Smc: School Marketing And Communications

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull back on their marketing plans or media budgets. In the Deep Dive, Amanda shares her insights on how school marketers can prepare their best media plan, and how to get the most out of media providers. Finally in the Rants and Raves, the team discuss Mailchimp’s latest ad campaign and whether school marketers might also have a ‘clustomer’ problem. Marketing Week: The economy is going to be 'meh' in 2024 but your marketing plan can't be MusebyClio: Do you have a 'Clustomer' problem? Mailchimp says it can help Got more questions for Charlie and Rita? You can ask them via the following: ·        Email: smc@imageseven.com.au ·        Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, James Tindall and Sophia White   With Rita away from the studio, Charlie is joined on SMC by imageseven Account Managers James Tindall and Sophia White. In the Making News segment, the team discuss increased spends in out-of-home media and whether URLs or QR codes are the best option for your creative. In the Deep Dive, Sophia reflects on how to get the most out of your alumni and finally in the Rants and Raves, the team discuss which ads from the Women’s World Cup hit the back of the net, and which ones missed an open goal. ·       Mumbrella – OOH revenue jumps as digital thrives in first half of 2023 ·       Ad News – Inside the top five ads for the FIFA Women’s World Cup   Got more questions for Charlie and Rita? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy, Vanessa Klomp and Harrison Shearn Harrison Shearn, imageseven Digital Marketing Specialist, shares all the need-to-know facts and statistics of Meta’s new platform ‘Threads’ in the Making News segment, alongside Charlie and Rita. The trio discuss all things Twitter versus Threads and briefly touch on Meta’s history with rivalry. Deep Diving into the art of publications, new special guest Vanessa Klomp shares her expertise and offers some essential factors to be considered when contributing to a publication. Finally, in the Rants and Raves, the familiar duo rave ‘Memorable Marketing Messaging’ and tapping into consumers’ ‘mind’s eye’. Threads: Twitter threatens legal action over Meta’s new app – BBC News Memorable Marketing Messaging – The science behind concrete language, visualization and lasting impressions - AdAge Got more questions for Charlie and Rita? You can ask them via the following: Email: smc@imageseven.com.au  Survey: images

School marketing and communications with Charlie Maughan and Rita Kilroy   Listen in as Charlie and Rita first discuss why registrations for school tours and events may not be an accurate reflection of promising buyer leads and the data you should be analysing instead. The duo then Deep Dive into how school marketing teams can grow their influence within their school to achieve buy-in from their School Head. In the Rants & Raves, they rant about some ChatGPT ads that might be losing sight of their customer’s objectives.   Why Event Organizers are Ditching Vanity Metrics – And Choosing These Metrics Instead – Marketing Profs 6 ways marketing can grow its influence within business – Marketing Week McDonald’s v Burger King: who wins the AI burger battle – The Drum Subway joins McDonald’s and Burger King with bragging ChatGPT billboards – The Drum MarCom Society To access the MarCom Society and receive a 20% discount on signup: click here   Got more questions for Charlie and Rita? You can ask them via th

School marketing and communications with Charlie Maughan and Rita Kilroy Tune in as Charlie and Rita Deep Dive into all things audio advertising, debating whether radio or podcasts are the best listening platform for school marketers to spend their hard-earned media budgets towards. In the Making News segment, the pair are once again joined by imageseven Digital Marketing Specialist Harrison Shearn to reveal the Google Analytics update that can’t be ignored any longer. In the Rants & Raves, they heap praise on a campaign for IKEA.  Unlocking the Power of Google analytics 4 Radio Advertising vs. Podcast Advertising: 7 Differences to Note - Hearst Bay Area  IKEA - Proudly the Second Best - Ads of the World Got more questions for Charlie and Rita? You can ask them via the following: ·       Email: smc@imageseven.com.au ·       Survey: imageseven.typeform.com

In this episode, Charlie and Rita are once again joined in the studio by imageseven Digital Marketing Specialist Harrison Shearn. In the Making News segment, the trio review Meltwater’s 2023 ‘Marketing Trends to Watch’ and provide a half-term report on their plausible predictions so far, before Deep Diving into their prediction on the trajectory of Artificial Intelligence (AI). Later, Harrison takes the team through all the terms that school marketers should be across, as well as sharing a few promising AI platforms that will certainly save school marketers valuable time. Finally in the Rants & Raves, they discuss Pepsi’s latest logo refresh, rolling out in 2024.   ·       Marketing Trends to Watch in 2023 – Meltwater ·       How ChatGPT really works, explained for non-technical people – Bootcamp ·       AI vs Machine Learning vs Deep Learning vs Neural Networks: What’s the Difference? - IBM ·       Pepsi refreshes its logo for the first time in 15 years - Muse by Clio Got more questions for Charlie

School marketing and communications with Charlie Maughan and Rita Kilroy In this episode, hosts Charlie and Rita discuss oOh!media's profits, whose surging profits return to pre-pandemic levels, indicating a return to strength for out-of-home media. In the Question of the Week, they explore the ‘hamburger menu’ and other website terms that you might not know. In the Rants & Raves, the hosts debate what the most in-demand skill is for today’s school marketers. oOH!media’s profit returns as revenue surges - AdNews The Ultimate Guide to the Hamburger Menu and Its Alternatives – UX Planet Know your menu: Hamburger vs Kebab – UX Pickle Social media most in-demand skill for marketers - MarketingWeek Got more questions for Charlie and Rita? You can ask them via the following: Email: smc@imageseven.com.au  Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan and Rita Kilroy In this episode, Charlie and Rita are joined by imageseven’s resident Digital Marketing Specialist, Harrison, to discuss all things Artificial Intelligence (AI) including ChatGPT, the latest (and extremely controversial) AI language processor you’ve no doubt heard of. The team reveal how this incredible tool can be utilised – from content generation to customer service – by school marketers. In Rants & Raves, they review Adweek’s selection of the top 10 Super Bowl ads of 2023. The Marcom Society How does ChatGPT work? Generative AI is here: How tools like ChatGPT could change your business The 10 Best Super Bowl Ads of 2023 Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

School marketing and communications with Charlie Maughan and Rita Kilroy Charlie and Rita are back to discuss all things school marketing and communications. In this first episode of 2023, the pair review the 2022 Brilliance Awards – presented by inspirED School Marketers – revealing their top category picks, from photography to magazine, to video and websites, and those that didn’t quite hit the mark. In Rants & Raves, they rave about the new McDonald’s ad currently winning plaudits throughout Adland.   2022 Brilliance Awards – InspirED school marketers What is setting Edgar Wright’s eyebrow raising Macca’s ad apart? – Marketing Mag Fancy a McDonald’s? – YouTube   Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

School marketing and communications with Charlie Maughan and Rita Kilroy Charlie and Rita once again bring you several interviews to SMC. The pair are first joined by imageseven’s Digital Marketing Team — Alissa Cass and Harrison Shearn — to discuss the current situation at Twitter HQ and whether school marketers need to be concerned. Next, SMC was delighted to welcome Barker College’s Social Media Coordinator, Hannah McGrory, to discuss the College’s TikTok account launch and subsequent rollout. Finally, in the Rants & Raves, they discuss their favourite (and not so favourite) Christmas 2022 ad campaigns. PR Weekly – A break, not a break up: Why agencies are telling clients not to abandon Twitter… yet Barker College – TikTok The Drum – Christmas 2022 – all the ads John Lewis – The beginner Asda - Elf Aldi – Kevin the Carrot Lidl – Lidl Bear Disney – The Gift McDonald’s – The List Amazon – Joy is Made   Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

School marketing and communications with Charlie Maughan and Rita Kilroy In a slightly different format, Charlie and Rita bring two interviews to you this episode. First, imageseven Account Manager, James Tindall, joins the pair to discuss out-of-home media – its post-COVID-19 resurgence and what it means for school marketers. Later in the episode, Kirsy de los Reyes, Marketing & Communications Coordinator at Mary MacKillop College in Kensington, South Australia, joins them to discuss the College’s social media strategy and the unique content that is thriving within their community. Outdoor media – riding a rocket Mary MacKillop College – Instagram Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

School marketing and communications with Charlie Maughan and Rita Kilroy In this episode, Charlie and Rita are joined by imageseven Digital Marketing Executive, Harrison Shearn, to update school marketers on the ever-evolving world of digital marketing and share exactly what school marketers need to know. In the Deep Dive, they discuss the concept of ‘anti-personas’ and whether they are relevant for a school. In Rant or Rave, the pair conclude with a rant over a new tourism campaign that might just miss the mark. Antipersonas: What, How, Who and Why? Tourism WA’s ‘Walking on a Dream’ Campaign https://www.youtube.com/playlist?list=PLkiYSi1yyGZ0uI5LFd5q2wjuzirIZ2JfW Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

School marketing and communications with Charlie Maughan and Rita Kilroy It’s Episode 200! In this milestone episode, Charlie and Rita are joined by several wonderful team members from imageseven to discuss all things school marketing and communications. We hope you enjoy this special episode! 01:30 – How to execute the perfect video/photoshoot – Dean Smith 06:24 – Perfecting your digital advertising spend – James Tindall 11:13 – Building your online community – Mikayla Coombes 15:25 – Learnings from a designer – Pete Ion 19:32 – How to understand your prospective parent – Suzanne Willcock 24:14 – Determine the right blog content strategy for your school – Eleisha Perez 27:22 – School events as marketing opportunities – Cassandra Kirkpatrick 32:36 – How to deliver the perfect yearbook – Vanessa Klomp 37:24 – Canva – a designer’s working relationship – Imogen Smith 42:02 – Nailing your social media content strategy – Isabella Tranchita 48:19 – What makes school web design great – Jing Song 53:41 – The future

Charlie and Rita start this episode discussing the news that social media juggernauts Kylie Jenner and Kim Kardashian have taken aim at Instagram amid the platform’s latest changes to compete with TikTok. With a combined follower base north of 685 million followers, this is no laughing matter – something Snapchat is acutely aware of. In the Deep Dive, the focus turns to reports from the UK that consumer confidence is sliding to its lowest ever score and how school marketers can prepare to combat parent uncertainty. Finally, it’s Rave time (not that kind of rave!), as Charlie and Rita look at a great graphic from Canva that highlights common design principles school marketers should keep in mind. Episode links: Kim Kardashian and Kylie Jenner share Instagram criticism Instagram responds to backlash … Consumer confidence ‘a whisker away’ from lowest-ever score 20 Important Design Principles Explained With Simple Illustrations Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.c

In this episode, Charlie and Rita discuss the implications of Elon Musk buying Twitter and what the impact might be for school marketers. They Deep Dive into an article that considers whether the death knell has sounded for fortnightly school newsletters, then have a Rant about a piece in The Educator: ‘Schools need dedicated social media staff — principals’ … but not for the reasons you might think. Episode links: In rare move, Elon Musk meets Twitter employees to give ‘freedom of speech’ address 21 Ways Independent Schools Can Use Twitter Why the fortnightly school newsletter is dying Schools need dedicates social media staff ­­­— principals Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

This week Charlie is joined in the studio by special guest and former SMC host, Scully, to discuss SMJ podcast’s latest milestone. They consider ways that schools can maximise their own anniversaries and give some tips for school marketers to manage their Heads! In the Deep Dive, the pair get right into brand positioning and how to tell if your school has a positioning problem. Finally, in Rants and Raves, coming off the back of an advertising-laden Australian election season, the hosts cast their votes as to whether schools can (or should) ever run topical ads. Episode links: Be Positioned or Get Positioned: Do’s and Don’ts for Transforming the Perception of Your Brand Koala to Politicians: Keep the ‘lying’ to the bedroom in new campaign via The Royals   Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

Charlie and Rita go sonic! In this episode, they get and give the lowdown on sonic branding and discuss whether schools are (or should be) ready for it. They share their insights on the optimum length of blogs to maximise your school’s SEO before heading into Rants and Raves, discussing the meaning, psychology and use of colours. Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK Episode links: Will 2022 be the year of the ‘sonic boom’? Does Word Count Impact the Performance of your Posts? The Most Popular Brand Colours In Each Industry And Their Impact On Consumers

Charlie and Rita get straight into Making News, unpacking updates to Google Analytics and what school marketers need to do to avoid losing their website data. In an interview with Stephen Wruck, Head of Marketing and Enrolments at Queensland’s King’s Christian College, they discuss his experience of CAASie, a new platform that allows you to make low-cost bookings for out-of-home media. Finally, in Rants and Raves, the pair discuss the “world’s first Micro Prospectus”, launched by the University of Nottingham, and try to decide whether they are ranting or raving. Episode links: Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4 Time to get ready for your Google Analytics 4 Migration CAASie University of Nottingham launches Micro Prospectus to cut paper waste   Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK    

Charlie and Rita begin this episode with a review of the Oscars of Advertising, the Super Bowl LVI advertisements. They choose their favourites and unpack what school marketers can learn from the multi-million dollar spots. In the Deep Dive, the pair discuss marketing guru Seth Godin’s 'Purple Cow' theory and its role in an attention deficit society. Finally, in the Question of the Month, they answer the question of the moment: ‘Should you use TikTok for school marketing in 2022?’   Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK   Episode links: The Marcom Society The 10 Best Super Bowl Ads of 2022 Purple cows and the attention deficit: how brands can turn heads Should You Use TikTok for School Marketing in 2022?  

This episode, Charlie and Rita get stuck into all things media by starting with a review of the Global Ad Spend trends for 2021-22. They then discuss the important role that mobile can play in enhancing out of home advertising before discussing what could perhaps be the next big social media platform for schools – Nextdoor.   Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK Episode links: The Marcom Society Global Ad Spend 2021-2022: Where budgets are going Why mobile is key to unlocking the value of out of home advertising What is Nextdoor? How to use the social network for neighborhoods