Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

  Episode 180 features Miki Goyal, Chief Technology Officer at TimeTrade. Miki leads TimeTrade’s software engineering organization where his focus is leading the company’s product roadmap for their market-leading cloud appointment scheduling platform. On this episode, we discuss how TimeTrade is enabling automated appointment setting using Artificial Intelligence (AI) and machine learning capabilities. In case you're not familiar with TimeTrade, it's a customer engagement platform fueled by AI powered intelligence. They connect people to their customers and prospects making it easy for them to schedule a meeting. Their appointment scheduling platform is used by banks, retailers, service organizations and tech companies to make connecting with customers easier and more efficient. View the show notes page: http://www.socialbusinessengine.com/podcasts/creating-online-customer-conversations-ai

On the fifth and final episode of this UpClose Podcast Series with Dayle Hall, SVP of Marketing at Lithium Technologies, we discuss the "love story" between marketing and sales. This podcast series showcases The 5 Most Influential Topics for B2B Marketing, and includes one episode each on a data overload, digital customer experience, and the state of social engagement. On this episode, you'll discover what's possible when aligning marketing and sales, leading the two to work superbly together toward common goals. Get all five episodes in one recording plus Social Business Journal Volume 10 now.  View the show notes page: http://www.socialbusinessengine.com/podcasts/when-marketing-and-sales-get-aligned  

The UpClose Podcast Series with Dayle Hall, SVP of Marketing at Lithium Technologies continues with episode four. Of The 5 Most Influential Topics for B2B Marketing, so far we've discussed influencer marketing, data overload, and digital customer experience. On episode four we look at the current state of social engagement by reviewing Lithium's "The State of Social Engagement Report." Find out what challenges brands and marketers are facing and learn how you can get more from your digital and social investments. Get all five episodes in one recording plus Social Business Journal Volume 10 now. 

Dayle Hall, SVP of Marketing at Lithium Technologies is back for episode three of this UpClose Podcast Series. So far of The 5 Most Influential Topics for B2B Marketing, we've discussed influencer marketing and data overload. On this episode, we're focusing on digital customer experience. This is a big topic, and we cover as much as we can in this short podcast episode. The statistics we point out further bolster the argument to engage on the digital customer experience (CX) battle ground. Get all five episodes in one recording plus Social Business Journal Volume 10 now.

Dayle Hall, SVP of Marketing at Lithium Technologies is joining me for episode 2 of this UpClose Podcast Series to discuss an issue many marketers are facing — data overload. This five part series covers The 5 Most Influential Topics for B2B Marketing. In the second episode, Dayle explains how B2B marketers can harness all of the data that's available to them. Get all five episodes in one recording plus Social Business Journal Volume 10 now. How to Overcome Data Overload The volume of data available to B2B marketers today can be intimidating. Dayle says to focus on these three elements to get a better hold on your data — people, process, and technology. People: Hire the right talent to get and use data insights. You'll need demand generation professionals and data scientists. Marketing leadership needs to work with business analytics experts to help craft the story. Process: Create a process for gathering, listening, analyzing, and improving your data. Each company as a whole should adopt a performance driv

Dayle Hall, SVP of Marketing at Lithium Technologies, is joining me for this special UpClose Podcast Series. In this five part series, we are looking at The 5 Most Influential Topics for B2B Marketing. In episode one, Dayle explains effective B2B influencer marketing and reviews a few case studies of B2B brands succeeding at influencer marketing. View the show notes page: http://www.socialbusinessengine.com/podcasts/b2b-influencer-marketing-dead

I recently sat down with Joe Pulizzi, Founder and CEO of Content Marketing Institute. We discussed his new book Killing Marketing, which is essentially about making marketing a profit center. Don’t believe me? Read on or watch my video conversation with Joe below. View the show notes page: http://www.socialbusinessengine.com/podcasts/marketing-profit-center

Episode 173 is a special episode. I joined up with two of my co-founders at Vengreso on a recorded Zoom video call to discuss podcasting. When you listen to the podcast above or watch the video below you'll meet Phil Gerbyshak, Chief Digital Officer at Vengreso, and Mario Martinez, Jr., CEO at Vengreso. Phil and Mario both host their own podcast. Essentially, the Vengreso team has three podcasts. On this episode, we explain what they are, how each is unique, and frankly why we think you might care. You'll also hear why we podcast and how having one helps to build your credibility and influence. View the show notes page: http://www.socialbusinessengine.com/podcasts/podcasting-trifecta-sales-leadership-sales-professionals-marketing-practitioners

Raviv Turner is Co-Founder and CEO at CaliberMind. On this episode, he and I discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey. It's long, it’s complex, there are more people involved, and there is a ton of data spread across both structured and unstructured sources. He explains how CaliberMind uses machine learning techniques to harness data across the broad spectrum of sources, resulting in improved sales pipeline and accelerated close rates. We also discuss why he believes that Artificial Intelligence (AI) is overhyped and what marketers need to understand to take advantage of the power and potential of AI. This take-away alone is worth the listen! View the show notes page: http://www.socialbusinessengine.com/podcasts/harnessing-data-through-ai-understand-b2b-buyers-journey

Scott Brinker is Co-Founder & Chief Technology Officer at ion interactive inc., a marketing software company that helps with the creation of interactive content. He lives at the intersection of marketing and technology. On this episode, Scott and I discuss the evolution of marketing technology and how it impacts marketers in their job, career, and overall performance as marketing professionals. You'll also find out why Scott says marketing should be considered an Olympic sport. View the show notes: http://www.socialbusinessengine.com/podcasts/evolution-marketing-technology

David Meerman Scott is a globe trotting speaker and international best selling author. He is also on the advisory board at Vengreso, where I’m CMO and a co-founder. It’s truly an honor to know David, as I’ve long admired his body of work. David has published ten books on marketing strategy, one of which has become a classic. He's a successful practitioner of the marketing strategies and tactics he references. The case study examples he shares in this podcast will inspire you. If you ever get a chance to see David Meerman Scott speak, I promise you two things: he’s very high energy, and he will blow your mind with insights, ideas, and examples of real people and real businesses succeeding with the new rules of marketing and PR. In this podcast episode, David and I discuss what's new in the latest edition of this classic The New Rules of Marketing and PR, and he also explains why a lot of his content is ungated. View the show notes page: http://www.socialbusinessengine.com/podcasts/new-rules-marketing-fun

Gerhard Gshwandtner is the Founder and CEO of Selling Power Magazine, the leading media property that provides senior sales managers with high-quality content. On this episode, Gerhard opens up about the three biggest trends in business all leaders must understand on their journey to Sales 3.0. View the show notes: http://www.socialbusinessengine.com/podcasts/journey-sales-3

Scott Lewis is the Co-Founder and CEO of KickFactory — a personalized engagement platform that utilizes artificial intelligence (AI) to identify potential sales opportunities on social media.The program finds a potential customer based on social media activities, suggests the best reply for a brand (client), and the best place for a conversion. Scott shares how KickFactory combines the power of AI with community managers – real people - who confirm the identification of a prospective buyer and confirm the reply message (provided by AI) before sending the message. In other words, it’s AI engaged in sales actions! View the show notes page: http://www.socialbusinessengine.com/podcasts/human-assisted-ai-breeds-social-sales

Nate Skinner, Vice President of Product Marketing at Salesforce, has been in B2B marketing for ten years with a focus on enterprise software, cloud, and mobile technology. Nate is responsible for B2B marketing for Salesforce, Pardot, and Einstein. Nate and I are diving into Salesforce Einstein Accounts Based Marketing (ABM). You’re going to learn what it is, how it’s used, and examples of Salesforce Einstein in action. If you’re a regular listener to this podcast, you’ve noticed that I’m paying quite a bit of attention to artificial intelligence (AI) and how it impacts marketing professionals and the sales process. I believe the lines are blurring between marketing and sales. My conversation with Nate provides more validation that we’re seeing the convergence of marketing and sales, and how AI and account-based marketing play a significant role in this convergence. View the show notes page: http://www.socialbusinessengine.com/podcasts/the-rise-of-account-based-marketing-through-ai

On this special episode, I interview my co-founders at Vengreso. What we’re doing at Vengreso is relevant to the editorial mission of the Social Business Engine podcast. It is my goal that each episode brings you valuable insights from brands, tech companies, authors and analysts that might get you inspired to think differently and take action to improve results in your business or your career. So, in that context, I’m introducing you to my co-founders at Vengreso. To be clear, I'm NOT pitching you on our company. Rather, I want to share with you a need we recognized in the way that businesses implement digital sales strategies, and how we’re addressing that need through digital sales transformation – aka the digital selling ecosystem. You will hear how Vengreso addresses the digital sales transformation and hopefully, you'll notice our passion and inspiration for "the movement" that makes up this digital sales ecosystem. View the show notes page: http://www.socialbusinessengine.com/podcasts/shattering-the-d

Susan Etlinger, an Industry Analyst at Altimeter, a Prophet company is the featured guest on episode 165. Susan is a globally recognized expert in digital strategy, with a focus on artificial intelligence, big data, analytics and digital ethics. She conducts independent research and has authored a series of reports available for download at Prophet.com. If you’re a regular listener of this podcast, you’ve "met" some of Susan’s colleagues at Altimeter Group including Charlene Li, Brian Solis, and Ed Terpening. On this episode, Susan and I discuss the evolving role of big data, artificial intelligence, chatbots, and examples of how they’re used in business and where they’re heading. This conversation is grounded in practical reality for marketing and sales professionals to help you understand the impact of the age of the algorithm in 2017. Susan provides a sneak peek of her latest report titled The Conversational Business which is available to download for free. View the show notes page: http://www.socialbusine

Sandy Adam, Global Manager of Social Media Marketing at ANSYS, returns for her second episode. In case you missed her first appearance on the podcast, let me give you a little background on ANSYS. They're a global leader in engineering simulation software with about 3,000 employees, many of whom have advanced degrees. Their software is used in the creation of rockets, cars, and even smartphones. Sandy is back to update us on how their content – specifically their blog – is moving the needle at ANSYS. View the show notes page: http://www.socialbusinessengine.com/podcasts/niche-blogging-moves-the-needle-at-ansys

Back for another appearance on Social Business Engine, David J.P. Fisher joins me for episode 163. David, a.k.a. DFish, is a speaker, writer and author of seven books, a musician, a sales coach, a podcaster, and a salsa dancer - really, I've witnessed it! His books are about selling, networking, and building relationships. DFish's latest book is Hyper-Connected Selling: Winning More Business by Leveraging Digital Influence and Creating Human Connection. View the show notes page: http://www.socialbusinessengine.com/podcasts/be-a-sales-sherpa-via-hyper-connected-selling

Over the last couple of years, I've featured multiple guests who were speakers at the Social Media Strategies Summit conferences. Today's guest is the unsung hero behind the scenes of those conferences, Breanna Jacobs. Breanna is the VP of Conference Production at Global Strategic Management Institute (GSMI), a conference and training company. Breanna works to plan, organize and put on The Social Media Strategies Summit conferences three times a year. They’re delivered in San Francisco, Chicago, and New York. Be sure to catch the 15% promo code Breanna provides at the end of this post. I've had the pleasure and honor of working with Breanna at seven Summits, both as an emcee and a speaker. For this episode, I asked Breanna to share her deep insights into how to get huge value and ROI when you attend a conference. I can’t think of anyone more qualified than Breanna to share these insights with you considering how many conferences she puts on each year.  View the show notes page: five-ways-get-huge-value-from-a

This week's guest is Stacey DePolo, Social Advocacy Manager at GoDaddy.  Stacey has 20 years experience in digital marketing. She's worked with tech brands, authors, entertainers, artists, and non-profits, specializing in brand advocacy, influencer marketing, customer experience and social media. At GoDaddy, Stacey has been focused on turning their brand image around through customer and employee advocacy strategies. GoDaddy is the world's largest domain registrar with 71 million domains under management. The company is dedicated to small, independent ventures and has more than 16 million customers worldwide. The organization employees more than 7,000 employees with 14 facilities worldwide. On this podcast episode, Stacey reveals how she was able to turn GoDaddy’s brand image around from a hated brand to a respected brand. View the show notes page: http://www.socialbusinessengine.com/podcasts/how-godaddy-improved-their-brand-through-an-advocacy-program