Smc: School Marketing And Communications

In this episode, Charlie, Rita and Jenni discuss the recent devastating bushfires hitting Australia’s east coast and the role that school marketers play. In the Deep Dive segment, the hosts talk about how school marketers can best prepare for the start of a new year. The Question of the Week focuses on how school marketers can obtain responses from unresponsive teachers. In the Rants and Raves segment, the hosts discuss the 2019 inspirED Brilliance Awards and pick out their favourites. Episode links: Back to school — NSW Education Minister says 140 bushfire-hit sites will be safe for students https://www.abc.net.au/news/2020-01-16/nsw-fire-affected-schools-will-be-safe-for-returning-students/11870494 Australia bushfires: towns devastated and lives lost as blazes turn the sky red https://www.theguardian.com/australia-news/2019/dec/31/australia-bushfires-towns-devastated-and-lives-lost-as-blazes-turn-the-sky-red After the inferno https://www.abc.net.au/news/2020-01-19/australia-bushfire-carnage-from-above/11

In the final episode of the year, Charlie and Rita talk about the top marketing trends for 2020 – from shoppable posts, virtual and augmented reality, Google Ads and everything in-between. Stay tuned for episode 172 which will be released on 22 January 2020. Episode links: Top Marketing Trends for 2020 https://www.forbes.com/sites/forbesagencycouncil/2019/10/03/top-marketing-trends-for-2020/#482d163d13d5

In this episode, Charlie, Rita and Jose talk about the perceptions of private school advertising,  internally and externally. In the Deep Dive segment, the hosts discuss the importance of creating and giving your school a soul. The Question of the Week focuses on how school marketers can overcome the challenges of the crazy end of year period. In the Rants and Raves segment, the hosts have some fun with the 2019 Social Media Dictionary, discussing new useful online terms, slang and acronyms. Episode links: Private schools splash out on advertising to lure students https://www.theage.com.au/national/victoria/schools-splash-out-on-advertising-to-lure-private-students-20190903-p52nkq.html Brands need more than a strategy. They need a soul https://musebycl.io/musings/brands-need-more-strategy-they-need-soul The Social Media Dictionary: 2019 Online Terms, Slang and Acronyms https://www.smperth.com/resources/the-social-media-dictionary-2019-online-terms-slang-and-acronyms/

In this episode, Charlie, Rita and Jose talk about Facebook’s new corporate rebrand for their products and services. In the Deep Dive segment, the theme of rebranding continues as the hosts explore, ‘How do you know when you need a rebrand?’ The Question of the Week focuses on the type of content school marketers should post on Instagram. In the Rants and Raves segment, the hosts discuss BrewDog’s recent controversial billboard placement in the UK and what your school can learn from it. Episode links: Facebook changes product branding to FACEBOOK https://www.bbc.com/news/business-50300142 12 signs it’s time to rebrand your business http://www.ignytebrands.com/12-signs-its-time-to-rebrand-your-business/ ASA investigates BrewDog 'Motherfu' campaign as it faces criticism for appearing near school https://www.thedrum.com/news/2019/11/05/asa-investigates-brewdog-motherfu-campaign-it-faces-criticism-appearing-near-school

In this episode, Charlie, Rita and Jose talk about diversity and unconscious stereotyping in photoshoots, and how to avoid unconscious biases. The hosts are joined by imageseven’s copywriting expert, Jenni, who discusses how to master creative writing for schools. The Question of the Week focuses on how to reach your target audience in an era of information overload. In the Rants and Raves segment, the hosts discuss how schools can leverage strong brand assets, using McDonald’s blurry billboard ads as an example. Episode links:  Fair-haired girls to the fore in 'colour-coded school marketing https://www.theage.com.au/national/victoria/fair-haired-girls-to-the-fore-in-colour-coded-school-marketing-20191001-p52wo7.html McDonald's proves its brand strength with blurry ads https://www.creativebloq.com/news/mcdonalds-proves-its-brand-strength-with-blurry-ads  

In this episode, Charlie, Rita and Jose talk about Facebook’s decision to hide ‘likes’ and the science and reasoning behind it. In the Deep Dive segment, the hosts discuss TikTok and what school marketers need to know about this growing platform. The Question of the Week focuses on the difference between search volume and search traffic. In the Rants and Raves segment, the hosts discuss the recent battle between Vegemite and Marmite. Episode links: Facebook says it is testing removing the number of likes on posts so the platform doesn't 'feel like a competition' https://www.businessinsider.com.au/facebook-likes-remove-competition-2019-9 Headspace survey reveals social media the driving factor that leads to poor mental health in our children https://www.thecourier.com.au/story/6426309/social-media-leading-to-more-mental-ill-health-in-our-kids-headspace/ The science behind hiding likes on Facebook https://www.adnews.com.au/news/the-science-behind-hiding-likes-on-facebook#V8dttSsKKVe6VoOj.99 Mental Health Mon

In this episode, Charlie, Rita and Jose talk about the impact of UK travel brand Thomas Cook entering administration, reminding school marketers of the importance of keeping a brand identity. In the Deep Dive, the hosts have a conversation about cybersecurity and how to appropriately navigate this new digital world. In the Question of the Week, they discuss the key factors to consider when choosing a CMS for your school’s new website as well as the pros and cons of each platform. In the Rants and Raves segment, the trio explore the importance of cultural sensitivity when it comes to marketing overseas. Episode links: Thomas Cook enters compulsory liquidation as 11th-hour rescue talks fail https://www.thedrum.com/news/2019/09/23/thomas-cook-enters-compulsory-liquidation-11th-hour-rescue-talks-fail Melbourne Catholic girls school Presentation College Windsor to close in 2020 https://www.abc.net.au/news/2019-07-30/presentation-college-windsor-catholic-girls-school-to-close/11364188 The Great Hack | Official Tr

In this episode, Charlie, Rita and Jose talk about R U OK? Day and the role school marketers play in promoting mental health conversations in schools. In the Deep Dive segment, the hosts discuss effective use of shopalites and shopalives, and how to generate and execute creative ideas. In the Rants and Raves segment, the group have a conversation about generational marketing and why school marketers need to be in touch with their target demographic. Episode links: R U OK? Day https://www.ruok.org.au/education 10 brands using digital to create great in-store experiences https://www.cmo.com.au/article/600758/10-brands-using-tech-create-great-in-store-experiences/ oOh! unveils interactive retail screens with sensory features https://www.cmo.com.au/article/586174/ooh-unveils-interactive-retail-screens-sensory-features/ In Russia, 30 squats will get you a train ticket https://www.wired.com/2013/11/squats-train-ticket/ Gen Zers vs. Millennials: How and why brands must know the difference https://jingdaily.com/ge

In this episode, Charlie and Rita are joined by imageseven’s multimedia specialist, Jose, as they talk about the 2019 Brilliance Awards, coordinated by InspirED School Marketers, and the qualities they’re looking for in this year’s submissions. In the Deep Dive segment, the group discuss how school marketers can create their own enewsletter and suggest best practices for communicating to their school community. In the Rants and Raves segment, they rave about the importance of collaboration between departments in an organisation. Episode links: 2019 Brilliance Awards https://www.inspiredsm.com/2019-brilliance-awards 52 mobile vs desktop usage statistics for 2019 https://techjury.net/stats-about/mobile-vs-desktop-usage/ Where is the mobile vs desktop story going? https://www.perficientdigital.com/insights/our-research/mobile-vs-desktop-usage-study Why silos are the enemy of effective marketing https://www.marketingweek.com/silos-enemy-effective-marketing/ School Marketing and Social Media Survey 2019 https://

In this special episode, Charlie and Rita are joined by former SMC host Scully and Brendan Schneider from SchneiderB Media as they discuss the findings of the 2019 School Marketing and Social Media Survey. With over 350 respondents from 19 countries around the world, the survey highlights the state of social media in the world of school marketing. The group discuss how Instagram is encroaching on Facebook’s dominance, the challenges school marketers face, the importance of video and social media predictions for 2020. Episode links: TikTok was bigger than Instagram last year after passing the 1 billion download mark https://www.businessinsider.com.au/tiktok-hit-1-billion-downloads-surpassing-instagram-in-2018-2019-2?r=US&IR=T

In this episode, Charlie and Rita talk about Facebook transparency tools and what this means for schools. In the Deep Dive, Charlie is joined by Brad Entwistle and Greg and Anthony Campitelli from Enquiry Tracker to discuss how schools can improve their lead nurturing. And in the Rants and Raves segment, Charlie and Rita discuss how fast-changing consumer environments can affect schools’ marketing planning.   Episode links:  Facebook expands transparency tools – who’s targeting you and what they know https://www.marketingmag.com.au/news-c/news-facebook-transparency-update/ EnquiryTracker http://enquirytracker.net/ Coles Little Shop is one of the greatest retail marketing campaigns of all time https://mumbrella.com.au/coles-little-shop-is-one-of-the-greatest-retail-marketing-campaigns-of-all-time-540100 Coles Little Shop campaign faces a plastic waste petition https://www.adnews.com.au/news/coles-little-shop-campaign-faces-a-plastic-waste-petition#S2VbtZ8V6q66TMKv.99

In this episode, Charlie and Rita are joined by Clare Ravasini from the imageseven team. Charlie and Rita discuss the news that Instagram is hiding likes and how this will affect school marketers. In the Deep Dive segment, they discuss leveraging and marketing your school’s extracurricular strengths to attract enrolments. In the Question of the Week, Charlie, Rita and Clare discuss experiential marketing and activations and how to leverage them for your school. In the Rants and Raves segment, the hosts share their thoughts on social media and mental health. Episode links: Instagram will soon begin hiding the number of likes on posts https://www.imageseven.com.au/how-to-choose-a-printing-supplier-podcast/ Instagram is now hiding the number of 'likes' on posts for all Australian users https://www.abc.net.au/triplej/programs/hack/instagram-hiding-likes/11318748?fbclid=IwAR3RmiqolI6qF89OK4W1MOIyFcJUAiPk_QuG__bT8rJDjYksjqSLcNxxTcw Good riddance to Instagram likes: Now brands can focus on real marketing https://

In this episode, Charlie and Rita talk about the rise of AI-generated content and the way it might impact schools. In the Deep Dive segment, they discuss the different ways schools can leverage their musical offering to attract enrolments. The Question of the Week focuses on the pros and cons of YouTube and IGTV. In the Rants and Raves segment, Charlie and Rita share their thoughts on how simplicity makes for great marketing.

In this episode, Charlie is joined by co-founding host Andrew Sculthorpe, as they discuss the Drum Design Awards 2019 and Carlsberg’s award-winning brand refresh. In the Deep Dive segment, they have a conversation about how school marketers can better communicate their school’s sport offerings. The Question of the Week focuses on why school marketers play it ‘safe’. In the Rants and Raves segment, Charlie and Andrew discuss their thoughts on short-termism in schools, how it arises and how it can be overcome. Episode links: Taxi Studio: Crafting an iconic identity https://www.thedrumdesignawards.com/drum-design-awards-2019/brand-identity-design/crafting-an-iconic-identity Adidas reduces focus on short-term metrics as it looks to protect brand health https://www.marketingweek.com/2019/05/23/adidas-reduces-focus-short-term-marketing/

In this episode, Charlie and Rita are joined by former SMC host Andrew Sculthorpe, as he announces the launch of the School Marketing Journal (SMJ). In The Deep Dive segment, Charlie and Rita are joined in the studio by Josh Krueger from PivotUs to discuss programmatic advertising, its pros and cons and why schools should consider its use. The Question of the Week focuses on how school marketers can expand their reach and target prospective students. In the Rants and Raves segment, the team share their thoughts on the way Sipsmith have ‘supercharged’ their brand and what schools can learn from them.

In this episode, Charlie, Rita and Jiggles share their thoughts on the top ten Google Ads announcements from Google Marketing Live. In the Deep Dive segment, they talk about the role of radio in school marketing, and how schools can maximise this platform. The Question of the Week takes a look at how a school marketer can encourage their Principal to prioritise marketing. In the Rants and Raves segment, the hosts discuss the role of long ad copy. Episode links: Top 10 Google Ads announcements from Google Marketing Live 2019 https://www.searchenginejournal.com/top-10-google-ads-announcements-from-google-marketing-live-2019/308633/#close Nobody has time for a long copy ad https://www.thedrum.com/opinion/2019/04/08/nobody-has-time-long-copy-ad

Charlie, Rita and Jiggles discuss the news that Instagram will soon begin hiding the number of likes on posts and other announcements made at Facebook’s F8 developer conference. In the Deep Dive segment, they talk about the changing role of print and how your school can utilise the press in the future. The Question of the Week looks at choosing a printing supplier for yearbooks and other publications. In the Rants and Raves segment, the hosts discuss why being conservative and conscious of brand safety doesn’t mean you can’t be creative.

Charlie, Rita and Jiggles discuss the dramatic exit from social media by cosmetics giant, Lush, and how this impacts schools. In the Deep Dive segment, they talk about creating the perfect prospectus. The Question of the Week looks at LinkedIn and how it can be used by your school. In the Rants and Raves segment, the hosts talk about keeping your search engine optimisation up-to-date.

Charlie and Jiggles welcome Rita back to the microphone. In Making News, the trio discuss content/inbound marketing and if it is all it claims to be. In the Deep Dive segment, they analyse inbound marketing and how to do it well. The Question of the Week looks at what the top distractions are for school marketers. In the Rants and Raves segment, the hosts talk about their three favourite social media definitions.

Charlie and Jiggles welcome Kristian Lawrence, imageseven Marketing Technologist, to the podcast. In Making News, the three hosts talk about the huge growth in online ad spend and why it doesn’t seem to be slowing down. In the Deep Dive segment, they discuss the set-up, content and maintenance of school websites. The Question of the Week is about what to look for when trying to organise a photo shoot. In the rants and raves segment, the hosts talk about the limitations of a top-funnel mindset and why you must nurture parents after they enrol their child in your school.