Profitcast: Monetize Your Podcast | Grow A Large And Loyal Audience

Marketing yourself and your podcast is important. We've talked in recent weeks on Profitcast how it doesn't need to be a central focus of your daily podcasting checklist, but it is difficult to grow your community and audience when you aren't doing any form of marketing. Read more... The post PC 50 | What Does Jurassic World Have To Do With Podcasting? appeared first on Profitcast: Profit with Your Podcast.

Sometimes podcasting feels different from other entrepreneurial adventures. You don't need official office space. You don't need employees. You don't need post-it notes and pens and pads of paper with official letter heads. But in this episode of Profitcast, Brian outlines some very key details about what makes podcasters fit right in line with the other entrepreneurs out there whose ventures do require the list of items above. Perhaps the odds are not quite in the podcaster's favor, but that is a matter of perspective and commitment. Read more... The post PC 49 | The Single Most Important Secret to Success??? appeared first on Profitcast: Profit with Your Podcast.

Please join me in wishing Brian a very Happy Birthday! He looks pretty good for pushing 50, doesn't he? (Don't tell him I said that.) Every superhero has an origin story, don't they? (They do.) Profitcast has the unique privilege of presenting the origin stories of the superheroes of podcasting, while simultaneously providing us with the resources to turn around and become a superhero ourselves. We don't need a cape or a mask, super strength or lightning fast reflexes to succeed in podcasting. You need a passion, you need resilience, and you need a strong backbone. Read more... The post PC 48 | Effective NON-Marketing Ways to Grow Your Podcast | Interview with Jen Briney appeared first on Profitcast: Profit with Your Podcast.

This week on Profitcast, we learn that there is more than one podcaster in Colorado! However, they are both named Brian. Yes, Brian Ibbott, of Coverville and The Morning Stream, joins The Real Brian this week and they cover a broad spectrum of topics, from New Media Expo to World of Warcraft to what an engaged podcast community looks like. We've been discussing for several weeks now the importance of an engaged listening audience. Remember last week? "No community? No podcast!" Long-term and established evidence of this can certainly be found in the results of the 2015 Podcast Awards, but it can also be found in real-time. Having an engaged listening community has become the immediate feedback we need in order to know how our podcast is faring amongst the, literally, millions of options available to each and every person who has access to the internet. Read more... The post PC 47 | They Come for the Content and Stay for the Host | Interview with Brian Ibbott appeared first on Profitcast: Profit with Your Podc

K.I.S.S. is an acronym coined by the U.S. Navy in the 60s and provided a quick way to remind someone that unnecessary complexity should be avoided. For the record, K.I.S.S. stands for keep it simple and straightforward. Some have repurposed the final S as stupid, but that is not the connotation we're going for here! You don't have to go much further than the title of this this podcast episode to understand the importance and simplicity of the number one task of maintaining a podcast and growing a community. Read more... The post PC 46 | No Community? No Podcast! appeared first on Profitcast: Profit with Your Podcast.

Money, money, money. Profiting with your podcast is more than just the money. We see it happen all over the place, particularly in American culture, where an individual who seems to have garnered much financial success does not consider him or herself successful. Read more... The post PC 45 | What if You Never Made Money With Your Podcast? appeared first on Profitcast: Profit with Your Podcast.

What happened in Vegas is definitely not staying in Vegas! Brian is back with an all new episode of Profitcast, laying down the experiences he had at New Media Expo, sharing some stories (the highs AND the lows), and what in the world #overheardatnmx is referring to. Read more... The post PC 44 | #Overheardatnmx | What Went Down at New Media Expo appeared first on Profitcast: Profit with Your Podcast.

It was a privilege to speak with John this week and pick his brain about his rise to success, hear what worked and how he went about pushing through the mire. John shares his foray into podcasting and how he carved out a very unique niche, then took advantage of it and worked on steady growth. The great thing about John's story is that it is entirely capable of being reproduced. John built a model around a podcast that utilizes the drive and persistence of passion and the heart of the entrepreneur. It doesn't bank on overnight success, but invests in incremental growth around building relationships, providing value and consistent content, and staying true to passion. Read more... The post PC 43 | How To Set Your Podcast on FIRE! | Interview with John Lee Dumas appeared first on Profitcast: Profit with Your Podcast.

In addition to the answer to life, the universe, and all things, this is the second shortest episode of Profitcast EVER! Which begs the question... which one is the SHORTEST? Hmm... I suppose that depends on WHEN you ask that question. I've been reading/listening to Seth Godin's "The Dip." Fantastic book by the way. He asks the question: "Are you the best (in your market/niche/podcast topic)?" The best in your market or even geographical region (it really all depends on your audience) will always be the most successful. Each of us can become the best in something, somewhere. The alternative is mediocrity and an uphill struggle, spending incredible amounts of resources and time to get somewhere. He goes on to ask that if you're not the best, can you become the best? If not, then a pivot may be in order. In his book, he talks about smart quitting. For our sake, I talk about pivoting to a different topic/niche/etc. The question is somewhat rhetorical on Profitcast, today. I do encourage you to ask the question a

In this week's episode of Profitcast, Brian talks with Jeremy about strategies he's formed around growing an email list. Frankly, podcasts are a hard way to grow an email list. Think about the people listening to your podcast, for a moment. Where are they? What are they doing? When are they listening? By their very nature, podcasts almost guarantee the person listening to your podcast is not sitting in front of a computer, waiting to type in a URL to be taken to a website where they can opt in for an email list. Read more... The post PC 41 | How To Double Your Email List | An Interview with Jeremy Montoya appeared first on Profitcast: Profit with Your Podcast.

Most, if not all, podcasters have asked this question at some point in their journey: "What is the right time to monetize my podcast?" Listener Colt Chandler posed this question, as he gets ready to launch his own podcast in April (We Catch Thieves, look out for this one!), and Brian takes the time to really drill into various schools of thought surrounding this humdinger. Listen in to catch Brian's tips for doing an assessment of your own podcast by examining your listener base and content, apply it to your podcasting model, and call in to tell us how it's going! And if you have strategies of your own, or have a different method for the way it has worked for you, please share and help others to understand their options! Read more... The post PC 40 | When You Should Monetize Your Podcast appeared first on Profitcast: Profit with Your Podcast.

So what do you think? I know we want our podcasts to rock... to be good. But do we want that process to be quick? Do we want it to be cheap? I think the common desire is that we want it GOOD, QUICK, and CHEAP! But the reality is, you can only pick 2 of those 3. I talk about this business mindset and how that applies to us growing our podcasts, monetizing our podcasts, offering services and products to our listeners and clients, and so forth. I also had a great question come in about what I would do differently, knowing what I know now, if I were to relaunch Profitcast or start a new podcast. This got me thinking and I came up with one big one that I definitely would have done but also a few others that I hope will be beneficial to you, not only if you had the desire to relaunch or start a new podcast, but also if you were wanting to grow your podcast now... where it's currently at. So what do you think? Good and Quick? Or Good and Cheap? I'm assuming you prefer good either way. :) Read More... The pos

Word up Podcasting Leaders! I was totally inspired after listening to the Fizzle Show. They talked about 10 Business Archetypes (models) for online business. I thought - this is great information that I have to share on Profitcast! But I wanted to share these 10 business models as they related to podcasting and what Daniel J. Lewis and I talked about on episode 31 of Profitcast - Monetization Strategies Successful Podcasters Use. I'll be talking about these business models, what they look like, and how to apply them to your podcast so you can choose which model fits YOU the best in order to have an effectively profitable podcast! My hope is that, after this episode, you should have a clear understanding on which business model applies best to your podcast and how you can start working towards that profitable podcast today. BOOYAH peeps! Question of the week this week! Which is the BEST business model for YOUR podcast?? Read More... The post PC 38 | The BEST Business Model for Your Podcast! appeared first on

First of all, I had a TREMENDOUS opportunity to be a part of the Podcast Awards review team this last week! It was a treat and it was very encouraging to be a part of! I share a few things I saw in the review process that I thought was hilarious, but more importantly, very confirming, encouraging, and helpful for our podcasts! Our podcast, Arrow Squad, is a finalist in the Best Produced category!! I am beyond excited and thankful! Congratulations if your podcast was nominated and selected as a finalist!!! The big thing I did this week was some extensive research on sponsorships for podcasts. I contacted companies that advertise with podcasts. I also researched other companies, podcasts, networks, etc. to see what sponsorships worked for them and how they worked. I wanted to aggregate the data to determine how best to utilize sponsorships for our podcasts. I went into this bright-eyed and bushy-tailed with high hopes that I would find some encouraging results for all of us. I had some very nice and info

Could you imagine making $1200 an episode with your podcast on Patreon? Maybe you already are. Maybe you're making more. Maybe you're like: PICK ME!!! PICK MEEEEE!!!! I invited Noah Lugeons on to Profitcast to share how and what to do to succeed on Patreon with your podcast. Noah shares what to do and what not to do as well as some incredible strategies on how to make the most of your Patreon campaign. Noah also discusses the benefits of "milestones" as opposed to "rewards" for your Patreon campaign. We also talk about what podcasters DESERVE. It's a fascinating tangent we get off on but ties nicely into Patreon and why it can be so essential to you and your podcast. You put a lot of time and energy and resources into your podcast. Do you think you deserve to get paid? I walked away from this interview inspired, encouraged, energized, and ready to take on the world with actionable steps! I hope you will too. Question of the week this week! If you’re using Patreon, how’s it going for you? Good? Bad?

It's crazy when you talk about something (last week) and then explore what you just talked about. I had a good week of analyzing "where passion meets profit" and applying that to where I'm at with Profitcast and Arrow Squad. I hope you were able to take some time and get introspective about your podcast. I am curious to hear what you came up with! As we move into part 2 of Setting Your Podcast Apart from the Rest, I decided to jump into "How to Present Yourself!" There are SO many important factors here that are critical for your podcast's success! In fact, the successful podcasters have either mastered these elements or at least come close to mastering them. Keep in mind, they're ALWAYS working on their podcasts and continually getting better. But there does come a point where you need to master certain aspects. Here they are: vocal body language, effective delivery, winning listeners and influencing others, unwavering confidence, exceptional quality of your podcast, and a GREAT attitude about your pod

I told you in episode 32 of Profitcast, that I would discuss each of the elements of setting your podcast apart from the rest. In that episode, I covered a bunch of different items that will help YOU and your podcast to stand out now that podcasting has become more popular. It's so easy for us to want the magic bullet of focusing on marketing strategies and monetization strategies because that's what's COOL and what we think will save and massively grow our audience. But the reality is, if we market crap, we get crappy results. If we market average, we get average results. BUT... if we market EXCELLENCE, then we'll get excellent results! Think about this for a minute. Please hear me when I say we need to do our VERY BEST to take actions that will set our podcasts apart from the rest. Otherwise YOU WILL GET LOST IN THE NOISE. Trust me, I know this. I've experienced it. And marketing, alone, won't help your podcast to stand out if you can't back it up with something unique and excellent. Do NOT get disc

Just when you think you've come up with the main, successful ways to monetize your podcast, you meet Jason Bryant of Mat Talk Online. Daniel J. Lewis and I talked about the "Monetization Strategies Successful Podcasters Use" in episode 31 of Profitcast. Right after that, Jason contacted me and said he was using a different way to monetize his podcast and it was working! So, naturally, I wanted to interview Jason and find out what he was doing so we can pass on his strategies to you in hopes you can benefit from this model as well! Also, I have 3 takeaway points to consider from last week's episode (episode 32) about "The Secret Strategy to Growing Your Podcast." After you listen to this episode of Profitcast, let me know your thoughts to my question: What do you think of this monetization model? Read More... The post PC 33 | A Different Way to Monetize Your Podcast with Jason Bryant appeared first on Profitcast: Profit with Your Podcast.

FINALLY we get to talk about this secret missing strategy for growing our podcasts! I wanted to analyze it more before talking about it on Profitcast and so without further delay, here we go! As you know, I've been interviewing and researching the ways on how to profit with our podcasts and grow a large and loyal listener community. Through the interviews, I kept asking myself what is it about the successful Podcasters that has made them so successful? Many podcasters have put in similar amounts of work and used the same strategies but have never achieved success like the top podcasters. Sometimes not even close to the same level of success. So what sets them apart from the rest? I realized THAT'S the secret! You HAVE to set yourself apart from the rest. The secret IS the secret! Let me explain. It used to be you could start a podcast and instantly get listeners. Ok well maybe not for EVERY podcaster, but it was definitely a lot easier to gain listeners years ago with a podcast than it is today. Podcas

I am SO excited for this episode of Profitcast! I got to hang out with Daniel J. Lewis of The Audacity to Podcast. We decided to do something a bit more unique than an interview. We both joined forces… two podcasts… two podcasters… and co-hosted this episode of Profitcast (and this week’s episode of The Audacity to Podcast) in order to discuss awesome monetization strategies that successful podcasters are using! We went into great detail talking about what strategies these podcasters are using to make money with or as a result of their podcast, how these monetization strategies work, how you can use each of these strategies, whether or not they’re a good fit for you, and what it looks like to get started monetizing your podcast today! It’s, by far, the longest episode of Profitcast ever! But it is VERY worth it and I hope you’ll take your time listening through it, learn a lot, and see some INCREDIBLE results with your podcast as a result of our conversation! SO EXCITING! Here's my question for you