Ponderings From The Perch

Prost! We’re back from IIeX Europe in beautiful Amsterdam! In addition to presenting in a marketing module with esteemed colleagues from DLA Ignite, Keen as Mustard Marketing, and the Retail Performance Company, Priscilla McKinney chatted with several other presenters and attendees - both during the event and after - to learn what their key takeaways were. Additionally, we received some exceptional tips on making the most of conference season. Esteemed contributors: Adam Gray, co-founder DLA Ignite  Athena Lam, Lead at Piccolo Portfolios William Yattah, CEO and co-founder Discussnow Eimear Gillen, Marketing Executive at Research for Good Dr. Aaron Reid, CEO and founder of Sentient Decision Science Monique Drummond, founder of Relish Tacie Avedikian, Senior Director, Client Development at Innovate MR Tony Cheevers, Customer Success Officer at Researchscape International ^^Follow all of these people, promptly! This episode runs an extremely wide gamut of takeaways from the event, touching on social se

Across the market research space, specialization is becoming an increasingly sought-after quality - but it can also create an unintended silo effect. In this episode, CEO and Momma Bird Priscilla McKinney talks with SVP and Senior Client Officer of Ipsos, Kris Hull about striking a balance between deep expertise and a broader lens to uncover meaningful insights. Hull discusses the importance of listening and understanding client needs, and shares a mind-shift he calls “suspend your agenda,” that’s helpful in combatting myopic research.  LIGHTNING ROUND! Kris’s fave podcasts: Ponderings from the Perch (blush!), Data Gurus with Sima Vasa, and American Fiasco Fave Apps: Twitter, DuoLingo Fave Book: East of Eden, John Steinbeck Fave Blog: The Angry Staff Officer Connect with Kris on Twitter and LinkedIn! --- SPONSORS: In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year.  Know a podcast making (audio) waves in the indus

One of the most frequent requests we get is to share more information about podcasting. In this episode, Little Bird Marketing CEO and podcast host Priscilla McKinney shares three simple, actionable tips that can be implemented immediately by anyone - whether you’ve been a guest on somebody’s podcast, or are the host of your own! These tips will change your mindset regarding audio content promotion, and help you expand a single podcast appearance into a multifaceted piece of content.  Sneak peek of the tips: 1. Use your podcast appearance to boost your gravitas as a professional.  2. Get a transcription of the audio to get more out of the content (ie blog!) 3. Create micro social media content from pulled quotes. Check out the full episode to start maximizing your efforts.  SPONSORS: Digital Transformation Kickstarter One Day Intensive Workshop for Sales Excellence on LinkedIn Wednesday, April 8th TICKETS Social selling has fundamentally transformed the way consumers gather insight, journey through the buyi

In this episode, CEO and Momma Bird Priscilla McKinney talks with President and Founder of Market Dynamics Research Group Sondra Brown. In addition to discussing how to uncover rich insights for companies, the importance of events like CRC (Corporate Researcher’s Conference), and coffee, they also talk about a major shift that MDRG initiated in 2018 and 2019. That change helped refocus the direction of the company - looking closely at deliverables, staff, methodologies and more - it allowed them to continue innovating in the market research mission.  Sondra tells some of the takeaways from her CRC presentation on French Market Coffee, the importance of empathy in MR, and the best and worst advice she’s ever received. Lightning round: Sondra’s Fave Podcast: The Daily from the New York Times / The Next Big Idea  Fave App: NYT Crossword Puzzle Fave Book: Multipliers, by Liz Wiseman  Fave Blog: Next Gen Market Research --- SPONSORS: In partnership with GreenBook, we're excited to host and award one podcast in the

Success is kind of like the triangulation of GPS systems - nonlinear. In this episode, CEO and Momma Bird Priscilla McKinney talks about her journey to success through the lens of Malcolm Gladwell's bestseller Outliers. Where humanity celebrates a simplified "rags to riches" style tale of human ingenuity, Priscilla opts for a more realistic view that encompasses the bumpy path of entrepreneurship. She dishes on an important success, a devastating failure, a pivotal stroke of luck, and a Matrix-style bullet dodge that shaped her path to running a host of successful businesses.  If you like this podcast, you'll definitely be interested in Priscilla's blog The Joke of Meritocracy.  SPONSORS: In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year.  Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting

If you believe pop culture wisdom from the 1980s, you know that to exist in 2020 is to exist in “the future.” We finally made it. And because we live in the future, we have an unbelievable amount of technology that provides volumes and volumes of data on all imaginable subjects. Let’s call that “the rose,” and refer to another 1980s prophesy: “Every Rose Has Its Thorn.” The thorn, in this instance, is that it can be extremely difficult to put those volumes and volumes of data to use in a meaningful way.  In this episode, Priscilla McKinney talks with Carmen Bohoyo, Managing Director of Insights at Kantar about making sense of data in an impactful way that blends technology and human experience. They discuss the importance of innovation, collaboration and celebration in business. Carmen is a fellow member of Women in Research, and is passionate about helping others, through partnerships with Trekking for Kids and Special Olympics. Check out the whole episode for even more insights! Carmen’s Fave Podcast: Fear

Priscilla “Momma Bird” McKinney and Lucy “Colonel Mustard” Davison keep it real in this episode of Ponderings from the Perch! Lucy is founder and president of Keen as Mustard Marketing, and she talks with Priscilla about Insights Marketing Day 2020, B2B marketing intricacies, mustard (of course) and Women in Research. Hold that thought for a second, though.  FIRST, you must know that Insights Marketing Day London is fast approaching - like, January 30 fast. If you haven’t jumped on that yet, now’s a really good time. SECOND, you must know that Keen as Mustard Marketing is to Insights Marketing Day UK as Little Bird Marketing is to Insights Marketing Day US.  So to recap - Priscilla and Lucy both have badass superhero names, they’re both founders and presidents of content-driven marketing firms, and they both support Greenbook in the production of Insights Marketing Day. Consequently this podcast is reminiscent in a multivers-esque way of watching Captain America and Thor trade off Mjölnir and smash an army

Little Bird Marketing CEO Priscilla McKinney and Disconnect | Reconnect Founder Steve August are no strangers to the “stunning discomfort of entrepreneurship.” In this episode, Steve recounts the early experiences in scaling and exiting the digital qualitative research platform Revelation. Along his journey, which includes multiple successful exits, he witnessed a continuity between entrepreneurs. This observation led him to found Disconnect | Reconnect to help those entrepreneurs reframe and move beyond their obstacles.  From the Lightning Round: Steve’s fave podcast: How I Built This Fave app: Our Pact (designed for parental controls, but Steve uses it to limit his own cell usage!) Fave book: Traction by Gino Wickman Fave blog: LinkedIn, for its curated blog aggregation services From our sponsors: In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year.  Know a podcast making (audio) waves in the industry? Nominate th

As Communications Director at Keen as Mustard Marketing, fellow road warrior, and foodie, Adam Warner and Priscilla McKinney have a lot in common, and a lot to talk about. In this episode, they discuss the state of marketing in the insights industry, the importance of persona development, the upcoming Insights Marketing Day event in London (Jan. 30), and of course, food. Adam’s previous experience as the Marketing and Digital Communications Manager at ESOMAR, as well as his experience at KaM have instilled in him a deep understanding of effective messaging for the insights industry and beyond. He also knows where to get the best Scotch egg in London. Check out the full episode to hear more! Also, get your freaking ticket to IMD London! From our sponsors: Insights Marketing Day London is fast approaching! This a one-day event, packed full of industry-leading speakers will be held on January 30, 2020. Visit insights-marketing.org and use code PERCH at checkout for 20% off your ticket price. Do. Not. Miss. ---

Hark! What’s that we hear? Carolers? Elf on the Shelf? MARLEY? No, wait! It’s the 4th annual Little Bird Marketing Holiday Spectacular Spectacular!  In this episode, Momma Bird Priscilla McKinney and the Peeps take a sleigh ride through the magical world of Christmas and holiday music. Play along with a top 20 trivia musical game show, identify decontextualized holiday music snippets, learn some weird trivia behind some of your favorite classics, and hear everyone’s favorite and least favorite holiday tunes! It’s the gift that keeps giving, Clark! This episode is sponsored by the Annual Market Research Podcast Award: In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year.  Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will be anno

IIeX Asia Pacific in Bangkok was packed with the best and brightest of the insights industry, joining forces to discuss latest research and emerging trends in market research. Colleen Kennedy, Director of Marketing at GreenBook gets the ball rolling in this special episode, sharing information about GreenBook’s events and initiatives, which include the GreenBook Directory, the GRIT Report, and the GreenBook Global Event Series.  Little Bird Marketing President Priscilla McKinney, in addition to speaking at the event, also took time to interview a few fellow speakers, sponsors and attendees about their perspectives and takeaways. Those guests include Oscar Carlsson of Cint, Pravin Shekar of Outlier Marketing, Gracie Igaya of Kadence International, and Andrew Cannon of Global Research Business Network. Check out the episode to hear all the amazing highlights! From our sponsors: Insights Marketing Day London is fast approaching! This a one-day event, packed full of industry-leading speakers will be held on Janu

In this episode, Little Bird Marketing CEO and Momma Bird Priscilla McKinney discusses how mentorship and sponsorship have shaped her journey as a business owner and a thought leader. This journey has been fundamentally shaped by several associates and consultants, each of whom has left a lasting mindset mark. Priscilla shares those mindsets, and lists her top three mentors, which include:  Brett Baker of TrustPoint Christine Kane of Uplevel You Kristin Luck of ScaleHouse Listen to the episode to hear key takeaways Priscilla has gleaned from these mentors! This episode is sponsored by the Annual Market Research Podcast Award: In partnership with GreenBook, we're excited to host and award one podcast in the insights industry the title and glory of MR Podcast of the Year.  Know a podcast making (audio) waves in the industry? Nominate them with the form on this page. Nominations are due by February 15th, 2020. Winner will be decided by vote. Voting will be open February 16th through March 31st. The winner will

Join in as Little Bird Marketing President Priscilla McKinney and Content Marketing Specialist Emma Hanson talk with speakers and attendees of Greenbook’s IIeX Behavior in Boston. This groundbreaking event is a global learning experience focused on behavioral insights and technology. This episode of Ponderings from the Perch features a selection of micro-interviews from these special guests: Ryan Baum, CEO at Wolvereye Luke Cahill, Managing Principal at Real Insight Julia Durgee, Artist and Consultant Jeff Datillo, founder DIG (Datillo Insights Group) Phiphi Gavalas, Senior Manager of Digital Engagement at Best Friends Animal Society Derek Sawchuk, VP Sales at Maru/Matchbox Dana Stanley, COO at GreenBook Brandon Thompson, Senior Enterprise Sales Executive at Canvs A word from our sponsor: Generating leads made easy thanks to Interact! Interact is a fun and easy tool for creating online quizzes to grow your company. Use code BIRD15 for 15% off! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Ponderings from the Perch, Little Bird Marketing President and Momma Bird Priscilla McKinney talks with Multilingual Connections founder and CEO Jill Bishop. With similar backgrounds in cultural anthropology, the two discuss a variety of linguistic eccentricities as they apply to marketing, as well as the importance of nuanced translation. They also discuss Jill’s time as a Culture, Diversity and Language Consultant with Chipotle Mexican Grill, where, among other things, the ambiguity of the word “skosh” has been a foe for as long as anyone can remember. (“Just a skosh of sour cream, please!) Multilingual Connections provides translation, transcription and multimedia localization in 75 different languages, provided by a team of 25 specialists. Jill talks about the differences between translating qualitative and quantitative surveys, managing remote employees, and Turkish coffee and baklava! Rapidfire Session: Fave podcast: Today Explained and The Daily Fave app: Google Keep Fave book: Tra

A fortnight ago, Insights Association’s Corporate Research Conference (CRC) in Orlando brought together the best and brightest market research specialists from around the world. At this premier event, Momma Bird Priscilla McKinney, along with fellow podcasters Jamin Brazil (Happy Market Research Podcast), Sima Vasa (Data Gurus Podcast), and David Paull (Engagious & Audible Insights Podcasts) hosted a one-day Insights Leadership Symposium. This is where you're all... "Four podcasters hosting an event?! That should have a catchy title!" Right you are. Something like “Podcastic Four?” Or how about “The Four Horsemen of the A-podcast-lypse?!” Great, we have that settled now.  In this episode, Priscilla and Ashley LeBlanc get the straight scoop from fellow event speakers including: Adrian Amrine - Lead Qualitative Researcher at Grubhub Andy Storch - Talent Development Consultant, host of Talent Development Hotseat Podcast and The Andy Storch Show Jennifer Reece - Global technology marketing expert at Microsoft Kat

Running a business is hard. Running four businesses is quadruple-y hard. In the olden days, people who ran four businesses were just tired and grouchy all the time, but with the advent of mechanized looms and subsequently the internet, things have changed. In this episode, Momma Bird Priscilla McKinney dishes on the top 3 technological advancements that allow her to continue being a chill individual, whilst juggling a host of businesses and employees (not literal employee juggling, btw.) Those three golden geese are: Trello - A project management system to end all project management systems. Little Bird has been a big Trello enthusiast since the beginning, and with the development of our SOAR System, we created a proprietary Trello template to wrangle a plethora of tasks that would otherwise be unmanageable. Lastpass - A password vault and generator that will literally free up brain space. Need more brainspace? Yeah you do! Stop lugging all those passwords around in your noggin so you can get more stuff d

For those who attended Insights Marketing Day in Denver, this podcast serves as a keepsake of the lessons learned and the good times shared. May we remember forever! For those who couldn’t make it, this podcast will allow you to share in the magic vicariously. Oh, and for those about to rock…we salute you! Listen in as special guests Jamin Brazil, host of Happy Market Research Podcast, and Brian Peterson, Digital Marketing Director at EMI Research Solutions hit the floor at Insights Marketing Day, talking to speakers about their presentations, and talking to attendees about their top takeaways! Check this guest list! Hannibal Brooks - Olson Zaltman Matt Gershner - Greenbook Patricia Houston - MMR Live Justin Conley - Carter JMRN Debbie Howard - Carter JMRN Rebecca Brooks - Alter Agents Dana Marion - KS&R Abby Ramirez - Focusvision Tyler Johnson - L&E Research Joseph Wiley - Precision Sample Molly Strawn - Pure Spectrum Kyle Burnham - Intengo Andy Crestodina - Orbit Media  Insights Marketing Day is brought to

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with EMI Research Solutions President, and Intellicast Podcast host Adam Jolley about how freaking much they have in common. Separated at birth? You decide. Here’s what we know: They’re both selling presidents. They both work in the market research field. They both go to conferences galore, and value making connections over making pouncy-sales. They’re both podcast hosts. They both have blue hair. Ok, that last one isn’t true at all, but the rest are! Priscilla and Adam discuss different methods of sales, the importance of continued personal growth and mentorship, how to keep podcasts fun, and Adam’s great love of sports (separated-at-birth hypothesis now debunked!!)  Adam’s fave podcast:  How Did This Get Made Watch What Crappens Adam's fave app:  Calm Adam's fave books: Radical Candor by Kim Scott Gmorning, Gnight! Little Pep Talks for Me & You by Lin Manuel Miranda Adam's fave blogs:  Shea Serrano’s contributions to The

Fresh off the heels of Insights Marketing Day in Denver, Priscilla McKinney checks in from the road to share her top 3 tips for a successful conference season, in a fun and informative micro-episode! Can we be real for a second? Conference fatigue is a real thing, and it’s a beast. Momma Bird’s three easy tips can help you maximize your learning, connection-making, and enjoyment at any conference you’re planning to attend.  Did you miss Insights Marketing Day in Denver? No worries! You can get caught up at Insights Marketing Day Europe on January 30, 2020, or back in the U.S. for the Chicago event next fall.  Learn more about your ad choices. Visit megaphone.fm/adchoices