Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

On this episode, I'm joined by Ethan Beute, Vice President of Marketing at BombBomb Digital Video. A masterful communicator, and teacher, Ethan is all about connecting goals to strategies and tactics. During our conversation, he explains how to use video email in a digital sales strategy. View the show notes page: http://www.socialbusinessengine.com/podcasts/how-to-integrate-personalized-video-email-into-digital-sales

Melanie Deziel is the former director of creative strategy for Time Inc. and an award-winning branded content consultant, educator, and speaker who travels the world educating marketing, sales, and editorial teams on branded-content best practices. Melanie is also the founder of The Overlap League, a native ad newsletter, and is on the board of the Native Advertising Institute. You may remember her from episode 91 back in December 2015. Since her last appearance on the Social Business Engine podcast, she's started her own consulting firm. She works with publishers and brands of all sizes, helping them to hone their content strategies across various platforms. On this episode, we’re going to look at the “why,” and to some extent, the “how” of using Instagram in your social strategy. View the show notes page: http://www.socialbusinessengine.com/podcasts/secrets-to-instagram-branded-content

This week's podcast guest is Charlene Li, Principal Analyst at Altimeter, a Prophet Company. Back on episode 94, we discussed key takeaways from her book The Engaged Leader. Charlene has authored five books and is a popular keynote speaker. As an expert in social media and digital technologies, Charlene gives a lot of attention and thought to the disruption of technology on business and how companies need to evolve. On this episode, we dig into one of Altimeter’s most recent research reports conducted by Charlene, The Transformation of Selling: How Digital Enables Seamless Selling. You'll learn a lot about what's in the report on this podcast, but I strongly encourage you to download it. It's free, and there's just no way we could cover everything in this episode. Two years ago Charlene realized how significantly social selling is changing. This morphed her focus of the report to include more than just social selling. It now covers the entire sales process. Tune into this episode to hear current research from

Turner Roach, Social Media Marketing Manager at Deloitte, has been leading their employee advocacy program for over a year. He spent the last five years of his career working in social media and providing training for Deloitte employees to get comfortable using social media. In episode 157 of the Social Business Engine podcast, Turner reveals how Deloitte went from zero to more than 7,000 employees participating in their ambassador program. You'll also hear the substantial impact the employees' participation has on website traffic. View the show notes: http://www.socialbusinessengine.com/podcasts/the-birth-of-the-employee-ambassador-program-at-deloitte

Casey Hall is the Head of Social Media for Business Communications at Thomson Reuters.On this episode, Casey reveals how Thomson Reuters uses best practices to enable employees to use social media.  You probably know the Thomson Reuters name for their news business services. But, did you know that they're also a provider of information for professionals in finance, law and other B2B disciplines? They provide actionable insights from data and information to help their professional clients serve their customers better and find the best answer. Thomson Reuters is a public company with 45,000 employees across the globe. View the show notes page: http://www.socialbusinessengine.com/podcasts/how-thomson-reuters-earned-the-brand-as-the-answer-company    

Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday.   April 14th: How to Implement a World Class Lead Gen Content Marketing Program Content marketing is a must-have for lead generation: the average conversion rate of a website without content is 0.5% vs 2.9% with content Yet, we’ve seen that to generate leads with content marketing, you need a documented content strategy aligning sales and marketing efforts You need a content marketing infrastructure to publish and distribute content that converts and a measurement system to measure how many leads your content generates. How can you do that without failing or wasting months? If you have limited resources, work with a content marketing agency to provide strategy and implementation resources. Use automation systems that will ensure your methodology stays consis

Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday. April 13th: Measurement Why lead generation should be the #1 KPI to measure your content performance. How to attribute leads to content (in a way that convinces your VP of Sales). A simple action framework for content marketing analytics. Why and how to perform regular content audits. How to drive predictable results with content marketing intelligence. You can get access to all five episodes in one recording – running about an hour – by going here: http://www.findandconvert.com/upclose2  

Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday. April 12: Content Marketing Infrastructure All content should convert… provided you have the right content marketing infrastructure. Distribute content to convert. The 3 pillars of a content marketing infrastructure. Why you need a content hub to generate leads. Good content that gets distribution beats awesome content that gets none all the time. Lead magnets vs traffic magnets. You can get access to all five episodes in one recording – running about an hour – by going here: http://www.findandconvert.com/upclose2

Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday.    April 11th episode 2: Marketing & Sales Alignment Lead generation is a relay race involving marketing and sales: alignment is key. The importance of documenting your content marketing strategy to make sure you have clear alignments on buyer personas, lead qualification criteria. Involving the sales team in the content plan generation: what questions do you get from prospects and clients? Involving the sales team in the content plan execution: sharing, distributing and even co-creating content. Maintaining and managing the alignment: content as part of sales enablement. What content is used by sales? What is missing? What should be used but is not? You can get access to all five episodes in one recording – running about an hour – by going here: http:/

Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday. April 10th episode 1 is: Content Strategy and Content Plan. Are you creating content for content’s sake or are you doing content marketing? Content marketing: publishing and distributing content that drives people closer to a purchase decision. Define your buyer personas. Define the customer journey with funnel stages. Define funnel stages and your audience’s top questions at each stage plus relevant CTAs. Content and customer journey mapping equals your content plan. You can get access to all five episodes in one recording – running about an hour – by going here: http://www.findandconvert.com/upclose2  

After Social Media Marketing World 2017 in San Diego, I sat down with Dan Gingiss to discuss his new book Winning at Social Customer Care. You may remember Dan from episode 64. At the time of that recording, Dan was Head of Digital Customer Experience and Social Media at Discover Card. Dan has since transitioned into another leadership role in digital marketing with a different large brand. In this podcast episode, he is not speaking on behalf of that brand, so it will remain nameless. In addition to his position in digital marketing, Dan is a podcaster, speaker, and now a published author. On Dan's podcast, Focus on Customer Service, he interviews people at brands who are responsible for delivering exceptional customer service using social media. In this episode, Dan discusses highlights from his new book Winning at Social Customer Care – How Top Brands Create Engaging Experiences on Social Media.   View the show notes: http://www.socialbusinessengine.com/podcasts/winning-at-social-customer-care

This podcast features Jon Wuebben, CEO of Content Launch, a popular content marketing software platform for agencies and businesses to plan, create, launch, promote and measure content. Jon is a content marketing expert with 20 years under his belt. In addition to being a passionate marketing guy, Jon is also a music lover, singer, and songwriter. He shares his vast content marketing knowledge through speaking at events and authoring books. He has written three books. On this episode, Jon and I are diving into his latest book: Future Marketing, Winning in the Prosumer Age. It's a book for marketers, business owners, and anyone who wants to “future proof” their marketing plans. View the show notes page: http://www.socialbusinessengine.com/podcasts/future-marketing-winning-in-the-prosumer-age  

Lauren Friedman is Head of Social Business Enablement at Adobe. She runs Adobe’s enablement infrastructure programs to establish integrated social media strategies that empower business functions, ultimately elevating Adobe as a social business. In this role, Lauren infuses social media into every aspect of the way Adobe does business. In this episode, Lauren explains their approach to social media through governance, innovation and enablement. View the show notes: http://www.socialbusinessengine.com/podcasts/integrating-social-media-across-the-enterprise-at-adobe

Jason Baker is a founding member of the FedEx social media team and has played a key role in the development of the FedEx social voice. In his role as Sr. Communications Specialist Social Global Content Production & Brand Journalism at FedEx he’s helped transform a mindset away from the traditional press release, toward an authentic, engaging brand journalism approach to storytelling. On this episode, Jason shares how FedEx does storytelling to develop and maintain brand loyalty.    View the show notes: http://www.socialbusinessengine.com/podcasts/digital-brand-journalism-at-fedex

Marketers are under pressure to deliver ROI. How do you know what content to produce that will get results?  In Up Close Series 1 episode five we provide the marketer an action plan to understand how AI does the heavy lifting by crawling your website and your competitor's websites as well as analytics sources so you have real-time information to plug into your content strategy. You'll go from guessing what might work to knowing what will work in your content marketing strategy.  By using artificial intelligence (AI) powered marketing technology, content marketers can determine what content to create that will get results. You'll hear how Ceralytics provides a SaaS based model to deliver on this promise to content marketers.  Gain access to all 5 episodes in one recording here: http://www.findandconvert.com/aiforcontent   You’ll also receive the white paper: What is Content Intelligence? 

Marketers are under pressure to deliver ROI. How do you know what content to produce that will get results?  In Up Close Series 1 episode four we cover the role of the competitive audit and why it’s so important in a successful content marketing strategy. We discuss the desired outcome of the competitive audit and how AI can empower marketers to perform a competitive audit with great efficiency, even for brands with many competitors. By using artificial intelligence (AI), content marketers can determine what content to create that will get results. Gain access to all 5 episodes in one recording here: http://www.findandconvert.com/aiforcontent   You’ll also receive the white paper: What is Content Intelligence?   

Up Close Series 1 Episode 3: How to Harness AI in your Content Marketing Strategy  Marketers are under pressure to deliver ROI. How do you know what content to produce that will get results?  In Up Close Series 1, in episode three we review the role of the content audit and why it’s so important in a successful content marketing strategy. We discuss the desired outcome of the content audit and how AI can empower marketers to perform a content audit with great efficiency, even for brands with a high volume of content assets. By using artificial intelligence (AI), content marketers can determine what content to create that will get results. Gain access to all 5 episodes in one recording here: http://www.findandconvert.com/aiforcontent   You’ll also receive the white paper: What is Content Intelligence?     

Marketers are under pressure to deliver ROI. How do you know what content to produce that will get results?  In Up Close Series 2 my co-host is Brandon Andersen, Co-founder at Ceralytics. In episode 2 we dispel the myth that content marketers must produce content in quantity. The goal of marketers is to produce results. We reveal the importance of understanding what works (quality) over misguided goals of quantity. By using artificial intelligence (AI), content marketers can determine what content to create that will get results. Gain access to all 5 episodes in one recording here: http://www.findandconvert.com/aiforcontent  You’ll also receive the white paper: What is Content Intelligence?   

Brandon Andersen, Chief Strategy Officer and Co-Founder of Ceralytics joins me in episode 1 of 5 in the first of our NEW Up Close podcast series. These 5 episodes focus on How to Harness AI in your Content Marketing Strategy. Brandon and I address the painful reality that 90% of content that companies create doesn’t work. Ouch! By using artificial intelligence (AI), content marketers can determine what content to create that will get results. Episode 1 reveals the role of AI in content marketing. Gain access to all 5 episodes in one recording here: http://www.findandconvert.com/aiforcontent  You’ll also receive the white paper: What is Content Intelligence?   

Joe Cothrel is Chief Community Officer at Lithium Technologies where he is responsible for thought leadership, research and innovations that drive the next generation of successful enterprise customer communities. Joe has been involved in online communities both as a user and as a leader and innovator for about 20 years. In this episode, you'll learn about the role of online communities in digital strategy. View the show notes: http://www.socialbusinessengine.com/podcasts/the-role-of-online-communities-in-digital-strategy/