Traffic And Leads Podcast

Tom Mulliez (https://www.linkedin.com/in/tommulliez) is our special guest on today's episode of Traffic and Leads Podcast. He is the founder and CEO of iTrekkers (https://itrekkers.com/). It's an outdoor adventure company that makes great memories outdoors through paddling, fishing, camping and hiking tours. Mulliez first launched the iTrekkers in late 2014, he found it to be a "horrendous" experience. In this episode Mulliez suggesting others who are launching new sites, products or services first study Google Analytics (https://www.google.com/analytics/#?modal_active=none) and read a book he found on Amazon a little later during his foray into online marketing: "Traction: How Any Startup Can Achieve Explosive Customer Growth (https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer/dp/1591848369/ref=sr_1_3?s=books&ie=UTF8&qid=1495043127&sr=1-3&keywords=traction)." IN THIS EPISODE YOU WILL LEARN: * It may seem you're throwing a lot of money at this online marketing stuff, but if y

Vlad Lokshin  (https://turtle.ai/)is our special guest on today's episode of Traffic and Leads Podcast. He works as chairman of the board of DarwinApps (http://www.darwinapps.com/) and, more recently, as a co-founder and chief executive officer of Turtle Technologies Inc (https://turtle.ai/). Vlad is sharing how marketing a product early, before it even existed, helped DarwinApps sell it successfully, thanks to enticing visuals in marketing, a Hacker News report and a Tweet. IN THIS EPISODE YOU WILL LEARN: * How marketing a product early, before it even existed, helped DarwinApps sell it successfully, thanks to enticing visuals in marketing, a Hacker News report and a Tweet * How a globally diverse network of freelancers is helping Turtle Technologies grow * How Turtle is different from similar concepts, such as Upwork * How highly developing and polishing a product, without marketing it early on, can lead to failure

Jessica Nazarali (http://jessicanazarali.com/) is our special guest on today's episode of Traffic and Leads Podcast. The founder of It Girl Academy (https://jessicanazarali.com/it-girl-academy-personal-mastery/) and It Girl Radio, Jessica is a business strategist and a certified master coach who helps other women launch their business careers and become an It Girls. She follows The Evergreen Model™ (http://www.evergreenmodelwebinar.com/optin12731852) in her website work, marketing, and training. IN THIS EPISODE YOU WILL LEARN: * The Evergreen approach to marketing and launching a product * How a coach can help * How blogging and building social-media channels prior to a launch can give you a big email list with which to start * How webinars can lure customers * How to fix a mistake when you discover it in mid-launch

Steve Rodgers (https://www.linkedin.com/in/steverodgers/) is our special guest on today's episode of Traffic and Leads Podcast. He is the founder and chief executive officer of The Alchemy Advisors (http://thealchemyadvisors.com/). Which offers consulting, coaching, speaking and training services for businesses. Rodgers discusses how he used Facebook and Google AdWords near the end of the launch and to continue promoting the book, and he suggests several ways rookie entrepreneurs can build their businesses and careers. IN THIS EPISODE YOU WILL LEARN: * How social media are important in a book launch * Why it's important to build social media channels * How "ambassadors" on those channels can help * How some advertising late in pre-launch also can help * How new entrepreneurs can start building their social media profiles as a start

Casey Stanton (https://caseystanton.com/) is our special guest on today's episode of Traffic and Leads Podcast. Casey is the chief marketing officer of Tech Guys Who Get Marketing (http://www.techguyswhogetmarketing.com/), how to become a salesperson as well as a marketer. Today he is sharing his experience with Facebook Messenger Ads. So tune it to listen to this episode.

Adam White (https://twitter.com/realadamwhite) is our special guest on today's episode of Traffic and Leads Podcast. He is the founder of SEOJet.net (https://seojet.net/). A search engine optimization professional since 2002, White is an expert at building backlinks and has helped some 400 businesses drive traffic to their sites. IN THIS EPISODE YOU WILL LEARN: * What backlinks are * How Google uses backlinks in its SEO rankings * What anchor links are * How anchor-text strategies and link maps help drive traffic * How a clever headline can attract traffic to your Facebook posts * How developing rapport with a celebrity can make social-media posts go viral

Jesse Randall (https://www.linkedin.com/in/deviantstrat/) is our special guest on today's episode of Traffic and Leads Podcast. He is the CEO of Drip LLC, and deal with marketing through social media using effective outreach strategies. In the episode, Jesse is going to share with us his secrets and even talk us through a case study. Interested? Stay tuned. IN THIS EPISODE YOU WILL LEARN: * Learn how to start convos with people you don’t know on social media * How to use LinkedIn to map out buyers * How to email lots of people using a personalized message for each * How to get a convo going outside of LinkedIn * How to pitch an idea without getting ignored * Learn about account day sales * How to use certain software to send threaded emails * How to send email without making someone feel stalked

Jake Larsen (http://videopower.org/jake-larsen/) is our special guest on today's episode of Traffic and Leads Podcast. He is an expert in YouTube video advertising and knows a ton about YouTube advertising. Today he is going to share with us all the secrets when it comes to YouTube advertising. IN THIS EPISODE YOU WILL LEARN: * Jake will show us how to use YouTube ads when it comes to marketing. * What do YouTube leads mean and do they translate to sales? * We learn the value of a lead * Jake shares his thoughts between YouTube ads vs. Facebook marketing. * He also shows us how to target your audience in YouTube * Learn also how to re-target the audience that you lost. * Jake shares his secret on how to get people to click on your ad after watching it.

Mr. Damion Lupo is our special guest on today's episode of Traffic and Leads Podcast. He is the president and CEO of Total Control Financial. This guy knows a ton about online marketing and he is going to dive into all his experiences including his wins and losses. IN THIS EPISODE YOU WILL LEARN: * Damion shares with us about the roller coaster of online marketing. * Damion gives a us brief preview of what he does and how he gets to earn his money. * We learn how Damion gets his clients! * How Damion uses a series of videos and emails to build a relationship with his clients. * Different online marketing tactics that Damion has tried. * A catastrophic disaster that happened to Damion 10 years ago and what he learned. * How to compete without going bankrupt. * The importance of customer relationships

Jon Macdonald is our special guest in today's episode of Traffic and Leads Podcast. He is from The Good. They are trusted conversion experts and they are my next door neighbours here in Portland Oregon, small world right? Jon and I had an awesome conversation about conversion and that is only what happens when people come to your website and how jon and his company modify things to get people to convert. IN THIS EPISODE YOU'LL LEARN: * How to get people to convert once they come to your website. * The number one thing that you can do to improve conversion rates in our websites? * Jon secrets when it comes to landing pages and regular website home pages that contain contact us, about: the corner stone of your website. * A case study of a hardcore example of a client of the good.com, how the page looked like before and its present look after xyz, alterations. * The process of refurbishing your website so as to improve conversion rates. * How to conduct an audit of the client’s sites, identifying the problema

Chantelle Adams is our special guest in today's episode of Traffic and Leads Podcast. She is a professional speaker and speech stylist. So this girl, she has spoken on many a-stage and the cool thing about her is she has created a bunch of info products and programs to teach you how to speak on stage. If you don’t know what Facebook challenges are, make sure you listen to this episode. IN THIS EPISODE YOU’LL LEARN: * How Chantelle makes money * What her programs are * How Center Stage helps women * About Center Stage Live and Shine Live * About Profitable Event Design * About the angle Chantelle comes at when it comes to speaking * What 2013 was like for Chantelle when she started all of this * How often Center Stage launches annually * What a launch looks like for Center Stage now and how many people Chantelle usually gets * How much revenue Chantelle has made since she started * How she is able to get 10 percent to say yes to an offer from a challenge * Exactly what Chantelle’s Facebook Challenge is * Abo

Mr. AJ Wilcox, who is the CEO of B2Linked is our special guest in today's episode.. He calls himself a LinkedIn ads evangelist. He loves LinkedIn ads – he is a LinkedIn guru! So for everybody who wants to know how to step up your game on LinkedIn, tune in to this show! AJ is answering a ton of questions for us today in this awesome episode! IN THIS EPISODE YOU’LL LEARN: How to make ads on LinkedIn How to make LinkedIn work for your business An example of a paid ad on LinkedIn that works Why AJ is a self-proclaimed LinkedIn ads evangelist Why someone would advertise on LinkedIn over Facebook How LinkedIn has a monopoly on business data The average cost per click on LinkedIn Who should start a LinkedIn ad Why AJ recommends only certain people spend the money on LinkedIn advertising What white collar recruiting is and why it is efficient What the minimum ad spend people should be willing to spend on LinkedIn ads if they go to AJ About LinkedIn’s recent addition of conversion tracking and the new metrics that c

Corinna Essa, the CEO of Social Media Worldwide is our special guest in today's episode. She plans events for Harry Dent, a famous U.S. economist (for those of you who don’t know).She’s in charge for running Facebook ads for getting people to attend his event. So today I pick her brain about how she does that, what kind of cost per leads she is looking at and what the funnel looks like. So if you are interested in filling any kind of live event, today’s episode is for you. IN THIS EPISODE, YOU’LL LEARN: • About Corinna’s successful funnel from traffic driving to lead generating • About her work with Harry Dent • What she does for Harry Dent when promoting his events • Why Corinna feels webinars are important for warming up people • About the different phases of list building • When her team sends out emails with special offers during the phases • How to get cold traffic to generate • The difference between cold and warm traffic • About targeting specific interests • About lookalike traffic • How far in adv

Aaron Hendon is going to share all of his Traffic & Leads super secrets for us. If you are a realtor, you are going to get a ton of value out of this. Even if you are not a realtor, everything Aaron says to us today will definitely help you in business. So I’m going to bring Aaron on. He’s a real estate investor, author, educator, speaker and he’s killing it in the real estate market. IN THIS EPISODE YOU’LL LEARN: About Aaron’s book “Don’t Get Fooled Again” About people making decisions based on irrational thinking and how it played into Aaron’s book Insider secrets of a real estate agent About Aaron’s online marketing campaign About Aaron’s 4 separate audiences in his campaign How he creates an audience through Facebook What his Facebook ads look like Why he starts with educational videos About his Opt-in for his book through Facebook and who it goes to Why he sends out personal responses to his opt-ins from his iPhone About his drip campaign The lifetime value of a real estate deal in Seattle How his

Igor Kheifets (https://www.igorsoloads.com) is our special guest. He is a pro at setting up solo ads for businesses and they can work for all types of businesses. So listen to this episode! He doesn’t necessarily get into the how-to, it is more of the benefits. My traffic and leads team set up a complete guide called “A Complete Guide to Buying Your First Solo Ad.” It is yours because you are an awesome listener! In order to get that, text “TRAFFIC” to 444999 and we will send you the complete guide to buying your first solo ad. IN THIS EPISODE YOU’LL LEARN: * What a solo ad is * How solo ads are delivered * How list owners play into solo ads * How to find list owners * The importance of having a list owner write a swipe * How to go about implementing solo ads on your own * Why there is no one-size-fits-all solution * What to search for on Google to find sources * How to avoid getting bad traffic through running solo ads * How to determine whether the solo vendor you are doing business with is reputable * Why

Keith Callahan (http://keithcallahan.com/) is our special guest on today's episode of Traffic and Leads Podcast. He is a Beachbody coach. He tells us a lot of secrets that he is using specifically two different funnels that he uses to get more Beachbody coaches under him. One funnel is podcasting, and one is a video ad he is running for Facebook ads. Whether you are a Beachbody coach or not, you should listen to this show because there is a lot of actionable advice included! IN THIS EPISODE YOU’LL LEARN: * About Keith’s two awesome campaigns that he is running * How Keith uses podcasts to get a good result * How Keith got started with “The Business of Life” podcast when he got bored with his business he was running at the time * How many people are blogging in the Beachbody market * The importance of advertising being FTC compliant with Beachbody * How he turned blog posts into podcast episodes and what he included * About a list of things to include in your podcasts * Why Keith says podcasting is not diffic

Bree Noble (http://femusician.com/breenoble/) is our guest on Today's episode of Traffic and Leads podcast. She is a musician who teaches other female musicians on how to be successful musicians. She has created her own radio station where female musicians can upload their music. Bree runs her own Facebook ad. She is also sharing has run into a problem (which all Facebook marketers run into). So, let’s bring on Bree and our interview! IN THIS EPISODE YOU’LL LEARN: * About the behind-the-scenes of Bree’s Facebook Ad * Her final outcome of the ad and what she is hoping people will do * About one of Bree’s opt-ins, the 19 Sources of Income That You Probably Haven’t Considered for Your Music Business * What she includes in her opt-ins * About Bree’s email sequence and how long it runs * How Bree uses her email sequence to connect, including what she does when the initial sequence is over in order to draw people in * How Bree sets up on Facebook when someone opts in * Why Bree doesn’t have a Facebook guru on boar

Chandler Bolt of Self Publishing School (https://self-publishingschool.com/about-sps/) is our special guest on today's episode of Traffic and Leads Podcast. His Self Publishing School is extremely successful. He uses online marketing to get people into this program. I ask him a ton of questions on how he does that and he spills the beans. I also asked about creating a sales funnel that works. He gives us his exact funnel on how he gets folks into his program. IN THIS EPISODE, YOU’LL LEARN: * How Chandler makes money for his business * What kind of packages he offers * About the Mastermind community * What percentage of affiliates that have seen the power of a book in their own life * How much they spend daily on paid traffic * How many organic uniques he has per month * How many leads per day they get from organic SEO * How many people are active members of the Mastermind community * How you can try the Mastermind community for $1! * What kind of paid traffic Chandler uses * The nature of the opt-ins his Fac

Stephanie Calahan (http://www.stephaniecalahan.com/) is our special guest. She is a business coach but today I have brought her on to tell us how to squeeze every bit of opportunity we can when we get interviewed on radio, podcasts, web shows, webinars and anything like that, out of them. She is going to tell us how to squeeze all of the promotion ability out of those opportunities She is a professional and she is going to give us a ton of hints. IN THIS EPISODE YOU’LL LEARN: * Why she’s known as the Business-Driven Catalyst * About guilt-free freedom * How long she has been teaching people how to stop shoulding themselves and to build profitable businesses * Why Stephanie got into her field of work * Why she didn’t want to work at a job that she was doing solely for the paycheck * What “World-Changers” are * What “Purpose-Driven” people are * About some of her Purpose-Driven clients * An outline of Stephanie’s business * How Stephanie makes money * Why Stephanie wanted to build a business structure that mak