Traffic And Leads Podcast

Chirag Kulkarni (https://chiragkulkarni.com/) is our special guest in today's Episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). Today we're talking all about link building. This guy knows his stuff. We work together to break apart a lot of the terminology that's used in SEO and put it into words we can all grasp. IN THIS EPISODE YOU WILL LEARN: * Chirag starts us off by explaining what link building is, what backlinks are, and why you want them. Pay close attention here if this is new info for you – it's the foundation of learning how to rank high on search engines. * I get Chirag to unveil some of his secrets and talk about the top two strategies anyone can use to get excellent inbound links to your site. These aren't general tips – they're actionable steps you can take to getting those links. Be sure to take notes, because this is good stuff. * Chirag and I talk all about guest posting: how you get a chance to guest post on someone else's site, what it can do for you, and how to han

Jacob Baadsgaard (https://www.linkedin.com/in/jakebaadsgaard) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). Jacob is with Disruptive Advertising (https://www.disruptiveadvertising.com/) -  a company designed to help business owners with online ad campaigns pinpoint where and why they're wasting ad money. They do this through a software that's been designed to hunt down and detect trouble spots. IN THIS EPISODE YOU WILL LEARN: * Jacob gives us a rundown of what the program that Disruptive Advertising hosts can do for clients. They've found an in-depth process to dig into an account and figure out why an ad campaign isn't working. * Baadsgaard breaks down some of the reasons why an ad campaign can fail: many businesses are treating social media advertising like “media buys”. We go over what that means, and why it's the wrong approach for this advertising medium. * We talk about what Jacob considers crucial to run a successful AdWords campaign. He bre

Alisa Meredith (http://alisameredith.com/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). She is a Pinterest marketing expert. She got a ton of info to divulge today. Alisa answers so many key questions that all of us have been wondering. Get ready for an exciting episode. IN THIS EPISODE YOU WILL LEARN: * So many business owners are familiar with Facebook ads by now, but Pinterest is its own thing. How difficult is it to transition from one platform to the other? Alisa discusses some of the tactics she uses to help her clients get used to this particular type of advertising. She also walks us through some of the key differences between the platforms. * Pinterest advertising is still fairly new. Because of that, it's changing, adjusting, and still lacks a lot of the features people are used to seeing implemented in Facebook ads. Alisa shares with us some insider knowledge, and even hints to a truth many haven't thought of: a newer ad medium means lo

Phil Singleton (https://www.linkedin.com/in/seokansascity) is our special guest on today's episode of Traffic and Leads Podcast. He is Founder of Kansas City Design and SEO (http://kcseopro.com/) and SEO-driven marketing is his passion. Phil is all about content-driven SEO and web design. He's also the author of the book SEO for Growth – a book that he proudly describes as being both filled with relevant info and intelligently optimized. IN THIS EPISODE YOU WILL LEARN: * We talk about how Phil got into his real passion: SEO marketing. Phil started out strong, “losing his mind” (his words, not mine!), packing up his bags, and moving to Taiwan. Not long after, he was moving and working all around Asia during the Dot Com era. When he first tried his hand at SEO work, his client called him up and just poured out the accolades. He knew what he wanted to do with his life. Is that inspiring, or what? * Phil explains means by SEO-driven marketing, and why it's so important to him... and to business owners. He gives

Josh Haynam (https://www.linkedin.com/in/jhaynam) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). He is CEO of “Interact (https://www.tryinteract.com/)”. A company designed to help you generate leads and drive sales using quizzes. They host a tool for emulating those quizzes you see on places like your Facebook news feed. IN THIS EPISODE YOU WILL LEARN: * Josh explains exactly how a quiz can get you traffic. Namely, a quiz can prompt a call-to-action that is specifically geared in a personalized fashion. Let potential customers take a quiz that let's you decide how to pitch directly to them! He even gives us examples of the type of quizzes he has seen drive sales. (Guys, he throws out some serious numbers here. These quizzes work.) * We get down and dirty with the question that's on everyone's mind: how difficult is it to create content for these quizzes? Josh pulls no punches – the content creation is a challenge, but Interact has done years worth o

Austin Godsey (https://globalvisionariez.com/) is our special guest on today's episode of Traffic and Leads Podcast. He is the CMO and co-owner of the app Instafame (https://www.instafame.social/). Today he is revealing some important secrets of Instagram (https://www.instagram.com/) marketing that's one of the best social media platforms for any business (http://www.oneclicklindsey.com/best-social-media-platform-for-small-business/). If you want to become an expert Instagram marketer don't miss today's episode. IN THIS EPISODE YOU WILL LEARN: * Austin fills us in on how anyone, ANYONE, can get started in social media (http://trafficandleadspodcast.com/diy-social-media-marketing/) and become an expert quickly. He lays out his entire history for us... and, wow, is it quite a history. Austin had no high school education, no job prospects, no home, was fresh out of jail, and had an out-of-date technology. He went on to become a market specialist. He assures us all that if he can do it, so can you! * Austin

Kim Ransom (https://www.linkedin.com/in/kimberly-ransom-910a213a) is our guest on today's episode of Traffic and Leads Podcast. She is the highly-successful owner of both Gym Fox in a Box (http://gymfoxinabox.com/) and Pittsburgh Gymnastics Club (https://www.pgcpbc.com). Today she has some awesome information to share with us. So don't miss today's episode. IN THIS EPISODE YOU WILL LEARN: * Kim lays out the specifics of her box subscription service, Gym Fox in a Box. This includes things like the prices, what's she had to pay for advertisement thus far, and how she's garnered customer interaction online. * We talk all about what her strategy is to get customers engaged online. I particularly love the approach to Instagram that Kim outlines - anyone getting into the subscription gig will want to take notes. She takes a really straightforward path to success with social media: ask for what you want, and you'll get it! * Kim has a super honest comment about what sort of shortcuts people can take to tackl

Jason Tucker (http://www.intellectualpropertyhq.com/) is our guest on today's episode of Traffic and Leads Podcast. Jason has been working to protect content creators for years now, and he's launching a brand new way to help people achieve this with Intellectual Property HQ (http://www.intellectualpropertyhq.com/). If all of this copyright stuff make you confused, you'll want to listen in to today's podcast. IN THIS EPISODE YOU WILL LEARN: * Jason tells us all about how he got started helping people with protecting their content via copyrighting. Jason isn't an attorney, but he had a lot of experience with content... and with his content being stolen. * Jason has a sample template for a notice that you... yes, you!... can use to send out to people if you find that your content has been stolen. It's a great place to start with protecting your property, and it's totally free. Check it out here! (http://www.intellectualpropertyhq.com/traffic-leads/) * Jason tells us some pretty intense stories about his

Melissa Tucker (http://www.melissasuetucker.com/) is our guest on today's episode of Traffic and Leads Podcast. Melissa is a veteran online marketer with Intellectual Property HQ (http://www.intellectualpropertyhq.com/), a business she runs with her husband. They've got years of experience with protecting intellectual property and copyright protection. IN THIS EPISODE YOU WILL LEARN: * Melissa gives us a couple steps on how to approach the content of yours that's been stolen. She explains that, on creation, content is immediately covered under copyright law. However, if you've found that someone has stolen your content, you're only really entitled to “damages”. She explains what proactive measures content creators can do to get more protection. * What's your #1 question involving copyrights about protecting intellectual property, your content? Intellectual Property HQ is still offering free courses to those who can give them their questions surrounding intellectual property! * You get to hear a great

Snowe Saxman (http://snowesaxman.com/) is our special guest on today's episode of Traffic and Leads Podcast. She is known as “The Money Oracle”. She is a “success, wealth, and women's expert,” per her own tagline, and she helps with just about any kind of money problem a person can get into. She also goes by the title “The Queen of Money”. IN THIS EPISODE YOU WILL LEARN: * We go step by step through the definition of what a joint venture really is. Snowe explains the sort of entity you could get into a joint venture with, the communication that's needed, and more. She even gives us a breakdown of how she approached another person to propose a joint venture. * Snowe outlines the importance of researching a potential partner for a joint venture. She goes through all the aspects that you should analyze, in both your own business and the other person's. * Snowe tells us all the details about how she found her joint venture partner. We talk about how many messages she sent out to potential partners, what so

Steve Young (https://www.linkedin.com/in/stevepyoung) is our special guest on today's episode of Traffic and Leads Podcast. He is an app marketing consultant and the founder of App Masters (http://www.appmasters.co/). He helps people get into the app world, and he's got a lot of info to unload. Don't miss today's episode. IN THIS EPISODE YOU WILL LEARN: * Steve tells us a fantastic story about how starting a podcast changed the entire course of his career. (Yep – podcasts are THAT awesome. I should know!) * We talks about the types of apps that can utilize Steve's type of marketing, and where it can get both you and your business. In short – Steve has boosted ALL sorts of apps. * We talk about what kinds of beneficial apps a business can consider. For example, we discuss how a restaurant can draw in and retain customers with an app that lets them contact you and/or reserve a table. * Steve gives us a few tips and tricks about how to launch a successful app. Hint: a lot of it has to do with making su

Nick Disabato (http://nickd.org/bio/), is our special guest on today's episode of Traffic and Leads Podcast. Nick who is famous as Nick D is a guru when it comes to AB split testing. Nick is a very good designer and writer from Chicago with eleven years of experience. He is running Draft (https://draft.nu/). He is the author of 4 books and dozens of speaking engagements worldwide. Don't miss this episode. IN THIS EPISODE YOU WILL LEARN: * We go over A/B testing: what it is and why it's important for those looking to get traffic to their website. If you have any interest in online marketing, you're going to want to find out what AB split testing is and how to do it. * Nick fills us in on the misconceptions about AB split testing and what the process really entails. Nick runs theses tests on just about everything, from landing pages to emails. * We've got some tips to get you started digging into your own A/B testing. This includes where you can easily get your data from, heat maps and scroll maps, surv

Tabitha Carro (http://tabithacarro.com/) is our special guest on today's episode of Traffic and Leads Podcast. She's from Smartphone Marketing School (http://courses.tabithacarro.com/), and she is teaching us how to market from your smartphone. Tabitha is big on keeping marketing fun, and this episode ends up being exciting and entertaining. You must want to listen to this episode. IN THIS EPISODE YOU WILL LEARN: * How video editing and recording can often be easier on mobile apps than on tradition video editing software. * Tabitha suggest her top three apps for anyone looking to get into on-the-go smartphone marketing. Namely, she suggests Google Photos, Adobe Spark Post, and Quik. * We discuss Tabitha's Four Day Challenge, designed to help marketers like you get acclimated with visual branding and design. I've got a lot of experience with marketing, and I'M going to commit to taking this free course! * Tabitha talks about her personal experience with smartphones. She doesn't consider herself a tech geek,

Robert Glazer (http://www.robertsglazer.com/) is our special guest on today's episode of Traffic and Leads Podcast. He is an affiliate marketing guru. If you want to learn about affiliate marketing? You'll love today's episode. Robert Glazer goes in-depth on affiliate marketing. If you've ever wanted to know about affiliate marketing mastery, you've come to the right episode. IN THIS EPISODE YOU WILL LEARN: * What is affiliate marketing? Why is this performance-based partnership something your average traffic-seeking person would want? Robert answers those questions and more. * How do you get started in affiliate marketing? Robert outlines a few different methods of approaching affiliate marketing, based on the size of your business. Glazer even outlines some specific networks that businesses can connect with. * Robert outlines when the best time to reach out to affiliates is–specifically, once your business has a decent amount of traction. You want to be able to prove to affiliates that you can make

Today,  We have with us an incredibly informative guest Kevin Donlin (https://www.linkedin.com/in/donlin). He is a copywriter and marketing adviser with years of experience and he worked for businesses of all sizes. He has an awesome book, Marketing Multipliers: 11 Simple Tools to Grow Your Business, is a great tool for anyone looking to crack that marketing nut. IN THIS EPISODE YOU WILL LEARN: * Kevin fills us in on his highly fascinating background. He was one of the few people who were there at the inception of the internet. Kevin explains how “electronic commerce marketing” was started – these days known as “e-commerce”. * Donlin tells us all about why he sends chocolate with his sales messages, and why. He explains that a physical, offline link to your customers is critical to success. Kevin goes in-depth as to why he believes that tangible marketing should be a big part of any marketing campaign. * Kevin explains his unique little technique for marketing, called “the paper email”. * My guest i

Debra Jason (https://debrajason.com/) is our special guest on today's episode of Traffic and Leads Podcast. She is a stunning copywriter, published author, and public speaker. She's incredibly well-versed on the topic of increasing visibility for your business. Her book, Millionaire Marketing on a Shoestring Budget, leads people through getting referrals, DIY marketing, and more. She's focused on getting businesses new customers, and she does it well. IN THIS EPISODE YOU WILL LEARN: * Debra talks about a unique tool that she used to market her book, Millionaire Marketing on a Shoestring Budget. It's called “Thunderclap”, and you might want to use this during your next product launch. * Debra fills us in on the importance of public speaking and marketing. She talks about how public speaking can let you sell while giving valuable info to your community. Have fun and sell without having to give that dreaded hard sell pitch. * We go over how important it is to offer something of value to your intended audienc

Today we will talk about DIY Online Marketing with Daniel Perryman (http://thelowcarbleader.com/). He's a hospital CEO and running his own podcast. In this episode, Dan fills us in on what works and what doesn't when it comes to website and podcast development and doing your online marketing yourself. IN THIS EPISODE YOU WILL LEARN: * How podcasts can open doors for just about anyone. (I can personally vouch for this!) * How just asking for what you want can have some incredibly positive outcomes. Daniel illustrates how he approached some high-profile people and asked them for what he wanted... and, surprisingly, got it. * Figuring out what to outsource and what to handle yourself. Daniel walks us through his experiences with freelancing websites and agencies, and why he decided to handle some of the content creation himself. * The importance of asking yourself “What's the reason?” Daniel comments on the value of developing a goal and sticking to tasks that help further it. * Daniel illustrates wh

Claire Pelletreau (http://clairepells.com/) is our special guest on today's episode of Traffic and Leads Podcast. She is a Facebook ad strategist with a lot of experience under her belt. She's frank. Transparent. Unafraid to say things, clearly and to-the-point. She recently had a $37k launch with a $297 product and 4,000 people on her list. IN THIS EPISODE YOU WILL LEARN: * How planning out everything contributed to her recent huge launch. * Webinars can be great, even for those who hate selling. Claire also shares ideas on how you can get people to attend your webinar (especially a Facebook webinar). * How pushing yourself and your ideas (or getting someone else to push you) can help you achieve greater things than you planned. * What sort of stats lend themselves to qualified leads. What sort of activities people are taking part in prior to committing to a buy. * All the details about Claire's Facebook list building, and all the info she's learned about what has and hasn't worked with her Facebook ad app

Perry Marshall (https://www.perrymarshall.com/) is our special guest on today's episode of Traffic and Leads Podcast. He's one of the most successful internet entrepreneurs in the world, working with Adwords during it's earliest days. After that, he hopped on board with Facebook to help them with their marketing techniques. He's the author of 80/20 Marketing, the Ultimate Guide to Facebook Advertising, and the Ultimate Guide to Google Adwords. IN THIS EPISODE YOU WILL LEARN: * What he loves and what he hates about Google Adwords and Facebook Ads. * Perry's opinion on how Google has changed over the years, and what you should do in response to Google's advice. * His thoughts on social media, it's place in marketing, and his thoughts on how it affects our population. * His new book, Evolution 2.0, and what inspired him to write it from an engineering perspective. * Perry answers the question: is Facebook really running out of ad space?

Hi everybody, it’s One-Click Lindsey. Today' I am going to share a real treat with you. This week I did a Solo episode as I want to introduce you to 5-Day Crash Course of the CLICK Technique (http://www.theclicktechnique.com/), designed from the ground up to help you understand how to build yourself a solid online marketing foundation. So tune in as you really can't afford to miss this episode. IN THIS EPISODE YOU WILL LEARN: * What Traffic and Leads, my online marketing company, does to help clients. A run-down of how we carefully craft a plan of action for businesses, and reel them in new clientele. * The basic framework of the CLICK Technique, what the acronym stands for, and what this all means for you and your online marketing strategy. * A walk-through of some of the most useful tools available to those who are chasing leads online, like Facebook Pixel. * Why having a pop-up on your website is essential, and how it garners you more connections. Get a pop-up on your website. Do it now. Right. Now. *