Ponderings From The Perch

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with Jackie Rousseau-Anderson about analytics, self-promotion, being a champion of other women, and business growth. Jackie is a Strategic Advisor and Growth Strategist with ScaleHouse, working alongside Ponderings from the Perch friend and alumni Kristin Luck.  Jackie’s impact and work on social media and customer satisfaction won her a 2013 ARF Great Minds Award. Her understanding of social media and specialization in millennial connections has been cited in the New York Times and the Wall Street Journal. Jackie’s work with Scalehouse focuses on administrative leadership, helping companies restructure and refocus their goals with a customer oriented mission. Prior to ScaleHouse, Jackie was Director of Product Development for Social Media and Text Analytics at J.D. Power and Associates. She has focused her efforts on helping companies maximize the value of social media in their relationships with their customers. This epis

At any point between 2004 and 2014ish, if Apple had announced that it was doing away with iTunes, music consumers and tech-heads around the world would have dejectedly tossed down their 2nd gen. 4 gig capacity blue ipod minis and shouted, “But my music!” Recently, however, when Apple casually mentioned that they were killing the service (in name, at least), it was sort of met with a worldwide “Ok, whatever.” In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney met with Jeffrey Hayzlett to discuss - at least partially - if there will be any discernible impact for podcasters and podcast listeners during the separation and renaming of Apple’s various media services. Spoiler: it’s unlikely. Jeffrey Hayzlett is the Chairman of C-Suite Network, host of The HERO Factor Podcast on C-Suite Radio, a primetime television host and a bestselling author. In addition to the iTunes kerfuffle, he and Priscilla discuss the art of podcasting, good guests, bad guests, and the importance of a network relate

For the sesquicentennial episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and special guest Bob Ferro dig down to the core of talent acquisition in the Market Research field. Ferro is the Managing Director at Trusted Talent, which specializes in executive recruiting for market research and insights professionals. They talk about retention of innovative employees, how the MR industry is being impacted by the gig economy, and the importance of urgency in the hiring process - across the ever-evolving landscape of market research. Bob is a regular attendee of MR conferences, and earlier this year was awarded Little Bird’s quasi-fictional “BEST SHOES” award during the Quirk’s Chicago Event.  Bob says that the combination of shared experience within Trusted Talent, in addition to face-to-face connection through various MMR events helps him better understand the kinds of people his clients are wanting to hire. Trusted Talent has a free tool to help narrow the focus for the hiring process. Che

She shoots, she scores! Listen to Shelly Bouren, Research Manager for the NBA’s Detroit Pistons, as she discusses the overarching connection between building relationships and the research that glues those buyer personas together. In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and Bouren pass baskets of knowledge back-and-forth, from discussing how to use data and research to better target the market you’re trying to reach, to the non-linear journey of the buyer persona, and to segmenting that information once you have it so you’re not advertising the same content to the same people.Shelly leads research and insights for the Detroit Pistons, supporting data-driven decision making throughout the business organization. Working with ticket sales, corporate sponsorships, operations, marketing and entertainment; and she is passionate about giving fans the best possible experience while maintaining a continuous focus on revenue. Prior to working with the Pistons, she spent several years

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney discusses the importance of knowing your audience and understanding your Buyer Persona with David Paull, who likes to deliver value to content marketing. Paull has used marketing research technology to focus on political and focus group research, but has morphed those strategies into a real-time scoring system for action sports through his company Dialsmith.David Paull also has a podcast, called Engagious, where he has respectfully interviewed the likes of Ryan Serhant, Kristin Luck, Dr. Lindsay Portnoy, Tom Hoffman, and the well-known entrepreneur, Gary Vaynerchuk, or more notably GaryVee. During this podcast, Priscilla and David also discuss some of the technical concepts of operating a podcast, how to interview properly, and managing time with a busy schedule. Be sure to subscribe to Engagious podcast, or check it out on iTunes? Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your

Life is tough and busy, and everyone is looking for a quick fix for problems within their family, business, and overall livelihood. In this episode of Ponderings from the Perch, Priscilla talks with Wendy Yellen, who believes the best solution for managing our lives isn’t a band-aid, rather a deep understanding of our brain through the power of Eidetics. Eidetic Image Therapy is defined as a system of psychotherapy. The method of Eidetic therapy techniques and exercises have been successful in altering everyday behavior and more importantly, in strengthening emotional and physical health. Wendy has introduced thousands of men and women around the world to the evidence-based treatment of Eidetics. This practice, based on Ancient Greek knowledge and 21st century science, enables business people and creatives to unlock their full potential and remove the weight of old, often “unseen” vulnerabilities which have been holding them back. Listen to the whole podcast to hear Priscilla and Wendy talk about this ancient

If you’ve ever noticed how a single person in a bad mood can negatively impact a room full of people, then you understand the importance of presence. In this episode of Ponderings from the Perch, Priscilla McKinney talks with her friend Anese Cavanaugh, author of “Contagious Culture” and new book “Contagious You.” Anese and Priscilla discuss the books as well as Anese’s IEP Method (Intentional Energetic Presence) that can be used to make intentional personal decisions that can have a wide-reaching impact - for which there is a free downloadable presence guide and IEP sheet. In addition to her books, Anese also wrote “The Leader You Will Be,” an illustrated inspirational journey of leadership that began its life as a 1,000 word poem. Priscilla discusses writing, authenticity, and collective culture in this uplifting podcast. Anese’s fave podcast(s) - Beautiful Writers Podcast  The Tim Ferriss Show Fave app - Todoist Fave book(s) - Ignore Everybody by Hugh McLeod, The Book of Joy by Dal

In this episode, Momma Bird Priscilla McKinney talks with Fieldwork, Inc. Executive VP and  Fieldwork Denver President, Nikki Darré. They discuss Darré’s journey within Fieldwork, and the impressive longevity of project managers and supervisors at Fieldwork. They also discuss change within the industry and how Fieldwork keeps up with design trends to maximize the client experience. Fieldwork Denver is the host of Insights Marketing Day on October 10, and Priscilla and Nikki talk about the importance of industry events, keeping up with trends and forming relationships. Nikki’s fave podcast: How I Built ThisFave App: HeadspaceFave book: Pride and PrejudiceFave Blog: PursuitistAlso, check out a recent interview with Nikki on Medical Recruiting!Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet.Learn more about your ad choices. Visit megaphone.fm/

As our old pal, Oliver Wendell Holmes said, “A mind that is stretched by a new experience can never go back to its old dimensions.” He probably wasn’t talking about the business and consumer dynamic, but as this episode illustrates, it certainly applies. This week, Priscilla discusses how experiences between businesses and customers can be consciously designed toward excellence, with MMR Live Founder and Chief Operating Officer Tricia Houston. In addition to speaking about experience strategy’s impact on all levels of a business, Tricia also discusses how MMR Live has evolved since being founded in 2017. Along the way, they talk about the Atlanta Zoo, Zappo’s customer-first mentality, and how Chick-Fil-A wins at apologies. Want to hear more? Be sure to follow Tricia and MMR Live, and you can also catch her as a speaker at the upcoming Insights Marketing Day!...Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand exp

“It’s never been easier to get started. There’s never been a time in all of business where there’s more things at your fingertips to help you be successful. But on the flip side, it’s also never been harder to scale, because competition is so fierce.”In this episode of Ponderings from the Perch, Priscilla talks with Nicholas Holland, GM/VP of Product at Hubspot. In case you don’t know, Hubspot is a Customer Relationship Management (CRM) solution for inbound or content marketing. Little Bird has been a Hubspot Certified Agency Partner for five years, and loves working with the platform. In this episode, Priscilla and Nick talk about content marketing, the access that businesses have to helpful content marketing tools, and the overall direction of the marketplace. Nicholas believes that good, helpful marketing is a quality-over-quantity endeavor, and that paid advertisements can be integrated in such a way that they are also compelling content. Listen to the whole episode, then read a few excellent blogs writte

Flock Stars is back with a new Women in Research miniseries! In this episode, Priscilla McKinney, Momma Bird and President of Little Bird Marketing takes the podcast on the road, bringing listeners an audio postcard of the goodness of the 2019 WIRexec Annual Retreat. Listen in to hear the wisdom and insights straight from the source! You'll hear from:Tacie Avedikian, Director of Customer Development at Critical Mix Brin Moore, partner at Trusted Talent & San Francisco Loval Event Lead at WIRe Natasha Stevens, Executive Vice President at GfK Alisa Hamilton, Atlanta Chapter Organizer at Women in Research Sima Vasa, Founder and CEO at Infinity Squared Ventures and host of Data Gurus Podcast Don’t forget to enter in our Badass Women Giveaway. This giveaway is in honor of these badass women and all they have accomplished. For this round, we’ve pieced together an incredible prize package full of amazing stuff you definitely want. Check all the goods and enter RIGHT HERE!Are you enj

So, you think you’re pretty tough, do you? Well lemme introduce you to a couple toughies who eat fear for breakfast. Their names: Priscilla McKinney and Andy Crestodina. I heard they’re so accustomed to living on the edge that they don’t even flinch at…using Wordpress for a web host. Pretty hardcore, yeah? In this episode, Momma Bird Priscilla McKinney enlists the cognitive muscle and steely reserve of Orbit Media Co-Founder and CMO Andy Crestodina, to analyze an article arguing that Wordpress is “A Risky Choice” for web hosting. The daredevil duo offers a series of sound counterpoints to the article, while acknowledging a few of its valid points. In addition to rebuffing the content of the specific blog itself, the conversation also touches on a type of blog-writing that Priscilla and Andy feel is less than helpful. Priscilla says, “I feel very committed to the integrity of our industry, and when I see something like this that’s just written out there that really in the end looks like clickbait to me, it’s a

Flock Stars is back with a new Women in Research miniseries! In this episode, Priscilla McKinney, Momma Bird and President of Little Bird Marketing takes the podcast on the road, bringing listeners an audio postcard of the goodness of the 2019 WIRexec Annual Retreat. Listen in to hear the wisdom and insights straight from the source! You'll hear from:Sandy Casey, SVP of Global Strategic Alliances at TolunaShannon Smith, COO at JibunuErica Van Lieven, Managing Partner at InSites ConsultingKerri Edelstein, President and Founder at Research NarrativeMichelle Andre, Managing Director at Women in ResearchALSO! In celebration of the launch of our next Flock Stars podcast miniseries, it’s time for yet another Badass Women Giveaway. This giveaway is in honor of these badass women and all they have accomplished. For this round, we’ve pieced together an incredible prize package full of amazing stuff you definitely want. Check all the goods and enter RIGHT HERE!Are you enjoying this podcast? If so, please take a moment

What do you think of when you hear the word “access?” Do you think of exclusive backstage tickets, a master key, or getting your foot in the door? In this episode, Momma Bird Priscilla McKinney and Michael Roderick, host of the podcast “Access to Anyone,” discuss how access is less about sneaking in, and more about sharing interest. Michael went from being a high school English teacher to a Broadway producer in under two years,  then started his journey toward establishing Small Pond Enterprises. From there, he launched his podcast and started sharing his strategies and mindsets, which include associative leverage, vertical threading and carrying bags of apples. This episode is also dedicated to all the acronym fans out there. Your moment, full of RAB and TAC, has finally come. Bask in the glory. Some housekeeping links:Michael’s fave podcast: The Unmistakable CreativeMichael’s go-to app: EvernoteMichael’s present-favorite books:This is Marketing by Seth Godin + Overdeliver by Brian KurtzAforementioned a

If you really want to fulfill your lifelong dream of swimming through gold coins like Scrooge McDuck, you’re going to need to make some smart marketing decisions. Does anybody know a way to drive real, ready-to-buy-things customers to your website? Like - we’re talking 50% more customers than are driven organically? Anyone? Oh look! It’s Priscilla and Kahlief!In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney gets into the sweet details about Google Ads with Little Bird’s own Graphic Designer/Google Ad Magician Kahlief Steele. They talk about the difference between display ads and search ads, walk through a fictitious shoe-shopping adventure wherein Kahlief finally snags those high-fashion kicks, discuss monthly ad budgets, and commonly-made (yet avoidable) mistakes. Basically, this episode answers everything you wanted to know – but were afraid to ask – about Google Ads. Do you have a marketing question you need answered? Drop us a line or leave a comment in iTunes. Learn more a

Feeling stressed? You’re not alone. Studies have shown that 80% of Americans are afflicted by stress, and that number is on the rise. In this episode, Priscilla is joined by her friend and Ponderings from the Perch alumni Rachael O’Meara. Rachael is a transformational leadership and executive coach who wrote the critically-acclaimed 2017 book Pause: Harnessing the Life-Changing Power of Giving Yourself A Break. Rachael and Priscilla discuss intentionality and incremental mindset changes, and they walk through a “Daily Pause” together. Rachael’s new program, “Thrive, Lead and Succeed,” is a 9-month virtual group coaching program, designed to lead participants out of the overwhelm and place them on the road to thriving. Ponderings from the Perch listeners - this episode contains a special $500 course discount using the code: BIRD. Check out the whole episode to learn more and take part in the Daily Pause!If you want to hear more of what Rachael has to say, connect with her on Facebook, Instagram or Twitter.&nbs

LBM: Are you interested in learning a unique way to boost social engagement by using programmable chatbots, which can help you circumnavigate algorithms that might otherwise suppress your awesome links? Comment “yes” or “no” below.YOU: “Yes.” ...typing LBM: So glad that you want to know more about chatbots! ...typing LBM: Check out this episode of Ponderings from the Perch, where Priscilla McKinney and Ashley Le Blanc talk all about the different ways you can use chatbots to deliver messages, offer sweet deals, and share pertinent information to your obviously interested customers!...typing LBM: Do you like winning cool stuff? YOU: "Yes." ...typing LBM: Check out our Ultimate Content Marketing Giveaway. Whether you're a content marketing master, a total greenhorn, or somewhere between -  you need to enter!From helpful resources to unique swag, this package has everything you need to take your marketing strategy to the next level. Click here to learn more! YOU: I love this podcast so much, I'm going to su

Entrepreneurship is a burning thing. And it makes a fiery ring. Seriously though, in this episode Priscilla talks with John Lee Dumas (or JLD) about two of her favorite things: entrepreneurship and podcasting. JLD is host of the award-winning Entrepreneurs on Fire - a daily podcast that features interviews with successful entrepreneurs as well as tips and creative solutions from the host. He and Priscilla discussed FireNation, his listener network, and the importance of listening to the audience. They also talk about SMART goals, brand-building, and mastering productivity during their jam-packed (fire-filled!) interview. Check out all 2,000+ episodes of Entrepreneurs on Fire, and for those who are interested in learning more about how podcasting works, JLD has assembled a Free Podcast Course to help show the way. Hey! Are you a content marketing master, a total greenhorn, or somewhere between? Regardless of your answer, you NEED to enter our ULTIMATE CONTENT MARKETING GIVEAWAY! From helpful resources to uniqu