Cognitive Engineering

We all know the recipe for a classic Disney film: animation, soppy morals, uplifting songs and inspiring plots. But what makes something quintessential or classic? Does defining the features of a brand tell you something about its identity? In this week’s podcast, we discuss Disney films. We ask what cinematic elements make for a classic Disney film? We discuss the Disney renaissance of the late 80s and early 90s, the Sporcle quiz and brand coherence vs brand consistency. Finally, we share our favourite non-Disney Disney films. A few things we mentioned in this podcast: - Encanto trailer https://www.youtube.com/watch?v=CaimKeDcudo - ‘Brand Coherence’ https://drivecreativeagency.com/brand-coherence-care/#:~:text=In%20a%20nutshell%2C%20brand%20coherence,interactions%2C%20to%20name%20a%20few - Samsung’s autonomous sentry gun https://en.wikipedia.org/wiki/SGR-A1 - Volkswagen currywurst https://en.wikipedia.org/wiki/Volkswagen_currywurst For more information on Aleph Insights visit our website https://alep