Being Green

It’s Arbor Month in South Africa, a time when we’re encouraged to plant and conserve trees. Much of the focus each year tends to be on the greening of our cities and towns and the important role trees can play in climate change mitigation. One of the organisations that has risen to the challenge, planting over 200,000 trees in South Africa, Malawi, Tanzania, and Zambia since 2010, is Greenpop. In this week’s edition of Being Green, Glynis Crook speaks to its head of programmes, Zoe Gould-Angelucci, about why the foundation believes the time has come to shift the focus from counting the number of trees planted, to ensuring they have a meaningful impact.