Smc: School Marketing And Communications

This episode, Charlie and Rita review the top marketing trends for 2022, as presented by HubSpot. They review which trends make the cut and which should be left behind in 2021. From experiential marketing to influencer marketing and chatbots, our hosts cover off a year’s worth of content in one episode! Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK Episode links: The Marcom Society The Marketing Trends of 2022 [The Ultimate Guide] — HubSpot

This episode, Charlie and Rita start the episode in Making News by discussing a contentious media lawsuit brewing in London over ad placements. They Deep Dive into negative online reviews and how to use them as a force for good, then answer a listener’s question about newsletter platforms. Finally, in Rants and Raves, the pair have a rant (and a laugh!) about Facebook’s rebrand. Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK   Episode links: The Marcom Society Getir sues media agency for not placing enough ads Why you need negative reviews SMC episode 164: https://www.imageseven.com.au/improving-your-school-enewsletter/ Facebook changes name to Meta to focus on building virtual-reality ‘metaverse’ Brands react to Facebook’s name change to Meta – part 1 Brands react to Facebook’s name change to Meta – part 2

This episode, Charlie and Rita are joined by imageseven’s resident social media expert Alissa to discuss TikTok … should it now have a place in a school's communications plan or is it still too much of a risk? In Making News they consider the future of managing Facebook comments after a recent High Court ruling, then answer a listener question about how to develop school marketing skills. Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK Episode links: The Marcom Society News sites are liable for defamatory Facebook comments, rules Australia’s High Court Social Media Survey

This episode, Charlie and Rita take a look at how school marketers can measure and maximise their return on investment (ROI). They discuss the top ten KPIs every marketing team should be tracking, before taking a deep dive into some mind-blowing digital marketing ROI statistics. The discussion then turns to the Visa rebrand … tune in to find out if it’s a rant or a rave! Episode links: The Marcom Society Top 10 KPIs every marketing team should track Mind-blowing Digital Marketing ROI Statistics 2021 Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

In this special Q&A episode, Charlie and Rita answer the questions you and your fellow listeners have sent them. Topics range from successful LinkedIn strategies to addressing student retention issues, whether search volume is more important than search traffic and much more! Episode links: The Marcom Society

With Apple’s recent security updates top of mind, we start this episode by discussing its impact and how marketers will need to adapt their paid Facebook strategies in light of these changes. Charlie and Rita then get into the nitty gritty of how to execute the perfect Open Day in this month’s Deep Dive, before raving about a potential future of personalised digital executions of school tours.   Episode links: Marketers scramble to overcome the Apple iOS14 update Be Perth Association The Marcom Society

In this special interview episode we are joined by the Principal and Marketing Manager of De La Salle College in Malvern, Victoria — Peter Houlihan and Dee Houlihan (not related!). Our conversation covers COVID-19, remote learning challenges and how to foster great relationships between marketers and your Principal. In our regular segments, we alert listeners to upcoming changes to Facebook Analytics and rant about ineffective display advertising. Episode links: Facebook Analytics will be departing for good De La Salle College Why display advertising is misunderstood and how to use it more effectively The Marcom Society

We start this episode by considering the impact of the upcoming iOS updates on your social media advertising in Making News. Then it’s a Deep Dive into the how and why of aligning your school’s visual branding with your storytelling before we answer a listener’s question about which audience should be targeted with which social media platform. This month we’re raving in Rants and Raves, as we delve into what it is that makes a design look good. Episode links: iOS updates for Apple could affect your Facebook Ads – WordStream Facebook Business Manager’s guide to the iOS updates Visual Branding and Storytelling – Mailchimp School Marketing Journal Why Does a Design Look Good? – Nielsen Norman Group The Marcom Society

In the first episode of 2021, Charlie and Rita enjoy a social media special. The pair discuss the recent battle, and subsequent outages, between Facebook and the Australian Government and how schools can navigate the space. In the Deep Dive, the pair discuss the School Marketing and Social Media Survey 2020 and some of the most interesting findings, before Rita shares her Top Tips for preparing a great Digital Strategy. Finally, in the Rants and Raves segment, the hosts rave about the stats shared by Campaign Monitor on Email Marketing Benchmarks. Episode links: Facebook news ban stops Australians from sharing or viewing Australian and international news content – ABC News https://www.abc.net.au/news/2021-02-18/facebook-to-restrict-sharing-or-viewing-news-in-australia/13166208 Facebook to reverse news ban on Australian sites, government to make amendments to media bargaining code https://www.abc.net.au/news/2021-02-23/facebook-reverses-news-ban-on-australian-sites-media-code/13173984 How schools use social

In the final episode of 2020, Charlie, Rita and Jose look ahead at the trends that might be emerging for school marketers in 2021. The team discuss what may or may not be relevant for schools compared to higher education trends and how schools can elevate themselves above the competition. In this episode’s Top Tips, Charlie shares his tips for identifying your school brand ambassadors whilst in the Rants and Raves segment, the hosts rant, and rave, about some of the biggest Christmas ads. Episode links: Cardinal digital marketing – Alex Membrillo https://www.cardinaldigitalmarketing.com/blog/top-higher-ed-marketing-trends-in-2021/ Creative Works: Christmas tear-jerkers including Disney, Zalando & John Lewis https://www.thedrum.com/news/2020/11/18/creative-works-christmas-tear-jerkers-including-disney-zalando-john-lewis The Marcom Society https://marcomsociety.org/join-now-australia

In this bumper social media episode, Charlie, Rita and Jose are joined by Em to discuss how to plan and execute a great social media strategy for your school. The team discuss strategy and planning to support your school’s objectives as well as tactics, specific platform recommendations and tips to help time-poor school marketers. In this episode’s Top Tips, Jose shares his tips for planning a successful new website build whilst in the Rants and Raves segment, the hosts rant about lazy generational targeting approaches. Episode links: Marketing Mag – Generational Marketing – market for temperament, not demographic https://www.marketingmag.com.au/hubs-c/opinion-the-fallacies-of-generational-labelling-marketing-for-temperament-not-demographic/ The Marcom Society https://marcomsociety.org/join-now-australia

In this episode, Charlie and Rita discuss the scary trends on social media and the dangerous ‘challenges’ that students and adolescents are exposed to on TikTok. In the Deep Dive segment, the team discuss three website copywriting facts that might make school marketers re-think their content strategy and in this episode’s Top Tips, Rita shares her tips for choosing a supplier for your school. Finally, in the Rants and Raves segment, the hosts rave about some fun new ads from Uber Eats. Episode links: Yahoo – ‘Really scary’: Teen dies after dangerous TikTok challenge https://au.news.yahoo.com/really-scary-teen-dies-in-dangerous-tik-tok-challenge-083906913.html Forbes – TikTok struggling to contain spread of video showing man’s apparent suicide https://www.forbes.com/sites/jemimamcevoy/2020/09/07/tiktok-struggling-to-contain-spread-of-video-showing-mans-apparent-suicide/#36f035fa1d7c Cursive Content – 3 website copywriting facts that should change your school’s content strategy https://cursivecontent.com/3-w

In this episode, Charlie, Rita and Jose get excited for the InspirED 2020 Brilliance Awards and run through their favourite categories. In the Deep Dive segment, the team then debate how school marketers can be brave with their school brand and make steady growth and changes without fear of breaking it. In a new podcast segment Top Tips, the team share some easy and actionable steps to help improve your school marketing. This week, Charlie shares his tips on copywriting narratives to maximise engagement with prospective parents. Finally, in the Rants and Raves segment, the hosts rave (and debate) the top private school website design trends as predicted by Blackbaud. Episode Links: InspirED - 2020 Brilliance Awards https://www.inspiredsm.com/2020-brilliance-awards Marketing Mag - How to be brave without breaking your brand https://www.marketingmag.com.au/hubs-c/opinion-how-to-be-brave-without-breaking-your-brand Wylie Communications – To reach readers, avoid writing in the first person https://www.wyliecomm.

In this episode, Charlie and Rita discuss the 2020 Social Media Statistics produced by #SMPerth. In the Deep Dive segment, the team address how schools should be addressing building their brand through a pandemic and whether they should be advertising. Finally, in the Rants and Raves segment, the hosts rave about Swinburne University of Technology’s creative solution to remote open days with their immersive virtual open day — ‘Swintopia’.   Episode links: SMPerth – 2020 Social Media Statistics The Drum - ‘Don’t go dark’: Ex Apple and Pepsi exec John Sculley offers pandemic brand building tips Marketing Mag – University gets creative with virtual open day Social Media Survey 2020 and results from 2019 and 2018

In this episode, Charlie, Rita and Jose discuss how the COVID-19 pandemic has resulted in creative solutions and content from school marketers. In the Deep Dive segment, the team are joined by imageseven team member Cas as they discuss why school marketers should get involved with the planning of their school’s arts events and how they can ultimately nurture leads through the process. Finally, in the Rants and Raves segment the hosts rave about the fantastic Instagram resources currently available from friend of the show — SchneiderB. Episode links: Shanghai American School — Class of 2020 Meet the Class of 1949 SchneiderB — Instagram aesthetic trend for school marketers series School Marketing and Social Media Survey 2020 and results from the 2019 and 2018 School Marketing and Social Media Surveys  

In this episode, Charlie, Rita and Jose discuss the censorship battles that the major social media networks are currently fighting. In the Deep Dive segment, they talk about Pinterest, whether school marketers should be using it and if so, how it could feature in their school’s marketing. In the Rants and Raves segment, the hosts discuss the recent closure of many community newspapers in Australia.

In this episode, Charlie, Rita and Jose discuss how best to navigate the testing times facing school marketers during the current COVID-19 pandemic. In the Deep Dive segment, they discuss virtual tours and how to execute them effectively, while in the Rants and Raves segment the hosts share some fun and easy to produce lockdown content.

In this episode, Charlie, Rita and Jose discuss how to communicate information about COVID-19 to stakeholders, and how important it is to build trust in times like these. In the Deep Dive segment, they talk about communicating with your target audience. In the Rants and Raves segment, the hosts have some fun talking about the challenges of working from home.  Children interrupt BBC News interview – BBC News https://www.youtube.com/watch?v=Mh4f9AYRCZY 8 tips for crushing your job while working from home, from 6 leaders who have worked remotely for years https://www.businessinsider.com.au/coronavirus-how-to-work-from-home-remote-office-be-productive-2020-3

In this episode, Charlie, Rita and Jose talk about their favourite and least favourite ads from the US Super Bowl. In the Deep Dive segment, the hosts discuss how school marketers can use the Olympic Games to support their own content. The Question of the Week focuses on what the optimum enewsletter subject line length is to maximise opens. In the Rants and Raves segment, the hosts rave about Wesley College’s back to school video. It’s that time of year, sports funs – here’s MarketingMag’s Super Bowl 2020 ad wrap https://www.marketingmag.com.au/news-c/news-super-bowl-ads-2020/ How brands can get the most out of social at the Tokyo 2020 Olympics https://www.thedrum.com/opinion/2020/01/24/how-brands-can-get-the-most-out-social-the-tokyo-2020-olympics What’s the best email subject line length? https://www.wyliecomm.com/2020/01/email-subject-line-length/ Wesley College teachers perform All By Myself in brilliant back to school video https://www.perthnow.com.au/news/offbeat/wesley-college-teachers-perform-all-

In this episode, Charlie is joined in the studio by Sebastian Wattam, Marketing and Communications Manager at Kambala School, Sydney. Charlie and Seb start by discussing the dangers of misinformation in schools in light of the Australian bushfire crisis and the role school marketers play. In the Deep Dive segment, they discuss the struggles school marketers face, and simple tips that can make school marketing more efficient and simplified. The Question of the Week looks at social media scheduling tools, and how they can be incorporated while in the Rants and Raves segment, the pair dissect Burger King’s latest media stunt, using the new film Joker to poke fun at a certain rival. Episode links:  Superstar Burnout Burger King Joker