Pt Pintcast

We dive into the ongoing debate: Should physical therapists focus on motivating their patients, or is it more about fostering understanding and accountability? Chapters:0:00 – Introduction: Motivation vs. Accountability in PT3:25 – Whose Job Is It to Motivate? Shifting PT Goals12:40 – Understanding Patient Responsibility & PT Boundaries20:15 – Matching Therapy Styles to Patient Personalities25:45 – "Celebrity PT" Branding: Making Therapists Local Stars33:05 – Innovative Marketing Tactics for Clinics41:20 – PTs' Communication Goal: Achieving Patient Understanding49:30 – Testing New Marketing Models for PT Clinics54:00 – CSM Live Podcast Idea and Final ThoughtsJimmy McKay and guests discuss the balance between guiding patients to self-motivation versus providing continuous external encouragement, all within the context of PT goals, patient autonomy, and clinical marketing strategies. Plus, they explore how clinics can better position their therapists as local “celebrities” through targeted marketing. Tune i

In this episode of the PT Business Blueprint, we sit down with JP Guidry, physical therapist and founder of Guidry Golf and Sports, to discuss how he created a niche business serving golfers. 0:00 - Introduction0:40 - Meet JP Guidry: Guidry Golf and Sports2:05 - JP's PT journey and years of experience4:35 - Transition to golf-focused physical therapy6:45 - Building a mix of in-person and online services9:00 - Key marketing strategies to find clients11:15 - Learning the power of simple and effective messaging13:25 - Using social media to grow your PT business15:10 - Importance of building strong client relationships18:35 - Overcoming challenges during COVID-1921:45 - Tips for starting and scaling a cash-based practice23:40 - The value of mentorship in building your business26:20 - JP’s parting shot for PT business ownersWith over 16 years of experience as a PT, JP shares his journey from working in traditional outpatient clinics to establishing a successful golf performance and rehabilitation practice. He cove

In this episode, we dive deep into game-changing approaches for physical therapists looking to elevate patient care, optimize marketing, and leverage the latest tech tools in their practice. 0:00 - Introduction & recap of client success stories3:15 - Creating engaging content for patient reach9:22 - The Disney model: Market research through patient data15:30 - Surprise and delight: How small gestures make a big impact22:08 - Technology in PT: AI and future of clinical documentation30:47 - Building trust and patient-centric care in therapy40:10 - Case Study: Success with Vestibular First goggles45:18 - Social media growth tactics for PTs on YouTube, Instagram52:06 - Closing thoughts: Applying the 80/20 rule to practiceWe discuss how to create impactful content for social media, the potential of diagnostic tools like Vestibular First, and the role of AI in practice management. You’ll learn about the power of the 80/20 rule for focusing efforts on high-impact activities, the significance of surprise and deli

In this episode, we sit down with healthcare expert Dana Strauss to dive into the transformative potential of value-based care (VBC) for physical therapists. Dana breaks down why the traditional fee-for-service model is failing, how VBC focuses on improving patient outcomes while reducing costs, and the critical role PTs can play in this new healthcare landscape.Learn how PTs can integrate into primary care teams, reduce unnecessary specialist visits, and enhance patient care. Chapters0:00 – Introduction and guest welcome: Dana Strauss2:30 – What is value-based care (VBC)? Breaking down the concept5:15 – Why VBC is a game changer for healthcare and physical therapists8:20 – The limitations of the traditional fee-for-service model12:00 – How physical therapists can thrive in VBC models14:45 – The importance of PTs in reducing unnecessary healthcare spending18:30 – Barriers to VBC adoption and the need for awareness22:10 – Why CMS is a key player in healthcare transformation26:45 – Building relationships with p

Jimmy McKay and Tony Maritato dive deep into one of the biggest challenges facing physical therapy clinics in 2024 — hiring and retaining top Physical Therapy talent. 00:00 – Introduction: Tackling the PT Staffing Crisis02:35 – The Current PT Job Vacancy Rate: 10% and Rising05:58 – Creative Referral Programs: Avengers Assemble Strategy09:45 – Leveraging Non-Licensed Staff and Telehealth for Efficiency15:29 – Flexibility and Profit-Sharing: Long-Term Retention Strategies19:45 – Using Social Media for Recruitment and Branding23:00 – Bonus Tips: In-House Mentorship & CEU Programs26:45 – Final Thoughts: Adapt or Get Left BehindBacked by fresh research from the American Physical Therapy Association, Jimmy and Tony outline practical and innovative strategies to help clinic owners not only fill positions but also keep their therapists happy and motivated.From creative referral programs and profit-sharing models to exploring non-licensed staff and telehealth solutions, these ideas are designed to revolutionize yo

This is the future of physical therapy practice management and how owners can adapt to declining reimbursements. 0:00 - Introduction and episode overview4:32 - Declining insurance reimbursements and opportunities for growth10:15 - Strategies for blending in-network contracts with cash-pay services18:45 - Megan Brown's success with Pilates and community building24:30 - How physical therapists can create additional revenue streams30:45 - Using AI and automation in physical therapy practices38:50 - Case studies: Successful integration of wellness programs45:10 - Treating PT practice like a business: What you need to know52:12 - Final thoughts: The future of PT and value-based care59:30 - Parting shots and what’s next for physical therapyJoined by Dave Kittle and Tony Maritato, Jimmy McKay explores ways to leverage both in-network insurance contracts and cash-pay services to maintain profitability in an evolving healthcare landscape. Learn how successful practice owners are blending modalities, offering cash-pay

In this episode, we dive deep into the innovative clinic model behind Rise Physical Therapy, founded by Tyler Green. Discover how Tyler and his team are reshaping traditional physical therapy by focusing on patient-centered, one-on-one care and direct access. 00:00 - Introduction to Tyler Green02:20 - The Story Behind Rise Physical Therapy05:45 - What Makes Rise PT’s Model Unique?09:10 - Community Marketing: Building Trust and Awareness13:30 - Challenges of Expanding to Multiple Clinics18:45 - Effective Marketing Techniques for PT Clinics24:50 - Lessons Learned from Rapid Growth29:35 - How to Balance Clinical and Business Duties35:20 - Advice for PTs Looking to Start Their Own Clinic41:10 - Closing Thoughts: Growing a Successful PT ClinicTyler shares the challenges and successes of scaling from one clinic to four, while building strong community relationships through creative marketing. If you're a physical therapist or clinic owner looking to break the mold and grow your practice, this episode is packed with

Innovative hiring strategies for physical therapy clinics, exploring how to attract, interview, and secure top-tier physical therapists. Jimmy McKay, alongside industry leaders, shares creative approaches to identify motivated candidates, avoid common hiring pitfalls, and enhance your recruitment process. 00:00 – Introduction: The Challenge of Hiring in PT Clinics03:45 – Unconventional Interview Techniques That Work12:30 – The Power of First Impressions in the Hiring Process21:15 – Should You Offer APTA Memberships as a Job Perk?30:50 – Real-life Examples: How Front Desk Conversations Impact Hiring40:18 – Streamlining Your Recruitment Process with FAQs50:35 – Creative Easter Eggs to Ensure Candidate Engagement58:00 – Final Thoughts: Standing Out in a Competitive Job MarketThey discuss real-life examples, including the power of unconventional interview tactics and leveraging APTA memberships as part of compensation packages. Whether you're a clinic owner struggling with staffing or a practice manager seeking t

In this conversation with PT and innovator Matt Cumella, we explore the creation of Nuvio Mobility's advanced mobility aid. Matt discusses the challenges of designing a walker that truly addresses the needs of patients and caregivers. Chapters:00:00 - Introduction & Nuvio Mobility Overview02:15 - The Journey from PT to Product Developer05:30 - Key Challenges in Designing a Walker08:55 - Feedback from Caregivers & Patients: What’s Missing in Current Devices?12:35 - Nuvio's Advanced Design Features & Real-Life Benefits16:10 - The Importance of User-Centered Design in Healthcare Products19:00 - Impact on Patients: Reducing Pain & Increasing Independence22:45 - Advice for PTs Looking to Innovate or Develop Products27:10 - The Role of Data-Driven Care in Improving Mobility30:15 - The Future of Mobility Aids & Nuvio's Next StepsDiscover the importance of listening to users, the design features that set Nuvio apart, and how PTs can take their ideas from concept to market. Whether you're in the fi

Jimmy McKay, Tony Maritato, and Dave Kittle dive deep into groundbreaking business models for physical therapy practices. We discuss how integrating innovative tools like Shockwave Therapy can enhance both patient outcomes and clinic profitability. Learn how to transform your practice, attract top talent, and build long-term relationships with patients.00:00 - Intro and Episode Overview01:34 - Why Specialization Matters04:15 - Investing in Quality: Buy Once, Cry Once07:45 - Shockwave Therapy for Adhesive Capsulitis12:30 - Creating a Program for Non-Responsive Shoulders17:40 - How to Keep Patients Coming Back21:55 - Building Long-Term Practice Value27:20 - Using Technology for Recruitment30:00 - Monetizing Hardware to Grow Revenue35:50 - PT Innovation: Evolving or Falling Behind40:05 - Show vs. Tell: How to Attract Patients45:10 - Parting Shots and Key TakeawaysKey points covered:The evolving business models in physical therapy, focusing on patient outcomes and retention.Using specialized tools like Shockwave

In this episode, Jimmy McKay, PT, DPT, dives into the intersection of physical therapy and technology with a focus on AI-driven EMRs and their impact on PT clinics. Joined by Dave Kittle and Tony Maritato, the discussion highlights the benefits and challenges of adopting AI scribes, upgrading electronic medical records (EMR), and evolving business models in the PT space.The team shares their experiences from the Private Practice Section (PPS) conference, including key takeaways about practice growth, tech-driven efficiencies, and the future of patient care. Whether you're a clinic owner, PT business professional, or a therapist exploring tech solutions, this episode is packed with insights that can help you innovate and thrive.Key Points Discussed:The role of AI scribes in PT clinics and how EMR companies are adapting.Why integrating old tech into new platforms is limiting, and what PT owners can do about it.Marketing strategies from PPS to increase clinic visibility and patient engagement.The evolving expect

In this episode of PT Pintcast, Jimmy McKay talks with Nick Patel from APTQI (Alliance for Physical Therapy Quality and Innovation) about the critical role physical therapists play in preventing falls among older adults. Falls are the leading cause of injury, death, and healthcare costs for people over 65, but the SAFE Act could change that. Nick dives deep into the challenges faced by PTs, how the bill aims to address them, and what therapists can do to take action. Tune in to learn more about fall prevention, the importance of advocacy, and why PTs are essential to solving this growing healthcare crisis.Key Takeaways:The alarming statistics on falls in older adults.The SAFE Act and how it supports PTs in fall prevention.How PTs can advocate for change and help reduce fall risks for their patients.Listen in to discover how PTs can be at the forefront of fall prevention, improve patient outcomes, and protect the profession from future cuts. Learn how to take action and support the SAFE Act today.

Join Jimmy McKay as he interviews Pedro Teixeira from Prediction Health at the APTA Private Practice Section (PPS) Conference 2024! They explore how Prediction Health’s AI technology is transforming documentation for physical therapists by cutting the time spent on notes by up to 75%.Hear about the challenges PTs face with documentation and compliance, and how AI-powered solutions are helping practitioners focus more on patients and less on paperwork. Pedro also shares his predictions for the future of AI in healthcare and how it will continue to empower clinicians.Key Takeaways:How Prediction Health’s AI platform works in real clinicsAddressing common concerns about adopting AI technologyThe future of AI in physical therapy documentation and patient careReal feedback from PTs: “AI made me love patient care again!”Guest: Pedro Teixeira, Co-Founder of Prediction HealthHost: Jimmy McKay, DPT

Join Jimmy McKay and Tony Maritato as they interview leaders from Sarah Health at the APTA’s Private Practice Section (PPS) Conference 2024! They dive into the emerging world of Remote Therapeutic Monitoring (RTM) and how this technology is reshaping the physical therapy landscape.Hear from SaRA Health’s experts on how their platform is boosting patient engagement between visits, improving outcomes, and streamlining billing processes. They also discuss the future of healthcare technology and offer insights on how PT clinics can stay ahead of the curve.Tune in for:Practical tips for integrating RTM in your practiceThe impact of AI on PT business managementThe differences between PPS and CSM for physical therapistsReal-world examples of improving clinic revenue with RTM

Jimmy McKay welcomes back Larry Benz, PT, DPT, OCS, MBA, FAPTA, to discuss the pressing issues in the physical therapy profession today. From workforce development challenges to cultural shifts in clinical care, Larry offers deep insights into the productivity crisis and how therapists can regain control in 2024. Find Larry's Blog Posts that inspired this episode here: AllThingsPhysicalTherapy00:00 - Introduction & Welcome Back Larry Benz02:00 - Why Larry Started Writing More08:30 - Productivity Comparisons: PTs vs. Physicians13:50 - Challenges in PT Workforce Development19:00 - Solutions for PT Productivity & Cultural Change24:20 - Regulatory Barriers & Payer Restrictions in PT31:00 - The Future of Physical Therapy: Culture & Technology36:45 - Final Thoughts & Encouragement for CliniciansDiscover the potential of AI, the role of middle management, and how cultural and systemic changes can shape the future of physical therapy. Tune in for a thought-provoking conversation that touches on ev

Jimmy McKay and co-host Dave Kittle dive deep into the realities of hiring in physical therapy and the importance of transparency. 00:00 - Introduction & Overview02:35 - The Importance of Salary Transparency in Job Listings09:12 - The Reality Behind High Salaries and Long Hours15:45 - Hiring the Right Fit: Quality Over Quantity22:30 - Using Military Strategies in PT Hiring: Commitment vs Applications31:20 - Communication Tactics: Over-Communicating with Your Team38:00 - Tony Hsieh's Zappos Example: Filtering for Commitment47:50 - Parting ShotsThey discuss how practice owners can attract the right therapists, the challenges of managing employee expectations, and the value of honest job descriptions. They explore salary transparency, over-communication with your team, and strategies to ensure you're not just filling a role but finding the best fit.Key topics covered:The reality behind high salaries and long hours in physical therapy.Why transparent job descriptions lead to better hires.The importance of ove

In this episode of PT Pintcast, host Jimmy McKay, DPT, dives into a deep discussion with an expert panel of physical therapists LIVE from Nazarath College who are forging their own paths as entrepreneurs in the PT industry. Joined by Brenda Gajowski, Bryan Guzski, Derek Hagen, Russ Manalastas, and Michael Huson from Nazareth College, they explore what it takes to succeed in private practice, from self-reflection and personal growth to overcoming burnout and embracing new opportunities.If you're a PT looking to build or scale your own practice, this conversation will inspire and guide you on your journey. Learn how to leverage your strengths, build lasting partnerships, and market yourself effectively in a competitive healthcare environment.Key Points Discussed:How self-reflection can drive your success as a PT entrepreneurAvoiding burnout and creating a work-life balance that works for youBuilding strong partnerships and collaborations to scale your businessThe power of saying yes to unexpected opportunities

Tony Maritato and Dave Kittle dive deep into the rapidly evolving intersection of artificial intelligence and physical therapy. As AI technology continues to improve and infiltrate every industry, we explore how it might impact the future of physical therapy practice. Will human therapists be replaced by AI? How will technology change patient care, diagnosis, and treatment?From discussing the benefits and challenges of AI-driven telehealth to the increasing demand for empathetic human interaction, this episode covers it all. Tony and Dave also debate the potential for AI to handle patient motivation, implementation of care, and the importance of hands-on therapy in a world increasingly reliant on digital solutions.If you're a physical therapist, practice owner, or healthcare professional, this episode is a must-listen as it explores the critical questions surrounding AI's role in the future of physical therapy.Key Points Discussed:The Impact of AI on Physical Therapy: Can AI deliver the same quality of care a

Jimmy McKay is joined by special guests from Athelas to explore the groundbreaking role of artificial intelligence (AI) in transforming physical therapy practices. Learn how Athelas' AI-powered tools are driving higher efficiency, reducing burnout, improving denial management, and increasing revenue for clinics across the country. Discover how clinics can leverage AI to streamline operations, improve patient care, and adapt to the fast-evolving healthcare landscape. Plus, insights on how AI is helping clinics enhance patient satisfaction by automating routine tasks and giving providers more time for personal touch care.Key Points Discussed:The role of AI in improving clinic efficiency, including AI-driven billing and denial management.Real-time data analytics and how it helps clinics make better business decisions.How AI-driven documentation reduces clinician burnout and improves patient care.The impact of AI on revenue growth, including cleaner claims and faster payments.How adopting AI technology can be a c

Explore the evolving landscape of physical therapy. As the industry shifts post-pandemic, the conversation delves into the challenges and opportunities of telehealth and hybrid care models. The hosts share their insights on how clinics can adapt to changing patient preferences while navigating the balance between virtual and hands-on care. Are virtual visits here to stay, or is in-person therapy still the gold standard? The episode also features expert perspectives from cash-based clinic owners on the real demand for telehealth and how future generations might reshape the industry.Tune in to learn how physical therapists can future-proof their practice by staying flexible and responsive to both in-person and digital demands.Chapters with Timestamps:0:00 - Introduction to Telehealth in Physical Therapy5:15 - Why Virtual Visits Are Declining Post-COVID12:00 - Hybrid Care Models: Balancing In-Person and Virtual Care22:30 - Insights from Cash-Based Clinics on Telehealth Demand30:00 - Predictions for the Future of