Profitcast: Monetize Your Podcast | Grow A Large And Loyal Audience

Hmm... so this week I decided to go back to the "basics" and make sure Profitcast was lining up with my original mission and vision for the show. By the way, we should ALL have either already done this with our podcast before we launched OR... if we've never done it, then we should go back and make sure your podcast aligns with your mission, vision, and identity. I realized that, in some ways, Profitcast has definitely stayed on course and excelled. In other ways, however, Profitcast strayed off course and failed to deliver. I talk about it in this episode of Profitcast. I've also been thinking a lot about the monetization and listener growth strategies for our podcasts. I keep coming back to the same question - Why do some podcasters go out and do all of the right things, apply all of the right strategies, and succeed wildly while others, who also did the right things and applied the same right strategies, not succeed? I believe I discovered a missing key strategy that just might help each of us to succe

Man - what an honor this episode! I had the awesome privilege of chatting with Cliff Ravenscraft, the Podcast Answer Man! Cliff was the person who taught me to podcast. He helped me to transition from radio to the world of podcasting. He gave me my start. He helped me to be set up for a truly successful and profitable podcast. Cliff has been called the Godfather of Podcasting and knows his stuff. He's been podcasting since 2005 and has had tremendously successful podcasts over the years and has now turned his passion into a full-time career. Cliff has spoken at numerous conferences, including being the keynote speaker for Podcast Movement in August. We get a chance to dig deep into podcasting and how to create a truly profitable podcast with some great strategies and, even, simple solutions to seemingly complicated problems! I hope you learn a great deal and enjoy this episode! :) How are you answering questions and delivering what your audience is asking for? GET SPECIFIC! Read More... The post PC 29 | I

Happy New Year!!! WELCOME BACK!!!! I hope you had a SMASHING Christmas, New Year's, and wonderful holiday! :) I know I promised that Cliff Ravenscraft (The Podcast Answer Man) would kick off the New Year here on Profitcast and HE IS! Tomorrow... on Episode 29! But today I wanted to do a 2015 launch episode to cover a few things I was reminded of over the last 2 weeks as well as outlining a couple of things I will be doing in 2015 with Profitcast. I'm so excited to be back doing another Profitcast episode and really am thankful for you. Thanks for joining me on this journey and I am really excited to share the journey of creating a PROFITABLE podcast in 2015 with you. Successes, failures, and all! LET'S ROCK IT! Read More... The post PC 28 | It All Begins… (Plans for 2015) appeared first on Profitcast: Profit with Your Podcast.

Read More... The post PC 27 | BONUS: End of the Year 2014 Profitcast Update appeared first on Profitcast: Profit with Your Podcast.

It's so simple... Seriously. It's so easy to get caught up in complex strategies on how to grow your podcast, grow your community, create greater interaction, etc. But the solution is SO simple! Do your listeners share your podcast explosively? Do you know the names and some personal facts of at least 25% of your listeners? Are you feeling frustrated that you're not getting better interaction with your listener community? I talk with Jessica Rhodes of Interview Connections and the Rhodes to Success Podcast about relationships, networking, interviews, and, yes, growing your podcast. Jessica has some awesome tips on EFFECTIVELY growing your podcast in ways that are extremely simple and achievable. Yet... so profound. After today's episode of Profitcast, you should have the information necessary to take action on building exceptional relationships with your community and, as a result, watch your podcast grow. :) If you haven’t already, will you commit to learning personal facts of 25% of your listener commu

Have you had problems getting affiliates for your podcasts by chance? I've had a beast of a time developing affiliate relationships with companies for a multitude of reasons. One main thing is, as a Colorado resident, I can't be an Amazon Associate. So that knocks off one of the largest stores in the world. I've also been disappointed by the low percentage in affiliate commissions that I've wondered if there's a better way. Pair that with the fascination of buying and selling products over the years... I've asked - what if we could sell relevant products to our listeners rather than just recommending an affiliate link? If it's possible, then HOW do we do it? Enter Gary Leland! He's, not only a veteran podcaster, but he's been buying and selling online since 1996. He's made the majority of his money selling products to his listeners that are relevant and actually add value. Gary has some PHENOMENAL advice and tips on whether or not drop shipping and selling products would be a good move for your podcast

What I’ve come to discover, and we may not like this, is that there’s really no quick way to growing and monetizing our podcasts despite what some people will say. It takes a level of excellence in most, if not all areas, to grow and monetize our podcasts. We can continue to talk about the strategies to monetize and the strategies to grow our audience (and we will) with iTunes, reviews, social media, etc., but the reality is, if we don’t cure our average with our podcasts… none of those strategies will matter in the long run. I came to a realization that we really need to CURE THE AVERAGE for our podcasts. It is essential that we MASTER OUR CRAFT of podcasting. I'm not saying we need to be perfect by any means. But I AM saying that we need to put priority, focus, commitment, perseverance, etc. on mastering excellence with our podcasts. When we can do that, those strategies we've been talking about will be a LOT easier to implement and succeed with! After listening to this week's Profitcast episode, let me

Ready? Fire! Aim! I love this phrase. Seems like when I talk to other podcasters and entrepreneurs, there's an all-too common theme of getting ready to get ready. We're stuck in the process of getting ready. The problem is, we never launch. Never fire. Never move to the next level. Unfortunately, I've struggled with this as I'm sure you have at one point or another. It's common. But it is an enemy. The enemy of INACTION... PASSIVITY... APATHY... etc. It's hard to fight too. You certainly can't go at it alone. You certainly can't expect to never fight it. It's always there. But WE must RISE ABOVE and FIGHT IT! I encourage YOU to TAKE ACTION! Wherever you're at with you're podcast, just PLEASE take action! If you ever get stuck, don't ever hesitate to contact me. Profitcast is a community, not just a podcast. We're in this together. My goal for Profitcast was to, not only get the answers we're all looking for on how to grow and monetize our podcasts, but also to create a community of podcasters

There's this fantastic advice I heard at Podcast Movement: "Focus on those who are ALREADY listening rather than trying to "grow your audience." I think we all KNOW this, but hearing it from that perspective sort of hit me between the eyes! It really goes back to the basics. As podcasters, we're taught to create some type of marketing strategy if we want to grow our podcasts and, eventually, monetize. So we think we need to "grow the audience" and get those download numbers up! While that is true, if we want to monetize our podcasts and treat it like a business, it still goes back to one simple question: Are you building RELATIONSHIPS with your community? We all want friendships and we all want to feel like we're a part of something, right? If we, as the podcast host, treat our listeners as FRIENDS and bring them into a community, our podcasts WILL grow. If we're focused on those who are ALREADY listening and making them feel special, our podcasts will grow. So why do we keep trying to focus on those who A

I am blown away sometimes by the wisdom I learn from interviewing other people! When I set out to interview Greg Weisman, I thought he'd have some fun and good content for us. What I didn't anticipate was the level of experience and expertise he's developed over the years writing for popular comics and shows. His advice on storytelling, content creation, and character (avatar) creation and understanding is INCREDIBLE. After all, he got his content in front of and was hired by Lucasfilm, Disney, Marvel, and DC Comics. Pretty impressive! I also promised we'd talk about Opportunity vs Distraction and I share an update on the Profitcast journey! Let's turn all of this knowledge and information into WISDOM and SUCCESS! Are you passionate about your podcast and the content you create? Read More... The post PC 21 | Interview with Greg Weisman – MASTER content creation from an Executive Producer of Star Wars Rebels appeared first on Profitcast: Profit with Your Podcast.

There really are, primarily, two types of podcasts: The Educational podcast (how-to, teaching, coaching, instructional, etc.) or the Entertainment podcast (TV show, gaming, comedy, pop culture, inspirational, etc.) Each podcast usually fits into either or both of those categories. People will pay just about anything for education and/or entertainment. It's our job to make sure that we are masters of our podcast in either or both of those categories. With that comes storytelling, content, presentation/entertainment value, and production quality to name a few. I talk with Daniel J. Lewis of The Audacity to Podcast and the Noodle.mx Network about these things above and a LOT of great strategies for setting your podcast up to grow, profit, and succeed. Daniel also shares some great ideas for creating income with your podcast (actual tangible ideas) regardless of whether you are educational or entertainment! Do you use storytelling in your podcast? Read More... The post PC 20 | Interview with Daniel J. Lewis &#

Ok we really don't suck... again. Today I have the journey you've all been asking me to share! So I delve into what's been going on, some of the learning moments, strategies, successes, failures, mindsets, etc. Most of my journey over the last couple of weeks was mindset and really making sure my approach with Profitcast, and everything else I'm working on, was correct. I also share 2... wait 3! things that are PARAMOUNT to us succeeding with our podcasts. Read More... The post PC 19 | OH NO! We Suck Again! appeared first on Profitcast: Profit with Your Podcast.

I asked the question... "How do I know whether or not my podcast content is REALLY what listeners want?" In MY mind, I think - I've got good content with my podcasts. I love getting behind the mic and encouraging, entertaining, etc. with my podcasts. But how do I REALLY know if my content is what others actually WANT? I was given great advice: "Would you listen to your own podcast and be a loyal fan of it?" Wow... great question. I talked with Rob Walch and Elsie Escobar of Libsyn and The Feed Podcasts, among many others, on Profitcast this week and we talk a lot about content, growing your podcast, getting listeners rather than just listens, creating incredible loyalty, what it takes to monetize a podcast, Libsyn vs Soundcloud, owning your own feed, and a LOT more. It's a fantastic interview, albeit longer than most episodes of Profitcast but well worth it! Would YOU listen to your OWN podcast and be a loyal fan of your podcast? Read More... The post PC 18 – Interview with Rob Walch and Elsie Esc

Dave Jackson from School of Podcasting is on the HOT SEAT today on episode 17 of Profitcast! What a great guy with LOTS of great information and perspective!! We talk about quite a bit about some great strategies and mindsets for growing your podcast. Seriously - great information from Dave including creating content your listeners actually WANT, getting to really KNOW your listeners, tips on building quality and loyal relationships, and, of course, a lot more! I also want to know what specific topic would you like me to cover on Profitcast? CLICK HERE to contact me! Read More... The post PC 017 | Interview with Dave Jackson – Creating Content your Listeners WANT, Tips on Building Loyal Relationships appeared first on Profitcast: Profit with Your Podcast.

Profitcast FeedburnerI have 3 important strategies we all need to master for our podcasts. Without these 3 strategies, most other marketing strategies will be extremely difficult to implement. I also wanted to get us back to the root of why Profitcast started in the first place: To take that journey with YOU on how to make money with our podcasts and grow our audiences. Read More... The post PC 016 | Do Or Do Not. There Is No Try. appeared first on Profitcast: Profit with Your Podcast.

It's Profitcast's 15th Episode! Today, Nick Gelso joins me to discuss establishing credibility, quality and essential connections, and podcast revenue streams to name a few of the topics discussed. I also share one huge secret to massive success with your podcast (and anything for that matter). I'll be going into a lot more detail on that in next week's episode! I invite you to share your podcasting journey and what you've experimented with and seen results with! CLICK HERE to contact me! Read More... The post PC 015 | Interview with Nick Gelso – Establishing Credibility, Quality and Essential Connections, and Podcast Revenue Streams appeared first on Profitcast: Profit with Your Podcast.

In a world that inundates us with massive amounts of information that is all over the place... some differing opinions... sometimes hard to decipher... many times not explaining how... it's ESSENTIAL for us to take a step back and Focus. As you start to grow your podcasts and, heck, even get to the point where you're in demand, are you going to act better than everyone else, your listeners, other podcasters? Or are you going to Get Real? Time to go over some of the strategies we've learned so far on how to Profit with our podcasts! LOTS of information today! Let's rock it! Read More... The post PC 014 | Dude, Focus. Get Real. Profit. appeared first on Profitcast: Profit with Your Podcast.

Profitcast's LUCKY 13! I have some INCREDIBLE content and massive success that our guest, Matt Theriault, will share with you and how he did it! Matt Theriault, also known as the Do Over Guy, from the Do Over Podcast, The Epic Real Estate Podcast, and the Body Do Over Podcast. Matt has a POWERFUL story from working in the music industry to having to bag groceries for $7/hr to finding what he loves to do and where his strengths were, now making 7 figures with his current business. Not only will his journey inspire you, but he will be sharing some actionable tips and strategies on how we can take our podcasts to an impactful and successful result! Read More... The post PC 013 | Interview with Matt Theriault of The Do Over Podcast and more – Knowing what your listeners want, great content, podcasts creating business appeared first on Profitcast: Profit with Your Podcast.

Twelve. That's right... episode 12 of Profitcast and I get to chat with Darrell Darnell from Golden Spiral Media about sponsorship strategies (LOTS of them by the way), the power of loyalty, how we can impact our community, and our value as podcasters regardless of what we're podcasting about! Darrell also recently released his incredible video Audacity Mastery - ALL about learning and mastering Audacity so you can take your podcast's audio quality and production to the next level. It's a PHENOMENAL video. USE PROMO CODE "PROFIT" FOR 10% OFF! Additionally, I talk about a few things in the beginning, including some audio tools I recommend, 4 KEY elements you need in order to profit with your podcast, a GREAT suggestion from our community - Sarah, and 2 lessons learned from getting hit by a car while riding my bike. Read More... The post PC 012 | Interview with Darrell Darnell of Golden Spiral Media – Sponsorship strategies, Power of Loyalty, and Our Value as Podcasters appeared first on Profitcast: Pr

We turned it up to 11 for the 11th episode of Profitcast! It’s one louder… yes... this podcast goes to 11. I have a GREAT show for you! Shaine Freeman - host of The Miews Podcast and I Am Entertainment magazine will be joining us with some INSANELY helpful information for you and your podcast! We'll be chattin about the power of relationships, sponsorship strategies, the ever-important mindset, understanding YOUR value, how to utilize social media, and believing in YOUR podcast and what you are delivering! Read More... The post PC 011 | Interview with Shaine Freeman of The Miews Podcast – Profit, Sponsorship Strategies, Relationships, and Mindset! appeared first on Profitcast: Profit with Your Podcast.