Traffic And Leads Podcast

Doberman Dan (http://www.dobermandan.com/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). He's an online marketing expert, is the man of the hour. With years of entrepreneurial experience and his feet firmly planted in the field of online marketing, he says that giving away free content doesn’t always work! Let's get started. IN THIS EPISODE YOU WILL LEARN: * Who Doberman Dan is as a businessman, and how he got his brand started. Self-described as a proverbial serial entrepreneur, Dan tells us how he started in the mail order business before the internet wasn’t a viable media. He tried starting a bunch of traditional businesses before he knew about direct response marketing/copywriting, and those businesses sort of floundered before he found his stride. * Dan tells us about his membership site, Marketing Camelot, where people have access to content about online marketing, copywriting, launching an online business. The “knights” that sign up get acces

Matt Watson (https://www.linkedin.com/in/mattwatsonkc/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/best-offline-marketing-strategies/). He is the owner of the developing software Stackify (https://stackify.com/), shares with us the best marketing strategy for software companies, as well as the importance of blogging and how he is getting the traffic and leads to sticking with the right traffic generation tricks. IN THIS EPISODE YOU WILL LEARN: * Who Matt Watson is, and what exactly it is that Stackify does. A software made for hardcore developers, Matt explains that they have customers all over the world that use their tools, and use them to know when their applications aren’t performing. What sets them apart from the rest is what they’re software is dedicated to. Stackify is more focused on developers and what they want to do, while other products are born out of monitoring production servers. * Matt shares with us his organic traffic generation,

Vanessa Shaw (http://vanessashaw.com/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/best-offline-marketing-strategies/). She is a business coach and creator of the Boutique Business Model (http://vanessashaw.com/the-boutique-business-model/). She gives people a foundation to build on when it comes to working business models, and she helps and encourages all business owners to achieve their ideal goals by working through what it takes to get them in charge. IN THIS EPISODE YOU WILL LEARN: * All about who Vanessa Shaw is, and what she does when she works out of Phoenix, AZ. Her focus is primarily on business owners who are typical experts in what they do, but who aren’t experts at growing a profitable and scalable business. Through there, she helps them focus on honing in on what they do best, instead of handling a jack of all trades mentality. * Vanessa shares with us her number one strategy to get more clients—live events! With her company, Vanessa h

Lindsey Anderson (https://www.linkedin.com/in/oneclicklindsey) known as One-Click Lindsey is the host and guest on today's episode of Traffic and Leads Podcast. Today, she is sharing the answer to an important question people use to ask her so many times. How to handle marketing for my business. What I choose between In-House marketing team vs. agency. IN THIS EPISODE YOU WILL LEARN: * The pros and cons that come with hiring a marketing agency versus keeping it in house and hiring from within the company. And, honestly? You can succeed, either way, there’s no question about it. You just have to consider which option is more feasible for you, especially if you don’t have as much money to test things out. * First, I talk about the pros and cons of keeping it in house. The pros revolve around the fact that you’ll automatically be settled with product and company expertise by hiring someone who works there already, as well as time saved on having to learn the ins and outs of what the company is all about. From t

Kevin Donlin (https://www.linkedin.com/in/donlin) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/best-offline-marketing-strategies/). Kevin created Client Cloning Systems (https://clientcloningsystems.com/) to help entrepreneurs and businesses alike get more clients that mirror the best clients they’ve already got. He is an online and offline marketer, and he’s got the best strategies in order to keep you on top of your marketing game. IN THIS EPISODE YOU WILL LEARN: * Who Kevin is, and why he thinks online marketing is just as important as offline marketing. In his words, they have to work together in order to have a cohesive marketing plan and to get the most clients you possibly can. * From there, we talk about how Kevin “invented” the method of the “printed e-mail”. In a sense, it’s exactly what it sounds like—it’s a printed off version of an e-mail that you’ve already send, or are planning on sending, and you send the hard copy to your prospects

Lindsey Anderson (https://www.linkedin.com/in/oneclicklindsey/) known as One-Click Lindsey (http://www.oneclicklindsey.com/) is our very special guest on today's episode of Traffic and Leads Podcast. Yes, It's me and today I'...

Maxwell Finn (http://www.maxwellfinn.com/) is our special guest on today's episode of Traffic and Leads Podcast. He is a Facebook Ads expert but today he talks to me about how to build a 6 figure eCommerce store in just under a year! So loads of experience and even more top-notch tips for you to follow if you want to make your eCommerce store successful. IN THIS EPISODE YOU WILL LEARN: * The basics of starting an eCommerce store, with some wise words from Maxwell. He warns us that too many people are focused on starting an eCommerce store to make money (http://trafficandleadspodcast.com/traffic-and-leads-tip-how-to-make-money-with-ecommerce/) quickly and that you need to have a brand and a reason for the said brand before you start thinking about what you’re building. After all, you wouldn’t jump into making a business without some planning first, right? * Maxwell tells us about his good friend, and one of the best people in eCommerce, Ezra Firestone! He explains to us the now popularized business model that

Alex Schlinsky (https://www.facebook.com/schlinsky) is our special guest on today's episode of Traffic and Leads Podcast. He is the founder of the popular and incredibly successful site, Prospecting On Demand (https://prospectingondemand.com/). Alex talks to us about what prospecting really is, and how it’s important when it comes to the search for your important and qualified leads. IN THIS EPISODE YOU WILL LEARN: * What Prospecting On Demand does, and how Alex defines the term ‘prospecting’. In his words, the company is a family, and a community, that work together to help marketers and entrepreneurs grow their business. They teach them how to utilize effective prospecting and sales system, and they stress importance how to do services first, and getting leads second. * According to Alex, prospecting means going out there and creating opportunities to create leads for business. Together, we talk about what marketing as a whole is, and how prospecting fits into that puzzle in order for true success that d

Derric Haynie (https://www.linkedin.com/in/derrichaynie/) is our special guest on today's episode of Traffic and Leads Podcast. He is CEO for Vulpine Interactive (https://vulpineinteractive.agency/)—a social media marketing agency—he helps exciting companies and startups build contagious brands that become so much more than social media based posts. IN THIS EPISODE YOU WILL LEARN: * Who Derric Haynie is, and what he does with Vulpine Interactive. He gives us the details on what the company does, and how they keep the root of their assignments within keeping close to the customers, and understanding their behavior, as well as helping them understand the buyer’s journey. It’s all about controlling everything around you, not just your social media. * He explains that you need to treat your website before you focus on things like Facebook ads, or any other kind of social media ads. You need to focus on understanding your customers better, and you need to make sure you have a product that’s proven to sell before

Justin Devonshire (http://justindevonshire.com/) is our special guest on today's episode of Traffic and Leads Podcast.  Justin is the owner of the amazing Expert-Business Blog. We talk about tips and tricks on how to multipurpose your marketing materials, the value of quality over quantity when it comes to advertising, and how to get ahead in the rapidly-expanding consulting and coaching industries. IN THIS EPISODE YOU WILL LEARN: * Who Justin Devonshire is, what he does, how he’s learned his way around marketing, and how he’s helped to turn so many businesses around with his advice. He speaks about getting ahead in the coaching industry and the value of building relationships with clients. * He expands on how to get ahead in a growing and fast-paced industry. Systems, tools, and techniques can work for any coach, but what’s most crucial to your success is your mindset. It’s important to stay ahead of the game and look at the tools that successful industries are using to expand their reach. The quicker you a

Bryan Weinert (https://www.linkedin.com/in/bryanweinert) is our special guest on today's episode of Traffic and Leads Podcast. Bryan works for Incipient Corp (http://www.incipientcorp.com/), a company that creates and produces custom software and applications for business. They work with clients to make sure products are usable and functional, and stick with them all the way through beta testing. IN THIS EPISODE YOU WILL LEARN: Who Bryan is, and what his company can do for you. He explains that he works with clients through product development life style, starting at the beginning with conceptualization—and helping them define a product—to validate their assumptions before going to market so the execution is successful. He also explains that they full custom software development for both web based apps and mobile apps. Bryan explains the process of how he works with customers step by step, starting from the beginning. He explains that the first step involves helping the client identify what the problem is th

Joe Cotellese (https://www.joecotellese.com/) is our special guest on today's episode of Traffic and Leads Podcast. He is the creator, and founder of an amazing marketing app called Sharey (https://www.getsharey.com/). During our talk, he tells us about what his app can do to help you increase your leads, and about the ways in which he reaches out to a wider audience with the content he creates and curates. Let’s get started! IN THIS EPISODE YOU WILL LEARN: * All about who Joe Cotellese is, and where he started from, and what brought him to discovering his amazing new app, Sharey. He also goes into detail about what people can expect when they use the app, and what the app can do for social media marketing, and traffic that comes back to your website. * He tells us about his beginnings, and his reliance on the very popular site LinkedIn. He says that’s where most of his core audience comes from, and expanding from beyond there and using that as a foundation for social media marketing really helped put Sharey

Lorraine Ball (https://www.linkedin.com/in/roundpeg) is our very special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/).  She is Owner of Roundpeg (https://roundpeg.biz/)—a digital company that works with small businesses on a variety of things, from web design to e-mail marketing. Today she is talking about the importance of user generated content marketing. IN THIS EPISODE YOU WILL LEARN: What it is Lorraine thinks are the most important things to start with when it comes to user generated content. She speaks of OPC—standing for “other people’s content”—and expresses that soliciting information from the people that love you helps expand your message and lets you reach a wider audience in a shorter amount of time. Lorraine also emphasizes the importance of asking questions, stating that—at a minimum—you should be asking for reviews on Facebook and Google. Not only do people love good reviews, but search engines do, too! Lorraine gives us a few examples in recent p

Kai Davis (https://kaidavis.com/) is a very special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). That’s right—Kai is back. He is a marketing educator for freelancers and small business owners. Today, he is sharing the importance of emailing your list daily in your search for positive audience engagement, as well as traffic to your website, and your business. IN THIS EPISODE YOU WILL LEARN: * All about the wonderful world of Kai Davis. On top of helping independent business owners get more clients and leads without spending more money on traffic, he writes and generates his own daily e-mail newsletter, which is targeted towards freelancers and consultants. * Kai tells us the beginnings of his e-mail endeavors, and why switching from a weekly e-mail system to a daily e-mail system really helped his morale, and the angle he was going for. Kai explains that he loves stimulating conversations with his audience, and the switch helped him to be more present in people’s

Joshua Waldman (https://www.linkedin.com/in/joshuawaldman), the CEO, and president of Billy Inc. (https://billyapp.com/) tells us all about his amazing software service. Together, we talk about what exactly Billy Inc. does, where the idea for the company came from, and how Josh works to get traffic to his page, what SaaS sales strategy he uses, as well as how efficiently he helps the people who sign up. Let’s get started! IN THIS EPISODE YOU WILL LEARN: * Who Joshua Waldman is, and how he got started in this business. He also tells us how he came into the hands of Billy Inc., and the goal he’s looking for when setting the application up; he’s trying to bridge the gap between easy to use software for everyone, as well as sophisticated software small business owners can trust to keep their private financial information. * Where Billy started from, Denmark! A Danish company, Josh tells us about the move the company made just a few years back to the United States, looking for a more international front, and how

Jessica Yarbrough (https://www.linkedin.com/in/jessicayarbrough), the owner of CEO Babe (https://www.ceobabe.com/), as well as a veteran of online marketing for over a decade, is a hardworking business coach that helps people, specifically women, get back on the metaphorical horse and turn their income around. IN THIS EPISODE YOU WILL LEARN: * What exactly it means to be a business coach, and what Jessica can offer to each group of people she works with. She stresses the importance of leveraging your own skill set in order to create a high-end business, as well as how she approaches businesses in order to make sure they’re garnering the income they need. * Jessica dispels some myths with us as I ask her what there truly is to be afraid of in the marketing industry. She also discusses how to take your program to the top, starting with reach out to your circle of influence and selling to them first before reaching out to others. This, she says, is the best way to get a lot of feedback. * We talk about Jessica’

Halley Gray (https://www.linkedin.com/in/halley-gray-7938b634) is our special guest on today's episode of Traffic and Leads Podcast. She is the creator of Evolutionary Marketing and evolveandsucceed.com (http://evolveandsucceed.com/). Today she is sharing with us what it means to offer services online, and how optimizing what you do and marketing what you’re good at can get you booked out clients in just a few months. IN THIS EPISODE YOU WILL LEARN: * All about Halley Gray, and what exactly her website and business can do for you. She expresses the importance of making sure that people offer services first, explaining that finding your niche and what you’re good at is the best way to generate interest. The better you are at something, the more likely it is that you’ll find success. * How to launch and market your services, and the best way to go about finding what it is you want to do, and what you’re going to specialize in. Halley talks to us about the steps she takes in order to make herself, and her team,

Melinda Wittstock (https://www.linkedin.com/in/melindawittstock) is our special guest on today's episode of Traffic and Leads Podcast. She is founder and CEO of Verifeed.com (https://verifeed.com/). Today she is talking about what is the best social media content strategy and how she creates authentic social content to get best outcomes. IN THIS EPISODE YOU WILL LEARN: * Who Melinda Whitstock is, and what she does with the company Verifeed. She tells us what Verifeed does, describing it as ‘social media 3.0’, and how they use authenticity to propel themselves forward in a sea of people shouting into the technological void. She also tells us how important it is to pay attention to the audience you’re targeting, and how to benefit from creating a connection with them based on their own social interests, and the things they choose to share. * Melinda explains the plans Verifeed has for next year, with the impressive line-up for a mobile phone application that’s rooted in the ways of harnessing artificial intell

Zach Spear (https://zacharyspear.com/) is our special guest on today's episode of Traffic and Leads Podcast. He is a Facebook ads manager, as well as a stellar copywriter. Zach and I have worked together many times before to generate the best results possible for a variety of clients. IN THIS EPISODE YOU WILL LEARN: * All about the world of Zach Spear, head of Spear Media, Facebook ads manager, and a rockstar copywriter. He explains what it is he does, and we discuss together the ways he’s helped not only me, but a variety of clients across the board * How to get the most of your Facebook ads experience, and why Zach thinks Facebook is the best medium to use in order to gain profitable traffic, and the best results you’re looking for. * How to navigate the complex algorithm that Facebook ads has to offer, and why sometimes using things like Facebook ads without knowing what you’re getting into can be detrimental to the process. Zach tells us the secrets that Facebook holds, and how to best unlock them. * Zac

Dustin Mathews (http://dustinmathews.com/) is our special guest on today's episode of Traffic and Leads Podcast. He is the owner of Speaking Empire (http://www.speakingempire.com/). Speaking Empire helps you enhance your presentations skills. He also wrote a book with Dan Kennedy, called No B.S. Guide to Powerful Presentations. IN THIS EPISODE YOU WILL LEARN: * The origin story of Dustin Matthews and Dan Kennedy, and how they started working together. Dan Kennedy is an elusive, guarded guy, but Dustin had been making an investment in Dan for some time—enough of an investment to get Dan’s attention. * A bit about his day-to-day job: running Speaking Empire. It’s a company that exists to help people like you deliver the message that they have inside them in an awesome, unforgettable way. * The power of demonstration. Dustin actually turns the entire podcast into a demonstration—and I didn’t even realize he was doing it until he said so! * The structure of a great persuasive presentation. Yes, Dustin walks us t