Radio Shark - With Securenet Systems

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 1:03:09
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Sinopsis

Whether you are a radio station, broadcaster, or someone who wants to know everything about anything, Radio Shark, Kerry Brewer of Securenet Systems, will update you on the latest radio streaming industry news and trends.

Episodios

  • Terrestrial Listeners Shift Means and Methods of Listening

    12/07/2011 Duración: 03min

    Over the last couple of years of streaming, there has been a noticeable shift in terrestrial listeners to alternative modes of listening; namely, desktops and mobile devices.

  • Local Mobile Ad Spending will Rule

    28/06/2011 Duración: 03min

    Mobile ad spending is growing. . . and it has local advertising to thank. Over the next few years, we will see a large increase in mobile ad spending, with numbers close to $4 billion by 2015.

  • The Growth of Online Streaming Versus Cost

    21/06/2011 Duración: 04min

    There has been a lot of talk in the radio industry about how the growth of mobile device streaming is going to be stifled by over-demand and the lack of internet provisioning. The fact is, all of the major bandwidth companies are gearing up for this huge explosion in user demand by constantly building out their networks.

  • Mediums to Promote your Online Streaming

    14/06/2011 Duración: 04min

    With the tremendous number of listener sites, Pandoras, competing stations, etc., you can’t expect your listeners to always remember they can listen to your broadcast online or on-the-go, so you have to constantly remind them. So, what are some ways to get the message across about your online streaming?

  • The Latest Online Growth Statistics

    31/05/2011 Duración: 03min

    Some recent online growth statistics make it hard to refute that as a broadcaster, you shouldn’t be taking your online streaming seriously. It’s just not streaming anymore . . . it’s mission-critical.

  • Embrace Social Media and Blogging to Create an Advantage

    24/05/2011 Duración: 04min

    The latest studies and research show that stations that use blogging and social media to supplement their online presence, gain more in listener loyalty than stations that do not.

  • Online Visitors and Listeners Embrace Ads

    17/05/2011 Duración: 03min

    As more and more stations and broadcasters are beginning to realize, online listeners and visitors are not only used to seeing ads, but are in full acceptance of ads. According to Forbes Magazine, Amazon recently conducted their own survey of Kindle customers and came up with some not-so-surprising facts.

  • The Realities of Mobile Data Network Demands

    03/05/2011 Duración: 03min

    As many of our listeners know, we have been addressing the fantastic growth of mobile apps and in-car streaming over the last several weeks. What we haven’t addressed however, is the tremendous need in the growth of infrastructure in order to support this growth factor. If you have seen or heard AT&T ads lately, you will hear them extolling the facts of their build-out to keep up with demand, both cellular and broadband.

  • Streaming Your Signal To The Car. Still A Challenge.

    26/04/2011 Duración: 03min

    Look around and you’ll see smartphones galore, but people aren’t just using them to surf the internet, check email, or update their Facebook status. Although in previous articles I have written about the growth of in-car streaming, there are still the proverbial pros and cons.

  • Banner Advertising Sees a Rebound

    19/04/2011 Duración: 04min

    From banners to rich media ads, banners are on the rise. There are ads powering everything today, and now we are seeing a resurgence in basic display banners, accounting for 23.9% of all ad revenue last year.

  • Watching Online Listening Trends - You Should Be

    12/04/2011 Duración: 03min

    An estimated 89 million Americans listened to online radio last month, and 56% have listened to an online AM/FM station, or pureplay internet radio station. That is a number that should continue to grow for the next several years.

  • Engaging Your Listeners For Loyalty

    05/04/2011 Duración: 03min

    One of the major keys to leveraging your online streaming presence is to create listener-interactive features. You want to cause your listeners to behave in a manner that makes it engaging to listen to your stream, out of the hundreds of thousands of streams and sites out there. So what are the ways in which this can be accomplished?

  • Value of Social Media and Radio Stations

    29/03/2011 Duración: 04min

    The great thing about creating and using social media sites to help promote your station is that they are free. All it requires is a little time and a pretty small learning curve. Embrace and use social media. It’s there to help you if you use it properly, and by following these few simple little guidelines, it can definitely make a difference!

  • The Newest Revenue Growth Area For Radio: Advertising

    22/03/2011 Duración: 04min

    More and more businesses and entrepreneurs are expanding their mobile advertising by creating custom apps for their products or services. With mobile advertising expected to outpace desktop advertising in the next 5 years, one of the best ways to take advantage of the boom is to have your own smartphone app.

  • Never Pay to Listen to Music

    15/03/2011 Duración: 03min

    With all the free streaming radio these days, you have to wonder why anyone would want to pay for streaming online radio content. There are so many smartphone apps for stations and tuner sites that you can literally be on the other side of the world, punch in your home zip code and start listening to the AM/FM spectrum from your hometown.

  • Mobile Advertising is Set to 'Explode' as Android Pulls Ahead

    08/03/2011 Duración: 03min

    According to some recent numbers from Nielsen, 40.8 percent of smart phones purchased in the last six months were running Android OS, followed by 26.9 percent that were running Apple iOS and 19.2 percent that were running RIM BlackBerry OS. It looks as though the mobile advertising market is set to become the next big market for businesses and marketers.