Content Pros Podcast

Mike McGrail joins the Content Pros podcast from Administrate, where he serves as their new Marketing Director, to discuss onboarding, teaching, and training a team in ways that cause them to be more efficient, current, and satisfied.  Special thanks to our sponsors: Sigstr Oracle Marketing Cloud Uberflip   In This Episode How to encourage a corporate learning environment How to invest in on-trend learning sources The significance of keeping your team current Developing a T-shaped marketer How to instill confidence in your team members and grow their potential How to resist content shock   Resources Mike's Velocity Blog Mike's Velocity Podcast Administrate Mike's LinkedIn Mike's Twitter Mike's Website Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Jeffrey L. Cohen joins the podcast from Oracle Marketing Cloud, where he serves as Director of Content Strategy, to share his insights into the gated content debate, blogging, and predictions from the top marketers about the kinds of changes 2016 will bring.Special Thanks to Our Sponsors:SigstrOracle Marketing CloudUberflipIn This Episode: Exploration of the controversial “Content Gate”How to format blog posts most effectivelyHow to use channel and asset as indicators of gating preferenceWhy the funnel isn’t really deadWhy lead generation shouldn’t actually be our total focusWhy data is so crucial and too oft forgottenWhere to find the best data backed predictions for 2016Resources: EloquaJeff's Social Media BlogOracle Marketing Cloud BlogJeff’s BookJeff’s TwitterVisit ContentProsPodcast.com for more insights from your favorite content marketers.  

Ron Tite joins Content Pros to share the sage wisdom he's gleaned from "worrying about tomorrow" as CEO of the Tite Group, including necessary mental shifts in content marketing, simplicity, authenticity, and just making things better one day at a time. Special thanks to our sponsors:InboundWriterOracle Marketing CloudUberflipIn This Episode: How to use "OTT" or "over-the-top content"How the content spectrum has changed and why that's importantHow the decrease in editorial integrity affects you and your content"Why it's better to own than to rent" applied to content marketingHow to deal with the hecklersWhy most people don't know their clients' true competitorsWhat you can learn from Donald TrumpResources: Ron's WebsiteThe Tite GroupRon's TwitterRon's Award-Winning Show, "Monkey Toast"Article About Ron's Children's Book for Volvo"Everyone's An Artist (Or At Least They Should Be)"Ron Tite Discussing the "Expression Economy" on Speaker's Spotlight ShowcaseVisit ContentProsPodcast.com for more ins

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins Content Pros to discuss predictive marketing insights: how to lead consumers down your funnel and adjust best practices while staying current in the changing landscape of marketing technology.Special thanks to our sponsors:InboundWriterOracle Marketing CloudUberflipIn This Episode: Forecasting the marketing trends of 2016How to adjust best practices to keep up with evolution of marketing automationThe importance of moving your content creation from waterfall planning and execution to agileHow to keep 70% of your content from going unusedThe future of distributing content responsibility across departments, influencing every stage of the buying cycleWhy IT is crucially important to your marketing departmentResources: Mathew Sweezey's TwitterMathew's LinkedInMathew's WebsiteTaulia's Video Marketing CampaignsVisit ContentProsPodcast.com for more insights from your favorite content marketers. 

Joe Chernov, VP of Marketing at InsightSquared, joins the podcast to discuss horizontal content integration, measuring the value of enablement content, and helping companies find their balance between pure inbound marketing and ABM.   Special thanks to our sponsors: InboundWriter Oracle Marketing Cloud Uberflip   In This Episode: How to flip content marketing from vertical function to horizontal function How to provide quality content for all stages of the funnel and convince your superiors to support it Working with sales reps for better use of enablement content Finding balance between pure ABM and pure inbound marketing for mid-sized companies Finding balance between quantity and quality in content marketing Redefining content success with the rise of the ABM model   Resources: Joe Chernov's Twitter InsightSquared Datafox Infer   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

​Pat Spenner, Strategic Initiatives Leader at CEB, a best-practice insight and technology company, joins the podcast with some hard-hitting research that challenges conventional sales wisdom by rejecting personalization and focusing on one persona: the mobilizer.Special thanks to our sponsors:InboundWriterOracle Marketing CloudUberflipIn This Episode:Five sales rep profiles and the highest performing approach for sales repsThe most important numbers to crack the code of salesThe seven profiles of stakeholdersThe problem with personalizationCreating the most valuable contentHow to sell to stakeholders successfullyThe profound importance of mobilizers and how to market to themResourcesPat Spenner's LinkedInMarketo's Definitive Guide to Marketing AutomationChallenger BookCEB Challenger Customer WebsiteVisit ContentProsPodcast.com for more insights from your favorite content marketers. 

Tommy Walker, Editor-in-Chief of the Shopify Plus blog, joins Content Pros to discuss his secrets to marketing to different audiences, how he helped triple Shopify Plus’s traffic, and what his all-important publishing code has to do with it.   Special Thanks to Our Sponsors: Inbound Writer Oracle Marketing Cloud Uberflip   In This Episode: The differences between marketing to small businesses and large enterprise companies The purpose of the all-important publishing code The importance of creating organic feedback loops How a publishing code can ease onboarding processes What we can all learn from Buzzfeed   Resources: Trello Slack Shopify Plus Blog Tommy's LinkedIn   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Matt Stephenson, Community Manager for Global Symantec, shares nuggets of wisdom about finding your way into a new client base by being an authentic version of yourself, learning the language, and establishing trust. Special thanks to our sponsors:InboundWriterOracle Marketing CloudUberflipIn This Episode:Establishing credibility in a communityAssimilating into a new community cultureAppeasing higher-ups while speaking to your audienceTaking risks to build communityTrusting a focused viewpointResources:SpiceWorld ConferenceGlobal SymantecMatt's TwitterMatt's LinkedinVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Erik Deckers, owner of Pro Blog Service, joins Content Pros this week to discuss the importance of investing in creativity, how to produce better content by improving writing skills, and how your mom can boost your marketing success.Special thanks to our sponsors:InboundWriterOracle Marketing CloudUberflipIn This Episode:The difference between a good writer and creative artistTips on becoming a better writerThe importance of being relatableThe mom exercise for writersWhere to find great content ideasBecoming an authority by asking questionsResources:Erik Deckers' Pro Blog Service"Everybody" Writes by Ann HandleyErik Deckers' TwitterErik Deckers' Weekly Newspaper Humor ColumnVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Scott Monty, internationally recognized marketing consultant, joins the Content Pros Podcast this week. Scott's accolades include turning a little known company like Ford around using social media and consulting for some of the best and brightest brands around. Special thanks to our sponsors:InboundWriterOracle Marketing CloudUberflip In This Episode:How to curate the best contentAchieving success on a smaller budgetCrafting a content strategyCreating your own path amongst so many platformsThe importance of zeitgeist to a marketer Resources:Scott Monty's Website and BusinessTech MemeFlipboardThe Monty Minute on Convince and ConvertFord SocialVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Andy Crestodina, Chief Marketing Officer of Orbit Media, a web design company in Chicago, talks everything from the do's and don'ts of web design to tips for quality content creation to the value of that "missing stat."Special Thanks to Our Sponsors:InboundWriterOracle Marketing CloudUberflipIn This Episode:Why you should do your own researchHow to keep visitors on your siteThe flow of a well-designed siteWhy conferences are so importantBuilding the 'Wikipedia of your industry'The value of the missing statResources:Content JamWine and WebInbound WriterOptimizelyOrbit MediaAlexaOrbit Media Blogger StudyVisit ContentProsPodcast.com for more insights from your favorite content marketers.

The marketing whiz kids from Spiceworks, Jen Slaski and Todd Darroca, join us at Spiceworld, the IT network's huge user conference in Austin, TX to talk about the benefits of building a genuine community that delivers content right to your doorstep.Special thanks to our sponsors:InboundWriterOracle Marketing CloudUberflipIn This EpisodeThe different between an event and an experienceHow to give your audience exactly what they wantGetting back to the important basicsUsing data to draw out the best content from sponsorsThe power of a tight-knit communityWhat to do with all of your content once it's all overResourcesRob Zaleski's TwitterMarketingProfsSpiceworksSpiceWorld ConferenceSpiceworks WebinarsVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Jeff Slutz, Senior Content Writer at Emma Inc, joins Randy Frisch from Content Pros to discuss the ins and outs of email marketing content, including how to engage the whole company in content creation, maintaining a healthy perspective on that hard data, and the important ingredients necessary for killer email marketing.Special thanks to our sponsors:ProofHQInbound WriterOracle Marketing CloudUberflipIn This EpisodeHow to ensure you never run out of content ideasHow to engage the best (and most accessible) brand advocatesWhat makes a great webinarThe most important aspects of email marketingHow to build good karma with your clientsResourcesMarketoThe UnpodcastEmmaThe Modern Marketer's Field GuideEmma Content HubEmma's Marketing United Marketing ConferenceVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Merrie Beth Salazar, Director of Marketing Communication at Cox Media, joins the Content Pros Podcast this week to discuss how to direct efforts internally by enabling and communicating with salespeople to improve the impact of your content marketing.Special thanks to our sponsors:ProofHQInboundWriter Oracle Marketing CloudUberflipIn this episode How to use editorial calendars to your advantageHow content supports the sales processThe demand generation waterfallWIIFM? What's In It For Me?The importance of visual content: G-Books (comic books of the marketing world)How to get content and lead generation departments to work togetherResources Merrie Beth's TwitterCox Media, Where Merrie Beth is Director of Marketing CommunicationMore Thought Pieces from Merrie Beth at Cox BlueHootsuiteUberflipCox Media Holiday Ad CountdownCox Media Instagram Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Kyle Lacy, Head of Marketing Strategy at OpenView Partners, joins the Content Pros Podcast this week to discuss how venture capitalists learn content marketing processes and pick up on unique trends through working with so many different companies.   Special thanks to our sponsors: ProofHQ InboundWriter Oracle Marketing Cloud Uberflip   In This Episode What kind of content venture capitalists are writing How important content marketing is to the success of the businesses VCs invest in The goals and model of the OpenView Lab content platform Top trends in content marketing today The importance of buyer personas and actually using them to target content Keys to becoming a thought leader outside the blog (speaking and presenting)   Resources Kyle's website OpenView Partners, where Kyle is the Head of Marketing Strategy OpenView Labs, OpenView's content platform Kyle's books Growth.in, location-specific content site for the tech scene "Gettysburg," the movie Kyle was obsessed with as a kid Visit ContentPro

 Ritika Puri, CEO & Co-Founder of Storyhackers, joins the Content Pros Podcast this week to discuss how the Lean Startup methodology applies to content marketing.   Special thanks to our sponsors: ProofHQ InboundWriter Oracle Marketing Cloud Uberflip  In This Episode  How to measure content success at all levels of the funnelWhy Storyhackers has adopted content marketing throughout the organizationThe value of structured, specific feedback in the content creation processHow to distribute content on macro and micro-levelsWhy each touch point of a new piece of content needs to add value to the processHow to apply the Lean Startup methodology to content marketing  Resources  Ritika's TwitterRitika's contentStoryhackers, where Ritika is CEOLean Startup ConferenceThe Lean Startup methodologyGoogle's platform to study customer micro-momentsClarity, matchmaker between advice-seekers and subject matter experts Visit  Content

 Hadassa Haack, Owner of HadassaHack.com, joins the Content Pros Podcast this week to discuss the importance of building video into your content marketing strategy and creating compelling stories around your brand. Special thanks to our sponsors: ProofHQ InboundWriter Oracle Marketing CloudUberflip   In This Episode  The differences between amazing and mediocre videosWhy building video content into your content strategy is essentialHow to utilize short videos and visuals on social media platformsA comparison of Vimeo and YouTubeVideo content ROI that isn't tied directly to products Resources  HadassaHack.comHadassa's Vimeo staff picks & other films referenced in the episodeMercedes-Benz VimeoMercedes-Benz YouTube Visit  ContentProsPodcast.com for more insights from your favorite content marketers.

 Nick Cicero, CEO & Founder of Delmondo, joins the Content Pros Podcast this week to discuss the impact of co-creation between brands and influencers, specifically on Snapchat. Special thanks to our sponsors: ProofHQ InboundWriter Oracle Marketing CloudUberflip  In This Episode How to find the right influencers for your brandWhy engaging an influencer genuinely will go further than spoon-feeding them contentWhy Snapchat is such a valuable platform for individuals and businessesHow to reach massive audiences via SnapchatThe evolution of TV  Resources Nick Cicero's websiteDelmondo, where Nick is CEO and FounderBRaVe Ventures, where Nick is a strategistNick's "Snapchat Is a Burrito" postNick's "How Brand Can Reach Mass Audiences on Snapchat" postCompanies mentioned in the different marketing initiatives Nick lists in the episode: Dude PerfectHitman: Agent 47JBLPriceline.com Visit  ContentProsPodcast.com for more insights from your favorite

Jon Miller, CEO & Co-Founder of Engagio, joins the Content Pros Podcast this week to discuss the necessity of personalization in content marketing as the bar is raised in the field by an influx of content marketers across industries.Special thanks to our sponsors: ProofHQInboundWriterOracle Marketing CloudUberflipIn This Episode  Building a new brand by starting with contentWhy big rock content is more valuable than many smaller pieces of contentWhy personalized content is the key to raising the bar in content marketingHow to successfully personalize the distribution of contentHow to work with your sales team on account-based marketingResources  Jon Miller's websiteEngagio, Jon's companyMarketo, another company Jon co-founded

Todd Wheatland, Global Head of Strategy at King Content, joins the Content Pros Podcast this week to discuss the opportunities and pitfalls of creating content on a global scale.Special thanks to our sponsors:ProofHQInboundWriterOracle Marketing CloudUberflipIn This EpisodeThe challenges (and opportunities) of creating content on a global scaleDistributing resources abroad to find the same kind of success as in the U.S.Localizing content for local audiences around the worldBuilding a truly helpful and insightful set of personasLinkedIn's value as a social media platformMicro-targeting as the normResourcesTodd Wheatland's TwitterKing Content, where Todd is Global Head of StrategyKing Content's 2015 CMI awards and past awardsVisit ContentProsPodcast.com for more insights from your favorite content marketers.