Content Pros Podcast

Arnie Kuenn, CEO of Vertical Measures, joins the Content Pros Podcast this week to discuss the big meaty pieces of hub content that are central to a successful content marketing strategy, as well as the social media spokes that send your hub content out to your audience.Special thanks to our sponsors:ProofHQInboundWriterOracle Marketing CloudUberflip Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Joe Pulizzi, Founder of Content Marketing Institute, joins the Content Pros Podcast this week to discuss his top six strategies to revitalize your company's marketing strategy.Special thanks to our sponsors:-ProofHQ-InboundWriter-Oracle Marketing Cloud-UberflipVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Randy Frisch, COO of Uberflip, joins the Content Pros Podcast as the new co-host! This week, he teams up with Chris to discuss customer advocacy, best content marketing practices, and the importance of relevance above quantity and even quality. Special thanks to our sponsors:-ProofHQ-InboundWriter-Oracle Marketing Cloud-Uberflip Visit  ContentProsPodcast.com for more insights from your favorite content marketers.

Shannon Paul, VP of Social Media at Fifth Third Bank, stops by the Content Pros Podcast today to discuss the challenges of digital marketing in a regulated environment and the best ways to collaborate with legal and compliance staff to create great content.Special thanks to our sponsors:·       ProofHQ·       InboundWriter·       Oracle Marketing Cloud·       Sysomos Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Daniel J. Lewis, Host of The Audicity to Podcast, drops by the Content Pros Podcast today to discuss key steps to starting a podcast, the relevancy of podcasts in today's content sphere, and the way actionable plans help you reach your goals. Special thanks to our sponsors:-ProofHQ- InboundWriter-Oracle Marketing Cloud-Sysomos Visit  ContentProsPodcast.com for more insights from your favorite content marketers.

Todd Darroca, Marketing Communications Specialist at Spiceworks, drops by the Content Pros Podcast today to discuss how to stay on the cutting edge of content creation and why it's important to get your whole team excited about creating content and adding value for your audience.    Special thanks to our sponsors:-ProofHQ-InboundWriter-Oracle Marketing Cloud-Sysomos Visit  ContentProsPodcast.com for more insights from your favorite content marketers

This BONUS episode of the Content Pros Podcast is brought to you by the Convince & Convert Podcast. Enjoy! Can you create a content marketing super brand that is trusted enough to get people to share your content automatically? Jay Baer says yes, if you apply your it factor appropriately. Read the full post: http://www.convinceandconvert.com/content-marketing/can-you-build-a-content-marketing-super-brand/

  Nick Westergaard, Chief Brand Strategist of Brand Driven Digital, drops by the Content Pros Podcast today to discuss the importance of building your brand from the bottom up and how it will help improve your content.   Special thanks to our sponsors:-ProofHQ-InboundWriter- Oracle Marketing Cloud-Sysomos Visit  ContentProsPodcast.com for more insights from your favorite content marketers

Jason Keath, Founder & CEO of Social Fresh, drops by the Content Pros Podcast today to discuss content via conference presentations and the advantages of keeping things simple.Special thanks to our sponsors:-ProofHQ-InboundWriter-Oracle Marketing Cloud-SysomosVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Mark Schaefer, Executive Director and Founder of Schaefer Marketing Solutions, stops by the Content Pros Podcast today to discuss the rise of the lazy marketer and the education and qualifications needed to avoid being one in today's information-dense digital marketing environment.Special thanks to our sponsors:-ProofHQ-InboundWriter-Oracle Marketing Cloud-SysomosVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Scott Stratten, President of UnMarketing, stops by the Content Pros Podcast to discuss the advantages of sarcasm, the value of quality over quantity, and the dangers of shiny-object syndrome.Special thanks to our sponsors:-ProofHQ-InboundWriter-Oracle Marketing Cloud-SysomosVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Rachel Truair, Chief of Staff at PetRelocation.com, stops by the Content Pros Podcast today with PetRelocation's Content Marketing Specialist, Caitlin Moore, to discuss the vital role of marketing automation in a small content marketing team, the power of user-generated content to connect emotionally with potential customers, and the ability to leverage your sales and customer care teams' pool of knowledge.Special thanks to our sponsors:ProofHQInboundWriterOracle Marketing CloudSysomosVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Erik Qualman, founder of Equalman Studios, stops by the Content Pros Podcast to discuss the huge increase in video content consumption, the importance of utilizing customer and employee content, and the how to be flawesome.Special thanks to our sponsors:ProofHQInboundWriter Oracle Marketing CloudSysomos Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Tom Webster, Vice President of Strategy and Marketing at Edison Research, stops by the Content Pros Podcast today to discuss strengthening content with trusted research as well as remembering to be curious, and create content you are proud of to resonate with your audience.

Carlos Abler was given the opportunity to jump in as the "content czar" at 3M after he had been working for the company as a contractor in 2010. From a cross-vertical customer-focused perspective, the opportunity to work in that capacity for a multibillion-dollar company with tens of thousands of products in every vertical there is was hugely attractive. He has been working hard to evolve the culture of content marketing ever since. One of his major initiatives includes a program called Content to Customer, a toolkit that helps various areas within 3M achieve content excellence while focusing on technology, process, and strategy. And for the past few years, Carlos has been taking this content acceleration framework and applying it across all levels of the organization. Through workshops, visual storytelling, and information design, he helps everyone from marketing to sales to customer care anchor themselves around strategically managing the customer experience."Content is an interface at all those t

Jason Miller is the Senior Content Marketing Manager at LinkedIn, where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. He is also the author of the Amazon #1 Best Selling Book, Welcome to the Funnel.In Welcome to the Funnel, and in life, Jason advocates for content marketing teams to be put together like rock bands, specifically KISS...1. Paul Stanley (guitar) = Social Media. Entertaining, out there in front.2. Gene Simmons (bass) = Content. Writing the bulk of the songs/content.3. Peter Criss (drums) = SEO. Laying the beat/foundation for everything. He's a part of the band, as an SEO person should be part of the marketing team, not off in a corner somewhere.4. Ace Frehley (guitar) = Demand Gen. Pulling it all together.5. Doc McGhee (band manager) = PR. PR and marketing need to work together to make sure they're not mixing messages.6. KISS Army (fans) = The community. Like Seth Godin says, if you don't have somebody to consume your content, you don't have anything.E

 Ann Handley is the Chief Content Officer for  MarketingProfs, a company that offers real-world education for modern marketers through training, best practices, research, and other content. She also literally wrote the book on how to create great marketing content with her bestseller,  Everybody Writes. In this episode of Content Pros, Ann reiterates that writing isn’t reserved for a chosen few: “Our words are our ambassadors. They’re carrying messages for us. So when I hear from marketers sometimes, ‘I’m not a writer’ or ‘I don’t write,’ I call BS on that, because I think we are all writers. We are all communicators and we’re all communicating.” The first step is getting over the initial fear of the blank page and just get it out, whether through dictation or on the page. Then, on the rewrite, you can ask questions with the reader in mind: “Am I saying this as clearly as I could? Could I say this more briefly?” On an organizational level, Ann talks about the six essential roles neede

 Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at  Elasticity, a digital marketing and public relations firm. Think digital-era Don Draper (especially with the bourbon). Jason produces a ton of content, not only for clients, but he has  two books of his own. On this episode of Content Pros, Jason shares that whatever the content, long-form or short, there are two things to remember: Keep sight of the overall strategy.Don’t get so enamored with tactical executions and ideas that you forget what the overall strategy is. Get everyone on board, top to bottom. “There should be triggers in place to make sure that everyones is pointed in the same direction.” Plan to measure.From the start, build the expectations of the metrics that you’re going to generate before you talk tactics. “It’s identifying the audience that is ultimately going to purchase your product and making the path to conversion as smooth as possible for them.” You ca

Jay Baer is the President of Convince & Convert, the digital marketing consulting company (whose blog you're reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay is also a keynote speaker and bestselling author.Jay and Content Pros’ host, Amber Naslund, wrote “The Now Revolution” in 2010, predicting that social media will no longer be dedicated to one “social media person”, but instead each department within a business will need at least one person who is plugged into social.That’s coming true right now.Jay’s next prediction is that within the next three years, marketing will move from having a content marketing department back to just one marketing department. Most of the marketing done now is wholly or partially content marketing, so why have a separate department?Jay’s #1 content trend for 2015 is this: embracing cooperative content. Finding customers, employees, associates, and collaborators will become more and m