Ux Australia Audio (from 2015)

Cyril Secourgeon - How to successfully onboard into a Design Leader role by UX Australia

Empowering the customer pact for high business impact Growing your product, business or idea is about adding value for your customers and how your offering makes them feel. Building a product is not the same as growing the product. Strategic growth involves finding your customers, getting to know them, staying engaged with existing customers, and providing sustained value to drive ongoing profitability. We have all probably heard of many growth terminologies from its early days like growth hacking, growth marketing, growth engineering, and so on. Given the recent uptick in growth design roles as well as leadership for Growth design teams, the industry is maturing and ready for a stronger partnership with user-experience design. Chetana will give a primer on growth-driven design. In her talk, she will share a few critical areas of focus for leaders and teams to help evangelize a customer-centered approach to solving growth design problems.

Design Research - Day 2 We, along with our stakeholders, are all susceptible to many cognitive biases that can affect the outcome of our projects. Bias is unavoidable but it can also quickly derail our projects if they're not recognised and addressed. In this presentation, we will present a number of biases that we have identified in our experiences working with stakeholders across government, academia and industry. We will share tips on how to spot these biases and encourage stakeholders to be aware of these biases when making decisions based on user research. Being able to identify these biases will help you to support better relationships with your stakeholders to create better service and product outcomes.

Design Research - Day 1 So, you want to scale research in your organisation? Here are the biggest and scariest problems you'll almost certainly face and how to overcome them. The good news is that more and more organisations are embracing research in product teams. Whether it is product managers doing customer interviews or designers doing usability tests, and everything in between – it is now fairly simple to come up with a compelling argument that research is a thing we should probably be doing. So we move on to the second generation question. How do we scale this user centred behaviour? Often the answer is designers and product managers do the research. This is often known as ‘democratising research’. This sounds sensible, but there are some fairly structural issues in how we work that can undermine our best intentions. At best, it can render our research wasteful and inefficient, and at worst it can introduce significant risks in the decision making that our teams make. In this talk we’ll cover how

Design Research - Day 1 Everyone’s talking about the need for a research repository. Several companies have built their own solutions internally including Uber’s Kaleidoscope, WeWork’s Polaris, and Microsoft’s Human Insights Library. In this talk, I'll touch on the pain points repositories try to solve and explore five principles to keep in mind for creating a successful research repository in your organization.

Design Research - Day 1 Company conferences are a great place to meet customers, but is it actually possible to conduct research there? Every year, Atlassian hosts a conference with thousands of attendees. I’ll share our journey of making the most out of this chaotic environment, using playful, tactile activities. Even if a conference isn't in your future, this talk will inspire you to engage research participants in creative new ways.

Design Research - Day 2 Even though it’s been around for a few decades, Laser Tattoo Removal is a health service still in its infancy. No company has dominated the market in the USA. Tobias were invited to conduct research to inform the design of a successful service that could rapidly scale. This has been a fantastic project, seeing our team taking an anthropological approach to the point of getting tattoos! In this presentation we’ll share some lessons learned as we conducted this International research project with stakeholders, consumers, clinic staff and artists.

Design Research - Day 2 How do you react to a request to deliver a research project that involves conducting 330 interviews, each 90 minutes in duration, including participant recruitment, analysis and reporting within roughly a 4-5 week timeframe? The client is a ubiquitous tech company headquartered in Seattle, you'll be working with a partner replicating your efforts in the USA, oh and you'll also be scaling your team of 6 up to 16, with 2-3 weeks lead time, in order to deliver the project. You say yes and hope like hell you can pull it off!

Design Research - Day 2 We know the best practice interviewing techniques, but we have all walked out of a session demoralised by the lack of deep conversation we hoped for. In his talk Rohan Irvine will talk about participant archetypes to help you identify common behaviours, adapt your interviewing style in the moment and uncover meaningful insights from every participant.

Design Research - Day 2 Learn how three seasoned qualitative researchers designed a program of work that lives on at Atlassian. Discover how we sustained participant-led conversations for three weeks to six months+ across the globe, working together with an enthusiastic team of internal stakeholders. We will share what we learned, the tools we loved and how we grappled with the challenge of productively analysing and managing hours and hours of video data.

Design Research - Day 1 Power differentials between researchers and the researched are felt strongly by marginalised people and communities. Peer-to-peer research is gaining traction in social design research to restore power balances and tap into people with lived experience who are eager to be co-producers of their destinies.

Design Research - Day 2 Human-centred design focuses on designing something that is useful, usable and engaging for the user - but have you ever experienced designing exactly that, yet users were not able to change their behaviour for the solution to be successful? That’s where Behavioural Design can come in. Designing for a change in behaviour uses interventions to impact behaviour in a way that’s helpful for the target user.

Design Research - Day 2 The field of public health offers a rich set of tools for exploring and defining design challenges and presents critical questions to address when developing solutions. As we are tasked with designing within increasingly complex systems, approaching our work using public health frameworks can push us to focus greater attention on structural and contextual factors that shape how and why people behave in certain ways. During this talk, we’ll explore key public health principles and methods and ways you can bring a public health lens to the full design research process from project scoping and planning through sharing findings.

Design Research - Day 1 More and more organisations realise that strong design teams and robust UX research practice are critical for success. However, it is a challenge to shift existing org structures, mindsets and workflows to scale design and research activities. In this talk, Chris and Benson will share the key insights from the research on UX Research practices and how to best operationalise and scale your research team to maximise efficiency and support product strategy.

Design Research - Day 1 Hearing and sharing the voices of lived experience is critical when designing interventions that have impact. Are you interested in social innovation and designing for social outcomes and want some pointers on conducting research with vulnerable people? Learn about some common pitfalls, approaches and things you need to consider when designing and conducting research, so that you can best support the design and delivery of initiatives that matter.

Design Research Day 1 We're spending the first day of the conference getting 30 people to make and test prototypes. In this talk we'll share with you what we learnt from that experience. We don't know what that is yet! But we're pretty sure there'll be something about continuing to get insight from users - prototyping is not just about finding out if your ideas work.

Design Research - Day 1

Design Research Day 2

UXAUS2019 Day 1- Celso Borges & Libi Cunnington- In this talk, Libbi and Celso will be speaking about trauma-informed design and the role it played in their journey in developing Sunny, an app that uses the power of storytelling to help women with intellectual disability recognise and respond to violence and abuse. As more services are digitised and access to real people becomes increasingly limited, it will be more important than ever to design products and systems for those hardest to reach. We need to see more organisations acknowledge that design must go beyond basic adherence to accessibility standards and focus on truly understanding how their audiences may be impacted by the psychological effects of trauma, cognitive impairment, equity of access and unconscious and conscious biases. In this 20 minute talk, Libbi and Celso will be speaking about how the trauma-informed design principles (Safety, Trustworthiness, Choice, Collaboration and Empowerment) were used to guide them through the process of dev

UXAUS2019 Day 2 Meld Studios and Norcott Innovation team up to share their experiences of using respectful curiosity as a tool to co-design creative solutions alongside people with disabilities. Through our experience, some people (including us) can feel apprehensive to co-design alongside people with disabilities because our lived experiences are perceived to be far from similar. We share why working with people with disabilities should be considered normal practice, not as a ‘bonus’ or a ‘great opportunity’. We’ll explore: who are we building inclusion with and for; mistakes we’ve made along the way (and why these are so important… and normal); share practical recommendations for recruiting and conducting user research; all while busting some good ol’ assumptions (you know the ones that lead us astray…)