Marcusgrahamproject

Think Fruition's last episode :(. A recap of some of the things we've learned and the people we've met. 

  This week on the drum, Think Fruition will be talking Social Media, its influence on our society, and the history of how digital media came to be what it is today. We will also be discussing the future of social media and how it will impact traditional media in the years to come. Lastly, we will be talking with Writer, Filmmaker, and Social Strategist Daniel Maree about social media and how his Million Hoodies Campaign reinforced the strength in next generation of communication.

  This week on the drum, Think Fruition will be talking about women in advertising and the differences that are still apparent in today’s workforce. We will also be discussing women who have been leaders in the advertising community and their experiences throughout their advertising journeys. Lastly, we will be discussing how women in advertising promote diversity in an industry where diversity isn’t common.

TOPIC OF DISCUSSION:   LONDON 2012! The Olympics and its effect on the world. 

Today we will be talking about VOTING RIGHTS!

This week we will be talking about MINORITIES IN ADVERTISING.

This week we will be talking about The Power of Social Media!  Special guest caller Daniel Maree, Digital Media Strategist at McCann Worldgroup and creator of the Million Hoodies Movement, will be joining us and telling his story!

    This Sunday, The Drum returns with an introduction of the Marcus Graham Project’s Summer Boot Camp Team and the agency that they have created, Think Fruition.  During this episode the team will be  discussing their early experiences with the  iCR8 Summer Boot Camp program, and what they expect the rest of the summer to be like. Also, they will be talking about the agencies that they have visited; including TPN, RAPP, and Tracy Locke, along with discussions about what it’s like to be using TM Advertising as our primary work location. Additionally, Think Fruition will be speaking about the guests who stopped by to deliver insight on advertising and strategies to create dynamic ideas. During the rest of the summer, the Think Fruition team will be producing The Drum Radio weekly.  The next voice you will hear will be that of THINK FRUITION.   

This week, we will be speaking with Jeff Lopez, the 21-year old CEO of Gloob Marketing, who is making waves in the marketing industry and has been for the last 5 years. (You do the math). Jeff Lopez founded Gloob Marketing in 2007, and currently serves as Chief Executive Officer. As CEO, Mr. Lopez has led major digital marketing campaigns for several music, film and television clients such as; Lucasfilms, Sony Music, Nickelodeon, Universal Music Group, and others. Most recently, he assisted in marketing George Lucas film, Red Tails starring Terrence Howard and Cuba Gooding Jr. Our efforts helped guide the movie to the #2 spot opening weekend, with over $19.1 million in box office sales. Prior to launching Gloob Marketing, Mr. Lopez held marketing positions at several companies and was a staff writer for South Jersey's leading newspaper, Courierpost-Gannett Co. About Gloob Marketing Gloob is a strategic digital marketing firm that specializes in creating brand awareness, optimizing fan engagement, and enha

Ignacio never believed he needed anyone’s permission to change the industry he loves so much. That fearlessness inspired him to found IHAVEANIDEA in 2001, with the intention of creating a community-based publication that shared quality know-how by creatives for creatives. Soon thereafter, Ignacio launched Portfolio Night, the world’s first-ever international portfolio review. The speed with which IHAVEANIDEA and Portfolio Night grew forced Ignacio to leave his full-time job as an Art Director at Ogilvy Toronto to lead his two companies full time. Just three years later in 2004, Ignacio was named one of Marketing Magazine’s “Ones to Watch Under 30.” But he wasn’t done innovating. Ignacio went on to launch two new initiatives: the Tomorrow Awards, the world’s first category-less international award show, focused on teaching and learning, and Giant Hydra, a first-of-its-kind mass collaboration creative tool for agencies. Having lived in nine countries throughout his life, across Latin America, Europe and North

On this Sunday's episode we will be announcing our selected summer boot camp team members and talking to them about the interview process and what they hope to get out of the boot camp this summer.  We will also be discussing a couple of the "purpose filled" projects that the team will be working on this summer including Rock The Vote, as well as our annual Boomerang Effect event with partner organization Serve60.  Lastly we will provide an update on some of the upcoming events and activities that MGP has planned in the coming months.

Reginald Hudlin is unique in the entertainment business because of his success as a writer, producer, director and executive. To quote cultural critic Jimi Israel, “Hudlin is a modern-day Gordon Parks, a true monster in the game who totally re-did the blueprint: what some people used to call a renaissance man. I dig him because he made me think outside of the box. Hudlin writes and directs movies, pens a comic book, and he was running BET. Hudlin is a pioneer of the modern black film movement, creating movies like HOUSE PARTY, BOOMERANG and BEBE’S KIDS, which are some of the most profitable and influential films of his generation. He is the executive producer and writer of the upcoming BLACK PANTHER animated series starring Djimon Hounsou, and was executive producer of THE BOONDOCKS. Hudlin also directed the pilot of the hit series EVERYBODY HATES CHRIS and was a producer and director of THE BERNIE MAC SHOW. Hudlin is currently a producer on writer/director Quinton Tarantino’s upcoming feature film DJANGO

We will discuss our favorite and not so favortie ads during this year's super bowl.  Please call or tweet in with your comments on what spots you liked the best and the least.

 We will be talking about Passion Projects and how to start yours and make it successful.  Our guest will be Chad Williamson, Director of Philanthropy, Dhani Jones and Chief Executive Officer of Bow Tie Cause. Mr. Williamson received a Bachelor of Science degree from Embry-Riddle Aeronautical University and a Masters in Public Service from the University of Arkansas Clinton School of Public Service. After serving five years in the U.S. Air Force, he co-founded a physical therapy practice in Tampa, Florida. He then went on to become a teacher and coach at Berkeley Preparatory School where he launched a high school leadership curriculum that included a class called “Poverty 101”. Williamson has worked with multiple non-profits to assist with marketing and programmatic efforts and also spent three months in Rwanda working for the Rwandan Basketball Federation. Prior to partnering with Mr. Jones, Williamson was a consultant to the Winthrop Rockefeller Institute for an image and re-branding campaign

Guests: We will be speaking with Kathy Welborn McLean, of the Welborn McLean Group, an Executive MBA Coach, nationwide speaker and writer.  We will also be joined by Antonio Neves, award-winning journalist author and founder of THINQACTION

Guest: Seun Olubodun, Founder of Duke & Winston Topic: Patience in the Passion of Entrepreneurship Duke & Winston is a Philadelphia based men's clothing line that I launched in early 2009 to cater to a customer base that appreciates clean & substantive casual-wear in contrast to the flashy & barbaric "Ed Hardy" style that is currently flooding the menswear market. The line currently consists of high-quality graphic shirts & hoodies but we are slowly expanding into knits and light accessories.

Guest: Hadji Williams Topic: Knock The Hustle Hadji Williams is an award-winning advertising copywriter, twitter junkie, popular blogger, digital citizen and a 20-year vet of the advertising and publishing industries. He's worked on everything from AT&T to Ford Motors, Mercedes Benz to Radio Shack and Wrigley's Gum to Blue Cross Blue Shield and more. He’s been online since Netscape and CompuServe were hot.

Guest: Hans Elder, Industry Veteran Talent Manager Topic: We will discuss the freedom and the bondage of being an independent artist. Learn how independent artists can break through and partner with brands to garner additional exposure for their music. Additionally, we will hear stories behind Hans’ career experience in the entertainment industry as a talent manager and live performance manager that has worked for ICM talent agency, CAA and with artists such as Sean “P. Diddy” Combs, Kanye West, Patti Labelle, Anthony Hamilton, The Beach Boys, USHER, Destiny’s Child, Brian McKnight, and key in signing such artists as AMERIE and Ne-Yo. Elder is currently the manager for GRAMMY nominated recording artist Bilal.

Guest: Porsha Monroe, Diversity & Inclusion Mgr, Wieden + Kennedy Topic: This week we will talk about what it takes to break into an agency that everyone wants to work for. We will also talk about overcoming diversity issues in cities with a lack of it.

Topic:  This week we will talk to Jamal Henderson, Sr. Brand Manager at PepsiCo about his work on reviving the Lipton Brisk brand and how to find success in brand management, as well as effective brand partnerships.