Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

I met Aman Naimat, Senior Vice President of Technology at Demandbase at their headquarters in San Francisco on my recent trip to California for Social Media Strategies Summit. Aman is working on leveraging the latest developments in Artificial Intelligence (AI) and data science for marketing and sales platforms. On this podcast, episode 150, Aman and I discuss how AI functions in account-based marketing (ABM). You'll also hear from Demandbase CEO, Chris Golec with his prediction on when AI will become mainstream in B2B marketing.  View the show notes: http://www.socialbusinessengine.com/podcasts/the-role-of-ai-in-account-based-marketing

I’ve been actively training and coaching B2B sales professionals on the “art and science” of social selling since 2015. I think it’s time to call out the elephant in the room that few people are talking about, I'm referring to behavior change. 82% of the world's population is online. If you still haven't adopted social selling in your sales strategy now is the time for a behavior change. The first step is understanding how social media is applied in sales and assuming an evolve or die mindset. Let’s start out with the definition of social selling. Social selling is a sales concept in which sales professionals leverage the power of social communication to engage with prospects by answering their questions, providing helpful content, clarifying information, getting discovered, and creating conversation. Communication has evolved over the years starting with the telephone, then advancing to email, and finally to the current landscape which includes social media. View the show notes: http://www.socialbusinessengi

The featured guest for episode 148 is Paul Roetzer, Founder & CEO of PR 20/20, a well-known marketing agency specializing in inbound marketing strategies. Paul is the author of two popular books: The Marketing Agency Blueprint and The Marketing Performance Blueprint. In November 2016, Paul launched the Marketing Artificial Intelligence Institute (MAII). On this episode, we dive deep into what MAII is, why it exists, and why you should care. View the show notes: http://www.socialbusinessengine.com/podcasts/how-ai-is-changing-the-face-of-marketing

Glenn Gaudet, President & Founder of GaggleAMP is my co-host for this episode. We speak with Tristan Bishop, Senior Director, Social Media Marketing at Informatica about their approach to engaging employees to share their company story. Informatica is the number one data management company in the world and one of three companies we showcased in Social Business Journal Volume 9, What’s Working in Employee Advocacy. Tristan's role at Informatica is to lead and manage their social media management team worldwide. View the show notes here:  http://www.socialbusinessengine.com/podcasts/how-informatica-employees-share-their-passion-on-social-media

On episode 146 of the Social Business Engine Podcast, I’m soloing to cover a topic that surprisingly isn’t getting a lot of coverage. As you probably know, Microsoft recently acquired LinkedIn. In a company-wide email, Jeff Weiner, CEO of LinkedIn, explained his excitement about the new opportunities in front of them and laid out eight areas of technology integration between Microsoft and LinkedIn. View the show notes:  http://www.socialbusinessengine.com/podcasts/three-ways-the-microsoft-linkedin-acquisition-can-affect-you-in-2017

James Carbary is the Founder of Sweet Fish Media, a podcast production service for B2B companies. He’s a contributor to the Huffington Post and Business Insider, and he also co-hosts the B2B Growth Show: a podcast dedicated to helping B2B executives achieve explosive growth. In this episode, James and I discuss three reasons why B2B brands should be podcasting to win more business. View the show notes: http://www.socialbusinessengine.com/podcasts/three-reasons-b2b-brands-should-podcast-to-win-more-business

Welcome to 2017 and Season 3 of the Social Business Engine podcast! About three years ago we launched this digital media property, owned and operated by Find and Convert, as a way to “walk the walk” in our content marketing strategy. The podcast began as our proof statement that we are practitioners of content marketing, not just advisors. Over the last three years as content marketing has evolved and so have we. At Find and Convert today we’re focused on strategies that include employee social media advocacy and social selling, two regularly recurring topics on this podcast in 2016. In this episode, I recap some of my favorite episodes from last year and reveal my plans for topic-focused podcast series as we move into 2017. These topical series will be like audio-only courses. I plan to continue interviewing professionals from brands who are willing to share their story with you so that you can learn from them. Each podcast will continue to be supported by a show notes page like this one. Topics will be abou

David J.P. Fisher, a.k.a. DFish, is back for his third podcast appearance on Social Business Engine. A popular speaker, coach, author, and beer connoisseur, David has his own podcast called Beer, Beats, & Business. During this episode, we’re going to condense some of what we previously covered on the podcast and in this webcast into one action-packed interview. Our conversation will serve as a valuable cheat sheet to one of his six books, Networking in the 21st Century on LinkedIn. And, David is offering a free digital copy of his book. David wrote the book Networking in the 21st Century on LinkedIn to help people to move their natural networking skills online. Social networking allows us to connect with anyone, anywhere and so people often jump in without a plan. Chapter One, “A Social Networking Strategy,” encourages readers to think through what they want to accomplish first. Tune in to hear a synopsis of the book and to learn some valuable networking tips along the way. View the show notes: http://www

Heather Heuman is the Founder of Sweet Tea Social Marketing. She is a popular social media strategist, trainer, and speaker who specializes in helping small business owners and entrepreneurs discover how to grow their business in today’s social marketplace. If you're a regular listener, you've probably already realized this episode will be a little different than the usual episodes that feature guests that serve, or are from mid or large brands. You'll discover how Heather guides her clients to use live video to grow their business. Heather jokes she is a "16-year overnight sensation." Her background is in a corporate client setting, but in 2010 she started an agency for small businesses on how to use social media. In 2014, she started Sweet Tea Social Marketing to help companies and entrepreneurs with their social media strategy and training. Tune in to hear Heather's tips on live video! View the show notes:  http://www.socialbusinessengine.com/podcasts/live-video-why-small-businesses-should-be-there

Christa Gorham, Group Manager, Large Business Marketing & Communications at CenturyLink is the featured guest on episode 141. She explains how they're growing their employee advocacy program to increase awareness and generate more demand. CenturyLink is a global communications, hosting, cloud, and IT services company. Their solutions and services enable customers to transform their business and lives through innovative technology. View the show notes:  http://www.socialbusinessengine.com/podcasts/how-centurylink-doubled-shares

This episode is part one of three co-host by Glenn Gaudet, Founder & President of GaggleAMP. Glenn and I spoke with Sandy Adam, Global Social Media Marketing Manager at ANSYS, Inc. about their strategy to showcase the expertise of their employees. ANSYS is one of the three companies featured in Social Business Journal, Volume 9: What's Working in Employee Advocacy. View the show notes: http://www.socialbusinessengine.com/podcasts/how-ansys-showcases-their-employees-expertise

Ed Terpening, Industry Analyst at Altimeter Group, a Prophet Company, is back for his second appearance on the Social Business Engine podcast. We discussed governance last time he was on the show. In this episode, Ed reviews findings from their newest report: 2016 State of Social Business: Social’s Shift from Innovator to Integrator. View the show notes: http://www.socialbusinessengine.com/podcasts/the-2016-state-of-social-business-shift-from-innovator-to-integrator

Mike Stelzner, Founder & CEO of Social Media Examiner, is back for his second appearance on the podcast. Social Media Examiner is the largest online magazine focused on social media marketing with more than 1 million visitors per month. In this episode, you’re going to learn why Mike launched a physical conference called Social Media Marketing World (SMMW) and how it has grown to be – THE mega conference in social media marketing. Tune in to discover five compelling reasons to attend SMMW 2017, which is taking place March 22 to 24, 2017, in beautiful San Diego, California. View the show notes: http://www.socialbusinessengine.com/podcasts/smmw-great-investment-in-your-career

Mark Gyles, a Digital Marketing Manager at Hewlett Packard Enterprise (HPE), is the featured guest on episode 137 of the Social Business Engine podcast. Hewlett Packard Enterprise is a global organization that sells cloud and workplace applications. As a Digital Marketing Manager, Mark's focus is on social media marketing and employee advocacy. In this episode, Mark reveals Hewlett Packard Enterprise's approach to its employee advocate economy including the “why” and the “how." Tune in for a crash course in employee social media advocacy.  View the show notes page: http://www.socialbusinessengine.com/podcasts/learn-how-hewlett-packard-enterprise-is-growing-its-employee-advocate-economy

David J.P. Fisher, a.k.a. DFish, is the featured guest on episode 136. This interview was also last week's Poolside Sales Chat. DFish is an author, speaker, and business coach at RockStar Consulting. You may recognize him from this LinkedIn social selling webcast. While attending Dell EMC World, DFish and I met up to have a quick chat on Periscope about four of the nine categories of LinkedIn status updates he outlines in his book: Networking in the 21st Century on LinkedIn, Why Your Network Sucks And What To Do About It. View the show notes: http://www.socialbusinessengine.com/podcasts/how-to-use-linkedin-for-status-updates

Episode 135 features Miri Rodriguez, Sr. Lead for Social and Communities Support at Microsoft recorded at Social Media Strategies Summit in San Francisco. Miri leads three teams of social care specialists for Microsoft products in Global English, Spanish, and Portuguese. Her teams handle social customer care for all products and services except XBox. View the show notes: http://www.socialbusinessengine.com/podcasts/microsoft-handled-social-care-largest-product-launch

Chris Rudolph, Business Accelerator Program Director at DreamBank welcomed me to his space recently to speak about social business, and today I'm featuring him here on the Social Business Engine Podcast. DreamBank is an innovative community space in Madison, Wisconsin, provided by American Family Insurance. American Family sees DreamBank as an investment in their community, a gift with no strings attached. View the show notes: http://www.socialbusinessengine.com/podcasts/how-dreambank-builds-a-loyal-community  

Chris Beall, CEO at ConnectAndSell, is a 30-year veteran of the software industry with a background in sales. Aside from being a very cool name, ConnectAndSell is a groundbreaking service that delivers live business conversations to sales people at an astounding pace. Chris uses their service to generate leads. Chris became a LinkedIn member around 2003, but he admits his skills with the platform are very minimal. Recently he had a mind blowing experience on LinkedIn that opened his eyes to the potential of social selling. Although you don’t usually hear the words “viral” and “LinkedIn” in the same sentence, Chris’s post went viral on LinkedIn. View the show notes: http://www.socialbusinessengine.com/podcasts/how-to-get-a-linkedin-post-to-go-viral

Simon Swan is Head of Digital Marketing at Met Office, the UK’s national weather service. Met Office provides weather and climate-related services to government departments as well as the private sector. They were nominated for the Masters of Marketing awards in “Content Marketing, Creating an uncontested marketplace through Content Marketing.” Simon's role is to determine and implement strategies to increase brand affinity through digital strategies. In this episode, Simon reveals Met Office’s unique approach to reaching and engaging its audience through content delivered through digital channels. View the show notes: http://www.socialbusinessengine.com/podcasts/how-analytics-are-fueling-met-offices-digital-strategy

I recently moderated a panel session at Content Marketing World called Opportunities for B2B Brands in Live Video. Two of the panelists were previous guests on the Social Business Engine podcast; Amisha Gandhi from SAP and Andrew Spoeth from CA Technologies. The other panelist was Chelsea Hunersen, at HubSpot. Chelsea is the featured guest on this episode. Chelsea Hunersen is Social Media Marketing Manager at HubSpot, a marketing software company that specializes in inbound marketing. They create content for marketers in various formats. Incorporating video into the mix adds a new level of complexity that allows their audience to get "inside the mind of HubSpot." They're using live video to drive viewers to other content, to increase engagement, and to gauge interest levels on various topics. View the show notes page: http://www.socialbusinessengine.com/podcasts/how-hubspot-uses-live-video-in-their-b2b-marketing-strategy