders. The art of value-based B2B selling revolves around getting your prospect to understand the value of what you’re offering – which takes a very different approach than traditional selling. But, how should sales teams navigate the world of value-based selling when there are multiple personas? That is the topic of discussion in this episode of the Modern Selling Podcast. My special guest for this episode is one of the world’s leading sales practitioners who has spent decades studying what works to attract, nurture, and close global deals – even in the most complex selling environments. That’s why this episode is a must-listen for all sales leaders looking for a competitive edge in selling in 2022. Sumit Mahajan, Chief Sal